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All Journal Jurnal Partisipatoris Discovery : Jurnal Ilmu Pengetahuan Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Bambang Amir Alhakim
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Urgency Of Blockchain In Developing The Tourism Industry In Indonesia Didik Supriyanto; Eva Desembrianita; Donny Juliandri Prihadi; Dyah Ayu Suryaningrum; Bambang Amir Alhakim
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.736

Abstract

This study is a qualitative study with a descriptive approach. It relies on descriptive text to express this article's primary intent and purpose by first describing the main topics, including Blockchain, the Tourism Industry, and its development through Blockchain. The data used in this study are primary data that researchers obtain from various credible sources such as books, scientific magazines, scientific articles, and other sources, which are usually used in each study. The data obtained are analyzed using the stages of data collection, reduction, selection, and conclusion. The result in this article shows that Blockchain can develop the tourism industry in Indonesia through the ease of booking tickets and finding tourist locations, security of tourist data, both foreign and local, tourism marketing, ease of tourism payments, and so on, which aim to develop the tourism industry in Indonesia.
User Generated Content as a Moderating Variable of the Influence of Brand Trust on Customer Satisfaction: Penelitian Johannes P. Kumagaya; Jeanne Senduk; Rudy Irwansyah; Bambang Amir Alhakim; Franciscus Dwikotjo Sri Sumantyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4156

Abstract

Increasingly fierce market competition, driven by digitalization and social connectivity, places Brand Trust as the most critical non-financial asset an organization possesses. Brand Trust has long been proven to directly influence Customer Satisfaction because it reduces risk and uncertainty in purchasing decisions and service usage. However, the digital era has introduced a new dynamic variable, namely User Generated Content (UGC)- content created by consumers (such as reviews, testimonials, unboxing vlogs , and social media comments) rather than by the brand itself—which serves as a source of information that is inherently perceived as more credible and authentic. This study aims to examine and analyze the role of UGC as a moderating variable in the causal relationship between Brand Trust and Customer Satisfaction, specifically in the context of the [Specify specific context, e.g., e-commerce or hospitality industry] market. Using a quantitative approach with a hierarchical regression model (Moderated Regression Analysis), this study tests the hypothesis that the positive impact of Brand Trust on Customer Satisfaction will be strengthened (positive moderation) when Customers are exposed to high and consistent volume and quality of UGC, or conversely, the impact can be weakened by negative UGC.
Co-Authors . Ishomuddin Ahmad Hidayat Dahlia Diah Apriliani Didik Supriyanto Donny Juliandri Prihadi Dyah Ayu Suryaningrum Eva Desembrianita Franciscus Dwikotjo Sri Sumantyo Hajar Mukaromah Hardiansyah Hardiansyah Jacomina Vonny Litamahuputty Jeanne Senduk Johannes P. Kumagaya Junus Paulus Patty Koten, Romualdus Antonius Geli MARIFANI FITRI ARISA Muslimin Machmud Nova Ch. Mamuaya Priyono Sadjijo Rudy Irwansyah Wilda Sumarsyah