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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian UntukMu NegeRI Jurnal Karinov Bisman (Bisnis dan Manajemen): The Journal of Business and Management JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Pengabdian kepada Masyarakat Kreativasi: Journal of Community Empowerment Jurnal Pengabdian Kepada Masyarakat Indonesia
Rayie Tariaranie Wiraguna
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERANCANGAN DAN PENGEMBANGAN PUSAT BISNIS BERBASIS ONLINE PRODUK UNGGULAN DESA SEJAHTERA MANDIRI (DSM) KUCUR, DAU-KABUPATEN MALANG Rayie Tariaranie Wiraguna; Adelia Shabrina Prameka; Muhammad Muhammad; Buyung Adi Dharma
Jurnal KARINOV Vol 2, No 1 (2019): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.869 KB) | DOI: 10.17977/um045v2i1p33-38

Abstract

Sejak tahun 2015 pemerintah Indonesia khususnya Kementerian Sosial Republik Indonesia mulai aktif melaksanakan program-program untuk mencakup wilayahwilayah atau desa-desa terpencil yang memiliki potensi tinggi agar dapat hidup secara mandiri dan sejahtera. Salah satu program Menteri Sosial yaitu pengembangan Desa Sejahtera Mandiri (DSM). Desa yang diangkat dalam kegiatan pengabdian ini merupakan salah satu desa yang telah  memiliki produk unggulan. Desa kucur memiliki beberapa komoditi unggulan yang terdiri dari biji kopi, tanaman herbal, susu dan jeruk. Produk-produk tersebut dipasarkan di sekitar desa Kucur dan kecamatan Dau. Proses penjualan dan pemasaran merupakan masalah yang cukup kompleks yang dialami oleh pelaku usaha di Desa Kucur. Permasalahan inti adalah minimnya fasilitas dan akses yang mereka miliki serta pengetahuan tentang penjualan dan cara memasarkan produk yang efektif efisien. Solusi permasalahan ini adalah dengan membentuk Pusat bisnis yang beranggotakan para warga yang berwirausaha serta membentuk struktur organisasi yang mendukung. Jumlah peserta pelatihan berjumlah 40 orang dengan berbagai macam usaha. Adapun penekanan dari pelatihan yang diberikan adalah dasar manajemen pemasaran dalam penjualan, strategi pemasaran yang tepat, pemasaran online bagi pemula, serta pelatihan pembuatan media pemasaran online. Dari hasil pelatihan yang diberikan, terdapat dua rekomendasi yaitu, diharapkan adanya peningkatan koordinasi antar warga dan kelompok yang telah dibentuk dengan tim. Tim harus melakukan kegiatan lanjutan agar dapat terus memantau pengusaha dan dapat dengan siaga untuk membantu pengusaha menyelesaikan berbagai permasalahan yang ada.
Implementasi Pivot Strategy pada Startup dalam Menghadapi Persaingan (Studi pada Startup CV. Reddone Digital) Rayie Tariaranie Wiraguna
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 4 No. 1 (2021): Februari 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

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Abstract

The covid-19 pandemic that occurred in Indonesia had a big impact on business people in various fields. The impact felt varied, some benefited, but more people were harmed by this pandemic. One of the startup businesses that have felt the impact of the Covid-19 pandemic is CV. Reddone in Malang. This CV is a startup business that is engaged in printing, especially the printing of wedding invitations. During the pandemic, CV. Reddone has experienced many losses, due to the existence of a social distancing policy, so that many consumers do not carry out activities with many people. To overcome this problem, the strategy used is the pivot strategy. Pivots are changing strategies to steer a business into a favorable or desirable situation. The essence of this strategy is to develop the business by changing its business model but still based on the business vision itself. Pivot strategy is a strategy to change the business model so that the business can continue to run even in difficult times. By implementing this strategy, CV. Reddone Digital is currently experiencing sales growth. The strategy taken is to change the business model to a business based on digital-based information technology. One of their superior products is a digital online invitation that is very relevant to the current application of social distancing. Competitive advantage made by CV. Reddone Digital is the development of a digitalization innovation strategy for all business ideas that will be implemented.
Diversifikasi Pangan Olahan Ampas Kelapa Sebagai Peluang Usaha di Kabupaten Malang Rayie Tariaranie Wiraguna; Wiwik Wahyuni
Kreativasi : Journal of Community Empowerment Vol. 1 No. 3 (2022): Vol.1 No. 3, 2022 : Desember 2022
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v1i3.24092

