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All Journal JURNAL SISTEM INFORMASI BISNIS EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi JUITA : Jurnal Informatika Sisforma: Journal of Information Systems Sistemasi: Jurnal Sistem Informasi Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Pilar Nusa Mandiri Network Engineering Research Operation [NERO] JTERA (Jurnal Teknologi Rekayasa) JRST (Jurnal Riset Sains dan Teknologi) JSiI (Jurnal Sistem Informasi) J-SAKTI (Jurnal Sains Komputer dan Informatika) JURIKOM (Jurnal Riset Komputer) Jurnal Sistem Cerdas Journal of Information Systems and Informatics JURSIMA (Jurnal Sistem Informasi dan Manajemen) Journal of Innovation Information Technology and Application (JINITA) J-SAKTI (Jurnal Sains Komputer dan Informatika) IJCOSIN : Indonesian Journal of Community Service and Innovation JURSIMA Jurnal Informatika: Jurnal Pengembangan IT Jurnal Sistem Informasi dan Manajemen JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Citra Wiguna
Institut Teknologi Telkom Purwokerto
Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)

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The Examination of the User Engagement Scale (UES) in Small Medium Enterprise Social Media Usage: A Survey-Based Quantitative Study Amriza, Rona Nisa Sofia; Khairun Nisa Meiah Ngafidin; Citra Wiguna
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Vol 7 No 6 (2023): December 2023
Publisher : Ikatan Ahli Informatika Indonesia (IAII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29207/resti.v7i6.4926

Abstract

Social networks have proven to be an essential marketing tool for the success of any product, service, or business. User participation affects the increase in revenue gain and creates long-term profit. The User Engagement Scale (UES) is one of the tools developed to measure user engagement and has been used in various digital domains. The UES intends to compute six dimensions of engagement: aesthetic appeal, perceived usability, focused attention, novelty, felt involvement, and endurability. This study investigates and verifies the three-factor structure of the UES. We used PCA to perform the analysis. The original data will be reanalyzed using UES, which consists of 220 valid responses. The result shows that the UES examination indicates good reliability in three factors. Factor 1 encompasses the feeling of involvement (FI), aesthetic appeal (AE), novelty (NO), and endurability (EN). Factor 2 aggregates the perceived usability (PU) elements. Factor 3 pertains to focused attention (FA) items. Our findings indicate that the User Engagement Scale is a valuable and suitable measurement tool for assessing user engagement in the context of social media within small and medium enterprises.
Co-Authors Aditya Wijayanto Afandi Nur Aziz Thohari Agus Priyanto Alamsyah Farizki Ramdhani Anisa Lidia Fitri Anti, Feni Resti Asha Gita Dinia Auliya Burhanudin Bagus Aji Stefany Br. Karo, Ella Manisa Burhanudin, Auliya Didi Supriyadi Dinia, Asha Gita Diyan Febriana Nur Utami Dwi Januarita Dwi Januarita Dwi Januarita A.K Dwi Mustika Kusumawardani, Dwi Mustika Eben Haezer Siregar Endah Rizka Farhan Adi Saputra Feni Resti Anti Fitri, Anisa Lidia Khairun Nisa Meiah Ngafidin Okta Verina Tri Utami Puan Elina Abwa Aba Rakhmadni, Diovianto Putra Retantyo Wardoyo Rian Fitriana Rizky Firdaus Kusuma Adjie Rona Nisa Sofia Amriza S. Thya Safitri, S. Thya Silvia Oktaviani Siregar, Eben Haezer Sisilia Thya Safitri Sri Mulyana Utami, Diyan Febriana Nur Vidia Ruzza Viryal Nabila Wahyu Adi Prabowo Wibowo, Fahrudin Mukti Wibowo, Intan Yulita Yudha Saintika Yulita, Intan