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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK RJABM (Research Journal of Accounting and Business Management) Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian Dharma Laksana Value: Jurnal Manajemen dan Akuntansi JURNAL SeMaRaK Jurnal Ilmiah Publika JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Arastirma Abdi Jurnal Publikasi Journal of Artificial Intelligence and Digital Business Journal of Research and Publication Innovation Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Amanah Mengabdi
Purnama, Aan
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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PENGARUH LINGKUNGAN KERJA FISIK DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA PT POS INDONESIA CABANG CIPUTAT TANGERANG SELATAN Widayati Pratiwi, Zhera; Purnama, Aan
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to determine the effect of physical work environment and work motivation on employee performance at PT Pos Indonesia Ciputat Branch. This study uses quantitative methods with data collection techniques through distributing questionnaires and library/literature data. The population in this study were 139 employees. The sample used was 58 employees using the Slovin technique. The data analysis used is validity test analysis, reliability test, classical assumption test, simple linear regression analysis, multiple linear regression analysis, correlation coefficient test, determination coefficient test and hypothesis testing. The results showed that the Physical Work Environment has a significant effect on Employee Performance, it can be seen from the results of the t test obtained a tcount value of 3.323> t table 1.673 and a significant 0.002 <0.05. Work Motivation has a significant effect on Employee Performance, it can be seen from the results of the t test obtained the t value of 5.784> t table 1.673 and significant 0.000 <0.05. Simultaneously, the Physical Work Environment and Work Motivation have a positive and significant effect, this can be proven by the results of the F test which shows that Fcount>Ftabel is (66.842>3.16) and significant 0.05 (0.000 <0.05).  
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT DISTRIVERSA BUANAMAS CABANG MAMPANG Izatil Isma, Zahra; Purnama, Aan
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to determine the influence of work discipline and work environment on employee performance at PT Distriversa Buanamas Mampang Branch. The method used was a quantitative approach and using the Slovin formula, a sample of 52 respondents was obtained. The analysis method uses Validity Test, Reliability Test, Classical Assumption Test, Regression Analysis, Correlation Coefficient Test, Determination Coefficient Test and Hypothesis Test. The data analysis of this study uses the SPSS version 26 program. Work discipline (X1) has a positive effect on Performance (Y) obtained the result of the regression equation value Y = 12.198 + 0.699 XI, the correlation coefficient is 0.790 meaning that the two variables have a strong relationship level. The value of determination or contribution is 62.4% while the remaining 37.6% is influenced by other factors. The hypothesis test obtained a t-value calculated > t table or (9.113 > 0.273) strengthened by a ρ value < Sig.0.05 or (0.000 < 0.05), thus Ho1 was rejected and Ha1 was accepted. Work Environment (X2) has a positive effect on Performance (Y) obtained the result of the equation value Y = 16.197 + 0.611 X2, the correlation coefficient is 0.740 meaning that the two variables have a strong relationship level. The value of determination or contribution is 54.8% while the remaining 45.2% is influenced by other factors. The hypothesis test was obtained with a calculated t-value > t table or (7.785 > 0.273) strengthened by a ρ value < Sig.0.05 or (0.000 < 0.05), thus Ho2 was rejected and Ha2 was accepted. Work Discipline (X1) and Work Environment (X2) have a positive effect on Performance (Y) obtained the result of the equation value Y = 12.231 + 0.632 X1 + 0.068 X2 and the correlation coefficient value of 0.791 means that the two variables have a strong relationship level. The determination value was 62.5% while the remaining 37.5% was influenced by other factors. The hypothesis test was obtained with a value of f calculated > f table or (40.871 > 3.19) strengthened by a ρ value < Sig.0.05 or (0.000 < 0.05), thus Ho3 was rejected and Ha3 was accepted.  
Pengaruh Harga, Kualitas Pelayanan Dan Kualita Produk Terhadap Keputusan Pembelian Pada Donat Madu Cihanjuang Cabang Parung Ade Yusuf; Aan purnama
JURNAL SeMaRaK Vol. 7 No. 2 (2024): JURNAL SeMaRaK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v7i2.42166

