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All Journal Gaung Informatika JIKI Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) Jurnal Teknik Mesin, Industri, Elektro dan Informatika Nusantara Journal of Multidisciplinary Science Inovasi Kesehatan Global Kajian Ekonomi dan Akuntansi Terapan Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Venus: Jurnal Publikasi Rumpun Ilmu Teknik International Journal of Educational Research Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat International Journal of Economics and Management Research
Yunita Primasanti
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Journal : Gaung Informatika

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ANALISIS STRATEGI MANAJEMEN DENGAN MATRIKS INTERNAL-EKSTERNAL PADA HOMESCHOOLING PRIMAGAMA SOLO BARU Yunita Primasanti
JURNAL GAUNG INFORMATIKA Vol 9 No 3 (2016): Jurnal Gaung Informatika Vol.9 No 3 Oktober 2016
Publisher : Universitas Sahid Surakarta

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The purpose of this study is to analyze management strategies in homeschooling, especially regarding opportunities and threats, especially in Primagama Solobaru Homeschooling. In this study focused on Primagama Solobaru Homescooling because the level of competition in the world of education is very high so that it influences what marketing strategies to do in order to compete competitively. The purpose of this study was to analyze the factors of strength, weakness, opportunity, threat and management strategies that must be applied to Solobaru Primagama Homeschooling. The data collection method in this study was using questionnaires and analysis using internal-external and SWOT matrices. Samples Respondents were students, management staff and instructors. The results of the analysis show that the internal environment of Primagama Solobaru Homeschooling has strength in education costs, teaching staff, promotion, market share, location and service. While the weakness factors are curriculum, school facilities, and program variations. In the external environment Primagama Solobaru Homeschooling is in a tight competition structure and growing consumer level. While the threat is to competitors who already have a strong brand. While the results of the analysis based on the internal-external matrix show that Primagama Solobaru Homeschooling must improve the education curriculum, train the teaching staff and improve infrastructure facilities to support the quality of education.
ANALISIS STRATEGI MARKETING 7P PADA TRAVEL AGENT RINDU TANAH SUCI SURAKARTA Yunita Primasanti
JURNAL GAUNG INFORMATIKA Vol 10 No 3 (2017): Jurnal Gaung Informatika Vol.10 No 3 Oktober 2017
Publisher : Universitas Sahid Surakarta

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Hajj and Umrah is one of the obligatory worship for every Muslim who can afford it. This obligation is the fifth pillar of Islam. Because the pilgrimage is an obligation, then if people who are unable to carry it out are sinful and if they do get rewarded. Almost every year 150,000 to 300,000 pilgrims and millions of Indonesian Umrah pilgrims meet Saudi Arabia, so Indonesia becomes a country that has received a quota of pilgrims in recent years significant, which is 10,000 each year. The implementation of Hajj and Umrah using travel services has now become the choice of many people, especially the people of Indonesia.The Miss Land Travel Travel agent was established based on the wishes of the owner who wants to serve the guests of God with the best service in the hope that it will be able to be holyBased on the SWOT analysis The strength of travel agents includes low prices with good quality, using certified experts, a strategic business position supported by a comfortable atmosphere. While the weaknesses of this business are insufficient human resources, lack of product variants and collaboration with other parties, especially representatives abroad. .Rindu Tanah Suci travel agent after being analyzed by the BCG {Boston Consulting Group) method, including being in the position of question mark, products and business is growing but the position of products and business in competition is very high. As for its strategic planning, Rindu Tanah Suci travel agent is engaged in services, the travel agent offers a partnership program for pilgrims who want to open the business.
Co-Authors Agung Widiyanto Fajar Sutrisno Alvin Aprillia Anang Novida Harinurdin Andromedha Wiratama Anindya Manggar Iwarani Anita Oktaviana Trisna Anita Oktaviana Trisna Devi Aulia Nur Afifah Bayudi Marta Bekti Nugrahadi Danu Adi Saputro Darsini Darsini Dora Virma Yolanda Gultom Dzul Arnendy Muhammad Erna Indtriastiningsi Evelyn Henny Lukitasari Fitriyadi, Farid Fortmonty Yusmanda Putri Galih Oktavian Ika Anjarsari Ina Triweni Indriastiningsih, Erna Maulana Firmansyah Muh. Dawami Sholichin Raditya Azis Restu Nawaf Bayu Ilham Rita Nurul Andita Putri Saroafifa Indriani Sekar Ayu Kartikaning Bonde Silfiati Rohmah Zia Ulhaq