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Strategi Customer Relations dan Kekayaan Media PT Mandiri Cipta Sejahtera Pada Masa Pandemi COVID-19 Susilowati Susilowati; Titi Widaningsih; Toto Soebandoro
Jurnal Komunikasi Vol 12, No 2 (2021): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i2.11496

Abstract

The impact that occurred during the COVID-19 pandemic with the determination to work from home (WFH) which resulted in the obstruction of face-to-face communication activities with customers, thus requiring a strategy to establish relationships and maintain good communication with customers. The purpose of this study is to identify and describe the strategy of customer relations and the use of video conferencing using Zoom Cloud Meeting. The concept of Customer Relations Strategy used is Qutlip and Wood and Smith's Computer Mediated Communication (CMC) Theory and Daft and Lengel's Media Richness Theory. Research at PT Mandiri Cipta Sejahtera uses a qualitative approach with descriptive methods and uses the postpositivism paradigm. Data analysis uses Huberman and Miles data analysis, namely Data Reduction by collecting field data such as interviews, videos of the Zoom Meeting, data from the company's website and social media. The results of the study: (1) the company's customer strategy has met the stages of the customer relations strategy, namely; Fact Finding, Planning and programming, Taking action and communicating, evaluation, and the company has carried out customer relations activities, namely superior service to customers, excellent service (service off excellence) and good relations with customers (good relationship). (2) In the use of Zoom Cloud Meetings as a media resource, the implementation of Zoom Meetings is not fully media capable of sending many signals, and able to provide immediate feedback, can perform various languages, symbols and share data, also able to focus on delivering messages. Keywords: Strategi Customer Relations, Video Konfrensi,  Computer Mediated Communications, Kekayaan Media 
Representasi Nasionalisme sebagai Personal Branding Suporter Bulutangkis Haryanto di Media Sosial Themotia Titi Widaningsih; Budi Santoso; Hifni Ali Fahmi
Jurnal Ilmu Komunikasi Vol 19, No 1 (2021)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v19i1.4568

Abstract

Haryanto suporter bulutangkis Indonesia selalu mengenakan atribut merah putih saat hadir pada pertandingan bulutangkis. Atribut merah putih yang dikenakan Harjanto untuk menunjukkan nasionalisme. Atribut merah putih membuat Harjanto berbeda dengan supporter lain dan mudah dikenali. Atribut merah putih yang selalu ditampilkan Harjanto tanpa disadari telah membentuk personal branding. Tujuan penelitian untuk menganalisis Haryanto dengan atribut merah putih sebagai representasi nasionalisme dalam membentuk personal branding. Penelitian dilakukan menggunakan metode deskriptif  kualitatif. Objek penelitian 6 foto di media sosial yang menampilkan Haryanto sedang mendukung tim bulutangkis Indonesia. Subjek penelitian sekaligus key informan adalah Haryanto. Pengumpulan data dilakukan dengan analisis dokumen dan wawancara mendalam. Analisis teks dilakukan menggunakan analisa semiotika sosial Kress dan Van Leeuwen dengan elemen personal branding Montoya dan Vandehey. Hasil analisis semiotika sosial terhadap 6 foto, 3 foto merepresentasikan naratif dan 3 foto merepresentasikan konseptual. Hasil analisis menggunakan delapan elemen pembentukan personal branding Peter Montoya, representasi nasionalis Haryanto melalui atribut merah putih tanpa disadari telah  membentuk personal brand. Substansi penelitian ini memberikan kontribusi berupa rekomendasi secara teoritis mempertegas bahwa representasi dapat membangun personal branding dengan membangun representasi melalui simbol simbol yang disesuaikan dengan elemen pembentukan personal branding Montoya.
Konstruksi Sosial Media Lamaran Artis Dalam Program Televisi “Ikatan Cinta Atta & Aurel Special Lamaran” Di RCTI Venessa Agusta Gogali; Titi Widaningsih; Hayu Lusianawati
Jurnal Ilmu Komunikasi (J-IKA) Vol 9, No 1 (2022): April 2022
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.356 KB) | DOI: 10.31294/kom.v9i1.12795

