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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ekonomi Value Added: Majalah Ekonomi & Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Perilaku dan Strategi Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality BISMA (Bisnis dan Manajemen) Transformasi: Journal of Economics and Business Management Jurnal Pengabdian Kepada Masyarakat
Budi Rahardjo
Universitas Tidar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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STRATEGI DAYA SAING PEMASARAN UMKM BABY MEAL Lely Kumala Sari; Budi Rahardjo
Value Added : Majalah Ekonomi dan Bisnis Vol 18, No 2 (2022): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v18i2.10100

Abstract

Strategi pemasaran akan berpengaruh terhadap keberhasilan perusahaan dalam mencapai tujuan. Tidak hanya perusahaan besar saja yang memerlukan strategi pemasaran namun Usaha Mikro Kecil Menengah atau UMKM juga membutuhkan strategi pemasaran untuk kegiatan bisnis, terutama pada saat ini dimana UMKM mengalami pertumbuhan yang sangat pesat. Pesatnya pertumbuhan UMKM akan berpengaruh juga pada tingkat daya saing yang akan semakin ketat. Oleh karena itu para pelaku UMKM perlu menentukan strategi pemasaran yang tepat untuk meningkatkan daya saingnya. Analisis SWOT merupakan salah satu instrumen yang dapat digunakan untuk menentukan strategi pemasaran, dimana analisis SWOT dapat menganalisis Strength (Kekuatan), Weakness (Kelemahan), Opportunities (Peluang), dan Threats (Ancaman) yang temasuk ke dalam faktor internal dan faktor ekstenal usaha. Penelitian ini bertujuan untuk menganalisis strategi pemasaran dari UMKM Baby Meal dalam meningkatkan daya saingnya. Penelitian ini termasuk ke dalam penelitian kualitatif deskriptif. Jenis data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh dari hasil wawancara dengan pemilik UMKM Baby Meal, selain itu penelitian ini juga menggunakan data sekunder yang diperoleh dari penelitian terdahulu dan sumber literasi lainnya. Hasil dari penelitian ini menunjukkan bahwa masih ada beberapa hal yang harus diperbaiki oleh Baby Meal pada strategi pemasarannya agar dapat meningkatkan daya saing.
Optimalisasi Kinerja PT. BPR X Kebumen Mai Satriyani; Hanung Eka Atmaja; Budi Rahardjo
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 1 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i1.7891

Abstract

Performance is something that is important for the continuity of the company. Companies are required to be able to identify, manage, and improve business processes. This study aims to assess the performance of PT. BPR X Kebumen with a balanced scorecard approach that is assessed from four perspectives. This study uses a balanced scorecard and analytical hierarcy process for measurement and looking for performance optimization solutions at PT. BPR X Kebumen. Data collection carried out at PT. BPR X Kebumen with in-depth interviews with experts, financial statement data, and observations. The results showed that the financial perspective had the highest weighting results with a value of 0.359. The internal business process perspective has the second highest value with a value of 0.264. The customer perspective ranks third with a value of 0.244, and the last is the growth and learning perspective with a weighting result of 0.133. The results of this study can be used by PT. BPR X Kebumen as a performance optimization strategy at PT. BPR X Kebumen.
Keunggulan Bersaing, Aliansi Strategis, dan Manajemen Pengetahuan: Sebuah Kerangka Konseptual Khairul Ikhwan; Clarisa Alfa Lionora; Ivo Novitaningtyas; Budi Rahardjo
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 1 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i1.8317

Abstract

Competitive advantage is one of the success factors of businesses in managing their resources and capabilities. An organization must be able to outperform the competition through the creation of unique, rare, and valuable products. Business units can increase their competitiveness through strategic alliances. Theoretical studies related to the factors that a business unit can carry out in the formation of alliances are necessary for increased competitive advantage. The purpose of this study: first, to provide a review of the latest literature related to competitive advantages that can be achieved through alliances. Second, identify the upcoming research agenda. Third, it recommends a new research framework. This research used the systematic literature review method. The data used in this article comes from proposed future research agendas from 23 previous research articles published in the last 5 years (2018-2022). The output of this study is the recommendation of a theoretical framework.
Analisis Penggunaan Instagram Sebagai Media Pemasaran Digital : (Studi Deskriptif Pada Akun @assyaffa.homedecor) Dea Rizqy; Budi Rahardjo
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.515

