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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PEMASARAN KOMPETITIF JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Ekonomi Efektif Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis International Journal Management and Economic (IJME) West Science Interdisciplinary Studies Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia West Science Interdisciplinary Studies JUMANDIK Jurnal Manajemen & Pendidikan
Retno Wulansari
universitas pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Toko Erablue Elektronik Hasyim Ashari Pinang Tangerang Sinta Sulistiani; Ratih Andalusi; Retno Wulansari; Ida Setiani
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i3.2499

Abstract

The increasing competition in the electronics retail industry requires businesses to maintain customer satisfaction through appropriate pricing strategies and high-quality service. This study aims to examine the effect of price and service quality on customer satisfaction at Erablue Electronics Store, Hasyim Ashari, Pinang, Tangerang. A quantitative approach with an associative research design was employed to investigate the relationships between the variables. The study involved 98 respondents, and data were collected using questionnaires measured on a Likert scale. The data were analyzed using multiple linear regression with the assistance of Statistical Package for the Social Sciences (SPSS) version 27. The analytical procedures included validity and reliability tests, normality testing, regression analysis, hypothesis testing, and the coefficient of determination. The results indicate that price has a positive and statistically significant effect on customer satisfaction. Service quality also has a positive and statistically significant effect on customer satisfaction. Furthermore, price and service quality simultaneously have a significant effect on customer satisfaction. The coefficient of determination indicates that both independent variables explain a substantial proportion of the variation in customer satisfaction, while the remaining proportion is attributable to other factors beyond the scope of this study. These findings suggest that the store should maintain competitive and transparent pricing while continuously improving service responsiveness, reliability, and employee competence. Integrating these strategies may strengthen customer satisfaction, encourage positive recommendations, and enhance the store’s competitiveness in the electronics retail market.
Co-Authors Dila Padila Nurhasanah Dira Karlina Fakung Rahman Fitri Sabina Ida Setiani Iis Novianti Jeni Andriani Maswarni Maswarni Nani Nani Nindya Dwi Lestari Nofiar Nofiar Nopi Oktavianti Novia Susanti Nur Evril Sakinah Nurmin Arianto Paramita Andiani Putri Nilam Kencana Ramdan Novianto Ratih Andalusi Ratih Andalusi Reza Khairul Hadi Sinta Sulistiani Sinta Sulistiani Sri Retnaning Sampurnaningsih Suharni Rahayu Sultan Khalik Firdaus Sunanto Sunanto Yulia Aniasari