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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian UntukMu NegeRI Jurnal Karinov Bisman (Bisnis dan Manajemen): The Journal of Business and Management JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Pengabdian kepada Masyarakat Kreativasi: Journal of Community Empowerment Jurnal Pengabdian Kepada Masyarakat Indonesia
Rayie Tariaranie Wiraguna
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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TOE Framework and Social Media Adoption: Effects on Indonesian SME’s Digital Performance Della Ayu Zonna Lia; Raisa Fitri; Rayie Tariaranie Wiraguna; Handri Dian Wahyudi
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16331

Abstract

This study looks into how social media adoption is impacted by organizational, technological, and environmental (TOE) factors and how that affects the performance of small and medium-sized businesses (SMEs) in Indonesia. As pivotal elements of the national economy, constituting over 60% of GDP and 97% of employment, SMEs are under increasing pressure to adopt digital transformation. Nonetheless, their utilization of social media is often restricted by inadequate technological capabilities, organizational preparedness, and external environmental obstacles. In order to investigate how these factors affect the integration of social media into corporate operations and ascertain whether such adoption improves firm performance, this study makes use of the TOE framework. A quantitative methodology is utilized, with data gathered via online surveys distributed to SME proprietors throughout Indonesia. Findings show technological readiness boosts social media adoption (SMA), but the technological factor (TF) negatively impacts SME performance (SMEP), suggesting complex tech creates 'technostress.' The organizational factor (OF) doesn't affect SMA, but positively impacts performance via teamwork and communication (supporting RBV). The environmental factor (EF) strongly and positively influences both SMA and SMEP, reflecting high market competition. Crucially, SMA does not mediate the TOE-performance link, as SMEs use it reactively, without a strategy. In summary, while technology and environment drive adoption, sustainable performance hinges on organizational capability and an integrated digital strategy. This study's results provide useful information for policymakers, practitioners, and technology providers to promote inclusive digital growth and make the economy more resilient.
Optimalisasi Pengolahan Limbah Tebu Menjadi Pupuk Cair Eco-Enzim Guna Peningkatan Kualitas Ekonomi Desa Sumberejo, Kecamatan Gedangan, Kabupaten Malang Rayie Tariaranie Wiraguna; Nur Anita Yunikawati
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2219

Abstract

Limbah tebu dapat diolah menjadi berbagai produk organik dengan menggunakan proses tertentu. Hampir setiap kilang gula memiliki limbah yang terbuat dari tanaman tebu yang disebut blotong. Gula tebu (bagasse) memiliki manfaat yang sangat baik bagi tanaman. Hampir setiap pabrik gula di Indonesia menggunakan bungkil sebagai pupuk organik pada perkebunan tebu. Pengenalan sistem budidaya berkelanjutan dimulai di pabrik gula ini. Rata-rata produksi blotong di setiap pabrik gula sekitar 2,5% dari tebu yang digunakan. Pada tahun 2008, 57 pabrik gula menghasilkan 1.000.000ton bungkil dan lebih dari 40.000ton bottom ash. Banyaknya limbah yang dihasilkan berpotensi untuk dijadikan pupuk organik. Namun hal ini masih terjadi dalam skala pabrik. Di rumah atau dalam skala kecil, mereka tidak terlalu memanfaatkan limbah tebu yang ada. Salah satunya limbah tebu di Desa Sumberejo Kecamatan Gedangan. Limbah tebu di Desa Sumberejo Kecamatan Gedangan ini harus dimanfaatkan agar dapat menjadi nilai ekonomis bagi warga Desa Sumberejo sekaligus mengatasi permasalahan limbah yang ada. Penelitian ini dimaksudkan agar dapat memberikan pengetahuan bagi masyarakat Desa Sumberejo melalui pelatihan mengenai bagaimana cara mengolah limbah tebu menjadi pupuk cair organik. Selain itu diharapkan masyarakat Desa Sumberejo dapat memproduksi pupuk cair secara mandiri dan dapat dimanfaatkan bagi masyarakat di Desa Sumberejo. Apabila masyarakat Desa Sumberejo sudah dapat memproduksi pupuk cair organik secara mandiri, maka selanjutnya juga dapat menjadi nilai tambah ekonomi bagi skala kecil (rumah) maupun Desa.
Digital Branding Model Pada Pengembangan Ekonomi Kreatif UMKM Kain Songket Pringgasela Kabupaten Lombok Timur Rayie Tariaranie Wiraguna; Nur Anita Yunikawati; Retno Sulistiyaningsih
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2221