Abstract

Gajahrejo Village, Gedangan sub-district, Malang Regency is a community service location, most of which work as coconut plantation farmers. The abundant harvest results in the low selling price of coconut at post-harvest. The making of VCO (Virgin Coconut Oil) is an attraction for the people of Gajahrejo village as a daily profit, but the manufacture of VCO causes the accumulation of waste or coconut dregs which is not used properly and ends up being wasted. To increase the added value of coconuts, one of them is processing coconuts from VCO manufacturing waste into processed coconut cake products that are suitable as snacks. The limited innovation of human resources causes the low selling value of coconut, so that the utilization of coconut dregs is not maximized. Besides being suitable as a snack for making processed coconut cookies products and coconut lidah kucing cookies, it can also increase the productivity of PKK mothers to process cake products that can be marketed more broadly. The stage in the implementation of the service begins with the preparation of proposals, deepening the problems that exist in Gajahrejo Village, preparing human resources and technology, formulating recipes, testing coconut cakes and coconut lidah kucing cakes, implementing product manufacture in village locations, and preparing reports. Through that all solutions that can be done in the problems that occur are developing coconut processed innovations through training in making coconut cakes and coconut lidah kucing cookies for PKK women in Gajahrejo village and modeling product packaging to increase selling prices in the market. Training for PKK women as a new business opportunity (KUB) and can help support economic stability in the household.
Re- Rubbish Dalam Upaya Mewujudkan Konsep Green Village Di Desa Kasembon Kecamatan Bululawang, Kabupaten Malang Wiraguna, Rayie Tariaranie; Nafi'ah, Nisbatun
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i2.737

Abstract

Kasembon Village is one of the villages in Malang Regency which consists of Krajan I, Krajan II, Sukorejo, Meduran and Kaligoro hamlets. In Kasembon Village there is a plywood factory, namely PT Wijaya Cahaya Timber. From this description, the activities carried out by residents and production from factories will give rise to the potential for both organic and inorganic waste as well as plywood waste in quite large quantities. However, the rubbish and waste are only piled up in the yard and then burned, so it is feared that this could cause air pollution. To overcome this problem, Waste Bank outreach and waste and plywood waste processing skills training were held. The target of this activity is PKK women who are expected to be able to support the family economy by creating a creative industry from the use of waste banks in the future. This activity consists of socialization and discussion, demonstrations, and evaluation of activities by completing a posttest. Overall, this activity can be said to be successful with a participant satisfaction level of 60% and 36.7% very satisfied. Apart from that, 50% of the material presented was interesting and 43.3% was very interesting, thus providing usefulness with percentages of 56.7% and 43.3% being very useful. With this, if there were similar activities, the people of Kasembon Village would be willing to attend again with 53.3% willing and 43.3% very willing. Because apart from having a short-term impact, it turns out to have a long-term impact with 63.3% being able to be continued and 33.3% being able to continue after this activity is completed. The committee on duty was also greeted warmly because they showed a good attitude as much as 56.7% and very good 43.3%.
Pemberdayaan Ekonomi Kelompok Tani Melalui Olahan Mie Selada Air Menuju Pengembangan Desa Wisata: Studi pada Desa Banjarejo, Kabupaten Malang Aprilia Putri, Agisa Nurlinda; Wiraguna, Rayie Tariaranie; Nagoro, Ahmad Sholehan; Fadlurrohman, Acmad Naufal
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.1962

Abstract

Desa Banjarejo merupakan salah satu desa di Kabupaten Malang yang memiliki potensi alam yang bagus dengan tanah subur yang bisa ditanami berbagai macam sayur-sayuran, salah satunya adalah selada air. Namun pemanfaatan kekayaan alam tersebut belum maksimal sehingga masih memiliki nilai ekonomis yang rendah. Tim pelaksana kegiatan pengabdian masyarakat dari Universitas Negeri Malang berkesempatan untuk melakukan pelatihan pengolahan selada air untuk meningkatkan nilai ekonomis dari sayuran tersebut. Kegiatan ini bertujuan untuk memperkuat perekonomian kelompok tani melalui inisiatif pengolahan mie selada air sebagai strategi mendorong pengembangan desa wisata di desa Banjarejo kabupaten Malang. Dengan menggunakan pendekatan kualitatif melalui wawancara dan observasi lapangan, kegiatan ini melatih bagaimana kelompok petani di desa mengatur dan mengembangkan usaha pengolahan mie selada airnya, tidak hanya membantu meningkatkan pendapatan pribadi tetapi juga berkontribusi positif terhadap perekonomian Desa Banjarejo. Potensi dampak pengembangan komersial ini untuk meningkatkan daya tarik desa sebagai tujuan wisata juga dieksplorasi dalam kegiatan ini, memberikan pandangan komprehensif tentang potensi pemberdayaan ekonomi berkelanjutan di tingkat lokal. Kata Kunci: selada air, kelompok tani, mie selada air.
Re-Rubbish dalam Upaya Mewujudkan Konsep Green Village di Desa Kasembon Kecamatan Bululawang, Kabupaten Malang Wiraguna, Rayie Tariaranie; Mukti, Antik Dwi; Nafi’ah, Nisbatun; Zaini, Hamdhan
JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Vol 4, No 4: November (2023)
Publisher : ICSE (Institute of Computer Science and Engineering)

