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All Journal International Journal of Evaluation and Research in Education (IJERE) Journal of Education and Learning (EduLearn) Briliant: Jurnal Riset dan Konseptual Studia Religia: Jurnal Pemikiran dan Pendidikan Islam Jurnal Dinamika Manajemen Pendidikan (JDMP) Didaktik : Jurnal Ilmiah PGSD STKIP Subang An-Nuha : Jurnal Pendidikan Islam At-Thullab : Jurnal Mahasiswa Studi Islam Millah: Journal of Religious Studies Jurnal Genesis Indonesia Buletin Edukasi Indonesia Jurnal Ilmiah Guru Madrasah (JIGM) JP-MAS : Jurnal Pengabdian kepada Masyarakat Madrasa : Jurnal Ilmu Pendidkan dan Teknologi
Mohamad Joko Susilo
Islamic University Of Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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KOLABORASI STRATEGIS KAMPUS DAN KOMUNITAS UNTUK PENGUATAN DIGITALISASI MARKETING UMKM DI DESA PAITAN Dharmesti Apsari; Muhamad Reza Saputra; Naufal Fadhil Muhammad Alyan; M. Husnaini; Mohamad Joko Susilo; Dhonawan Sepsiaji
JP-MAS : Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2025): Vol. 7 No. 2 (2025): JP-MAS: Volume 7 Nomor 2 Edisi November 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Jombang)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/dym77c38

Abstract

Permasalahan utama yang dihadapi UMKM di Desa Paitan adalah masih minimnya legalitas usaha melalui Nomor Induk Berusaha (NIB), rendahnya pemanfaatan sistem pembayaran digital seperti QRIS, serta konten pemasaran yang belum berkembang. Kondisi ini menyebabkan UMKM sulit memperluas pasar, kurang dipercaya konsumen, dan tertinggal dalam memanfaatkan peluang ekonomi digital. Melihat hal tersebut, program Kuliah Kerja Nyata (KKN) ini hadir dengan fokus pada digitalisasi marketing UMKM di Desa Paitan sebagai upaya mendorong peningkatan kapasitas pelaku usaha kecil melalui pendampingan berbasis teknologi. Tujuan kegiatan ini adalah memberikan pemahaman serta keterampilan praktis kepada pelaku UMKM mengenai pentingnya legalitas usaha, penggunaan pembayaran digital, serta pengembangan konten promosi yang menarik. Metode pelaksanaan berupa pelatihan dan pendampingan (Capacity Building) meliputi sosialisasi mengenai NIB dan QRIS, diskusi kelompok, pelatihan pembuatan konten digital, serta pendampingan langsung untuk memastikan keterampilan benar-benar dapat diaplikasikan. Hasil dari kegiatan menunjukkan bahwa pelaku UMKM mulai memahami cara mendaftarkan usaha secara legal, mampu menggunakan QRIS sebagai alat pembayaran, serta terampil mengelola konten promosi di media sosial dan marketplace. Implikasi dari kegiatan ini adalah meningkatnya kepercayaan konsumen terhadap UMKM Desa Paitan, terbukanya peluang pasar yang lebih luas, serta tumbuhnya kesadaran pelaku usaha tentang pentingnya adaptasi terhadap perkembangan teknologi. Dengan adanya program digitalisasi marketing, UMKM di Desa Paitan diharapkan mampu lebih mandiri, kompetitif, dan berdaya saing dalam mendukung ekonomi lokal yang berkelanjutan.
The Branding Strategy of the "Shobat" Program as a Differentiator for Integrated Islamic Schools: A Case Study of Islamic Junior Highschool Muhammad Thorif Abdurrofi; Mohamad Joko Susilo
JDMP (Jurnal Dinamika Manajemen Pendidikan) Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdmp.v10n2.p159-168

