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All Journal Jurnal Pariwisata Pesona Global Research on Tourism Development and Advancement (GARUDA)
Van Melle, Jonathan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Tourist Attraction Development After Revitalization of Taman Mini Indonesia Indah Rainanto, Bambang Hengky; Wiranti, Putri; Pujiastuti, Sri; Suryanti, Cecilia Valentina Srihadi; Bon, Abdul Talib; van Melle, Jonathan; Rudyanto, Bambang
Stupa Vol 7 No 1 (2025): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.7.1.13-30

Abstract

This study investigates the development of tourist attractions at Taman Mini Indonesia Indah (TMII) following its revitalization, using the 4A framework: Attractions, Accessibility, Amenities, and Ancillary Services. A qualitative descriptive approach was applied, with data analyzed using Nvivo 12 Plus to facilitate thematic coding and identify patterns from interviews and observations. The findings highlight substantial improvements across all 4A components. Additionally, three key post-revitalization dimensions are identified: physical, economic, and social. The physical dimension involves the development of attractions, infrastructure upgrades, and environmental conservation efforts. Economically, TMII has expanded income sources, empowered small and medium enterprises, invested in infrastructure, and hosted events, strengthening its position as a premier destination. Socially, TMII serves as a center for education, cultural engagement, and community interaction, fostering a dynamic and inclusive social environment.
Effect of advertising content and key opinion leaders on consumer's visit intentions to Novotel Bogor Golf Resort Yuwantiningrum, Sri Endah; Basri, Djahra Dwi; Rainanto, Bambang Hengky; bin Bon, Abdul Talib; Van Melle, Jonathan; Meledge-Ade, Victor; Rudyanto, Bambang
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.16041

Abstract

In the digital era, marketing strategies have evolved to include digital content and Key Opinion Leaders (KOLs) to enhance consumer engagement. Advertising content, which aims to inform and engage, helps shape perceptions of products or services, while KOLs—social media influencers—play a significant role in influencing public opinion and consumer decisions. Both elements are essential in competitive industries, such as hospitality. This study explores the impact of advertising content and KOLs on consumer interest in visiting Novotel Bogor Golf Resort & Convention Center. A quantitative approach was used, distributing questionnaires to 100 respondents, including potential customers and previous guests. Data analysis was conducted with SmartPLS, covering validity, reliability, and hypothesis testing. The results show that advertising content has a positive effect on visit interest, but it is statistically insignificant. In contrast, the influence of KOLs is both positive and statistically significant, indicating that KOLs are more effective in attracting consumer interest. Their closer interaction with audiences and ability to deliver authentic, visually engaging content, particularly in videos, significantly enhance consumer engagement.
Co-Authors Basri, Djahra Dwi Bin Bon, Abdul Talib Bon, Abdul Talib Meledge-Ade, Victor Rainanto, Bambang Hengky Rudyanto, Bambang Sri Pujiastuti Suryanti, Cecilia Valentina Srihadi Wiranti, Putri Yuwantiningrum, Sri Endah