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The Urgency Of Blockchain In Developing The Tourism Industry In Indonesia Didik Supriyanto; Eva Desembrianita; Donny Juliandri Prihadi; Dyah Ayu Suryaningrum; Bambang Amir Alhakim
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.736

Abstract

This study is a qualitative study with a descriptive approach. It relies on descriptive text to express this article's primary intent and purpose by first describing the main topics, including Blockchain, the Tourism Industry, and its development through Blockchain. The data used in this study are primary data that researchers obtain from various credible sources such as books, scientific magazines, scientific articles, and other sources, which are usually used in each study. The data obtained are analyzed using the stages of data collection, reduction, selection, and conclusion. The result in this article shows that Blockchain can develop the tourism industry in Indonesia through the ease of booking tickets and finding tourist locations, security of tourist data, both foreign and local, tourism marketing, ease of tourism payments, and so on, which aim to develop the tourism industry in Indonesia.
User Generated Content as a Moderating Variable of the Influence of Brand Trust on Customer Satisfaction: Penelitian Johannes P. Kumagaya; Jeanne Senduk; Rudy Irwansyah; Bambang Amir Alhakim; Franciscus Dwikotjo Sri Sumantyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4156

Abstract

Increasingly fierce market competition, driven by digitalization and social connectivity, places Brand Trust as the most critical non-financial asset an organization possesses. Brand Trust has long been proven to directly influence Customer Satisfaction because it reduces risk and uncertainty in purchasing decisions and service usage. However, the digital era has introduced a new dynamic variable, namely User Generated Content (UGC)- content created by consumers (such as reviews, testimonials, unboxing vlogs , and social media comments) rather than by the brand itself—which serves as a source of information that is inherently perceived as more credible and authentic. This study aims to examine and analyze the role of UGC as a moderating variable in the causal relationship between Brand Trust and Customer Satisfaction, specifically in the context of the [Specify specific context, e.g., e-commerce or hospitality industry] market. Using a quantitative approach with a hierarchical regression model (Moderated Regression Analysis), this study tests the hypothesis that the positive impact of Brand Trust on Customer Satisfaction will be strengthened (positive moderation) when Customers are exposed to high and consistent volume and quality of UGC, or conversely, the impact can be weakened by negative UGC.
DIGITAL STORYTELLING SEBAGAI STRATEGI REVITALISASI TRADISI LISAN UNTUK PENGUATAN BUDAYA LOKAL DI JAWA TIMUR Bambang Amir Alhakim
Jurnal Cakrawala Ilmiah Vol. 5 No. 5 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tradisi lisan di Jawa Timur, khususnya di wilayah subkultur Mataraman (Ngawi, Magetan, Ponorogo, Madiun, Nganjuk, Kediri), menghadapi ancaman kepunahan akibat dominasi budaya pop digital dan minimnya regenerasi generasi muda. Fenomena ini berpotensi melemahkan identitas budaya lokal yang menjadi fondasi kearifan dan moral masyarakat. Urgensi penelitian ini adalah merumuskan strategi revitalisasi tradisi lisan melalui pendekatan digital storytelling sebuah metode naratif berbasis teknologi digital yang menawarkan solusi inovatif untuk mendokumentasikan, menyebarkan, dan menginternalisasi nilai-nilai lokal secara menarik dan relevan bagi generasi muda. Tujuan penelitian ini adalah memformulasikan model digital storytelling yang efektif untuk revitalisasi tradisi lisan dan penguatan budaya lokal di Jawa Timur. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan Focus Group Discussion (FGD) bersama budayawan, seniman, tokoh pendidikan, dan pemuda. Analisis data dilakukan dengan model interaktif Miles & Huberman dan divalidasi melalui triangulasi. Hasil penelitian akan dikonversi menjadi prototipe media digital (video naratif, podcast, dan aplikasi/web sederhana) yang dapat diakses publik. Luaran utama meliputi: (1) artikel ilmiah terindeks Scopus Q2/Q3 di jurnal Humanities and Social Sciences Letters; (2) prototipe media digital sebagai sarana edukasi dan pelestarian; serta (3) rekomendasi kebijakan untuk Dinas Kebudayaan Provinsi Jawa Timur. Penelitian ini selaras dengan prioritas nasional dalam pelestarian warisan budaya takbenda dan pemanfaatan teknologi digital untuk pemberdayaan komunitas lokal.