Abstract

Persaingan antar stasiun TV untuk menjangkau penonton sebanyak mungkin dengan menayangkan berbagai tayangan dengan konten media yang menarik. Dalam hal ini, stasiun TV harus melakukan perencanaan program yang matang saat memproduksi konten, sehingga akan berdampak pada rating and share dan keuntungan perusahaan stasiun TV tersebut. Seperti yang dilakukan oleh Stasiun televisi RCTI dalam menayangkan program “Ikatan Cinta Atta & Aurel Special Lamaran” disiarkan secara langsung, program ini mendapatkan respon yang positif dan negatif di mata penonton Televisi. RCTI mencoba mengkonstruksi konten program tersebut dengan cara menampilkan prosesi lamaran pernikahan. Sesuai dengan teori konstruksi sosial milik Peter L. berger dan Thommas Luckmann RCTI sebagai media massa dalam menyajikan tayangan dilengkapi sengan pandangan, bias, dan pemihakan. Untuk mengkonstruksi tayangan yang sesuai dengan tujuan RCTI, RCTI melewati tiga fase konstruksi yaitu Eksternalisasi, Objektivasi dan Internalisasi. RCTI dalam mempengaruhi perspekti penonton atau masyarakat tentang lamaran artis juga berdasarkan factor-faktor yang mempengaruhi sehingga proses Konstruksi Sosial itu berjalan sesusai dengan tujuan RCTI.  Hasil penelitian penulis yang menggunakan metode penelitian kualitatif dengan Paradigma Konstruktivis mendapatkan hasil bahwa program yang dibuat oleh RCTI sepenuhnya untuk mendapatkan Rating and share dalam mendapatkan keuntungan dari pihak sponsor dari proses wawancara dengan key Informan.
Sikap Media Dalam Kasus Dugaan Korupsi Gibran-Kaesang Indah Suryawati; Titi Widaningsih
Avant Garde Vol 10, No 1 (2022): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v10i1.1680

Abstract

Reports of alleged corruption cases Gibran-Kaesang to the KPK have attracted the attention of online media. Kompas.com and Wartaekonomi.co.id are news portals that consider this important issue. The purpose of this study is to explain Kompas.com and Wartaekonomi, co.id attitude in reporting the Gibran-Kaesang corruption alleged report and to uncover the form of domination in the news. The method used is Robert N. Entman framing model. The paradigm used is the constructive paradigm. The object of research is the reporting of alleged corruption by Gibran-Kaesang on Kompas.com and Wartaekonomi.co.id during the period from January 10, 2022 to January 21, 2022. The results show that Kompas.com and Wartaekonomi.co.id construction is presented differently. Kompas.com constructs this reality from the political aspect, while Wartaekonomi.co.id from the political and legal aspects. Kompas.com tends to be neutral. Unlike the case with Wartaekonomi.co.id, which is more daring to be against it. Kompas.com does not highlight certain images in its reporting. In fact, Wartaekonomi.co.id highlighted Ubedillah's positive image and created a negative image of Gibran. Wartaekonomi.co.id seems to position its news portal as an alternative media that forms an alternative public space, namely a room for protest and critical politics, even though it is not maximized.
ANALISIS EKONOMI POLITIK IKLAN KINERJA PEMERINTAHAN JOKOWI 2 MUSIM, 65 BENDUNGAN Indah Suryawati; Titi Widaningsih
JURNAL SIGNAL Vol 9, No 2 (2021): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.714 KB) | DOI: 10.33603/signal.v9i2.5608

