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All Journal Jurnal Ilmiah METHONOMI AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal Of Economics Social And Technology JURNAL ILMIAH SOCIO SECRETUM
Deni Faisal Mirza
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Strategi Marketing, Pelayanan, Dan Pinjaman Terhadap Peningkatan Kinerja Karyawan PT. Bank Mandiri Taspen Kc Pematang Siantar Aulia Rafli; Enryco Septian Sidabutar; Deni Faisal Mirza; Susan Novrini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10067

Abstract

The aim of the research is to determine the results of the analysis of the influence of Marketing, Service and Loan Strategies on Increasing Employee Performance at PT. Bank Mandiri Taspen KC Pematang Siantar. The research methods used in this research include quantitative. The population of this research is all active employees at PT. Bank Mandiri Taspen KC Pematang Siantar. Sampling was carried out by distributing questionnaires via gform to 22 employees of PT. Bank Mandiri Taspen KC Pematang Siantar uses the Census method where the entire population is sampled. The data analysis technique uses multiple linear regression. The results of partial hypothesis calculations obtained tcount > ttable or, 4.594 > 2.085 and 0.000 < 0.05, meaning that marketing strategy has a partial positive and significant effect on employee performance. The results of partial hypothesis calculations obtained tcount > ttable or 3.511 > 2.085 and 0.002 < 0.05, meaning that service has a partial positive and significant effect on employee performance. The results of partial hypothesis calculations obtained tcount > ttable or 3.545 > 2.085 and 0.002 < 0.05, meaning that loans have a partial positive and significant effect on employee performance. The results of simultaneous hypothesis calculations obtained a value of Fcount (30.028) > Ftable (3.522) and 0.000 < 0.05, meaning that marketing, service and loan strategies have a positive and significant effect simultaneously on employee performance. The results of the coefficient of determination test which can be seen from the Adjusted R Square are 83.3%, showing that marketing, service and loan strategies affect employee performance, while the remaining 16.7% is influenced by other variables outside the research model.
The Influence Of Communication, Work Systems, And Motivation On Employee Performance At PT. Bali Kado Johor Clarissa Clarissa; Deni Faisal Mirza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7089

Abstract

This study aims to analyze the influence of communication, work systems, and motivation on employee performance at PT. Bali Kado Johor. The company, established in 2018, operates as a retail business with several outlets in Medan City. The research employs a quantitative approach with data analysis conducted using SmartPLS. The findings indicate that communication has a positive and significant influence on employee performance, with a T-statistic value of 2.397 and a P-value of 0.017. Similarly, work systems also show a positive and significant impact, with a T-statistic value of 3.559 and a P-value of 0.000. However, motivation does not have a significant effect on employee performance, as shown by a T-statistic value of 1.573 and a P-value of 0.125. Overall, the variables of communication, work systems, and motivation contribute to employee performance, with significant effects observed in communication and work systems.
Pengaruh Citra Merek, Kualitas Produk Dan Kepercayaan Terhadap Keputusan Pembelian Konsumen PT. Indako Trading Coy Medan Weshley Chandra; Jesslyn Ngadio; Mayble; Bella Wijaya; Deni Faisal Mirza; Muhammad Fadhlan Mirza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8234

Abstract

Indako Trading Coy didirikan pada tahun 1966 dan berlokasi di Jalan Pemuda No. 18 D-H, Medan. Nama "Indako" adalah singkatan dari industri dan komersial. Perusahaan ini awalnya bergerak di bidang otomotif, termasuk penjualan mobil, sepeda motor, generator listrik, serta produk Johnson (mesin perahu motor) dan suku cadang terkait. Fenomena penurunan pembelian konsumen yang dihadapi perusahaan diduga dipengaruhi oleh faktor citra merek, kualitas produk, dan tingkat kepercayaan. Penelitian ini menggunakan populasi konsumen yang melakukan pembelian di perusahaan selama tahun 2023, dengan total 3.043 konsumen. Penentuan jumlah sampel dilakukan menggunakan rumus Slovin, yang menghasilkan 97 sampel. Hasil penelitian menunjukkan bahwa secara parsial, Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian, begitu pula dengan Kualitas Produk dan Kepercayaan. Secara keseluruhan, Citra Merek, Kualitas Produk, dan Kepercayaan bersama-sama memiliki pengaruh signifikan terhadap Keputusan Pembelian.
Pengaruh Pelayanan, Promosi, Dan Motivasi Terhadap Kinerja Karyawan PT.PLN (Persero) ULP Medan Baru Widia Natalia Daeli; Deni Faisal Mirza; Muhammad Fadlan; Purjianto Purjianto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11815