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Abstract

Abstrak: Desa Kasembon terletak di Kabupaten Malang yang terdapat pabrik triplek dimana aktivitas warga dan pabrik dapat menghasilkan sampah dan limbah serta hanya ditimbun di halaman rumah kemudian dibakar sehingga menimbulkan adanya polusi udara. Untuk mengatasi permasalahan tersebut dibutuhkan sebuah upaya yakni dengan menggunakan konsep Green Village dengan sosialisasi penyuluhan Bank Sampah dan pelatihan keterampilan olahan sampah dan limbah. Tahapan Kegiatan ini terdiri dari  sosialisasi dan diskusi, demonstrasi, dan evaluasi kegiatan dengan pengisian posttest. Kegiatan dikatakan berhasil dengan tingkat kepuasan peserta sebesar 60% dan 36,7% sangat puas. Selain itu, 50% materi yang disampaikan menarik, 43,3% sangat menarik sehingga memberikan kebermanfaatan dengan persentase 56,7% dan 43,3% sangat bermanfaat. Dengan ini, jika terdapat kegiatan serupa masyarakat bersedia hadir dengan 53,3% bersedia dan sangat bersedia 43,3%. Karena selain berdampak pada jangka pendek ternyata memberikan dampak jangka panjang dengan 63,3% dapat dilanjutkan dan 33,3% sangat dapat dilanjutkan setelah kegiatan ini selesai. Panitia juga disambut dengan ramah dikarenakan menunjukkan sikap dengan baik sebanyak 56,7% dan sangat baik 43,3%.Abstract: Kasembon Village is located in Malang Regency, where there is a plywood factory where the activities of residents and factories can produce rubbish and waste which is only dumped in the yard and then burned, causing air pollution. To overcome this problem, an effort is needed, namely by using the Green Village concept with socialization of Waste Bank education and waste and waste processing skills training. Activities consist of socialization and discussion, coercion, and evaluation of activities by completing a posttest. The activity was said to be successful with a participant satisfaction level of 60% and 36.7% were very satisfied. Apart from that, 50% of the material presented was interesting, 43.3% was very interesting so it was useful with a percentage of 56.7% and 43.3% was very useful. Thus, if there is a similar activity, 53.3% of people are willing to attend and 43.3% are very willing. Because apart from having a short-term impact, it turns out to have a long-term impact with 63.3% being able to be continued and 33.3% being able to continue after this activity is completed. The committee was also greeted warmly because it showed a good attitude of 56.7% and very good 43.3%.
Penerapan Green Marketing pada Produk Bubble Wrap dalam Meningkatkan Purchase Intention dan Perceived Value Kuswandi, Helen Atris Romadhona Kuswandi Putri; Wiraguna, Rayie Tariaranie
Jurnal Akuntansi Terapan dan Bisnis Vol 4 No 1 (2024): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/asersi.v4i1.4677

Abstract

This study aims to determine the application of green marketing on OCUWRAP products and application of green marketing to increase purchase intention and perceived value. OCUWRAP is a biodegradable bubble wrap product made from cassava starch and dried sponge gourd. This research was conducted using an interview method with a descriptive qualitative approach. Data obtained from interviews conducted with marketing and development managers, cosmetic store owners, and consumers were processed using the triangulation method. This study found that green marketing implemented has increased purchase intention and perceived value of its products. The implementation of green marketing by OCUWRAP is carried out in various aspects, namely environmentally friendly products, premium prices and environmentally friendly marketing and distribution. The results of this study indicate that the green marketing strategy has increased purchase intention for the product. Green marketing that has been implemented can also increase the perceived value felt by OCUWRAP consumers.
Pemberdayaan Manajemen Kelompok Usaha Pengolah Abon Ikan Tuna Desa Gajaherjo, Kabupaten Malang Tariaranie Wiraguna, Rayie; Buyung Adi D; Andi Basuki
Jurnal Pengabdian UntukMu NegeRI Vol. 5 No. 2 (2021): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v5i2.3070

