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All Journal Medali Jurnal : Media Dental Intelektual Pro Food Jurnal Inotera Journal of Indonesian Social Sciences and Humanities Maspul Journal of Community Empowerment Indonesian Journal of Data and Science International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) APPA : Jurnal Pengabdian Kepada Masyarakat Jurnal Nagur
Syahrul Hidayat
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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THE EFFECT OF SHOPEE LIVE FEATURES AND INFORMATION QUALITY ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS (CASE STUDY ON STUDENTS AS E-COMMERCE CUSTOMERS SHOPEE AT THE FACULTY OF ECONOMICS AND BUSINESS) Syahrul Hidayat; Khairina AR; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.598

Abstract

This study aims to analyze the influence of Shopee Live Features and Information Quality on Online Impulse Buying on Fashion Products, with a case study ofShopee Shopee Ecommercecustomer students at the Faculty of Economics and Business, Universitas Malikussaleh. This study used a quantitative method with purposive sampling, involving 108 respondents. Data were collected through questionnaires and analyzed using descriptive analysis, multiple linear regression, and validity and reliability tests. The results show that the Shopee Live Feature and Information Quality significantly affect Online Impulse Buying of Fashion Product, with the Shopee Live Feature having the greatest influence. An Adjusted R Square of 0.473 indicates that 47.3% of the Online Impulsive Buying variation is explained by an independent variable and 52.7 is influenced by other variables that were not studied in this study.
Co-Authors @okta, SANTA Ade Ismail A.K. Afrina Putri Ahmad Caesario Juniawan Akram Maiklen Al Danny Rian Wibisono Bahri, Halida Chania Arnata Durotul Aini Eva Yulia Puspaningrum Fandi Rahmat Farichah Hanum Hasbullah Zakky Henni Syawal Humam Maulana Tsubasanofa Ramadhan ILHAM Jullimursyida Khairina AR M. Abbas Zaini Muhammad Arriqsa Prasteya Y Muhammad Latief Septian’s Mutiara Mutiara Rezi Alpandi Ridho Aldiokta Rifky Hidayat Riva Mutiara Rizka Hasanah Safira Oktaviani Sanusi Sarmila Putri Syarifuddin Tia Suherianti Tyas Fernanda Wiharyani Werdiningsih Yuly Peristiowati Zoraya Audry Erawan