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All Journal Laa Maisyir Jurnal Ekonomi Islam Infestasi Jurnal IUS (Kajian Hukum dan Keadilan) Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Riset Akuntansi dan Keuangan Banque Syar'i : Jurnal llmiah Perbankan Syariah Surya Abdimas Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmiah Ekonomi Global Masa Kini Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Penelitian Inovatif Jurnal Bisnis Mahasiswa Islamiconomic: Jurnal Ekonomi Islam Optimal: Jurnal Ekonomi dan Manajemen AMMA : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Islamic Economics and Finance Atestasi : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Masyarakat Inovasi Indonesia
Indri Yuliafitri
Fakultas Ekonomi Dan Bisnis Universitas Padjadjaran, Jl. Dipati Ukur No. 35 Bandung, 40132, Jawa Barat, Indonesia
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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INCREASING VISIBILITY AND LOCAL ECONOMY THROUGH DIGITAL MARKETING: A CASE STUDY OF THE PANGALENGAN VILLAGE TOURISM MARKET Yuliafitri, Indri; Hakim, Ahmad Luqman
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2764

Abstract

This article details the implementation of a community service program at Pasar Wisata Desa Pangalengan, Bandung Regency, focusing on enhancing visibility through digital marketing. Despite its significant economic and tourism potential, the market faced substantial promotional challenges. The implemented solution involved the creation and management of Instagram and TikTok social media accounts, alongside the publication of creative and informative content. Methods employed included surveys, market research, material presentations, and interactive discussions. Initial results indicate a significant increase in reach and interaction on social media platforms, particularly through video content, contributing to enhanced appeal and local economic potential.
EXPLORING HALAL CERTIFICATION MENTORING UNDER THE SELF-DECLARE SCHEME: A CASE STUDY OF MSMES IN CIANJUR AND JATINANGOR Wibowo, Bambang Aji; Yuliafitri, Indri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2768

Abstract

Indonesia holds significant potential in developing its halal industry; however, many micro, small, and medium enterprises (MSMEs) have yet to obtain halal certification due to financial constraints and limited access to information. To address this issue, BPJPH launched the Self-Declare scheme and the Free Halal Certification program (SEHATI). Although the process is simplified, many business owners still struggle to understand the certification procedures through the SIHALAL platform. This study aims to examine the mentoring process for halal certification under the Self-Declare scheme for MSMEs in Cianjur and Jatinangor. Using a qualitative case study method, data were collected through observation and direct mentoring of seven MSMEs without halal certification. The mentoring process was carried out in three main stages: socialization of the free halal certification program, issuance of Business Identification Numbers (NIB) and SIHALAL account registration, and the distribution of halal certificates for MSMEs that passed verification. The results show that the mentoring successfully helped all seven MSMEs obtain halal certification and improved their understanding of the importance of halal certification in maintaining consumer trust. However, several challenges remain, such as limited understanding of the SIHALAL system, administrative difficulties with required documents, and the restricted SEHATI quota, which hampers other MSMEs from obtaining certification. In conclusion, the Self-Declare and SEHATI schemes have proven effective in assisting MSMEs to acquire halal certification. Nevertheless, broader outreach and more intensive mentoring are necessary to ensure more business owners can optimally benefit from these programs.
Penerapan tata kelola pemerintahan dalam menciptakan wilayah bebas korupsi: Studi kasus pada LLDikti Wilayah V Yogyakarta Ramadhani, Saltsa Aulia Elena; Yuliafitri, Indri
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.827

Abstract

Penelitian ini bertujuan menganalisis penerapan tata kelola pemerintahan dalam menciptakan Wilayah Bebas Korupsi (WBK) pada LLDikti Wilayah V Yogyakarta. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data Primer diperoleh melalui wawancara semi-terstruktur terhadap 10 informan, meliputi Kepala LLDikti, pejabat struktural, tim Zona Integritas, serta pegawai lainnya. Observasi dilakukan selama peneliti melaksanakan magang di LLDikti V dengan mengikuti aktivitas pelayanan publik dan koordinasi internal. Data sekunder bersumber dari dokumen kelembagaan, dan laporan kinerja. Hasil penelitian menunjukkan LLDikti V berhasil menerapkan 13 nilai governansi sektor publik yang tercermin dalam enam area penungkit WBK. Hambatan yang ditemui meliputi keterbatasan SDM dan inkonsistensi sistem reward-punishment, sedangkan tantangan utamanya terkait keberlanjutan, risiko fraud, serta dinamika eksternal. Strategi yang ditempuh adalah penguatan SDM, budaya kerja, optimalisasi pengawasan, dan inovasi digital. Penelitian ini menegaskan bahwa tata kelola pemerintahan yang baik berkontribusi signifikan terhadap keberhasilan WBK dan menjadikan LLDikti V sebagai “island of integrity” di sektor pendidikan.
Pengaruh Kemudahan dan Tingkat Kepercayaan pada Platform Investasi Online serta Literasi Keuangan terhadap Minat Berinvestasi di Pasar Modal Syariah: Studi Kasus pada Masyarakat Muslim Kota Padang Pratama, Novio Dyfa; Yuliafitri, Indri
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 1 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i1.2127

