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All Journal Procuratio : Jurnal Ilmiah Manajemen JURNAL PEMASARAN KOMPETITIF JURNAL ILMIAH FEASIBLE (JIF) JURNAL ABDIMAS TRIDHARMA MANAJEMEN DEDIKASI PKM Jurnal Arastirma Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis International Journal of Cyber and IT Service Management (IJCITSM) International Journal of Islamic Business and Management Review Asean International Journal of Business Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Harmoni Nusa Bangsa
Sunanto Sunanto
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Guru Pendidikan Pancasila dan Kewarganegaraan dalam Menanggulangi Kenakalan Remaja Sunanto, Sunanto; Pujilestari, Yulita
JURNAL HARMONI NUSA BANGSA Vol 1, No 2 (2024): HARMONI NUSA BANGSA
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Y

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/jhnb.v1i2.358

Abstract

Penelitian ini bertujuan untuk mengetahui peran guru dalam pemberantasan kenakalan remaja di SMK TI PGRI 11 SERPONG. Manfaat penelitian ini adalah untuk mengetahui peran guru selain guru dalam pendidikan Pâncășila dan kewarganegaraan khususnya dalam mengatasi masalah kenakalan remaja di SMK TI PGRI 11 SERPONG. Penelitian ini menggunakan metode pengumpulan data deskriptif kualitatif. Penelitian ini terdiri dari observasi, wawancara dan rekaman. Data observasi dan data wawancara. Metode analisis data dalam penelitian ini terdiri dari tiga tahap yaitu pengumpulan data, penyajian data, dan derivasi/kesimpulan. Berdasarkan hasil penelitian : 1. SMK TI PGRI 11 SERPONG Peran guru PKn dalam pencegahan kenakalan remaja sebagai pembimbing, teladan, motivator dan komunikator bagi siswa. 2. SMK TI PGRI 11 SERPONG Hambatan yang dihadapi guru pendidikan kewarganegaraan dalam menangani kenakalan remaja antara lain adalah anak itu sendiri, lingkungan orang tuanya, cara orang tua membesarkan anaknya di rumah, ketatnya guru sekolah dalam menegakkan aturan, dan gaya aturan. dari kehidupan siswa. dan peraturan. Termasuk item terkait. Karena melanggar pengaruh lingkungan.
Optimalisasi SDM Remaja melalui Program Karakter dan Pengembangan Diri di Yayasan Tajaul Karomatu Desa Situ Gadung Kabupaten Tangerang Ninik Anggraini; Angga Pratama; Sunanto Sunanto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1757

Abstract

Adolescent human resource development is essential for fostering positive character and personal growth. In Desa Situ Gadung, Tangerang Regency, students have limited access to structured programs that support character building and self-development. This community service activity aimed to optimize adolescent potential through character and self-development programs at Yayasan Tajaul Karomatu. The activity was conducted on October 25, 2025, and implemented by three lecturers from Universitas Pamulang. Participants were 23 grade 6 elementary school students. The implementation consisted of three stages: preparation, execution, and reporting. Methods included material presentation, practical exercises, group discussions, and question-and-answer sessions to promote engagement and understanding. The results indicated significant improvements in students’ understanding of character values, self-confidence, responsibility, and teamwork. Participants actively engaged in all activities and showed enthusiasm for applying the knowledge and skills in daily life. This program demonstrates the effectiveness of structured interventions in supporting holistic adolescent development and can serve as a model for similar initiatives aimed at strengthening youth potential in rural communities.
Predicting Professional Entrepreneurial Intention Through Core Determinants of Entrepreneurial Attitude Sunanto Sunanto; Kasmad Kasmad; Jeni Andriani
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 6 No. 1 (2026): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v6i1.229