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh harga, kualitas pelayanan dankualitas produk terhadap keputusan pembelian pada Donat Madu Cihanjuang Cabang Parung, ParungBogor baik secara parsial maupun simultan. Metode yang digunakan adalah deskriptif asosiatif,sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 100 responden. Hasil penelitian menunjukkan harga berpengaruh positif dan signifikan terhadap keputusanpembelian sebesar 34,4% dan uji hipotesis diperoleh nilai t hitung > t tabel (7,715 > 1,984). Kualitaspelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian sebesar 19,2%. Uji hipotesis diperoleh nilai t hitung > t tabel (4,819 > 1,984). Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sebesar 16,5% dan uji hipotesis diperoleh nilai t hitung > t tabel(4,408 > 1,984). Harga, kualitas pelayanan dan kualitas produk secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian sebesar 40,1% dan uji hipotesis diperoleh nilai F hitung> F tabel (20,182 > 3,94).
Pelatihan Digital Marketing Produk Homemade Parfume Laundry Melalui Sosial Media Bagi Ibu-Ibu Kader Posyandu Desa Parung Bogor Amirudin, Amirudin; Purnama, Aan; Wijayanti, Kiki Dwi
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 4 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v4i1.38185

Abstract

Kegiatan Pengabdian ini bertujuan untuk memberikan pelatihan digital marketing kepada ibu-ibu kader Posyandu Desa Parung Kabupaten Bogor. Kegiatan dilaksanakan pada tanggal 07 dan -08 Oktober 2023 di Kp. Jati Parung Rt. 04/04 Kecamatan Parung Bogor. Hasil kegiatan menunjukan bahwa sebelum pelaksanaan PKM, para peserta masih kurang memahami ap aitu digital marketing, namun setelah pelaksanaan kegiatan dilakukan peserta kegiatan PKM ini sudah bisa memahami fungsi dari social media yang dapat digunakan sebagai media untuk melakukan promosi pada produk yang akan dijual atau dijadaikan sebuah usaha. Metode kegiatan yang digunakan adalah berdiskusi bersama kepada para peserta yaitu ibu-ibu kader Posyandu Desa Parung, melakukan tanya jawab serta mengadakan simulasi terkait pembuatan nama dan akun media soasial yang akan digunakan sebagai media promosi.
Peningkatan Pendapatan Warga Melalui Strategi Pemasaran Kreatif Produk Bank Sampah di Kelurahan Bedahan, Depok Yusuf, Ade; Wijayanti, Kiki Dwi; Purnama, Aan
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 4 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v4i4.46600

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pendapatan warga Kelurahan Bedahan, Depok, melalui optimalisasi pengelolaan bank sampah dengan strategi pemasaran kreatif. Bank sampah di Kelurahan Bedahan berfungsi sebagai lembaga yang mengelola sampah dari rumah tangga, mengubahnya menjadi produk bernilai ekonomi, seperti kerajinan tangan dan kompos. Meskipun telah beroperasi, potensi peningkatan pendapatan dari bank sampah masih belum maksimal karena minimnya pengetahuan warga terkait pemasaran produk. Melalui program ini, warga diberikan pelatihan dan pendampingan dalam mengembangkan strategi pemasaran kreatif, seperti penggunaan media sosial, pengemasan produk yang menarik, serta pemanfaatan e-commerce untuk memperluas jangkauan pasar. Metode yang digunakan dalam kegiatan ini meliputi sosialisasi, workshop pemasaran digital, dan pendampingan praktis dalam pengelolaan bisnis bank sampah. Selain itu, program ini juga melibatkan simulasi penjualan dan kolaborasi dengan komunitas pengrajin lokal serta pengusaha mikro. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman warga tentang pemasaran produk yang efektif serta kenaikan volume penjualan produk bank sampah. Partisipasi warga dalam program ini juga berkontribusi pada peningkatan kesadaran akan pentingnya pengelolaan sampah berbasis lingkungan. Diharapkan dengan adanya peningkatan keterampilan pemasaran, produk bank sampah Kelurahan Bedahan dapat lebih dikenal secara luas dan memberikan dampak positif terhadap pendapatan keluarga serta keberlanjutan lingkungan.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Produk Air Alfamart Cabang Krukut Depok Purnama, Aan; Prakoso, Aditya Bagus
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 1 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i1.1049

