Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal ASPIKOM Jurnal Pengabdian kepada Masyarakat Prospect: Jurnal Pemberdayaan Masyarakat
Felicciana Yayi Amanova
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Online Media to Address Violence against Women during COVID-19 Pandemic Kristina Andryani; Felicciana Yayi Amanova; Rosalia Prismarini Nurdiarti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1051

Abstract

This research aims to identify obstacles and analyze the strategic solution taken by the Public Relations of Rifka Annisa’s Women Crisis Center in utilizing online media platforms to address violence against women during the Covid-19 Pandemic in Yogyakarta. This research uses the qualitative case study method through observation and in-depth interviews at the Public Relations division of Rifka Annisa. Crisis Management and New Media concepts are used to analyze strategies in addressing the problem. The research results reveal that the outbreak of the Covid-19 pandemic has triggered the rise of violence against women. Social restriction during the pandemic is an obstacle for Rifka Annisa in reaching the violence victims and the wider community. Rifka Annisa shifts their usual face-to-face counseling programs for violence victims to online counseling programs. Similarly, they use online media platforms to advocate for public awareness, where they selectively select the online media type that suits the character of the target audience.
Packaging Labeling and Marketing Strategy for Lek Dodo Goat Milk Products in Sambiroto Hamlet, Purwomartani Village, Yogyakarta Kristina Andryani; Astri Wulandari; Felicciana Yayi Amanova
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Januari 2023
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v2i1.87

Abstract

Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.
EDUKASI LITERASI DIGITAL INKLUSI BAGI FORUM KELUARGA DIFABEL PINILIH SEDAYU BANTUL YOGYAKARTA Rila Setyaningsih; Felicciana Yayi Amanova; Ikhsan Fauzi Adha
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Implementasi literasi digital yang bersifat inklusif bagi foum keluarga difabel Pinilih Sedayu masih belum maksimal. Indikator permasalahan yang muncul adalah pemahaman tentang literasi digital masih sangat kurang, terbukti dengan terjadinya penipuan online yang dialami oleh beberapa masyarakat difabel di Pinilih dan tersebarnya berbagai informasi bohong (hoaks) melalui WhatsApp. Klasterisasi permasalahan yang dihadapi mitra meliputi bidang pengetahuan dan sosial: (1) bidang pengetahuan berupa lack of knowledge yaitu minimnya pemahaman tentang literasi digital, (2) bidang sosial berupa low of awareness, yaitu rendahnya kesadaran akan pentingnya privasi dan keamanan diruang digital. Tujuan program pengabdian ini adalah untuk meningkatkan pengetahuan literasi digital forum keluarga difabel pinilih Sedayu. Mitra pengabdian ini adalah forum keluarga difabel Pinilih kapanewon Sedayu, Kabupaten Bantul Yogyakarta. Metode yang digunakan dalam program ini adalah edukasi kader literasi digital, fasilitasi media penunjang, dan sosialisasi literasi digital oleh kader. Materi yang dibahas dalam diskusi kelompok meliputi jenis-jenis aplikasi percakapan, dampak negatif aplikasi percakapan terutama tentang hoaks dan penipuan digital, kasus yang pernah dialami, dan langkah aman dalam aplikasi percakapan. Peserta kegiatan terdiri dari 15 orang difabel yang dilatih untuk menjadi kader literasi digital di Pinilih. Hasil yang diperoleh menunjukkan adanya peningkatan pengetahuan mitra tentang hoaks dan penipuan digital sebanyak 12,6%. Dengan adanya edukasi ini diharapkan kelompok difabel bisa lebih kritis ketika menerima paparan hoaks dan waspada terhadap penipuan online.
Co-Authors Astri Wulandari Ikhsan Fauzi Adha Kristina Andryani Nurdiarti, Rosalia Prismarini Rila Setyaningsih