Abstract

Iklan Kementerian Komunikasi dan Informatika berjudul "2 Musim, 65 Bendungan" adalah iklan kontroversial pada tahun 2018 yang menampilkan keberhasilan pemerintah Jokowi-Jusuf Kalla, setahun sebelum Pemilihan Presiden berlangsung. Tujuan penelitian ini adalah untuk menganalisis adanya iklan politik dalam iklan kinerja pemerintahan Jokowi "2 Musim, 65 Bendungan menggunakan analisis ekonomi politik media. Penelitian ini menggunakan pendekatan kualitatif dengan perspektif ekonomi politik media. Metode analisis data yang akan digunakan adalah metode analisis deskriptif kualitatif, dengan mengolah data yang diperoleh sedemikian rupa, menganalisa dan menginterpretasikan sehingga diperoleh jawaban yang tepat dari permasalahan yang dipaparkan. Hasil penelitian menunjukkan pesan yang muncul dalam iklan "2 Musim, 65 Bendungan dapat dimaknai sebagai iklan politik karena berisi pesan-pesan politik terselubung. Konten video yang menampilkan keberhasilan pembangunan sejumlah bendungan tersebut memiliki nilai jual tinggi bagi pemerintah saat itu (penguasa). Apalagi jika dikaitkan dengan rencana Jokowi mencalonkan diri sebagai kandidat dalam Pilpres 2019. Iklan "2 Musim, 65 Bendungan menjadi perantara yang tepat untuk mencapai tujuan utama dari pemerintah sebagai pembuat iklan dalam upaya membangun citra, popularitas dan mungkin saja untuk menjaga kekuasaan Jokowi. Apalagi dalam iklan tersebut, jelas-jelas pihak pemerintah hanya diwakili oleh sosok Jokowi. Tidak nampak sosok Jusuf Kalla sebagai wakil presiden atau sosok menteri-menteri kabinet pemerintahan Jokowi yang terkait dengen proyek pembangunan bendungan tersebut.Kata Kunci: Iklan Politik, Bioskop, Jokowi, Ekonomi, Media
Mediasi Media Massa Menuju Nilai-nilai Baru dalam Pendidikan Tinggi Indonesia: Sebuah Tinjauan Ekonomi Pengetahuan Fit Yanuar; Daesy Ekayanthi; Titi Widaningsih; Udi Rusadi
SAP (Susunan Artikel Pendidikan) Vol 8, No 1 (2023)
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sap.v8i1.17650

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In April 2023 there was disorder in the world of Indonesian higher education when the Indonesian Ministry of Education and Culture asked Indonesian lecturers to fill in credit scores in an information system. The pressed deadline and protracted lecturer administration issues have led to resistance from lecturers in April 2023, which was responded by cancelling the policy by the Indonesian Ministry of Education and Culture. This phenomenon is interesting to study using the theory of hyper-capitalism and the knowledge economy of Philip W. Graham, a philosopher based on media-political-economy studies. In his series of theories, Graham spawned a method of analysis which he called discourse historical in which communication, language, and the mass media play a role in a mediation process that will produce new values. As a result of the research it can be shown that the mass media has been used and has a major role in the mediation process related to the Indonesian-style knowledge economy to create new values. However, a question remains whether the Indonesian Ministry of Education and Culture will produce a teaching administration policy that will truly make it easier for Indonesian lecturers to work in education, and so on, will make the dynamics of Indonesian education even better.
Proses Produksi Pesan Media Sosial WhatsApp Terhadap Eksistensi Diri Dan Solidaritas Pengguna RIYODINA PRATIKTO; Kholil; Titi Widaningsih; Jamalullail
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 18 No 2 (2023): Widya Duta September 2023
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v18i2.2592

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Advances in technology, especially communication technology is very fast. One of them is the presence of new media, in the form of online media and social media, which has an impact on changing the way of communicating in society. This research was conducted with the aim of knowing the message production process for social media users, especially WhatsApp (WA), by using trait/character theory, conversational narcissism, argumentativeness, and social & communicative anxiety. This study uses the constructivism paradigm. This research uses a qualitative approach, and case study methods, primary and secondary data sources. The data were obtained through observing active members of one of the WA groups, while interviews were conducted with the WAG 'pak lurah', and 5 members of the ikasma3bdg'82 board, as well as through a literature study. The results of the research show that a person's character can be reflected through the messages they produce. Messages produced primarily by WAG users produce the self-existent nature of WAG users. This can be seen from the character who always emphasizes his abilities, always wants to dominate the conversation, and so on. The second feature that emerges from the message production process is the nature of solidarity possessed by WAG users. So that the nature of this solidarity is able to maintain harmony among fellow WAG users. Keywords: Message production, User characteristics, WAG
COMMUNICATION OF WOMEN'S PARTICIPATION IN THE PRESERVATION AND MANAGEMENT OF SUSTAINABLE FOREST RESOURCES IN TAHURA WAR LAMPUNG PROVINCE INDONESIA Fajar Sasora; Titi Widaningsih; Marlinda Irwanti
International Journal of Social Science Vol. 4 No. 3: October 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i3.8800

