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Perancangan WEB dalam Rangka Peningkatan Kinerja UKM Batik Semarang Ariati Anomsari; Ratih Setyaningrum
Semantik Vol 4, No 1 (2014): Semantik 2014
Publisher : Semantik

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Tujuan penelitian ini adalah menciptakan perancangan sistem berbasis WEB sebagai salah satu prioritas pemberdayaanbatik Semarang agar dapat meningkatkan kinerja UKM. Metode penelitian yang digunakan dalam penelitian ini adalahmetode eksperimen, yaitu dengan membuat perancangan sistem website dinamis penjualan batik dengan menggunakanDeamweaver CS3. Bahasa pemrograman yang digunakan adalah pemrograman Hypertext preprocessor (PHP) danCascading Style Sheet (CSS) berdasarkan model strategi promosi online yang akan diterapkan. Sedangkan untuk pengolahandatabasenya menggunakan MySQL.Dari hasil penelitian dapat disimpulkan bahwa perancangan sistem yang digunakanadalah perancangan sistem website dinamis penjualan batik dengan menggunakan Deamweaver CS3 dengan sistempengolahan database dengan menggunakan MySQL. Saran yang dapat diberikan adalah bahwa penggunaan aplikasi webguna pemberdayaan pengrajin batik semarangan perlu dilakukan. Hal ini artinya bahwa aspek pemasaran dalammempromosikan batik semarang baik tingkat nasional maupun internasional dapat dilakukan secara online. Promosi secaraonline dapat membantu juga agar batik semarang lebih dikenal di mancanegara, sehingga akan mengangkat kearifan lokalbudaya Semarang.Kata Kunci: Promosi, online, Web, Deamweaver CS3

PENGARUH PRESEPSI HARGA, KUALLITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN PT. SOYO AJI PERKASA Ajib Catur Yudo Yuwono; Aries Setiawan; Ariati Anomsari; Ida Farida
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 2 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i2.2015

In the context of increasingly tight business competition in the current era, both at the domestic and global levels, companies must have the ability to win the competition by ensuring customer satisfaction. This research aims to analyze the influence of Price Perception, Service Quality on Customer Loyalty mediated by Customer Satisfaction at PT. Soyo Aji Perkasa. This research used quantitative and purposive sampling methods, with 127 respondents. This research used questionnaire analysis and a literature review. The data analysis technique used in this research is path coefficient analysis and Specific Indirect Effect. With the hypothesis showing r table > t table and P value < 0.05 with the conclusion that all hypotheses have a significant positive effect.

Foreign Direct Investment in Asean: The Moderating Role of Regulatory Quality on Macroeconomic Factors and Political Stability April Kurniawan; Herry Subagyo; Ariati Anomsari
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1973

This study examines the determinants of Foreign Direct Investment (FDI) inflows in developing ASEAN countries, focusing on interest rates, exchange rates, inflation, and political stability, with regulatory quality as a moderating variable. Employing a quantitative, causal-comparative design, the study utilizes panel data from eight ASEAN countries (Malaysia, Thailand, Vietnam, Myanmar, Indonesia, Laos, the Philippines, and Cambodia) spanning the period from 2003 to 2023, sourced from the World Bank and the Worldwide Governance Indicators. Chow and Hausman tests indicate that the Fixed Effects Model provides the best fit for the data. The results indicate that interest rates have a negative and significant impact on FDI inflows, suggesting that higher borrowing costs deter foreign investors. Exchange rates exert a positive and significant influence, suggesting that currency depreciation enhances investment attractiveness. Inflation is found to be insignificant, indicating that investors can tolerate moderate inflation. Political stability shows a positive and significant effect, underscoring its crucial role in reducing investment risk and enhancing investor confidence. Furthermore, regulatory quality significantly moderates the effects of interest rates, exchange rates, and political stability on FDI. Strong regulatory frameworks can cushion the impact of adverse macroeconomic conditions and strengthen investment security. These findings extend institutional theory and emphasize the importance of macroeconomic, political, and regulatory stability in attracting FDI.