Abstract

Integrated Islamic education branding has become an essential strategy for enhancing the competitiveness of educational institutions amid growing competition. This study examines the branding strategy of the SHOBAT program (Sholih dan Berprestasi Terpadu) in shaping the institutional image of an Islamic Junior Highschool in Yogyakarta as a leading Islamic school. A qualitative descriptive approach was utilized, involving data collection through interviews with nine informants, observations, and documentation. The findings reveal that the branding strategy was implemented across three main dimensions: internal branding, focused on internalizing Islamic values and enhancing teacher competence; external branding, through digital media and strategic partnerships; and reinforcing the SHOBAT program, which integrates piety, academic excellence, and 21st-century skills. This approach has led to increased public trust, stakeholder loyalty, and greater appeal to prospective students. The research contributes to the theoretical development of branding in integrated Islamic education and provides practical insights for other Islamic schools aiming to differentiate themselves through distinctive programs.
Strategi Branding melalui Program Yaumul Qur’an sebagai Upaya Meningkatkan Kualitas Sekolah Zaafarani Nabila Zahra; Mohamad Joko Susilo
An-Nuha Vol 6 No 1 (2026): Islamic Education
Publisher : Prodi Pendidikan Keagamaan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/annuha.v6i1.909

Abstract

This study examines the role of the Yaumul Qur’an Program as a branding strategy to enhance the quality and public image of SDIT Al-Fahmi. In the context of increasing competition among Islamic primary schools, educational branding is no longer limited to visual promotion but must be rooted in authentic educational practices. This research aims to analyze how Yaumul Qur’an contributes to institutional image building, students’ Qur’anic competence, and parental trust. Using a qualitative case study approach, data were collected through observation, in-depth interviews with school leaders and Qur’an coordinators, and documentation analysis. The findings reveal that the program strengthens students’ engagement with the Qur’an, improves memorization and recitation skills, and fosters positive parental perceptions toward the school. Moreover, Yaumul Qur’an functions as a value-based branding strategy that integrates religious habituation with institutional reputation. The study concludes that Qur’an-centered programs can serve as sustainable and distinctive branding strategies for Islamic educational institutions.
Implementasi Pendidikan Karakter Religius dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri 08 Kikim Barat Pipit Meliani; Mohamad Joko Susilo
Jurnal Ilmiah Guru Madrasah Vol 4 No 2 (2025): Juli-Desember
Publisher : LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/jigm.v4i2.92

Abstract

This study aims to analyze the implementation of religious character education in Islamic Religious Education (PAI) learning at the elementary school level, focusing on SDN 08 Kikim Barat. A descriptive qualitative approach was employed using observation, interviews, and documentation. The findings indicate that religious character education is implemented through the integration of religious values in PAI learning, teachers’ role modeling (uswah hasanah), and daily worship habituation. The main values developed include religiosity, discipline, and responsibility. Theoretically, the findings demonstrate the integration of modern character education theory proposed by Thomas Lickona with classical Islamic thought, particularly Al-Ghazali’s concept of tazkiyah al-nafs and Ibn Miskawaih’s moral habituation. The theological foundation of religious character formation refers to Qur’an Surah Luqman verse 17. This study also reveals a structural gap between value formation at school and the home environment due to limited parental involvement. Furthermore, a positive correlation is found between students’ religious character and their mastery of PAI learning. The study concludes that successful religious character education requires sustained synergy between schools and families
Strategi Revitalisasi Citra Sekolah Berkarakter Melalui Program Eco Islamic School di SD Muhammadiyah Wareng Gunungkidul Mohamad Joko Susilo; Firmansyah Firmansyah
Studia Religia : Jurnal Pemikiran dan Pendidikan Islam Vol 10 No 1 (2026): Juni 2026
Publisher : UNIVERSITAS MUHAMMADIYAH SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/sr.v10i1.30130

