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<![CDATA[PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA UKM KHARISMA SEJAHTERA ]]>
<![CDATA[Putri, Kartika Anggraeni Sudiono]]>;
<![CDATA[Vania, Amelindha]]>;
<![CDATA[Fikriah, Nur Laili]]>
<![CDATA[ Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020 ]]>
Publisher : <![CDATA[AGUSPATI Research Institute ]]>
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DOI: 10.7777/jiemar.v1i2.48
<![CDATA[Penelitian ini bertujuan menganalisis dimensi kualitas layanan terhadap kepuasan pelanggan melalui kepercayaan pelanggan di UKM Kharisma Sejahtera Kota Malang. Ruang lingkup penelitian ini ditekankan pada pengalaman pelanggan yang membeli produk Agaric, baik Agaric Pure, Agaric Nodibet atau Agaric Tea di UKM Kharisma Sejahtera di Malang terutama yang berkaitan dengan kualitas layanan, kepercayaan dan kepuasan pelanggan. Sampel penelitian ini adalah sebesar 89 responden dan analisis yang digunakan adalah analisis jalur (path). Hasil penelitian ini diperoleh bahwa dimensi kualitas layanan yaitu Wujud Fisik (X1), Keandalan (X2), Jaminan (X3), Kecepatan (X4) dan Empati (X5) berpengaruh signifikan pada kepercayaan pelanggan (Y1) dan kepuasan pelanggan (Y2) ditunjukkan dengan nilai signifikansi tersebut kurang dari alpha 0,05 sedangkan dimensi kualitas layanan berpengaruh positif namun tidak signifikan terhadap kepuasan pelanggan melalui kepercayaan pelanggan ditunjukan dengan nilai signifikansi sebesar yaitu sebesar 0,308.]]>
<![CDATA[Peran Brand Love sebagai Mediasi Hedonic Product dan Self-Expressive Brand Terhadap Brand Loyalty ]]>
<![CDATA[Amelindha Vania]]>;
<![CDATA[Kartika Anggraeni Sudiono Putri]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i2.4696
<![CDATA[This study aims to analyze the impact of hedonic products and self-expressive brands towards brand love and brand loyalty to Starbucks Coffee customers in Malang City. This study also analyzes the role of brand love as a mediator become an intermediary for hedonic products and self-expressive brands in influencing brand loyalty. The research object uses the Starbucks Coffee brand because Starbucks coffee is categorized as a hedonistic item and Starbucks builds a special bond with its customers. This type of research is descriptive quantitative. The research sample consisted of 125 customers of Starbucks Coffee Mall Dinoyo Malang with the sampling technique was carried out accidental sampling. Structural Equation Modelling (SEM) method using the IBM SPSS and IBM AMOS version 24.0 program is a method for analizyng data in this study. The results show that both hedonic products and self-expressive brands have a positive and significant impact on brand love. However, hedonic products and self-expressive brands do not have a direct influence on brand loyalty. Hedonic products and self-expressive brands have a significant effect on brand loyalty with the help of brand love as a mediator. Research also proves brand love has a positive and significant impact on brand loyalty. ]]>
<![CDATA[Peran Visual Merchandising Dan Store Image Terhadap Peningkatan Customers' Purchase Intention ]]>
<![CDATA[Kartika Anggraeni Sudiono Putri]]>;
<![CDATA[Ikhsan Maksum]]>;
<![CDATA[Amelindha Vania]]>
<![CDATA[ Jurnal Ekonomi Vol. 26 No. 2 (2021): July 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v26i2.749
<![CDATA[The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because, in the IKEA store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shows that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.]]>
<![CDATA[PERAN HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BERULANG PADA PRODUK SUSU BEAR BRANDDI KOTA MALANG ]]>
<![CDATA[KARTIKA ANGGRAENI SUDIONO PUTRI]]>;
<![CDATA[Rezky Saputra]]>
<![CDATA[ Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien ]]>
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DOI: 10.34308/eqien.v9i2.407
<![CDATA[Penelitian ini dilakukan dengan tujuan untuk mendeskripsikan keputusan pembelian berulang (Y) yang dilakukan oleh para konsumen, yang dipengaruhi oleh variabel harga (X1), kualitas produk (X2) dan citra merek (X3) terhadap produk susu Bear Brand di Kota Malang. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif deskriptif, dengan menetapkan masyarakat Kota Malang sebagai populasi penelitian berdasarkan fenomena yang terjadi. Berlandaskan populasi yang telah ditetapkan diambil 210 responden penelitian yang dinyatakan sebagai sampel dengan rumus Malhotra. Teknik sampling yang digunakan dalam menetapkan karakteristik sampel menggunakan teknik purposive sampling. Sedangkan upaya analisa data digunakan metode analisis regresi linear berganda. Berdasarkan riset yang dilakukan maka didapatkan hasil bahwa keputusan pembelian berulang pada produk susu Bear Brand dipengaruhi oleh harga, kualitas produk dan citra merek secara simultan. Harga dan citra merek juga memiliki pengaruh yang signifikan terhadap keputusan pembelian berulang susu Bear Brand di Kota Malang secara parsial, akan tetapi variabel kualitas produk tidak berpengaruh terhadap keputusan pembelian berulang susu Bear Brand secara parsial. Semakin bersaing harga dengan kompetitor serta memiliki kesesuaian dengan kualitas yang ditawarkan dan mampu menjaga citra positif akan sebuah merek maka akan terjadinya peningkatan pembelian berulang pada produk susu Bear Brand di Kota Malang.]]>