Abstract

In today’s competitive retail environment, businesses face the challenge of influencing consumer purchase decisions. The quality of products and the pricing strategy are two critical factors that can significantly affect how customers choose products in stores. Alfamart, a popular convenience store chain, offers a variety of products, including Air Alfamart, which is subject to consumer preferences and purchasing behavior. Understanding the impact of product quality and price on purchase decisions is vital for businesses to develop effective marketing strategies. This study investigates how these two factors, both individually and simultaneously, affect consumer decisions in the context of purchasing Air Alfamart at the Alfamart Krukut branch. The findings of this study provide insights for companies in designing better product offerings and pricing strategies to improve sales and customer loyalty. The research was conducted with a sample size of 80 respondents, using an associative research method with a quantitative approach. Data collection techniques included field research through observation and questionnaires, literature studies, and data analysis methods. The results indicate that product quality has a significant effect on purchase decisions, with a strong positive relationship between the two variables. This suggests that improvements in product quality lead to more favorable purchase decisions. The analysis also revealed that price significantly influences purchase decisions, with a strong relationship between the two factors. These findings highlight the importance of both product quality and price in influencing consumer choices. Furthermore, both product quality and price together have a significant simultaneous effect on purchase decisions. The combined influence of these two factors has a strong relationship with the purchasing behavior of consumers. This research implies that businesses, such as Alfamart, should prioritize product quality and pricing strategies to enhance consumer purchase decisions.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENYEWA KENDARAAN YANG BERDAMPAK PADA KEPUASAN KONSUMEN PADA PT GUMILAR NUSA SEJATI DI JAKARTA SELATAN Yusuf, Ade; Purnama, Aan; Kadarusman, Yuyus
RJABM (Research Journal of Accounting and Business Management) Vol 9, No 1 (2025)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v9i1.8670

Abstract

This study aims to determine the effect of price and service quality on the decision to rent a vehicle that has an impact on satisfaction at PT Gumilar Nusa Sejati, The statistical methods used are multiple linear regression analysis, correlation coefficient test, determination coefficient test, and t test and F test to test the hypothesis partially and simultaneously. The results of the study showed that price has a positive and significant effect on the decision to rent by 32% and the hypothesis test obtained a calculated t value> t table (6.793> 1.984). Service quality has a positive and significant effect on the decision to rent by 13.4% and the hypothesis test obtained a calculated t value> t table (3.898> 1.984). Price and service quality simultaneously have a positive and significant effect on the decision to rent by 40.1% and the hypothesis test obtained a calculated F value> F table (21.413> 2.700). The decision to rent has a positive and significant effect on customer satisfaction by 72.2%. The hypothesis test obtained a calculated t value> t table (15.968> 1.984). Keywords: price, service quality, rental decision, customer satisfaction
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PT ALFARIA TRIJAYA, Tbk Purnama, Aan
Jurnal Ilmiah Publika Vol 11 No 1 (2023): Jurnal Ilmiah Publika
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v11i1.8468

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen (studi alfamart darunnajah 2 di jl. Ulujami raya no.56 jakarta selatan). Dalam penelitian ini metode yang digunakan adalah metode kuantitatif, dengan populasi sebanyak 3.975, untuk penentuan sampel menggunakan metode solvin dengan sampel 98. Berdasarkan hasil penelitian kualitas pelayanan dan harga secara simultan berpengaruh terhadap kepuasan konsumen dapat dibuktikan dengan persamaan regresi linear sederhana Y= 3,662 + 0,880X1 dan Y= 16,537 + 0,594x2 dan regresi linear berganda Y = 4.273 + 0,532 (X1) + 0.343 (X2). Uji koefisien determinasi sebesar  kualitas pelayanan sebesar 33% dan harga 32,4% dan hasil secara simultan antara kualitas pelyanan dan harga 38,6% sisahnya 61,4 % di pengaruhi oleh faktor lain yang tidak dieliti, uji koefisien korelasi sebesar 0,662 dimana nilai tersebut berada pada interval 0,60 – 0,799 artinya variabel kualitas pelayanan dan harga mempunyai hubungan yang kuat dengan kepuasan konsumen, uji hipotesis Uji t nilai Thitung > Ttabel (6,881 > 1,984) dari nilai signifikan 0,000 < 0,05 maka dapat disimpulkan bahwa variabel kualitas pelayanan (X1) secara parsial berpengaruh signifikan terhadap kepuasan konsumen (Y), diperoleh nilai Thitung > Ttabel (6,788 > 1,984)) dari nilai signifikan 0,000 > 0,05 maka dapat disimpulkan bahwa variabel Harga (X2) secara parsial berpengaruh signifikan terhadap kepuasan konsumen (Y). dan uji F sebesar (29,916 > 3,09) dan signifikan (0,000 < 0,05) hal ini menunjukkkan bahwa terdapat pengaruh yang signifikan secara simultan antara kualitas pelayanan dan harga terhadap kepuasan konsumen.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEBAMED PADA DIVISI DEWASA PT ELTEAN LUHUR KENCANA JAKARTA SELATAN Purnama, Aan
Jurnal Ilmiah Publika Vol 10 No 1 (2022): Jurnal Ilmiah Publika
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v10i1.8469