Abstract

The level of entrepreneurship among professional pharmacists is comparable to Indonesia's overall level of entrepreneurship, which is relatively low. This phenomenon is associated with entrepreneurial marketing behavior focused on Entrepreneurial Intention. For the first time in the context of professional pharmacists in Greater Jakarta, the influence of Entrepreneurial Education (EE) and Entrepreneurial Self-efficacy (ESE) on Entrepreneurial Attitude (EA) and its implications for Entrepreneurial Intention (EI) was observed using the Theory of Planned Behavior (TPB). Through proportional random sampling, 391 pharmacists were selected using the Slovin formula (5% margin of error). Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used for quantitative analysis. The findings showed that ESE was the most powerful factor, with EE, ESE and EA all having positive and substantial direct effects on EI. The mediating effect of EA was evident in the influence of ESE on EI, but not EE. This study's novel approach lies in its consideration of the unique characteristics of healthcare entrepreneurship, which differ from general entrepreneurship due to constraints such as the complexity of the dual role. This research provides business insights to promote EI as necessity among professional pharmacists.
Pengaruh Variasi Produk dan Lokasi terhadap Keputusan Pembelian pada Toko Ameera ATK Bonen Kabupaten Tangerang Gita Amelia; Sunanto Sunanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 03 (2026): JUNI - JULI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Variasi Produk dan Lokasi terhadap Keputusan Pembelian pada Toko Ameera ATK. Metode penelitian yang digunakan adalah metode Deskriptif Kuantitatif dengan pendekatan Asosiatif dimana data berupa kuesioner dan diolah dengan menggunakan SPSS 26.0. Populasi dalam penelitian ini adalah konsumen Toko Ameera ATK dengan jumlah sampel 96 responden menggunakan teknik accidental sampling. Hasilnya menunjukkan bahwa variabel Variasi Produk secara parsial tidak berpengaruh signifikan terhadap variabel Keputusan Pembelian hal ini dibuktikan dengan persamaan regresi Y = 25,458 + 0,771 . nilai t hitung dari variabel Variasi Produk adalah 1,155 lebih kecil dari t tabel sebesar 1,661 dengan tingkat signifikan 0,251 lebih besar dari 0,05. Sedangkan variabel Lokasi secara parsial berpengaruh signifikan terhadap variabel Keputusan Pembelian hal ini dibuktikan dengan nilai persamaan regresi Y = 8,392 + 1,012 . nilai t hitung dari variabel Lokasi adalah 14,241 lebih besar dari t tabel sebesar 1,661 dengan tingkat signifikansi 0,00 lebih kecil dari 0,05. Diperoleh persamaan regresi Y = 8,051 + 0,082 + 0,959  nilai koefisien korelasi (R) 0,801 yang berarti antar variabel Variasi Produk dan Lokasi terhadap Keputusan Pembelian sangat kuat diketahui nilai koefisien determinasi (KD) = () × 100% diperoleh dari R yaitu KD = 0,816 × 100%  = 81,6% diketahui nilai Fhitung sebesar 212,218 dan nilai signifikansi sebesar 0,00 sedangkan nilai Ftabel pada tingkat signifikansi 0,05 dengan df 1 (jumlah variabel - 1) 3-1 = 2 dan df 2 (n-k-1) atau 96-2-1 = 93 diperoleh nilai Ftabel 3,904 jadi dapat disimpulkan bahwa Fhitung > Ftabel (212,218 > 3,904) dan signifikansi < 0,05 (0,00 < 0,05). Dengan demikian dapat disimpulkan bahwa Variasi Produk dan Lokasi secara bersama-sama berpengaruh terhadap Keputusan Pembelian.
Determinants of Entrepreneurial Intention in Gender Perspective: Evidence from Indonesia Sunanto Sunanto; Hamdy Hady; Horas V Purba
International Journal of Islamic Business and Management Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i1.616

