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All Journal Jurnal Ilmiah METHONOMI AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) International Journal Of Economics Social And Technology JURNAL ILMIAH SOCIO SECRETUM
Deni Faisal Mirza
Universitas Prima Indonesia
Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Marketing, Pelayanan, Dan Pinjaman Terhadap Peningkatan Kinerja Karyawan PT. Bank Mandiri Taspen Kc Pematang Siantar Aulia Rafli; Enryco Septian Sidabutar; Deni Faisal Mirza; Susan Novrini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10067

Abstract

The aim of the research is to determine the results of the analysis of the influence of Marketing, Service and Loan Strategies on Increasing Employee Performance at PT. Bank Mandiri Taspen KC Pematang Siantar. The research methods used in this research include quantitative. The population of this research is all active employees at PT. Bank Mandiri Taspen KC Pematang Siantar. Sampling was carried out by distributing questionnaires via gform to 22 employees of PT. Bank Mandiri Taspen KC Pematang Siantar uses the Census method where the entire population is sampled. The data analysis technique uses multiple linear regression. The results of partial hypothesis calculations obtained tcount > ttable or, 4.594 > 2.085 and 0.000 < 0.05, meaning that marketing strategy has a partial positive and significant effect on employee performance. The results of partial hypothesis calculations obtained tcount > ttable or 3.511 > 2.085 and 0.002 < 0.05, meaning that service has a partial positive and significant effect on employee performance. The results of partial hypothesis calculations obtained tcount > ttable or 3.545 > 2.085 and 0.002 < 0.05, meaning that loans have a partial positive and significant effect on employee performance. The results of simultaneous hypothesis calculations obtained a value of Fcount (30.028) > Ftable (3.522) and 0.000 < 0.05, meaning that marketing, service and loan strategies have a positive and significant effect simultaneously on employee performance. The results of the coefficient of determination test which can be seen from the Adjusted R Square are 83.3%, showing that marketing, service and loan strategies affect employee performance, while the remaining 16.7% is influenced by other variables outside the research model.
The Influence Of Communication, Work Systems, And Motivation On Employee Performance At PT. Bali Kado Johor Clarissa Clarissa; Deni Faisal Mirza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7089

Abstract

This study aims to analyze the influence of communication, work systems, and motivation on employee performance at PT. Bali Kado Johor. The company, established in 2018, operates as a retail business with several outlets in Medan City. The research employs a quantitative approach with data analysis conducted using SmartPLS. The findings indicate that communication has a positive and significant influence on employee performance, with a T-statistic value of 2.397 and a P-value of 0.017. Similarly, work systems also show a positive and significant impact, with a T-statistic value of 3.559 and a P-value of 0.000. However, motivation does not have a significant effect on employee performance, as shown by a T-statistic value of 1.573 and a P-value of 0.125. Overall, the variables of communication, work systems, and motivation contribute to employee performance, with significant effects observed in communication and work systems.
Pengaruh Citra Merek, Kualitas Produk Dan Kepercayaan Terhadap Keputusan Pembelian Konsumen PT. Indako Trading Coy Medan Weshley Chandra; Jesslyn Ngadio; Mayble; Bella Wijaya; Deni Faisal Mirza; Muhammad Fadhlan Mirza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8234

Abstract

Indako Trading Coy didirikan pada tahun 1966 dan berlokasi di Jalan Pemuda No. 18 D-H, Medan. Nama "Indako" adalah singkatan dari industri dan komersial. Perusahaan ini awalnya bergerak di bidang otomotif, termasuk penjualan mobil, sepeda motor, generator listrik, serta produk Johnson (mesin perahu motor) dan suku cadang terkait. Fenomena penurunan pembelian konsumen yang dihadapi perusahaan diduga dipengaruhi oleh faktor citra merek, kualitas produk, dan tingkat kepercayaan. Penelitian ini menggunakan populasi konsumen yang melakukan pembelian di perusahaan selama tahun 2023, dengan total 3.043 konsumen. Penentuan jumlah sampel dilakukan menggunakan rumus Slovin, yang menghasilkan 97 sampel. Hasil penelitian menunjukkan bahwa secara parsial, Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian, begitu pula dengan Kualitas Produk dan Kepercayaan. Secara keseluruhan, Citra Merek, Kualitas Produk, dan Kepercayaan bersama-sama memiliki pengaruh signifikan terhadap Keputusan Pembelian.
Pengaruh Pelayanan, Promosi, Dan Motivasi Terhadap Kinerja Karyawan PT.PLN (Persero) ULP Medan Baru Widia Natalia Daeli; Deni Faisal Mirza; Muhammad Fadlan; Purjianto Purjianto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11815

Abstract

This study discusses the influence of Service, Promotion, and Motivation on the performance of employees of PT PLN (PERSERO) ULP MEDAN BARU. The theory used in the study is marketing management theory. The research method used by research is a quantitative approach. The type of research is descriptive quantitative. The research population of all employees of PT PLN (PERSERO) ULP MEDAN BARU was 22 people and the sample of this study was taken with saturated sampling technique saturated sampling technique if the sample and population members are relatively small, less than 30 people, or researchers who want to make generalizations with very small errors. Another term for saturated sampling is census, where all members of the population are sampled using the slovin formula, namely 22 respondents. Data collection in this study was by means of questionnaires, interviews, documentation. The data were analyzed using multiple linear analysis models. The results showed that the X1 tcount value was 0.277 < t table 2.086 with a significant 0.785> 0.05, so Ha was rejected and Ho was accepted, indicating that X1 had no positive and insignificant effect on Y, X2 tcount value of 2. 102 > t table 2,086 with a significant 0.050 < 0.05 then Ho is rejected and Ha is accepted indicating that X2 has a positive and significant effect on Y, X3 tcount value of 4,281 > t table 2,086 with a significant 0.000 < 0.05 then Ho is rejected and Ha is accepted indicating that X3 has a positive and significant effect on Y.
Co-Authors Adinda Tri Adelia Putri Aulia Rafli Bella Wijaya Clarissa Clarissa Desi Widiyanti Brutu Dian Miami Goretti Dian Pratiwi Ells Kissy Pangaribuan Enryco Septian Sidabutar Fernando Fernando Ginting, Kristi Endah Ndilosa Harta Louis Pantun Herlina Novita Jerry Dwi Syah Putra Jesslyn Ngadio Lidya Rosa Mayble Monica Valerie Muhammad Fadhlan Mirza Muhammad Fadlan Nur M Ridha Tarigan Nurliana Harahap Puja Randina Purjianto Ricky Koesman Rivaldy Rizky Wulandini Sarniwati Hutapea Stevanny Susan Novrini Toni A. Alfredo Haloho Vanesa Fransisca Vincent Leonardo Tannu Wijaya Vini Kahfita Rulensa Warnita Halawa Weshley Chandra Widia Natalia Daeli Winsen Ewin Dado Pasaribu Yunior, Khomeiny