Abstract

The massive collection of non-timber forest products has led to around 80% of the land in Wan Abdul Rachman Forest Park (Tahura WAR) being controlled by the community. This has resulted in an increase in the rate of deforestation and damage to the forest canopy. Forest sustainability is one of the unresolved problems throughout Indonesia, the rate of forest destruction is higher than the preservation or planting of trees. Likewise in Lampung Province, the basic problem is the increasing population growth so that there are needs that must be met, while the availability of land does not increase. However, ecological impacts are not the only aspect of concern. Related to this, gender issues are also a serious concern in the context of agricultural and plantation expansion. Research has shown that there are significant gender differences in terms of dependence on forests for livelihoods and intended use of forest resources. Women in the KTH Tahura WAR have a role as those who do not directly benefit from the forest. Many women do not enter the forest and manage the land directly, but rather process a small portion of forest products into finished products with limited marketing. This research aims to analyse women's participatory communication in the preservation and management of sustainable forest resources in Tahura Wan Abdul Rachman, Lampung Province. The research method used in this study is qualitative ethnographic communication, which focuses more on social reality in the process of interaction between individuals in carrying out daily activities. The results showed the existence of participatory communication with four dimensions of participatory communication, namely heteroglasia, dialogue, polyponni, carnival. In the efforts to conserve and manage forest resources carried out by women around the forest, they have an important role as part of the non-timber forest product collection actors. Although women's participatory communication in the utilisation of forest resources is still minimal, researchers provide two important contexts to complement inclusive participatory communication, namely collaboration and cultural expression in forest resource manageme
Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata T. Titi Widaningsih; Yuli Nugraheni; E. Nugrahaeni Prananingrum; Arry Rahayunianto
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2742

Abstract

The world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations.
Menavigasi Lintas Budaya: Pengelolaan Komunikasi dan 'Wajah' di Lingkungan Kerja Multinasional Lia Dewi; Titi Widaningsih
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.10419

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana cara tenaga kerja Jepang dan Indonesia menegosiasikan 'wajah' mereka dalam lingkungan kerja lintas budaya, dan bagaimana tingkat adaptabilitas ruang negosiasi bagi tenaga kerja Jepang dan Indonesia dalam mengelola 'wajah' mereka di lingkungan tersebut. Metode penelitian yang digunakan berupa metode kualitatif deskriptif dan eksploratif, serta etnografi bertujuan untuk mengetahui terkait latar belakang responden. Hasil penelitian berupa membantu hanya dalam menjaga harmoni antar anggota tim dari latar belakang budaya yang berbeda, tetapi juga berkontribusi pada kesuksesan organisasi secara keseluruhan. di PT Toyota Tsusho Indonesia, kemampuan untuk beradaptasi dan memelihara 'wajah' dalam negosiasi lintas budaya menjadi kunci utama dalam menciptakan lingkungan kerja yang produktif dan inklusif. Dengan fokus pada komunikasi yang menghargai perbedaan, perusahaan dapat menciptakan suasana kolaborasi yang lebih baik, memperkuat kepercayaan antara anggota tim, dan memastikan bahwa semua pihak merasa dihargai. Pelatihan lintas budaya yang efektif tidak hanya membekali karyawan dengan pemahaman yang lebih baik tentang norma dan nilai budaya yang berbeda, tetapi juga mendorong terciptanya keterbukaan dan fleksibilitas dalam berkomunikasi. Dengan begitu, proses negosiasi wajah dapat berjalan lebih lancar, baik dalam interaksi antar ekspatriat Jepang dan karyawan Indonesia maupun dengan mitra dari budaya lain. Hal ini mendorong kesuksesan perusahaan dalam menghadapi tantangan pasar global yang semakin kompleks. Kesimpulannya, di PT Toyota Tsusho Indonesia, tenaga kerja Jepang dan Indonesia menunjukkan kemampuan adaptasi budaya yang tinggi dalam negosiasi "wajah". Dengan pendekatan komunikasi yang berbeda, kedua kelompok saling menyesuaikan demi mencapai kolaborasi yang harmonis dan efektif, menciptakan lingkungan kerja yang inklusif dan responsif terhadap perbedaan budaya. Kata Kunci: Komunikasi Lintas Budaya, Teori Negosiasi Wajah, Stella Ting-Toomey.