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All Journal ETTISAL Journal of Communication Calathu: Jurnal Ilmu Komunikasi DIGICOM : Jurnal Komunikasi dan Media Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Riesta Ayu Oktarina
Stikosa-AWS
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pola Komunikasi Lintas Budaya Indonesia-Turki Pada Platform Ankaranesia Esmeralda Vidi Leodafira; Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.386

Abstract

The research focuses on the pattern of Indonesian-Turkish cross-cultural communication and the supporting and inhibiting factors in interpersonal communication on the Platform AnkaranesiaThis research is to find out what patterns and factors are the interest of Indonesian students in learning a Turkish language and culture. This type of research is descriptive qualitative because it studies about social behavior, interpersonal communication on Indonesian students in cross-cultural communication. Using a case study approach because it is identical to researching a process. The process in question is an overview of the process of Indonesian students in learning the Turkish language and culture. Qualitative research can describe in depth and detail through the phenomena that have been selected by the researcher. The analysis technique in this study uses the model of Matthew B. Miles and A. Michael Huberman. Primary data taken through the process of observation, in-depth interviews, and documentation. Theories used in this research are communication patterns, cross-cultural communication, interpersonal communication, Ankaranesian students' social behavior in communication, and behavioristic theory. The results showed that the pattern of cross-cultural communication in Indonesian students could show development in interacting using the Turkish language and promote good impact in social relations. Then the supporting and inhibiting factors that occur can be resolved because of actions in unifying thoughts, and communication becomes the main key for the Platform Ankaranesia.
Karakter Arthur Fleck Dalam Kritik Sosial Film Joker (2019) Rahman Hakim; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.417

Abstract

For Fleck Arthur's character in the thematic film entitled Joker in 2019, the aim is to find out whether social criticism (in relation to actions, tactics, and design) Lebenswelt communication concepts) rests on how reality, depictions and teachings have eroded. . played by the character Flake in the 2019 Joker film. This study used a qualitative research method, the constructivism model. In this qualitative research, data collection techniques used the documentation method, namely recording directly the scenes from the film. This research was conducted based on a scene-by-scene analysis of the role of Arthur Fleck's character in the Joker film, which can be categorized according to Habermas' social criticism ideas, namely communicative action thinking, strategic combat action and ideas from Lebenswelt, namely world life. This classification requires a process of understanding the semiotic model of John Fiske, studies at the realist, representational, and ideological levels. The output for this research is the legitimacy of causal responses from Joker's communicative actions, namely skepticism, radicalism, anarchy to cynicism. Arthur's strategic efforts spark resistance and commotion; and Arthur Flack's Lebenswelt components were eliminated, creating a superior hierarchy.
"Remember Mother's Message" Campaign to Stop the Spread of COVID-19 in Indonesia Remigius Asman; Fathul Qorib; Riesta Ayu Oktarina
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.622

Abstract

This research aims to see the effectiveness of public service advertisements published by the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's'. This advertisement was launched in order to invite the public to break the chain of spread of COVID-19. The number of samples in this research was taken from students of the Communication Studies Program at Merdeka University, Brawijaya University, Tribhuwana Tunggadewi University and Gajayana University. Advertising effectiveness research use the EPIC methodology as outlined by The Nielsen Company. The EPIC paradigm comprises four dimensions: Empathy, Persuasion, Impact, and Communication. The results of this research show that the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's' campaign can have a significant impact. From these results, empathy is the most dominant dimension. The results of hypothesis testing show that the empathy variable of 91.18% has a positive sign, indicating that this variable influences audience interest. The effectiveness of advertising with empathy obtained by the most dominant indicator is the "remember mother's message campaign" advertisement in attracting students' attention which is influenced by the characteristics of the advertisement in the form of advertisements that have specific objectives and are clearly supported by advertising stages, the "remember mother's message" campaign with stages including: touching the audience's feelings to find out the level of liking for the advertisement that is shown, the level of attention of the audience towards the advertisement, whether the existing advertisement is good or not according to consumers.
Literasi Digital dalam Penerimaan Berita Hoaks Tentang Lowongan Pekerjaan Melalui Telegram Pratamaputra, Geovany Friawan; Riesta Ayu Oktarina
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.822