Abstract

The development of information technology in the financial sector makes all financial activities easier and more practical, including investment activities in the Islamic capital market with the emergence of various fintech-based online investment platforms. However, with the various conveniences offered on online investment platforms, there is still a large comparison between the number of investors and the number of people of productive age in Indonesia, which shows that there are still many Indonesian people who do not have an interest in investing in the capital market. Therefore, the author examines the factors that influence people's interest in investing in the Islamic capital market. This research aims to analyze the influence of the variable perceived ease of online investment platforms, level of trust in online investment platforms, and financial literacy on the investment interest of the Padang City Muslim community in the sharia capital market. This research was carried out using a questionnaire with a purposive sampling technique because there are special criteria to become respondents in this research. The sample was 121 respondents from the Muslim community of Padang City. The data obtained was managed and analyzed using multiple linear regression analysis with the help of SPSS software. This research shows that the variables of perceived ease of online investment platforms, level of trust in online investment platforms, and financial literacy have a positive and significant influence on the investment interest of the Padang City Muslim community in the sharia capital market.
OPTIMALISASI PEMASARAN DIGITAL PADA UMKM CEMAL CEMIL CEMILANKU Yuliafitri, Indri; Arum Kanti, Runita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 2 (2022): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.56 KB) | DOI: 10.32832/abdidos.v6i2.1203

Abstract

During the Covid-19 pandemi, Micro, Small, and Medium Enterprises (MSMEs) must be creative in marketing. The pandemi has changed people's behavior in transactions, from conventional transactions to online transactions. So that the marketing media has changed by using digital media. The first step to doing digital marketing is to make attractive product packaging, then make product photos as marketing media which will later be displayed in digital marketing media. Cemal Cemil Cemilanku is an MSME that sells snacks made from dumpling skin. The packaging and marketing carried out by MSMEs are still simple. So that these MSMEs can expand their market share, training and assistance in managing Instagram social media and shopee online stores are carried out. The results of this training and mentoring show an increase in sales of MSMEs obtained online.
WORKSHOP ON VILLAGE FINANCIAL MANAGEMENT AND MSME DEVELOPMENT IN CINTARATU VILLAGE Sugiharti, Dewi Kania; Sueb, Memed; Irawadi, Cahya; Yuliafitri, Indri; Ramdhani, Rully Herdita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1566

Abstract

Proper management of village finances is very important for the sustainability of a village and the welfare of its people. The community can participate fairly in seeking welfare by forming MSMEs to help the village economy. Knowledge about the business being managed is one of the important factors for the sustainability of the business to survive and develop it. In running MSMEs, the people of Cintaratu Village, Parigi District, and Pangandaran Regency still need to improve MSME management strategies. This is intended so that MSMEs run by the people of Cintaratu Village can further develop and can become one of the leading MSMEs in the region. Therefore, this Integrative KKN-PPM activity is expected to increase the knowledge of the Cintaratu Village community about how to develop MSMEs and the right strategy for developing them. This event was held in the form of a talk show by including a presentation containing strategies for running MSMEs, and there were also examples of content creation on TikTok. In addition, an explanation of tips on creating such content was given so that the people of Cintaratu Village could create similar content by utilizing their creativity. Through this event, the people of Cintaratu Village got a solution so they could get funding assistance, as well as knowledge on how to do digital marketing with the Tiktok platform.
OPTIMIZING SALES THROUGH DIGITAL MARKETING IN MSMES IN WEST JAVA Yuliafitri, Indri; Mulyani, Sri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2057