<![CDATA[Peran Endorser Selebriti, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Pakaian Erigo (Studi pada Mahasiswa di Kota Malang) ]]>
<![CDATA[Hamdan Ananta Ihza Mahendra]]>;
<![CDATA[Kartika Anggraeni Sudiono Putri]]>
<![CDATA[ Journal of Business & Applied Management Vol 15, No 1 (2022): Journal of Business & Applied Management ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/jbam.v15i1.3318
<![CDATA[Tujuan dari penelitian ini untuk menganalisis apakah terdapat pengaruh dari endorser selebriti (X1), citra merek (X2), dan kepercayaan merek (X3) terhadap keputusan pembelian (Y) pada produk pakaian Erigo dikalangan mahasiswa di Kota Malang baik secara simultan ataupun parsial. Penelitian ini menggunakan metode penelitian kuantitatif dengan memilih pendekatan survei. Adapun instrumen penelitian yang diaplikasikan adalah dengan menyebarkan kuisioner kepada responden. Dalam pengukuran indikator variabelvariabel penelitian yang tercantum pada kusioner, peneliti menggunakan skala pengukuran Likert yang memiliki 5 poin penilaian. Populasi yang ditetapkan oleh peneliti adalah mahasiswa Perguruan Tinggi Negeri (PTN) di Kota Malang yang meliputi Universitas Brawijaya (UB), Universitas Negeri Malang (UM), Universitas Islam Negeri (UIN) Maulana Malik Ibrahim Malang. UPBJJ Universitas Terbuka Malang, Politeknik Negeri Malang, dan Politeknik Kesehatan Kemenkes Malang dengan mengambil sampel yang digunakan dalam penelitian sebanyak 100 responden. Metode sampling yang digunakan yakni metode purposive sampling, yang mana dengan menetapkan karakteristik responden tertentu yang harus dipenuhi. Analisis data yang dipilih peneliti yaitu menggunakan analisis regresi linier berganda dengan alat uji SPSS 26 for windows. Setelah melakukan uji pada data yang didapatkan maka hasil temuan yang didapat dalam penelitian ini yaitu: endorser selebriti, citra merek, dan kepercayaan merek berpengaruh signifkan dan positif secara parsial maupun secara simultan terhadap keputusan pembelian pada produk pakaian Erigo. Sementara itu kepercayaan merek mampu memberikan pengaruh paling dominan terhadap keputusan pembelian pada produk pakaian Erigo]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN PADA TAMAN NASIONAL BALURAN ]]>
<![CDATA[Moehammad Robith Nahdi]]>;
<![CDATA[Kartika Anggraeni Sudiono Putri]]>
<![CDATA[ JURNAL DIMENSI Vol 11, No 3 (2022): JURNAL DIMENSI (NOVEMBER 2022) ]]>
Publisher : <![CDATA[Universitas Riau Kepulauan ]]>
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DOI: 10.33373/dms.v11i3.4252
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yang terdiri dari tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), dan empathy (X5) terhadap kepuasan wisatawan (Y) pada objek wisata konservasi Taman Nasional Baluran secara simultan dan parsial. Penelitian ini menggunakan metode kuantitatif dengan menerapkan instrumen penelitian berupa kuosioner yang disebarkan kepada 180 responden sebagai sampel yang terpilih melalui teknik pusposive sampling dengan kriteria wisatawan yang pernah berkunjung ke Taman Nasional Baluran. Dalam analisis data, peneliti menggunakan analisis regresi linier berganda. Hasil dari penelitian ini yakni adanya pengaruh secara simultan variabel kualitas pelayanan yang terdiri dari tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), dan empathy (X5) terhadap kepuasan wisatawan (Y). Melalui hasil uji T ditemukan bahwa variabel Tangible (X1), Responsiveness (X3) dan Assurance (X4) berpengaruh signifikan secara parsial. sedangkan, variabel Reliability (X2) dan Empathy (X5) tidak berpengaruh terhadap Kepuasan Wisatawan (Y) pada Taman Nasional Baluran]]>
<![CDATA[Kesuksesan BTS Meal: Peran Kolaborasi Atau Media Sosial? (Studi Pada Konsumen Mcdonald’s di Malang) ]]>
<![CDATA[Mauristania Hasman]]>;
<![CDATA[Kartika Anggraeni Sudiono Putri]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v23i1.3295
<![CDATA[The purpose of this study was to determine the simultaneous and partial effect of co-branding and pemasaran media sosial on purchasing decisions. This research method uses a quantitative approach. Data were obtained from survey techniques by distributing questionnaires via the Google form link. The number of samples used is 150 BTS Meal respondents in Malang City, with purposive sampling technique. The analytical method used is multiple linear regression analysis using the SPSS application. The results of the study partially show that there is a significant positive effect of co-branding and pemasaran media sosial on purchasing decisions on BTS Meal products. The results of the study simultaneously show that there is a significant positive effect of co-branding and pemasaran media sosial on purchasing decisions for McDonald's BTS Meal products.]]>