Abstract

Residents need information about job vacancies in order to get a job easily. Before the development of innovation, job vacancy information provided to citizens was usually only through print media. But as technology develops very rapidly, it makes it easier to spread data on job openings. One of the digital media used to find information about job vacancies is telegram. In the telegram there is still a lot of information that is false and untrue. In the amount of information about job vacancies circulating on telegram. The author found 3 factors, disinformation, misinformation and malinformation. The interviewees felt that these terms were still too technical and complicated to be used for the wider community, whose level of understanding and literacy was still low. Public understanding of the dissemination of information in telegram media is not good enough and is less critical. However, some people already know the importance of digital literacy to filter information well and not easily provoked by the news circulating.
Strategi Komunikasi Pemasaran Cooler City Rungkut Madya Dalam Meningkatkan Penjualan Felisitas Cornelia Adelina; Riesta Ayu Oktarina; E. Rizky Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.877

Abstract

This research focuses on the phenomenon of a business entity operating in the ice cream & beverage sector called Cooler City Rungkut Madya. The background to this research is because the ice cream & beverage business in the last few years has been very fast and there are many enthusiasts and many brands have emerged in this business. In this research, researchers see how Cooler City Rungkut Madya faces challenges in maintaining and increasing sales. This research uses qualitative methods with descriptive research type. The results of this research are that Cooler City Rungkut Madya has implemented 4 marketing mix strategy indicators but has not maximized marketing online or through social media.
Analisis Sentimen Media Sosial Pada Kasus Beach Club Raffi Ahmad Di Kawasan Ekosistem Unesco Kabupaten Gunungkidul Ratna Puspita Sari; Rr. Tsabitah Phalozaky Anta Putri; Shahnez Annisa Mekoa; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.879

Abstract

The Raffi Ahmad Beach Club development project in the UNESCO ecosystem area of ​​Gunungkidul Regency has become a public discussion, especially on social media. Various opinions have emerged, both those supporting and opposing this project. This study aims to analyze public sentiment towards the project using a social media-based sentiment analysis approach. Data was collected from various social media platforms, such as Twitter, Facebook, and Instagram, using web scraping and API techniques. After that, the data was processed through the stages of text cleaning, tokenization, stemming, and removal of stopwords. The sentiment analysis methods used include lexicon-based approaches, machine learning (Naïve Bayes, SVM, Random Forest), and deep learning (LSTM, BERT) to identify the polarity of public opinion (positive, negative, or neutral). The results of the study show that there is significant polarization of opinion regarding the Beach Club project. The majority of negative sentiments are related to concerns about environmental impacts and ecosystem sustainability, while positive sentiments focus on the potential for increasing the local economy and tourism. In addition, it was found that factors such as media coverage, statements by public figures, and the dynamics of online discussions influence public perceptions of this project. The findings of this study can be a reference for local governments and stakeholders in designing more sustainable development policies and considering public opinion in decision making.
Pembuatan Template Desain Publikasi Desa Tambakcemandi Sidoarjo Jerricho Ivandro Ekklesia; Rifdah Rohadatul Aisy; Rr. Tsabitah Phalozaky A.P; Shahnez Annisa Mekoa; Aaliyah Viorella Nada Tamtama; Suprihatin; Riesta Ayu Oktarina
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.886

Abstract

Tambakcemandi is a village in Sedati District, Sidoarjo Regency, East Java Province, Indonesia. The Tambakcemandi Village area is located in a lowland area with an area of 858.309 ha, as a student of Communication Science we realize how important a good communication process is from the Communicator to the Communicator, so we Team 2 KKL Stikosa-AWS are interested in applying our knowledge in Visual Communication Science. The purpose of this activity is to help the Tambakcemandi Village Hall to apply the Administrative Flow attractively, so that the community can more easily understand the information provided by the Tambakcemandi Village Hall. Team 2 KKL Stikosa-AWS first determined the KKL place in Tambakcemandi, after that we formed a KKL Program that could be realized in Tambakcemandi, after getting approval from the Tambakcemandi Village Hall, we then formed a schedule. The results of the activities achieved during the Field Work Lecture are Team 2 KKL Stikosa-AWS can make template designs for Tambakcemandi Village Hall, Posyandu and Poslansia.
Social Media Credibility and Consumer Behavior: SOR Analysis of TikTok Content @dokterdetektif on Gen Z's Skincare Product Choices Anita Agustina Wulandari; Deassy Ratna Juwita Sari; Riesta Ayu Oktarina; Ratna Puspita Sari
Calathu: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2025): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v7i2.6051

