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All Journal ETTISAL Journal of Communication Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam DIGICOM : Jurnal Komunikasi dan Media Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) DIGICOM : Jurnal Komunikasi dan Media
Riesta Ayu Oktarina
Stikosa-AWS
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Talenta Digital Kreatif dengan Keterampilan Video Content Creator Kota Palembang Riesta Ayu Oktarina; Jokhanan Kristiyono; Ratna Puspita Sari; Suprihatin
Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.225 KB) | DOI: 10.37826/prapanca.v3i1.430

Abstract

The millennial generation is very synonymous with social media activities, not even a few are interested in becoming a content creator. Digital tourism is an integration between the development of Information and Communication Technology with the tourism industry. In line with this, one of the themes raised in the 2022 Digital Talent Scholarship (DTS) Program is video content creator training which aims to form the skills of the young workforce in the field of video production for various communication and marketing purposes through the wrong digital media. one of them supports the development of the tourism sector in Indonesia. The training is carried out offline, using a project-based learning method. In this method, participants gain knowledge, think critically, analyze, evaluate, and make decisions. it can be concluded, that the DTS TA (Thematic Academy) Video Content Creator Batch 2 activity in Palembang City is going according to plan. Participants are quite enthusiastic and can follow the lesson easily. Various creativity and ideas emerged from the participants who were shown in the tasks they made.
Analisis Berita Penahanan Habib Rizieq Shibab Media Online Kompas dan Republika 12-13 Desember 2020 Jelita Sondang Samosir, Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2022): Edisi Januari 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i1.280

Abstract

Perayaan pernikahan putri Muhhamad Rizieq Shihab atau yang biasa dikenal Habib Rizieq, yaitu Shafira Najwa Shihab yang kemudian dilanjutkan dengan acara peringatan Maulid Nabi pada 14 November 2020 melanggar Protokol Kesehatan (Prokes). Namun Rizieq selaku pihak penyelenggara tak kunjung penuhi panggilan, hingga ia ditetapkan sebagai tersangka. Rizieq akhirnya mendatangi Polda Metro Jaya dengan tim kuasa hukum dan menjadi berita hangat kala itu. Penelitian ini untuk mengetahui pembingkaian berita yang terdapat di media online Kompas.com dan Republika.co.id mengenai penahanan Habib Rizieq. Peneliti menggunakan analisis Framming Zhongdan Pan dan Kosicki. Metode ini terdiri dari empat unsur, yaitu Sintaksis yang terdiri dari judul, lead dan kutipan, kedua Skrip yaitu isi tubuh berita terdiri dari 5W+1H. Ketiga, unsur Tematik, yakni pengungkapan cara pandang wartawan atas sebuah kasus atau persoalan. Keempat, Retoris, yakni penekanan makna tertentu pada berita. Hasil penelitian menunjukkan, jika Kompas.com lebih cenderung ke pihak kepolisian karena dari beberapa naskah porsi pernyataan narasumber lebih banyak ke kepolisian dan lebih deskriptif sedangkan Republika.co.id lebih memberitakan secara permukaan dan lebih pada membangun citra Rizieq, jika selama ini dirinya tak pernah sembunyi atau takut dengan kepolisian.
Peendorsement Akun Instagram @TasyaFarasya Terhadap Minat Beli Pengikutnya Frisca Amelia Indrawan; Riesta Ayu Oktarina; Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): Edisi April 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i2.313

Abstract

The internet makes it easier for people to access information anytime and anywhere. Likewise with marketing trends, currently marketing has penetrated into digital marketing, where marketing can be done easily using social media or digital media. Through social media, business people can attract consumers with creative content. one of them is the beauty endorser or influencer method, these influencers create endorsement content for certain products to attract consumer buying interest. This study aims to see how the effect of endorsement of the Instagram account @tasyafarasya on interest in buying beauty products. This data collection technique is distributing questionnaires using google form to 100 respondents, namely followers and the method used is descriptive quantitative. The result of this study is that there is a significant effect of endorsement of the Instagram account @TasyaFarasya on the buying interest of followers, as evidenced by the linear regression results, the value of sig 0.00 < 0.05, which means that the variable X endorsement of the Instagram account @TasyaFarasya has a significant influence on the Y variable, the buying interest of followers. with a tendency of influence of 34.7%, both have a strong correlation of 0.645 and a coefficient of determination of 54.8%. These results mean that endorsements on Instagram play an important role in business through the communication process with followers or followers so that followers have an interest in buying beauty products.
Pola Komunikasi Lintas Budaya Indonesia-Turki Pada Platform Ankaranesia Esmeralda Vidi Leodafira; Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.386