Abstract

This study aims to investigate entrepreneurial intention and its determinants in a gender perspective of professional pharmacists within the Greater Jakarta of Indonesia by referring to the theory of planned behavior (TPB). Research on entrepreneurial intention and its determinants in the field of ‘pharmapreneurship’ with professional pharmacists as research subjects is still not widely revealed. This research uses a quantitative approach with a cross-sectional survey model. The population of this study is all pharmacists registered with the Indonesian Pharmacists Association (IAI) in the area of the Greater Jakarta of Indonesia. Based on the Slovin formula (error 5%) obtained a sample number of 391 pharmacists, with proportional random sampling. The Independent t-test was conducted to investigate mean differences of the EI and its determinants between male and female of professional pharmacists. The results showed that the mean difference on entrepreneurial intention (EI), entrepreneurial attitude (EA) and entrepreneurial self-efficacy (ESE) between male and female of professional pharmacists are significantly rejected except for entrepreneurial education (EE). The paper provides evidence that equality between gender settings need to be considered in the design and delivery of the determinants except EE if they are to have the desired impact on entrepreneurial intention. The research findings are of interest to business, academia and policy makers.
Analisis Strategi Pemasaran oleh Koperasi dalam Menarik Minat Beli Konsumen terhadap Produk Hasil UMKM Reza Khairul Hadi; Retno Wulansari; Sunanto Sunanto
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1720

Abstract

In the current era of competitive markets and growing student entrepreneurship, cooperatives (Koperasi) play an important role in supporting student innovation and promoting their products to a wider audience. However, the marketing strategies implemented by Koperasi Universitas Pamulang have not been fully evaluated in terms of their effectiveness in attracting consumer buying interest. This study aims to identify the extent of marketing strategies applied by the Koperasi and to analyze appropriate strategies to enhance consumer interest in products made by Universitas Pamulang students. This research employs a qualitative descriptive approach, which aims to describe and interpret real-life phenomena as they occur. The research method used is descriptive qualitative, with the object of research being the marketing strategies of Koperasi Universitas Pamulang. The subjects consist of 40 respondents, including 10 lecturers and 30 students who are members or consumers of the Koperasi. The data were collected through interviews, observations, recordings, and photographs, all reflecting actual field conditions. Data were analyzed using a qualitative descriptive analysis method, involving data reduction, data presentation, and conclusion drawing. The results show that improvements are needed in four dimensions: product quality, competitive pricing, store convenience, and promotion through affordable media such as banners and brochures to increase awareness and purchasing interest in student-made products.
Pengaruh Lokasi dan Promosi Terhadap Keputusan Pembelian pada Mie Jaya Bintaro Tangerang Selatan Ade Rachmawan; Raden Roro Ayu Metarini; Sunanto Sunanto
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i2.2044

Abstract

In the competitive culinary industry, purchasing decisions are influenced by various factors including location convenience and promotional activities. Mie Jaya Bintaro, South Tangerang, faces intense competition, making it important to understand determinants of consumer purchasing decisions. This study aims to determine the effect of location and promotion on purchasing decisions at Mie Jaya Bintaro, both partially and simultaneously. The research employed a quantitative approach. The population consisted of 28,780 consumers, with a sample of 100 respondents selected using the Slovin formula and simple random sampling technique. Primary data were collected through questionnaires using a Likert scale. The data were analyzed using SPSS version 27 and multiple linear regression analysis. The results indicate that both location and promotion have a significant positive effect on purchasing decisions, either partially or simultaneously. This implies that strategic location accessibility and effective promotional activities play an important role in attracting consumers and increasing purchasing decisions at Mie Jaya Bintaro. Therefore, improving these aspects can enhance customer engagement and business performance. These findings suggest that business managers should prioritize both location strategy and promotional effectiveness to increase consumer purchase intention and sustain competitiveness in the local food market for sustainable growth in competitive culinary industry context specifically.
Co-Authors Ade Rachmawan Ali Mubarok Angga Pratama Asep Sulaeman Gita Amelia Hamdy Hady Horas V Purba Iman Syatoto Jan Horas V Purba Jeni Andriani Kasmad Kasmad Lili Sularmi N. Rusnaeni Ninik Anggraini Nurismalatri Nurismalatri Nurmin Arianto Raden Roro Ayu Metarini Retno Wulansari Reza Khairul Hadi Sahroni Sahroni Shabrina, Nina Yulita Pujilestari