Abstract

This study focuses on efforts to revitalize the image of a character-based school through the implementation of the Eco Islamic School Program at SD Muhammadiyah Wareng, Gunung kidul. The urgency of this study arises from the declining public trust and decreasing student enrollment, despite the school’s previous reputation for having a strong Islamic identity and character education. This condition calls for a school branding strategy that goes beyond symbolic promotion and is instead grounded in the strengthening of values and authentic educational practices. The study aims to analyze the role of the Eco Islamic School Program as a strategy for revitalizing school image and its relationship with character development and public trust. A descriptive qualitative approach with a literature review method was employed, drawing on scholarly journals, books, and relevant documents. SD Muhammadiyah Wareng was examined as an illustrative context through the use of secondary data, public documents, and media reports to support the conceptual analysis. The findings indicate that the Eco Islamic School Program functions as a new school positioning by integrating Islamic values and environmental awareness into school culture, curriculum, and daily activities. The implementation of this program has the potential to strengthen school identity, rebuild public trust, and enhance the long term positive image and sustainability of the educational institution
EVALUASI KURIKULUM LEVELING TAHFIDZ AL-QUR'AN MENGGUNAKAN MODEL CIPP DI MA ISLAMIC CENTRE BIN BAZ YOGYAKARTA Ulfan Huda Ismail; Mohamad Joko Susilo
Madrasa : Jurnal Ilmu Pendidikan dan Teknologi Vol. 2 No. 2 (2026): Madrasa : Jurnal Pendidikan dan Teknologi
Publisher : Lembaga Sepercenter

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengevaluasi implementasi Kurikulum Leveling Tahfidz di Islamic Centre Bin Baz (ICBB) Yogyakarta, sebuah model kurikulum berjenjang yang mengorganisasikan target hafalan santri ke dalam empat tahap mubtadi', mutawassith, mutaqaddim, dan mahir sesuai kapasitas individu. Urgensi penelitian ini didasari oleh kesenjangan antara desain kurikulum yang idealistis dengan realitas capaian santri, seperti instabilitas motivasi santri dan disparitas kompetensi pedagogis muhafidz, serta keterbatasan kajian terdahulu yang masih bersifat parsial dan belum mengevaluasi secara terintegrasi pesantren tahfidz berskala besar dengan sistem leveling. Penelitian ini bertujuan mengevaluasi implementasi kurikulum tersebut secara komprehensif melalui kerangka Context, Input, Process, dan Product (CIPP) dari Stufflebeam dan Zhang. Penelitian menggunakan pendekatan kualitatif jenis evaluatif, dengan pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa kurikulum ini memiliki fondasi kontekstual dan kebijakan kelembagaan yang kuat serta kualifikasi keilmuan muhafidz yang baik dan proses halaqah yang konsisten, namun masih menghadapi tantangan struktural pada dimensi input dan process seperti disparitas kompetensi pedagogis, keterbatasan rasio santri per muhafidz, dan ketiadaan rubrik penilaian munaqasyah yang baku yang berdampak pada suboptimalnya capaian product, terutama pada kuantitas hafalan dan ketepatan waktu kelulusan, meskipun kualitas tajwid dan kelancaran bacaan lulusan tergolong baik. Temuan ini menegaskan bahwa keberhasilan program tahfidz memerlukan penguatan menyeluruh pada aspek input, proses, dan mekanisme evaluasi secara terintegrasi.
Komunitas Virtual Hijrah Sebagai Media Pendidikan Islam: Analisis terhadap Postingan Akun Instagram @cewehijrah Susanti Melinda; Mohamad Joko Susilo
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 3 (2026): Volume 11 Nomor 3, Agustus 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i3.2403

Abstract

This study analyzes the role of virtual hijrah communities on Instagram as a medium for non-formal Islamic education through a case study of the @cewehijrah account. Employing a descriptive qualitative approach with content analysis of six carousel feed posts and user responses, the research explores how digital da‘wah transformation facilitates flexible and participatory religious learning. Data were collected through documentation and contextual analysis of religious messages and digital community interactions. The findings indicate that @cewehijrah functions as a learning space that guides the spiritual transformation of young Muslim women through motivational narratives, aesthetic visuals, and contextualized hijrah experiences. This community encourages changes in worship practices, strengthens emotional resilience, and expands applied religious understanding. Social interactions demonstrate collective support that fosters psychological safety and reinforces spiritual commitment. The study affirms that virtual hijrah communities offer an adaptive model of non-formal Islamic education in the digital era and contribute to the formation of a transformative religious habitus. Future studies may further examine the structure of digital religious authority and learning dynamics within private community spaces.
Peran Guru PAI dalam Menumbuhkan Perilaku Keagamaan Melalui Pembiasaan Shalat Dhuha di Sekolah Miftahurrahmah Miftahurrahmah; Mohamad Joko Susilo
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 3 (2026): Volume 11 Nomor 3, Agustus 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i3.2404