Abstract

The research focuses on the pattern of Indonesian-Turkish cross-cultural communication and the supporting and inhibiting factors in interpersonal communication on the Platform AnkaranesiaThis research is to find out what patterns and factors are the interest of Indonesian students in learning a Turkish language and culture. This type of research is descriptive qualitative because it studies about social behavior, interpersonal communication on Indonesian students in cross-cultural communication. Using a case study approach because it is identical to researching a process. The process in question is an overview of the process of Indonesian students in learning the Turkish language and culture. Qualitative research can describe in depth and detail through the phenomena that have been selected by the researcher. The analysis technique in this study uses the model of Matthew B. Miles and A. Michael Huberman. Primary data taken through the process of observation, in-depth interviews, and documentation. Theories used in this research are communication patterns, cross-cultural communication, interpersonal communication, Ankaranesian students' social behavior in communication, and behavioristic theory. The results showed that the pattern of cross-cultural communication in Indonesian students could show development in interacting using the Turkish language and promote good impact in social relations. Then the supporting and inhibiting factors that occur can be resolved because of actions in unifying thoughts, and communication becomes the main key for the Platform Ankaranesia.
Karakter Arthur Fleck Dalam Kritik Sosial Film Joker (2019) Rahman Hakim; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.417

Abstract

For Fleck Arthur's character in the thematic film entitled Joker in 2019, the aim is to find out whether social criticism (in relation to actions, tactics, and design) Lebenswelt communication concepts) rests on how reality, depictions and teachings have eroded. . played by the character Flake in the 2019 Joker film. This study used a qualitative research method, the constructivism model. In this qualitative research, data collection techniques used the documentation method, namely recording directly the scenes from the film. This research was conducted based on a scene-by-scene analysis of the role of Arthur Fleck's character in the Joker film, which can be categorized according to Habermas' social criticism ideas, namely communicative action thinking, strategic combat action and ideas from Lebenswelt, namely world life. This classification requires a process of understanding the semiotic model of John Fiske, studies at the realist, representational, and ideological levels. The output for this research is the legitimacy of causal responses from Joker's communicative actions, namely skepticism, radicalism, anarchy to cynicism. Arthur's strategic efforts spark resistance and commotion; and Arthur Flack's Lebenswelt components were eliminated, creating a superior hierarchy.
"Remember Mother's Message" Campaign to Stop the Spread of COVID-19 in Indonesia Remigius Asman; Fathul Qorib; Riesta Ayu Oktarina
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.622

Abstract

This research aims to see the effectiveness of public service advertisements published by the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's'. This advertisement was launched in order to invite the public to break the chain of spread of COVID-19. The number of samples in this research was taken from students of the Communication Studies Program at Merdeka University, Brawijaya University, Tribhuwana Tunggadewi University and Gajayana University. Advertising effectiveness research use the EPIC methodology as outlined by The Nielsen Company. The EPIC paradigm comprises four dimensions: Empathy, Persuasion, Impact, and Communication. The results of this research show that the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's' campaign can have a significant impact. From these results, empathy is the most dominant dimension. The results of hypothesis testing show that the empathy variable of 91.18% has a positive sign, indicating that this variable influences audience interest. The effectiveness of advertising with empathy obtained by the most dominant indicator is the "remember mother's message campaign" advertisement in attracting students' attention which is influenced by the characteristics of the advertisement in the form of advertisements that have specific objectives and are clearly supported by advertising stages, the "remember mother's message" campaign with stages including: touching the audience's feelings to find out the level of liking for the advertisement that is shown, the level of attention of the audience towards the advertisement, whether the existing advertisement is good or not according to consumers.
GANJAR PRANOWO'S POLITICAL IMAGE IN ELECTABILITY AS 2024 PRESIDENTIAL CANDIDATE Riesta Ayu Oktarina; Daniel Andayawan; E Rizky Wulandari; Ratna Puspita Sari
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 6 (2024): JUNE
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the political image of Ganjar Pranowo in electability as a 2024 presidential candidate. The research observation was conducted on the news of the cancellation of the 2023 u-20 world cup in online media Detik.com, Kompas.com, CNN Indonesia, and Tribunnews. The theory used to examine the theory of political image Soleh Soemirat (2002). The method used in this research is a quantitative method using krippendorff content analysis. Based on the research that has been conducted, the result of this study is that from the four categories stated in Political Image Theory according to Soleh Soemirat, Ganjar Pranowo as a presidential candidate does not fulfill one of the Political Images precisely in the Motivation category. However, Ganjar Pranowo's electability remains good along with Ganjar Pranowo's Political Image which still fulfills the other three categories, namely Perception, Cognition, and Attitude.
Literasi Digital dalam Penerimaan Berita Hoaks Tentang Lowongan Pekerjaan Melalui Telegram Pratamaputra, Geovany Friawan; Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.822