Abstract

This study discusses the influence of Service, Promotion, and Motivation on the performance of employees of PT PLN (PERSERO) ULP MEDAN BARU. The theory used in the study is marketing management theory. The research method used by research is a quantitative approach. The type of research is descriptive quantitative. The research population of all employees of PT PLN (PERSERO) ULP MEDAN BARU was 22 people and the sample of this study was taken with saturated sampling technique saturated sampling technique if the sample and population members are relatively small, less than 30 people, or researchers who want to make generalizations with very small errors. Another term for saturated sampling is census, where all members of the population are sampled using the slovin formula, namely 22 respondents. Data collection in this study was by means of questionnaires, interviews, documentation. The data were analyzed using multiple linear analysis models. The results showed that the X1 tcount value was 0.277 < t table 2.086 with a significant 0.785> 0.05, so Ha was rejected and Ho was accepted, indicating that X1 had no positive and insignificant effect on Y, X2 tcount value of 2. 102 > t table 2,086 with a significant 0.050 < 0.05 then Ho is rejected and Ha is accepted indicating that X2 has a positive and significant effect on Y, X3 tcount value of 4,281 > t table 2,086 with a significant 0.000 < 0.05 then Ho is rejected and Ha is accepted indicating that X3 has a positive and significant effect on Y.
THE EFFECT OF COFFEE TYPE, PRICE AND SERVICE ON CUSTOMER SATISFACTION AT COFFEE SHOPP RESTU BUNDA, MEDAN CITY Sri Wahyuni Br Maha; Deni Faisal Mirza; Jontrapolta Sembiring; Rosdiana Gultom
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3490

Abstract

This study aims to analyze the effect of coffee types, pricing, and service on customer satisfaction at RESTU BUNDA Coffee Shop in Medan City. The research is motivated by the high demand for coffee products, affordable prices suitable for students, and friendly, responsive service offered by the coffee shop. This research uses a quantitative approach with an associative causal method. The sample consisted of 91 respondents who were customers of RESTU BUNDA Coffee Shop. Data were collected through observation, questionnaires, and documentation. Data analysis includes validity tests, reliability tests, classical assumption tests, and hypothesis testing using t-tests and F-tests. The results show that coffee type, pricing, and service have a positive and significant effect on customer satisfaction, both partially and simultaneously. These findings imply that RESTU BUNDA Coffee Shop should maintain the quality of its coffee, offer competitive prices, and enhance service quality to sustain and increase customer satisfaction.
THE EFFECT OF AGE, QUALITY AND GENDER ON CUSTOMERS' INTEREST IN DRINKING COFFEE AT COFFEE SHOP JABU HELA, MEDAN CITY Arjun Setiawan Ndraha; Farhan Zacky; Deni Faisal Mirza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3594

Abstract

This study aims to investigate the influence of age, coffee quality, and gender on customer interest in consuming coffee at the Jabu Hela Coffee Shop in Medan City. The method used is quantitative through multiple linear regression analysis. The research findings indicate that the age variable has a positive but partially insignificant effect on customer interest. Meanwhile, coffee quality and gender have a partially significant positive effect on customer interest. Simultaneously, the variables of age, coffee quality, and gender have a positive and significant effect on customer interest. These findings emphasize the importance of maintaining product quality and understanding demographic preferences to increase consumer interest.
THE INFLUENCE OF SOCIAL MEDIA PLATFORMS, MARKETING TECHNIQUES AND E-COMMERCE ON CUSTOMER BUYING INTEREST IN COFFEE SHOPS PICKING IN BINJAI Nathaly Orient; Novellyn Wigo; M. Fadhlan Mirza; Deni Faisal Mirza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4052

Abstract

This study aims to determine the extent to which social media platforms, marketing techniques, and e-commerce influence customer purchasing interest at the Kopi Petik coffee shop in Binjai, both individually and simultaneously. This study uses a quantitative approach, with data analysis using multiple linear regression. According to the analysis results, each variable partially influences customer purchasing interest. In addition, simultaneously, the three variables also show a significant influence. The coefficient of determination (R²) value is 0.727 or 72.7% of the variation in consumer purchasing interest can be explained by social media platforms, marketing techniques, and e-commerce, while the remaining 27.3% is caused by other factors not examined.
Co-Authors Adinda Tri Adelia Putri Arjun Setiawan Ndraha Aulia Rafli Bella Wijaya Clarissa Clarissa Desi Widiyanti Brutu Dian Miami Goretti Dian Pratiwi Ells Kissy Pangaribuan Enryco Septian Sidabutar Farhan Zacky Fernando Fernando Ginting, Kristi Endah Ndilosa Harta Louis Pantun Herlina Novita Jerry Dwi Syah Putra Jesslyn Ngadio Jontrapolta Sembiring Lidya Rosa M. Fadhlan Mirza Mayble Monica Valerie Muhammad Fadhlan Mirza Muhammad Fadlan Nathaly Orient Novellyn Wigo Nur M Ridha Tarigan Nurliana Harahap Puja Randina Purjianto Ricky Koesman Rivaldy Rizky Wulandini Rosdiana Gultom Sarniwati Hutapea Sri Wahyuni Br Maha Stevanny Susan Novrini Toni A. Alfredo Haloho Vanesa Fransisca Vincent Leonardo Tannu Wijaya Vini Kahfita Rulensa Warnita Halawa Weshley Chandra Widia Natalia Daeli Winsen Ewin Dado Pasaribu Yunior, Khomeiny