Article Per Year (5 Year)
p-Index From 2021 - 2026
2.989
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Bisnis dan Manajemen Jurnal Dimensi Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Stability: Journal of Management and Business ILTIZAM Journal of Sharia Economic Research EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Journal of Business and Applied Management JURNAL EKSBIS Journal of Management and Bussines (JOMB) Journal of Industrial Engineering & Management Research (JIEMAR) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Ulil Albab
Kartika Anggraeni Sudiono Putri
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Gen Z’s Impulse Buying Behavior of Skincare Product: The Role of FOMO, Celebrity Endorser and Hedonism Shaumi Ramadhani; Kartika Anggraeni Sudiono Putri
ILTIZAM Journal of Shariah Economics Research Vol. 8 No. 2 (2024): Iltizam Journal of Shariah Economics Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/iltizam.v8i2.2776

Abstract

Fear of Missing Out (FOMO) is a phenomenon that is currentlyprevalent among Generation Z in the form of fear of being leftbehind with the experiences felt by their social environment, whichoften triggers impulse buying behavior to stay on trend. The purpose of this study was to analyze the relationship between Fearof Missing Out (FOMO) and celebrity endorsers on impulsivebuying with hedonism as a mediating variable. This quantitativeresearch uses a correlational approach with data collectiontechniques by means of a survey through distributing questionnairesin the form of google forms to Generation Z consumers of skincareproducts in Malang City. The study employed a non probabilitysampling approach, specifically using a purposive sampling method, and included a total of 110 respondents as the sample. Thisstudy analyzed the data using the Partial Least Squares StructuralEquation Modeling (PLS-SEM) technique, utilizing SmartPLSsoftware version 3. SmartPLS version 3 software.The results showedthat FOMO affects impulsive buying in Generation Z consumers ofskincare products in Malang City both directly and indirectlythrough hedonism as mediation. Meanwhile, celebrity endorsers donot directly affect impulsive buying in Generation Z consumers ofskincare products in Malang City, but indirectly through hedonismas mediation. In addition, hedonism affects impulsive buying in Generation Z consumers of skincare products in Malang City.
Apakah Cerita Tradisi Masih Relevan pada Gen Z? Mediasi Brand Image dalam Pengaruh Storytelling terhadap Niat Beli Tolak Angin Karina Ayu Pujiastutik; Kartika Anggraeni Sudiono Putri
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 18 No. 2 (2026): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v18i2.1537

Abstract

Dengan brand image sebagai variabel mediasi, penelitian ini berupaya untuk menguji dampak warisan naratif terhadap niat beli produk Tolak Angin di kalangan Generasi Z di Kota Malang. Penelitian ini menggunakan metodologi kuantitatif, dengan menggunakan survei online dan offline untuk mengumpulkan data primer. Dengan bantuan SmartPLS 4, analisis data dilakukan menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa niat beli dan brand image dipengaruhi secara positif dan signifikan oleh warisan naratif. Lebih lanjut, brand image dapat memediasi dampak penceritaan terhadap niat beli dan memiliki dampak yang menguntungkan dan signifikan. Hasil penelitian ini tidak dapat diterapkan secara luas karena terbatas pada Generasi Z di Kota Malang. Hasil penelitian menunjukkan bahwa membangun brand image untuk produk herbal daerah dapat meningkatkan niat beli dengan meningkatkan narasi budaya dan cerita tradisional yang otentik.
Co-Authors Amelindha Vania Dwi Satrio Fadhila, Maratus Della Fiana, Irma Ari Fikriah, Nur Laili Hamdan Ananta Ihza Mahendra Ikhsan Maksum Karina Ayu Pujiastutik Linggasari, Filda Septa Maulidia, Ayu Naina Mauristania Hasman Maya Nur Akmalia Muhammad Yanuar Abdulloh Nahdi, Moehammad Robith Nely Sahida Nur Nadiya, Aeni Rezky Saputra Sami, Muhammad Yusuf Amiruddin Shaumi Ramadhani Sri Wahyuni, Sandiani Zahro Nur Latifah