Abstract

Residents need information about job vacancies in order to get a job easily. Before the development of innovation, job vacancy information provided to citizens was usually only through print media. But as technology develops very rapidly, it makes it easier to spread data on job openings. One of the digital media used to find information about job vacancies is telegram. In the telegram there is still a lot of information that is false and untrue. In the amount of information about job vacancies circulating on telegram. The author found 3 factors, disinformation, misinformation and malinformation. The interviewees felt that these terms were still too technical and complicated to be used for the wider community, whose level of understanding and literacy was still low. Public understanding of the dissemination of information in telegram media is not good enough and is less critical. However, some people already know the importance of digital literacy to filter information well and not easily provoked by the news circulating.
Strategi Komunikasi Pemasaran Cooler City Rungkut Madya Dalam Meningkatkan Penjualan Felisitas Cornelia Adelina; Riesta Ayu Oktarina; E. Rizky Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.877

Abstract

This research focuses on the phenomenon of a business entity operating in the ice cream & beverage sector called Cooler City Rungkut Madya. The background to this research is because the ice cream & beverage business in the last few years has been very fast and there are many enthusiasts and many brands have emerged in this business. In this research, researchers see how Cooler City Rungkut Madya faces challenges in maintaining and increasing sales. This research uses qualitative methods with descriptive research type. The results of this research are that Cooler City Rungkut Madya has implemented 4 marketing mix strategy indicators but has not maximized marketing online or through social media.
Analisis Sentimen Media Sosial Pada Kasus Beach Club Raffi Ahmad Di Kawasan Ekosistem Unesco Kabupaten Gunungkidul Ratna Puspita Sari; Rr. Tsabitah Phalozaky Anta Putri; Shahnez Annisa Mekoa; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.879

Abstract

The Raffi Ahmad Beach Club development project in the UNESCO ecosystem area of ​​Gunungkidul Regency has become a public discussion, especially on social media. Various opinions have emerged, both those supporting and opposing this project. This study aims to analyze public sentiment towards the project using a social media-based sentiment analysis approach. Data was collected from various social media platforms, such as Twitter, Facebook, and Instagram, using web scraping and API techniques. After that, the data was processed through the stages of text cleaning, tokenization, stemming, and removal of stopwords. The sentiment analysis methods used include lexicon-based approaches, machine learning (Naïve Bayes, SVM, Random Forest), and deep learning (LSTM, BERT) to identify the polarity of public opinion (positive, negative, or neutral). The results of the study show that there is significant polarization of opinion regarding the Beach Club project. The majority of negative sentiments are related to concerns about environmental impacts and ecosystem sustainability, while positive sentiments focus on the potential for increasing the local economy and tourism. In addition, it was found that factors such as media coverage, statements by public figures, and the dynamics of online discussions influence public perceptions of this project. The findings of this study can be a reference for local governments and stakeholders in designing more sustainable development policies and considering public opinion in decision making.
Co-Authors Aaliyah Viorella Nada Tamtama Aprita Dwi Mardiyanti Daniel Andayawan E Rizky Wulandari E. Rizky Wulandari Edelweis Putri Prima Esmeralda Vidi Leodafira Fathul Qorib Fauzan Azhimi Felisitas Cornelia Adelina Frisca Amelia Indrawan Ishaq Bima Ramadhan Ismu Putra Herdrianto Janin Islam Khusnul Ainun Nur Jerricho Ivandro Ekklesia Jokhanan Kristiyono Miftahol Anwar Muhajir Sulthonul Aziz Muhammad Ilham Danu Mukhamad Ainul Yaqin Nabila Landiana Nugroho Nafis Dwi Hermawan Pratamaputra, Geovany Friawan Rahman Hakim Ratna Puspita Sari Remigius Asman Rifdah Rohadatul Aisy Rr. Tsabitah Phalozaky A.P Rr. Tsabitah Phalozaky Anta Putri Shahnez Annisa Mekoa Suprihatin Suprihatin Syamsul Arifin Yoppy Dwi Ardiansah