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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Journal of Management Accounting Business and International Research
Mas'amah, Siti
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Economics, Econometrics & Finance Social Sciences

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Public Relations Strategy Management in Increasing Students' Interest in Studying at MTsN 2 Hulu Sungai Utara South Kalimantan Sauri, R. Supyan; Suryana, Teddy; Husna, Nahdiyatul; Mas'amah, Siti; Afifah, Rasma
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 5 : Al Qalam (September 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i5.2622

Abstract

Penelitian ini bertujuan untuk menjelaskan strategi manajemen hubungan masyarakat yang diterapkan oleh MTSN 2 HSU dan mengidentifikasi faktor pendukung dan penghambat. Dengan menggunakan pendekatan kualitatif dan metode studi kasus, data dikumpulkan melalui wawancara mendalam dengan pimpinan sekolah, guru, staf, siswa, dan orang tua. Temuan penelitian menunjukkan bahwa strategi ini melibatkan perencanaan, komunikasi, pelaksanaan, dan evaluasi. Terjadi kolaborasi antara unit Hubungan Masyarakat dan Tata Usaha dengan memanfaatkan berbagai saluran komunikasi untuk melibatkan para pemangku kepentingan. Evaluasi dilakukan untuk mengukur efektivitas dan mendapatkan umpan balik. Meskipun tanggapan pemangku kepentingan bervariasi, diperlukan perbaikan dalam pelaksanaan strategi ini untuk memenuhi harapan mereka. Faktor pendukung meliputi komitmen pimpinan sekolah, kerjasama dengan guru dan staf, serta partisipasi aktif siswa dan orang tua. Namun, terdapat faktor penghambat seperti sumber daya yang terbatas, perubahan tren komunikasi, dan kurangnya pemahaman dan dukungan internal yang perlu diatasi.
Analysis of the Implementation of the Du Pont System on Financial Statements as a Tool for Measuring the Financial Performance of PT Bank Muamalat Mas'amah, Siti; Sihabudin, Sihabudin; Fuji, Robby
Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i1.359

Abstract

In analyzing the financial performance of a bank or a company, you can use the two-point system method. The du point system is a chart designed to show the return on assets obtained by multiplying the profit margin by the total asset turnover. The purpose of this study is to find out the description of the financial performance of PT Bank Muamalat Kalimalang Karawang Period 2019-2021 using the two-point system method, PT Bank Muamalat Kalimalang Karawang is one of the branches of PT Bank Muamalat in Indonesia as a pioneer of Islamic banking in Indonesia. This research was conducted with quantitative methods. The object of this research is the audited financial statements of PT Bank Muamalat Kalimalang Karawang from 2019 to 2021. Data collection was carried out using the documentation method. The results of the analysis can be concluded that Net Profit Margin (NPM), Asset Turnover (ATO), Return On Assets (ROA), and Return On Equity (ROE), experience fluctuating positions or are in a state of flux whether there is an increase or decrease. The results of this study suggest that companies should be able to maximize the use of assets and minimize expenses so that companies can be consistent in measuring financial performance at PT Bank Muamalat Kalimalang Karawang.
Co-Authors Afifah, Rasma Fuji, Robby Husna, Nahdiyatul Sauri, R Supyan Sihabudin Sihabudin, Sihabudin Suryana, Teddy