<![CDATA[Pengaruh Citra Merek dan Harga terhadap Loyalitas Pengguna Iphone Dimediasi oleh Kepercayaan Merek (Studi pada Mahasiswa Kota Malang) ]]>
<![CDATA[Dwi Satrio]]>;
<![CDATA[Kartika Anggraeni Sudiono Putri]]>
<![CDATA[ Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/ekonomis.v7i1.779
<![CDATA[This study focuses on knowing the effect of a brand image and price on Iphone user loyalty with brand trust as a mediating variable among college students in Malang City. This research uses quantitative methods, the number of samples used in this study is 112 respondents with probability sampling. The method of collecting data by distributing questionnaires is measured using a Likert. The data analysis technique in this study is using component-based SEM using PLS through software SmartPls. The results showed that brand image variable has a significant effect on customer loyalty, price has a significant effect on customer loyalty, brand image has a significant effect on brand trust, price has a significant effect on brand trust, brand trust has a significant effect on customer loyalty, brand trust is able to mediate the effect of brand image on customer loyalty, brand trust is able to mediate the effect of price on customer loyalty.]]>
<![CDATA[Application of the Storytelling Method in a Service Company to Provide Client Satisfaction: A Study on Sibambo Studio House Architecture Bureau ]]>
<![CDATA[Muhammad Yanuar Abdulloh]]>;
<![CDATA[Kartika Anggraeni Sudiono Putri]]>
<![CDATA[ Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/ekonomis.v7i2.1225
<![CDATA[This research aims to analyze the application of the storytelling method in service companies in providing satisfaction to clients, a case study at the House Architecture Bureau with the brand name Sibambo Studio. A descriptive qualitative method with a case study approach is used in this research to describe in detail how storytelling can be used as an effective communication tool between service companies and clients. This research involved interviews with employees and clients of Sibambo Studio's House Architecture Bureau, observation, and documentation analysis to obtain data and information related to the application of the storytelling method which was then explained by research informants including the marketing team (chief marketing officer and sales marketing), architect team (architect in charge and interior architect) and service user clients. The data analysis process was carried out through data reduction, data presentation, and summarizing the results. The research findings show that the application of the storytelling method has a positive impact on client satisfaction. In this context, storytelling is used as a tool to communicate values in the design by adjusting the needs and expectations of the client. Stories that are translated into appropriate designs and detailed explanations help describe the experience desired by the client. Through stories, clients can feel more involved in their home design process and feel heard by the company. This affects how high the client's level of satisfaction, trust, and emotional bond with the company is.]]>
<![CDATA[Peran Kepuasan Sebagai Variabel Intervening pada Kualitas Produk terhadap Minat Beli Ulang Konsumen Kedai Jukung Bali ]]>
<![CDATA[Maya Nur Akmalia]]>;
<![CDATA[Kartika Anggraeni Sudiono Putri]]>
<![CDATA[ Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB) ]]>
Publisher : <![CDATA[IPM2KPE ]]>
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DOI: 10.31539/jomb.v6i1.7180
<![CDATA[The aim of the research is to investigate and analyze the role of satisfaction as an intervening variable in the relationship between product quality and consumer repurchase interest at Kedai Jukung Bali. This research aims to understand the extent to which consumer satisfaction mediates the influence of product quality on repurchase intention, with the hope of providing valuable insight for management and contributing to the understanding of consumer behavior in the industry. This research is a type of quantitative research with a descriptive approach and the sample used was 200 respondents with the criteria of having visited and made purchases in the last year. The method for calculating the sample size uses the Malhotra (2009) formula with purposive sampling technique. The results of this research prove that: 1) Product quality has a positive and significant effect on repurchase interest, 2) Product quality has a positive and significant effect on consumer satisfaction, 3) Consumer satisfaction has a positive and significant effect on repurchase interest, 4) Product quality has a positive effect and significant on repurchase intention with consumer satisfaction as an intervening variable mediated by consumer satisfaction at Kedai Jukung, Jembrana Regency, Bali. In conclusion, Kedai Jukung is expected to maintain the appearance of the product, menu variants and improve the taste of each menu in order to encourage consumers to come and recommend Kedai Jukung to others. Keywords: Product Quality, Consumer Satisfaction, Repurchase Intention]]>