Abstract

This study aims to explore the strategic role of Islamic Religious Education (PAI) teachers in shaping students' religious behavior through the routine of Dhuha prayer, as well as to identify the challenges in enhancing their internal awareness. The significance of this research is rooted in the vital position of PAI as a primary bulwark against moral decline in the era of globalization, where the Dhuha prayer serves as a tool to internalize character values and spirituality. This research employs a qualitative approach with a literature study method, synthesizing reliable literature from academic databases over the last five years through content and thematic analysis techniques. The results indicate that the habit of Dhuha prayer consistently contributes positively to the strengthening of students' discipline, noble character, and social intelligence. However, its effectiveness faces complex challenges, such as low intrinsic motivation among students, limited digital pedagogical competence of teachers, lack of support from the family environment, and difficulties in evaluating affective-spiritual aspects. This study concludes that a holistic synergy between schools and families is necessary to transform ritual compliance into independent religious consciousness.
Analisis Model Pengembangan Kurikulum Operasional Satuan Pendidikan (KOSP) Tingkat Sekolah Menengah Atas: Upaya Peningkatan Pembelajaran PAI di Kabupaten Sleman Muhammad Faiz; Mohamad Joko Susilo
Jurnal Genesis Indonesia Vol. 4 No. 02 (2025): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jgi.v4i02.823

Abstract

Model inovasi dalam pengembangan KOSP menjadi bagian yang sangat penting, pasalnya menjadi tolak ukur keberhasilan pembelajaran yang tercermin lewat pemahaman siswa akan materi yang telah disampaikan. Tujuan  penelitian ini adalah untuk menganalisis model inovasi dalam pengembangan KOSP di SMA se Kabupaten Sleman, sebagai upaya untuk meningkatkan pembelajaran PAI. Penelitian ini menggunakan jenis penelitian kualitatif studi lapangan (field research). Teknik pengumpulan data menggunakan dokumentasi, wawancara, dan observasi. Analisis data meliputi reduksi data, display data, penarikan kesimpulan, dan verifiksai. Temuan penelitian ini, pertama, penyusunan KOSP sudah mengikuti prosedur pemerintah. Kedua, karakteristik yang dikembangkan fokus pada budaya Yogyakarta dan berwawasan lingkungan yang dimanifestasikan dalam setiap program. Ketiga, model pengembangan yang digunakan adalah gabungan model the grass-roots dan the administrative. Keempat, program dalam pengembangan di bidang PAI sangat bervariatif di setiap sekolah. Ada beberapa persamaan di sekolah yaitu peningkatan kualitas dalam membaca Al-qur’an, pesantren Ramadhan, pembiasaan salat berjamaah, dan kajian keputrian.
Co-Authors Abdul Fikri Azzimatul Hikmah Dharmesti Apsari Dhonawan Sepsiaji Dwi Sulisworo Eni Fitria Firmansyah Firmansyah Hanifah Sausan Nurfinaputri Imam Mukhyidin Junanah Junanah Junanah Junanah Junanah Junanah Kurnia Widiastuti Luluk Makrifatul Madhani M. Hajar Dewantoro M. Husnaini Miftahurrahmah Miftahurrahmah Muhamad Reza Saputra Muhammad Faiz Muhammad Thorif Abdurrofi Naufal Fadhil Muhammad Alyan Pipit Meliani Suhairee Beungacha Susanti Melinda Ulfan Huda Ismail Yuningsih Yuningsih Zaafarani Nabila Zahra