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All Journal Jurnal Ekonomi Jurnal Bisnis dan Manajemen Jurnal Dimensi Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Stability: Journal of Management and Business ILTIZAM Journal of Sharia Economic Research EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Journal of Business and Applied Management JURNAL EKSBIS Journal of Management and Bussines (JOMB) Journal of Industrial Engineering & Management Research (JIEMAR) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Ulil Albab
Kartika Anggraeni Sudiono Putri
Universitas Islam Negeri Maulana Malik Ibrahim Malang
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GREEN MARKETING, BRAND IMAGE DAN PENGARUHNYA PADA KEPUTUSAN PEMBELIAN Maulidia, Ayu Naina; Putri, Kartika Anggraeni Sudiono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3359

Abstract

The purpose of this study is to assess the impact of Green Marketing and Brand Image on Avoskin Beauty product purchasing decision in Malang City. In this study, a quantitative technique with descriptive analysis was applied. This sample of this research consisted of 140 respondents who were Avoskin Beauty customers in Malang City. The data was collected using a non-probability sampling method with a purposive sampling approach. SPSS was used to analyze the data, which included multiple linear regression analysis, partial tests, and simultaneous tests. The findings of this study suggest that Green Marketing and Brand Image have an impact on consumer purchasing decisions for Avoskin Beauty products in Malang City, either partially or concurrently.
ANALYSIS OF PROMOTION MIX ELEMENTS: A CASE STUDY OF E-SPPT BY BOGOR CITY REGIONAL REVENUE AGENCY Putri, Kartika Anggraeni Sudiono
Stability: Journal of Management and Business Vol 7, No 1 (2024): JULY
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19749

Abstract

e-SPPT of Land and Building Tax (PBB) has an important role in regional development. e-SPPT, which has been socialized by Bogor City Regional Revenue Agency (called BAPENDA), has not been implemented optimally because there are still many taxpayers who do not know about the service innovation. This research focuses on revealing the promotion mix strategy implemented by BAPENDA Bogor City in socializing e-SPPT PBB and identifying obstacles to implementing the promotion mix in the e-SPPT PBB service.This research uses a qualitative approach with a case study type. The method is used to collect evidence through interviews, documentation, and observation. Interviews were conducted with six informants, namely three sources from internal parties and three sources from taxpayers. To validate the data, the source triangulation technique was used. The research results show that the activity of promoting e-SPPT PBB to taxpayers has been implemented through four of the six promotion mixes described by Belch and Belch (2021), namely advertising, internet marketing, direct marketing, and personal selling. Meanwhile, several obstacles were found, namely the lack of intensity of the socialization techniques that had been used, so that they had not been able to reach all taxpayers. Suggestions to related agencies are to add other socialization or promotional strategies, such as strengthening public relations through publicity and holding events, so that they can increase awareness and encourage taxpayers to pay taxes.
The Effect of Perceived Quality, Brand Experience and Perceived Risk on the Repurchase Intention of McDonald's Products in Kediri City Fadhila, Maratus Della; Putri, Kartika Anggraeni Sudiono
Journal of Economics Education and Entrepreneurship Vol 5, No 2 (2024): JEE, AUGUST 2024
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v5i2.12156