Abstract

Penelitian ini mengkaji bagaimana keputusan konsumen Gen Z tentang produk perawatan kulit dipengaruhi oleh kredibilitas media sosial, khususnya pada konten TikTok akun @dokterdetektif. Pendekatan yang digunakan adalah model Stimulus–Organisme–Respon (SOR), yang menjelaskan bagaimana konten digital sebagai stimulus memengaruhi proses psikologis pengguna (organisme) dan menghasilkan respons berupa tindakan konsumtif. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik analisis konten dan wawancara mendalam dengan lima informan Gen Z yang aktif menggunakan TikTok dan telah melakukan pembelian produk perawatan kulit berdasarkan konten yang mereka tonton. Temuan penelitian menunjukkan bahwa konten akun @dokterdetektif, yang dicirikan oleh tulisan berbasis sains, komunikasi yang kredibel, dan visual yang menarik, memberikan banyak stimulasi pada Gen Z. Persepsi kredibilitas yang kuat menghasilkan peningkatan kepercayaan, kewaspadaan, dan literasi terhadap isi produk. Hal ini berdampak pada perubahan perilaku konsumsi, di mana Gen Z menjadi lebih kritis, selektif, dan mengandalkan sumber informasi yang kredibel sebelum membuat keputusan pembelian. Temuan ini menggarisbawahi pentingnya media sosial sebagai sumber informasi utama dalam membentuk perilaku konsumen muda, serta relevansi model SOR dalam menganalisis pengaruh komunikasi digital di era modern.
SYMBOLIC INTERACTION OF ARAB ETHNICITY AS A CULTURAL IDENTITY IN A MULTICULTURAL SOCIETY Riesta Ayu Oktarina; Mukhamad Ainul Yaqin
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2021)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v4i2.562

Abstract

Abstract Identity also needs to be built to be able to make a character or identification. The more identities created, it can also become known in the community. Ethnic Arabs have an identity as an identifier as a symbol of Arab ethnicity. The method to be used in this study is qualitative, while the approach is phenomenology. The type of qualitative research based on the type of literature or data collection research library can be obtained through relevant sources, books, research journals or conceptuals that have a close relationship with ethnic Arabs there are 2 symbols, namely: Use the surname dadalam full name. Surnames and Gamis Wear, The values contained in religion include having a good impression, having a reputation, loyalty, social class, and social moral standards.
COVID-19 HOAX DISINFORMATION DURING THE PANDEMIC IN INDONESIA Riesta Ayu Oktarina; Muhajir Sulthonul Aziz; Fathul Qorib
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2022)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v5i2.777

Abstract

Hoaxes related to Covid-19 continue to increase on social media in Indonesia. As one of the largest internet users in Indonesia, hoax production is predicted to continue to occur. This research wants to map the hoax of Covid-19 news, especially related to vaccine news in Indonesia. Data were obtained from the hoax buster page of the Committee for Handling Covid-19 and Aptika Kominfo from January 18 to May 28, 2021, as many as 36 hoaxes. This research is important to be a guide to understanding hoaxes so that anti-hoax activists can formulate effective hoax prevention strategies. The results of this study found that most of the hoaxes were related to misleading information about the impact of vaccines, found as many as 12 news stories spread through social media on Facebook, more specifically spreading distrust of the government. Other hoax themes are partly targeting some individuals who deliberately use the name of a doctor to provide misleading information. The covid-19 hoax that spreads a lot has a pattern of attach, sort, straighten, resettle, and break. That is, hoax makers make use of images or text from real events and then changed them according to certain intentions and purposes.
Co-Authors Aaliyah Viorella Nada Tamtama Aprita Dwi Mardiyanti Daniel Andayawan Deassy Ratna Juwita Sari E Rizky Wulandari E. Rizky Wulandari Edelweis Putri Prima Esmeralda Vidi Leodafira Fathul Qorib Fauzan Azhimi Felisitas Cornelia Adelina Frisca Amelia Indrawan Ishaq Bima Ramadhan Ismu Putra Herdrianto Janin Islam Khusnul Ainun Nur Jerricho Ivandro Ekklesia Jokhanan Kristiyono Miftahol Anwar Muhajir Sulthonul Aziz Muhammad Ilham Danu Nabila Landiana Nugroho Nafis Dwi Hermawan Pratamaputra, Geovany Friawan Rahman Hakim Ratna Puspita Sari Remigius Asman Rifdah Rohadatul Aisy Rr. Tsabitah Phalozaky A.P Rr. Tsabitah Phalozaky Anta Putri Shahnez Annisa Mekoa Suprihatin Suprihatin Syamsul Arifin Wulandari , Anita Agustina Yaqin, Mukhamad Ainul Yoppy Dwi Ardiansah