Abstract

Community service o gather is one of the Tri Dharma of higher education. This service was carried out for two months during the Covid-19 pandemic, so there is a limited access to gather offline. Therefore, under the supervision of lecturers, students provide assistance to MSMEs around their homes in the West Java region. The peak activity of this service is a webinar on optimizing marketing using social media. The program carried out in this service is helping partners to increase market share and sales through digital marketing, especially social media such as WhatsApp, Facebook, and Instagram. In addition, partners are also assisted to be able to open a shop on an existing marketplace. Partners who sell food are helped to become Gofood and/or GrabFood partners. Partners are also given knowledge about running a business through the marketplace, so that their business can grow more. The end of result of this service is that partners can increase their market share and sales.
SWOT ANALYSIS TO FORMULATE DEVELOPMENT STRATEGY FOR BINA LAKSANA VILLAGE ENTERPRISE Mulyani, Sri; Yuliafitri, Indri; Armania, Gia Prima
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2494

Abstract

This research analyzes the internal and external factors that influence the development of BUMDes Bina Laksana in Sukalaksana Village, Garut, using SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. This analysis aims to develop appropriate strategies to support the sustainability of the BUMDes' business in empowering the village economy and reducing urbanization. Strengths of BUMDes include tourism potential and village superior products, while weaknesses include limited capital, market access, and HR skills. Opportunities include government support and tourism potential, but the BUMDes faces threats such as competition with other villages and climate change impacts. Strategy recommendations include optimization of superior products, digital marketing, HR development, and business diversification to strengthen BUMDes' position as a local economic driver.
TRAINING ON BUMDES ACCOUNTING BASED ON MANAGER IO SOFTWARE AT BUMDES BINA LAKSANA, GARUT Yuliafitri, Indri; Mulyani, Sri; Armania, Gia Prima
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2528

Abstract

Improving the capacity of Village-Owned Enterprises (BUMDes) in financial management is an urgent need, given their role as the locomotive of the village economy. One of the main challenges faced by BUMDes is the low competency in transparent and accountable financial recording and reporting. To address this, Manager.io application-based accounting training was conducted at BUMDes Bina Laksana, Sukalaksana Village. The training included an introduction to basic accounting concepts and the use of the Manager.io application, including transaction recording features and automatic financial report generation. The results showed an improved understanding of accounting by BUMDes managers and their ability to use digital technology to improve efficiency and accountability. In addition, post-training mentoring ensures the sustainability of the application implementation. This step is expected to support more professional and competitive BUMDes financial management in the digital era.
BUMDES ACCOUNTING WORKSHOP AS AN EFFORT TO IMPROVE BUMDES UNITED ACCOUNTABILITY PANGALENGAN VILLAGE Yuliafitri, Indri; Kanti, Runita Arum; Fatmawati, Faoziah Ulfa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2540

Abstract

Villages play a key role in economic development at both the regional and national levels. One important initiative to support the village economy is the establishment of Village-Owned Enterprises (BUMDes), which aims to improve village financial accountability and transparency. However, weak accounting and financial reporting systems are often a major challenge. The BUMDes Accounting Workshop conducted in Pangalengan Village aimed to address this issue through Excel application-based accounting training. The results of the activity showed an improved understanding of BUMDes managers on basic accounting principles, good governance, as well as the use of a more efficient accounting information system. The implementation of this system is expected to support the sustainability of village development through more transparent and reliable financial management
Co-Authors Abestian, Geovan Isnaen Ahmad Luqman Hakim, Ahmad Luqman Alifia Aulia Putri Amrania, Gia Kardina Arie Indra Rivaldi Armania, Gia Kardina Prima Armania, Gia Prima Arum Kanti, Runita ASMA NUR KHOIRIYAH Cahya Irawadi Chairia Chairia Citra Sukmadilaga Citra Sumakdilaga Dewi Kania Sugiharti DIMAS RUSVIANTO Dini Rosdini Euis Nurhayati Euis Nurhayati Fadiyah Hani Sabila Faoziah Ulfah Fatmawati Farah Dwi Puspitasari Fatmawati, Faoziah Ulfa Fazriah, Siti Fitri Fadilah Gia Kardina Prima A Gia Kardina Prima Amrania Hani Meilita Purnama Hani Meilita Purnama Subardi Hartanto, Ghani Satria I Gusti Agung Komang Diafari Djuni Hartawan Irawadi, Cahya Ismail, Shafinar Ken Paramitha Aryana Lathifah, Ressy Siti Melinda Rahman Memed Sueb Nurhayati, Euis Pratama, Novio Dyfa Puspitasari, Farah Dwi Putri, Sabina Achmalia Raafi Melati Putri Raden Firsa Uladhiya Ulfa Ramadhan, Bayu Ramadhani, Saltsa Aulia Elena Ramdhani, Rully Herdita Ressy Siti Lathifah Rully Herdita Ramadhani Runita Arum Kanti Sabila, Fadiyah Hani Sri Mulyani Sumakdilaga, Citra Wibowo, Bambang Aji