Abstract

Sosial media sangat bermanfaat untuk bisnis dikarenakan dapat membantu pengusaha untuk mencari target pasar, mengetahui keinginan pelanggan, memperluas jangkauan pasar, memperluas brand, dan mencari tahu informasi tentang kompetitor. Penelitian ini berfokus pada efektivitas media sosial Instagram sebagai media pemasaran digital yang dilihat dari seberapa jauh jangkauan akun Insatgram Assyaffa Homedecor sampai kepada pengguna Instagram lainnya sehingga dapat menarik para konsumen. Adapun tujuan dari dilakukannya penelitian ini adalah untuk mengetahui apakah Instagram efektif digunakan sebagai media pemasaran digital pada perusahaan Assyaffa Homedecor. Metode yang digunakan pada penelitian ini adalah pendekatan kualitatif dengan sumber data yang berasal dari data primer yang menggunakan metode observasi dan data sekunder yang menggunakan metode wawancara. Data observasi diperoleh dari data insight Instagram Assyaffa Homedecor yang dimulai dari 1 November 2022 hingga 31 Desember 2022, sementara untuk data wawancara diperoleh dari seorang informan yaitu Sunu Marga Basuki sebagai pemilik Assyaffa Homedecor. Dengan analisis yang peneliti lakukan, Instagram merupakan saluran pemasaran yang sangat cocok digunakan. Dengan menggunakan Instagram, Assyaffa Homedecor dapat menjangkau banyak calon konsumen baru yang tersebar di berbagai daerah di Pulau Jawa.Instagram sangat efektif untuk dijadikan sebagai media pemasaran bagi perusahaan, khususnya untuk Assyaffa Homedecor.
Upaya Implementasi Sistem Pertanian Terintegrasi bagi Kelompok Tani Desa Pogalan Kabupaten Magelang Jihad Lukis Panjawa; Budi Rahardjo; Amelia Cyntia Kusuma Wardhani
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2023): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v3i3.2336

Abstract

Limbah yang dihasilkan Kelompok Tani yang masih dapat diberikan nilai tambah untuk peningkatan pendapatan melalui integrasi sektor pertanian. pengelolaan pertanian yang terintegritas sebagai upaya menekan biaya produksi. Tujuan dari pengabdian ini adalah memecahkan permasalahan Kelompok Tani Desa Pogalan Kabupaten Magelang melalui penerapan green economy melalui konsep pertanian yang terintegrasi. Pelaksanaan program ini dilakukan dengan menggunakan sosialisasi dan Forum Group Discussion (FGD). Hasil menunjukkan masih terdapat banyak permasalahan sektor pertaninan sehinga pertanian terintegrasi belum dapat terealisasikan. Perlu Upaya berkelanjutan dari penthahelix dalam merintis pertanian terintegrasi pada wilayah pegunungan.
KINERJA PT. BANK SYARIAH XYZ CABANG DEPOK MENGGUNAKAN BALANCED SCORECARD Budi Rahardjo
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 1 (2020): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i1.2075

Abstract

The growth and development of Islamic banking in Indonesia brings an atmosphere of competition in the banking business discourse. PT Bank syariah XYZ is one of the largest sharia banks that always try to provide the best service to their customers in a professional manner. In the midst of fierce competition, PT Bank Syariah XYZ is currently experiencing a setback in performance marked by increasing NPF. The results obtained from performance measurements using the Balanced Scorecard approach to determine the size of the results of each target as a tangible measure, namely the size of the results indicated by an increase in revenue and a decrease in NPF PT Bank Syariah XYZ Depok Branch, customer satisfaction index, increase in the number of accounts, increasing the number of excellent services, efficiency of Teller and CS queues with customers, increasing the number of ATM machines and transaction time efficiency, increasing the quality and competence of employees, reliability of technology and information as well as increasing employee satisfaction and motivation.
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI PLATFORM SHOPEE DI SAAT PANDEMI COVID-19 : (Studi Kasus: Konsumen Shopee di Magelang, Jawa Tengah) Arzan Alawi; Budi Rahardjo
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.272

Abstract

The COVID-19 pandemic has changed people's habits, especially shopping habits, during a pandemic like this, online transactions are very popular because they are easy and practical. In winning the competition, it is necessary to improve strategies, as is done by E-commerce in Indonesia by using promotion and price strategies so as to increase consumer buying interest. This study was conducted to find out and understand the relationship between promotions and prices with purchasing decisions through Shopee during the Covid-19 pandemic in Magelang, Central Java. This research data is primary data distributing questionnaires with purposive sampling method. The approach method used is a quantitative method using 100 samples. The data analysis technique used validity test, reliability test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), multiple linear regression analysis, T test, F test and Coefficient of Determination Test (R2). Data processing using SPSS version 25.0. This study shows that promotions and prices partially and simultaneously influence purchasing decisions through Shopee during the Covid-19 Pandemic in Magelang, Central Java. The results of the study have implications for e-commerce in Indonesia to increase promotions such as using boybands as brand ambassadors to make it more crowded. And, pay more attention to the prices that are made in order to attract customers to shop. By implementing this strategy, it is expected that consumer purchasing decisions can improve.
The Analysis of Intention and Use of Financial Technology: (The Case of E-money) Budi Rahardjo; Bintang Mukhammad Burhanudin Akbar; Ivo Novitaningtyas
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.70

Abstract

The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Agus Rilo Pambudi Alkadri Kusalendra Siharis Amelia Cyntia Kusuma Wardhani Andhatu Achsa Anita Shalehah Arzan Alawi Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Clarisa Alfa Lionora Dea Rizqy Hanung Eka Atmaja Hendi Ari Wibowo Imelda Junita Jihad Lukis Panjawa Khairul Ikhwan Lely Kumala Sari Mai Satriyani Mikhael Larenso Setiawan Novitaningtyas, Ivo Yusuf Iskandar