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara harga dan promosi terhadap keputusan pembelian produk sebamed pada PT. Eltean Luhur Kencana. Metode penelitian yang digunakan ialah deskriptif kuantitatif dan penyebaran angket (kuisioner) yang berisi 8 pernyataan terkait harga, 8 pernyataan terkait variabel promosi dan 10 pernyataan terkait variabel keputusan pembelian kepada 93 responden yang merupakan konsumen produk sebamed. Pengolahan data menggunaan SPSS versi 21. Metode analisis yang dipakai adalah Uji Validitas, Uji Realibilitas, Uji Asumsi Klasik (Uji Normalitas, Uji Multikolinearitas, Uji Autokorelitas) Uji Regresi Linear Sederhana, Uji Regresi Linier Berganda, Uji Koefisien Korelasi, Uji Koefisien Determinasi, Uji T dan Uji F. Berdasarkan hasil penelitian data-data yang telah memenuhi Uji Validitas, Uji Realiabilitas, Uji Regresi Linier Berganda diolah sehingga menghasilkan persamaan regresi sebagai berikut : Y = 3,102 + 0,248 X1 + 0,834 X2ini menunjukan bahwa semua variabel independen yang diuji berpengaruh positif dan signifikan terhadap keputusan pembelian melalui Uji T dan Uji F, sedangkan angka R sebesar 0,531. Hal ini menunjukan bahwa 53,1% keputusan pembelian sebagai variabel dependen dipengaruhi oleh harga dan promosi variabel independen dan sisanya sebesar 46,9% Dipengaruhi oleh faktor-faktor lain diluar model penelitian ini.
PELATIHAN PEMANFAATAN ARTIFICIAL INTELLIGENCE UNTUK PEMASARAN DIGITAL PADA KOPERASI PEMBERDAYAAN UMMAT DAARUT TAUHID TANGERANG SELATAN Aan Purnama; Kiki Dwi Wijayanti; Ade Yusuf
Abdi Jurnal Publikasi Vol. 3 No. 6 (2025): Juni
Publisher : Abdi Jurnal Publikasi

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Abstract

This Community Service activity aims to enhance the understanding and skills of the management and members of KOPMU-DT in utilizing Artificial Intelligence (AI) technology for digital marketing. Through an interactive training program, participants were introduced to the basic concepts of AI, practical applications in marketing, and the use of tools such as ChatGPT, Canva AI, Google Analytics, and Meta Ads. The implementation method consisted of five main stages: (1) conducting observations and needs assessments through interviews and preliminary surveys; (2) developing training modules based on identified needs; (3) delivering a two-day workshop using interactive lectures, case studies, hands-on simulations with AI tools, and group discussions; (4) post-training mentoring sessions to assist participants in formulating AI-based digital marketing strategies; and (5) evaluating the program through pre-tests, post-tests, and participant satisfaction surveys. The results indicated a significant improvement in participant comprehension based on the pre-test and post-test scores. Over 85% of participants demonstrated increased knowledge and understanding of AI applications in digital marketing. Furthermore, participants were able to develop at least two AI-based digital marketing campaigns and gained an introductory understanding of CRM and chatbot implementation as part of the cooperative's digital strategy. The outcomes of this program include: (1) a training module on “Utilizing AI for Digital Marketing,” (2) two AI-based digital marketing campaigns developed by participants, (3) an evaluation report based on pre-test and post-test results, (4) measurable improvement in cooperative HR capacity through impact surveys, and (5) documentation of the program, including attendance lists, photos, and participant testimonials.
Co-Authors Abdullah Abdullah Achmad Ludvy Ade Yusuf Ade Yusuf Agus Sudarsono Agus Suhartono Amirudin Amirudin Anum Nuryani Aris Arianto Aris Ariyanto Aris Ariyanto Dewi Ningsih DEWI SARTIKA Dewi Sartika Dodi Persada Faisal Faisal Hafis Laksmana Nuraldy Hudzaifah, Zahrah Imbron Imbron Indra Januar Rukmana Irma Sari Octaviani Izatil Isma, Zahra Kadarusman, Yuyus Karolina Karolina Kasmad Kasmad Kiki Dwi Wijayanti Kiki Dwi Wijayanti Laila Listiani Putri Liawati Liawati Lidya Pricilla M Restu Wijaya Mada Faisal Masran Mustakim Matta, Yusran Daeng Munarsih Munarsih Mustakim, Masran Najmi Fat-han Alghifari Neneng Khoiriah Nugroho, Riski Dwi Prakoso, Aditya Bagus Riski Dwi Nugroho safiih, Abdul Rahman Sari Karmiyati Widayati Pratiwi, Zhera Widowati Widowati Wijaya, M Restu Wijayanti, Kiki Dwi Yusep Prihanto Yusran Daeng Matta Yusuf, Ade Zakaria Zakaria