MODEL PENGELOLAAN PASAR TRADISIONAL BERDASARKAN PEMASARAN DIGITAL ROGOWONGSO PATI aditya, aditya; Ariati Anomsari; Piji Pakarti; Awanis Linati Haziroh
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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The development of digital technology and the internet has driven significant changes in consumer behavior, requiring traditional markets to adapt to remain relevant and competitive with modern markets and e-commerce. The purpose of this study was to find a traditional market management model based on digital marketing that is suitable for the Rogowongso Pati traditional market. This study used a quantitative method by distributing questionnaires to 157 traders at Rogowongso Pati Market. The analysis used PLS-SEM through SmartPLS version 3. The results showed that the use of e-commerce and training and digital literacy had a positive and significant effect on the success of market management, while the use of social media had no significant effect. In addition, government support strengthened the relationship between the use of e-commerce and the success of market management, but weakened the relationship between social media use and did not moderate the relationship between training and digital literacy on the success of market management. These findings confirm that the success of traditional markets in the digital era is more determined by the ability of traders to utilize e-commerce technology and digital literacy than simply using social media. This study recommends that the government focus on improving the digital capacity of traders through ongoing training, strategic assistance in the use of social media, and the provision of secure online infrastructure and payment systems.

DETERMINAN DIFERENSIASI PRODUK, BRAND IMAGE DAN INOVASI PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LIPSTIK WARDAH DI KOTA SEMARANG Widya, Sukma; Ariati Anomsari; Hertiana Ikasari; Diana Puspitasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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The beauty industry in Indonesia is growing rapidly as public awareness of appearance increases, encouraging Wardah to innovate and build a strong brand image as a pioneer of halal cosmetics. This success is highly dependent on customer satisfaction as the link between product excellence and customer loyalty. This study uses a quantitative method with primary data from questionnaires and secondary data from relevant literature. The sample, consisting of at least 163 respondents, was purposively selected from the community of Semarang City who use at least three Wardah brand cosmetic and skincare products. Data analysis was performed using Partial Least Square (PLS) with SmartPLS software, including instrument validity and reliability tests, outer model, inner model through R square, hypothesis and mediation tests based on p-value with a significance level of 0.05. Based on the results of the direct effect analysis, it was found that product differentiation, brand image, and product innovation had a significant positive effect on customer satisfaction. In addition, customer satisfaction, product differentiation, and brand image were also found to have a significant positive effect on customer loyalty. However, product innovation did not have a significant effect on customer loyalty. Meanwhile, the results of the indirect effect analysis showed that customer satisfaction can mediate the effect of product differentiation, brand image, and product innovation on customer loyalty.

Foreign Direct Investment in Asean: The Moderating Role of Regulatory Quality on Macroeconomic Factors and Political Stability April Kurniawan; Herry Subagyo; Ariati Anomsari
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1973

This study examines the determinants of Foreign Direct Investment (FDI) inflows in developing ASEAN countries, focusing on interest rates, exchange rates, inflation, and political stability, with regulatory quality as a moderating variable. Employing a quantitative, causal-comparative design, the study utilizes panel data from eight ASEAN countries (Malaysia, Thailand, Vietnam, Myanmar, Indonesia, Laos, the Philippines, and Cambodia) spanning the period from 2003 to 2023, sourced from the World Bank and the Worldwide Governance Indicators. Chow and Hausman tests indicate that the Fixed Effects Model provides the best fit for the data. The results indicate that interest rates have a negative and significant impact on FDI inflows, suggesting that higher borrowing costs deter foreign investors. Exchange rates exert a positive and significant influence, suggesting that currency depreciation enhances investment attractiveness. Inflation is found to be insignificant, indicating that investors can tolerate moderate inflation. Political stability shows a positive and significant effect, underscoring its crucial role in reducing investment risk and enhancing investor confidence. Furthermore, regulatory quality significantly moderates the effects of interest rates, exchange rates, and political stability on FDI. Strong regulatory frameworks can cushion the impact of adverse macroeconomic conditions and strengthen investment security. These findings extend institutional theory and emphasize the importance of macroeconomic, political, and regulatory stability in attracting FDI.

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