Abstract

This study aims to determine how the influence of perceived quality, brand experience and repurchase intention on repurchase interest in McDonald's products in Kediri City, which is ranked the second most popular fast food restaurant in Indonesia. McDonald's is also one of the pioneers of fast food business in Kediri City where the city is among the richest cities in Indonesia that has successfully recorded the highest Gross Regional Domestic Product (GDP) per capita in Indonesia. This research is a quantitative research with 105 respondents. The sampling technique in this study is non-probability sampling with purposive sampling and data analysis techniques using multiple linear regression. Data analysis was carried out using descriptive statistics with SPSS software version 24. The results showed that perceived quality had a partial significant effect on repurchase intention. Brand experience has a partial significant effect on repurchase intention. Perceived risk has a partial significant effect on repurchase intention. And perceived quality, brand experience and perceived risk have a significant effect simultaneously on repurchase intention.
THE EFFECT OF SOCIAL MEDIA PROMOTION AND PRICING ON PURCHASE DECISION AT CAFE SEARAH MALANG Nely Sahida; Sudiono Putri, Kartika Anggraeni
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of social media promotion and pricing on purchasing decisions at Cafe Searah Malang. The research method used in this study is a quantitative research method. The sample used was 125 respondents (25 question items x5) referring to the Malhotra theory and the sample in this study were students in Malang. The test was carried out using the statistical package for the social sciences (SPSS). The sampling technique in this study used a purposive sampling technique. The results of this study indicate that the effect of social media promotion and pricing partially and simultaneously has a significant effect on purchasing decisions.
The Role Of Brand Image, Trust And Brand Experience On Purchasing Decisions At The Janji Jiwa Malang Coffee Shop: The Role Of Brand Image, Trust And Brand Experience On Purchase Decision At Janji Jiwa Coffee Shop Malang Nur Nadiya, Aeni; Sudiono Putri, Kartika Anggraeni
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research was conducted with the aim of describing purchasing decisions (Y) made by consumers which are influenced by the variables brand image (X1), brand trust (X2) and brand experience (X3) at the Janji Jiwa Coffee Shop in Malang City. The method used in this research is a descriptive quantitative method, by determining the consumers of the Janji Jiwa Coffee Shop in Malang City as the research population based on the phenomena that occur. Based on the predetermined population, 105 respondents were taken with the sampling technique used to determine sample characteristics using a purposive sampling technique. Meanwhile, data analysis efforts use multiple linear regression analysis methods. Based on the research that has been conducted, it was found that purchasing decisions at the Janji Jiwa Coffee Shop in Malang City are partially or simultaneously influenced by brand image, brand trust and brand experience. The more competitive the brand image is with competitors and is in line with the quality offered and is able to maintain the trust and experience of a brand, the more product purchases will occur at the Janji Jiwa Coffee Shop in Malang City.
Reference group, personality dan social class: perannya terhadap keputusan belanja produk skincare: Studi pada konsumen gen Z di TikTok shop Putri, Kartika Anggraeni Sudiono; Linggasari, Filda Septa
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1145

Abstract

This research aims to analyze the role of reference groups, social class, and personality in determining shopping decisions for skincare products at the TikTok Shop. Gen Z dominates most consumers of skin care products and TikTok users in Indonesia. The study employs a qualitative approach with data collection conducted through a survey in Malang City. The sample is 180 respondents, conducted through purposive sampling with a few criteria, namely Gen Z, as active TikTok users who have purchased at TikTok Shop. Data analysis used multiple linear regression. The results show that partially or simultaneously, the three independent variables, namely reference group, social class, and personality, influence the decision to shop for skincare products at TikTok Shop. Therefore, the decision to shop for skincare products in Gen Z was influenced by the preferences they received from the reference group and then adjusted based on each individual's personal needs and purchasing power.
Gen Z’s Impulse Buying Behavior of Skincare Product: The Role of FOMO, Celebrity Endorser and Hedonism Shaumi Ramadhani; Kartika Anggraeni Sudiono Putri
ILTIZAM Journal of Shariah Economics Research Vol. 8 No. 2 (2024): Iltizam Journal of Shariah Economics Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/iltizam.v8i2.2776