Abstract

Gajahrejo Village is one of the partner villages located on the southern coast of Malang Regency. The business of processing fish into shredded fish in Gajahrejo village was initiated in early 2017, and until now, it is still a home industry managed by PKK women in Gajahrejo Village by forming a Joint Business Group (KUB). Each group consists of 3-5 people who work together in the production and packaging processes. So far, shredded products are only produced if there is an order. This is due to the lack of information related to good business management, the lack of human resources who have the skills to make shredded with a distinctive taste, packaging techniques that are still conventional, management systems that are still very simple, and also the absence of a promotion and marketing system-selling the right product. With these various problems, the solutions that were carried out were counseling related to correct fish processing, conducting training and mentoring on a good and correct business management system at KUB Gajahrejo village, and making a simple patent for the recipe for shredded fish that had been made. The resulting products have been marketed around the coastal tourist sites of South Malang.
From Green Marketing to Enhance Green Purchase Intention: The Act of Green Advertisement, Green Brand Loyalty, and Green Brand Innovativeness Della Ayu Zonna Lia; Ely Siswanto; Rayie Tariaranie Wiraguna; Handri Dian Wahyudi
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.13922

Abstract

The present study aims to investigate the effects of Green Marketing (GM) strategies, such as Green Advertisement (GA), Green Brand Loyalty (GBL), and Green Brand Innovativeness (GBI), on consumer purchase intention. Additionally, it investigates the moderating effects of these strategies on these relationships and looks at how GM and Green Purchase Intention (GPI) are related. These findings build on previous research on the relationship between GM and GPI. The unresearched combined effects of GM on customer purchase intentions as well as the moderating functions of GA, GBL, and GBI in these connections are among the research gaps. The current study examines the relationship between GM antecedents and GPI using a cross-sectional approach and a quantitative research methodology. Quantitative research methods are useful when analyzing relationships between variables and extending findings across populations is the goal. Based on prior research on GM and behavior, the study's research methodology used a survey questionnaire. Google Forms will be used to distribute an online survey to Indonesian consumers of green products, which served as the data collection tool for this study.
Brand Experience and Identification Impact on Loyalty Via Brand Love Among Gen Z iPhone Users Rayie Tariaranie Wiraguna; Ahmad Mukimul Khaq’qi; Safira Rusyda Azizah
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.14237

Abstract

The advancement of technology has contributed to the increasing trend of second-hand iPhone usage among generation Z (Gen Z), especially in Malang City. This study aims to examine the mediating role of brand love in the relationship between brand experience and consumer brand identification on brand loyalty. A quantitative approach was employed using a survey method with 190 Gen Z respondents who use second-hand iPhones, selected through purposive sampling. The research focuses on understanding the emotional and psychological factors that influence consumers' attachment and loyalty toward brands, even in the context of used products. The findings reveal that brand experience and consumer brand identification have a significant and positive influence on both brand love and brand loyalty. Furthermore, brand love acts as a significant mediator in strengthening the relationship between the independent variables and brand loyalty. These results highlight the importance of emotional bonds in shaping consumer behavior, especially among younger generations who seek identity and expression through the brands they use. The study provides practical implications for marketers of second-hand smartphones, especially Apple resellers, to build stronger engagement strategies by emphasizing identity alignment and emotional experience.
Co-Authors Adelia Shabrina Prameka Ahmad Mukimul Khaq’qi Andi Basuki Aprilia Putri, Agisa Nurlinda Buyung Adi D Buyung Adi Dharma Della Ayu Zonna Lia Ely Siswanto Fadlurrohman, Acmad Naufal Handri Dian Wahyudi Kuswandi, Helen Atris Romadhona Kuswandi Putri Muhammad Muhammad Mukti, Antik Dwi Nafi'ah, Nisbatun Nafi’ah, Nisbatun Nagoro, Ahmad Sholehan Naswan Suharsono Nur Anita Yunikawati Raisa Fitri Retno Sulistiyaningsih Safira Rusyda Azizah Titis Shinta Dhewi, Titis Wiwik Wahyuni Zaini, Hamdhan