Abstract

Pringgasela Village is one of the villages in East Lombok district with songket cloth MSMEs with a cultural heritage that has been preserved to this day. Several groups of Songket cloth MSMEs in Pringgasela Village are well known to various corners and are always used as a reference for tourists when visiting Lombok Island. As a creative industry, songket cloth MSMEs cannot be separated from the impact of the COVID-19 pandemic in 2020. Various problems arose due to the COVID-19 pandemic, and as a result, not a few MSME players in Pringgasela village went out of business. The local government, together with related sectors, continues to strive to stimulate the economy of the people in the village so that it can revive and develop further. The development of digital technology allows businesses to market their products online and use transactions through the online banking system. Digital technology development has changed the paradigm of MSME marketing, which is carried out conventionally digitally by utilizing social media, e-commerce, and websites as a medium for branding and marketing. Using digital/online media is the right choice for MSME players to expand their network and business reach.
Website Pemasaran Digital Sebagai Media Konten dan Sarana Promosi Produk Unggulan Usaha Mahasiswa Rayie Tariaranie Wiraguna; Naswan Suharsono; Titis Shinta Dhewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2276

Abstract

Numerous challenges arise concomitant with the rapid advancement of technology through digital marketing models that have been deployed by several small enterprises to rival comparable products. The transition to the digital market owing to the Industrial Revolution and the COVID-19 pandemic poses both threats and opportunities for technology-driven multinational corporations and micro and small enterprises. Nevertheless, only a few entrepreneurs have been able to capitalise on these prospects. In 2022, the significance of non-traditional media in science and technology for developing new product marketing capabilities that are autonomous, adaptable, and environmentally attuned is becoming more evident. It is crucial to establish entrepreneurship programmes tailored to the needs and requirements of 25 UMK students as per their respective groups and technical disciplines. Programmes should be customised to suit the capabilities, requirements, and preparedness of each department to facilitate the development of an entrepreneurial culture. An attempt has been made to establish synergy bridges using a specific approach. This approach can be implemented progressively and steadily for a particular cohort of skilled businesses or simultaneously for a variety of target groups. An organised campaign is required to foster an entrepreneurial culture through education and training of the target groups. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students. This project intends to develop the business skills of the participants while maintaining objectivity in its evaluations. The use of simple sentences and causal connections facilitates the comprehension and logical coherence of the text. Consistent formatting and a conventional structure have been employed, while a high register and precise vocabulary have been utilized to maintain a balanced, value-neutral tone. Grammatical correctness has been ensured through careful editing. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students.
Co-Authors Adelia Shabrina Prameka Ahmad Mukimul Khaq’qi Andi Basuki Aprilia Putri, Agisa Nurlinda Buyung Adi D Buyung Adi Dharma Della Ayu Zonna Lia Ely Siswanto Fadlurrohman, Acmad Naufal Handri Dian Wahyudi Kuswandi, Helen Atris Romadhona Kuswandi Putri Muhammad Muhammad Mukti, Antik Dwi Nafi'ah, Nisbatun Nafi’ah, Nisbatun Nagoro, Ahmad Sholehan Naswan Suharsono Nur Anita Yunikawati Raisa Fitri Retno Sulistiyaningsih Safira Rusyda Azizah Titis Shinta Dhewi, Titis Wiwik Wahyuni Zaini, Hamdhan