Abstract

Fear of Missing Out (FOMO) is a phenomenon that is currentlyprevalent among Generation Z in the form of fear of being leftbehind with the experiences felt by their social environment, whichoften triggers impulse buying behavior to stay on trend. The purpose of this study was to analyze the relationship between Fearof Missing Out (FOMO) and celebrity endorsers on impulsivebuying with hedonism as a mediating variable. This quantitativeresearch uses a correlational approach with data collectiontechniques by means of a survey through distributing questionnairesin the form of google forms to Generation Z consumers of skincareproducts in Malang City. The study employed a non probabilitysampling approach, specifically using a purposive sampling method, and included a total of 110 respondents as the sample. Thisstudy analyzed the data using the Partial Least Squares StructuralEquation Modeling (PLS-SEM) technique, utilizing SmartPLSsoftware version 3. SmartPLS version 3 software.The results showedthat FOMO affects impulsive buying in Generation Z consumers ofskincare products in Malang City both directly and indirectlythrough hedonism as mediation. Meanwhile, celebrity endorsers donot directly affect impulsive buying in Generation Z consumers ofskincare products in Malang City, but indirectly through hedonismas mediation. In addition, hedonism affects impulsive buying in Generation Z consumers of skincare products in Malang City.
PERAN MEDIASI KEPUASAN PELANGGAN DALAM PENGARUH KUALITAS MAKANAN DAN SUASANA PADA NIAT BERKUNJUNG KEMBALI DI LAOBAN KOPITIAM MALANG Sami, Muhammad Yusuf Amiruddin; Putri, Kartika Anggraeni Sudiono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12951

Abstract

Penelitian ini bertujuan untuk menganalisa peran mediasi kepuasan pelanggan dalam pengaruh kualitas makanan dan suasana pada niat berkunjung kembali di Laoban Kopitiam Malang. Penelitian ini menggunakan jenis penelitian kuantitatif deskriptif dengan teknik analisis data Structural Equating Model-Partial Least Square (SEM-PLS) menggunakan software SmartPLS3. Populasi penelitian ini ialah pelanggan Laoban Kopitiam Malang dengan total 110 sampel yang diambil dengan teknik purposive sampling. Pengumpulan data dilakukan melalui suvey dengan penyebaran kuesioner secara online dan offline. Hasil jawaban responden kemudian diukur menggunakan skala likert. Hasil penelitian menunjukkan bahwa kualitas makanan dan suasana positif tetapi tidak berpengaruh signifikan terhadap niat berkunjung kembali namun berpengaruh positif signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif signifikan terhadap niat berkunjung kembali serta positif signifikan memediasi hubungan antara kualitas makanan dan suasana pada niat berkunjung kembali.
Philosophy of Santri Alms as a Form of Response to Socio-Spiritual Gaps: Phenomenological Studies on the Concept of Altruism Sri Wahyuni, Sandiani; Zahro Nur Latifah; Kartika Anggraeni Sudiono Putri
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i1.6542

Abstract

This study investigates the philosophy of "sedekah santri" (santri charity) as a response to socio-spiritual disparities in Indonesia. It highlights the ongoing spiritual crisis among many individuals who prioritize material wealth over genuine religious understanding. Through a phenomenological approach, the research examines how the Raudhatul Madinah Entrepreneurial Boarding School fosters altruistic values among its students. The study aims to explore the implementation of altruism within this context and its impact on addressing socio-spiritual gaps. Ultimately, the findings contribute to a deeper understanding of how spiritual practices can promote social responsibility and community support.
The Effect of Product Display and Digital Payment on Impulse Buying Fiana, Irma Ari; Putri, Kartika Anggraeni Sudiono
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2179

Abstract

Sales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of which is a strategy in the product structuring system and also the payment system. This raises interest in analyzing the effect of product displays and digital payments on impulse purchases. This study aims to examine the effect of product displays and digital payments both partially and simultaneously on impulse buying. This study uses quantitative research with the sampling technique used is purposive sampling. The population in this study were consumers who had visited, shopped, and used digital payments at Metro Swalayan Malang with a total sample of 165 obtained through a questionnaire. This study uses SPSS tools with multiple linear regression analysis techniques. The results of the study found that product displays had a significant effect on impulse buying, digital payments did not have a significant effect on impulse buying, and simultaneously product displays and digital payments had a significant effect on impulse buying at Metro Swalayan Malang.
Co-Authors Amelindha Vania Dwi Satrio Fadhila, Maratus Della Fiana, Irma Ari Fikriah, Nur Laili Hamdan Ananta Ihza Mahendra Ikhsan Maksum Linggasari, Filda Septa Maulidia, Ayu Naina Mauristania Hasman Maya Nur Akmalia Muhammad Yanuar Abdulloh Nahdi, Moehammad Robith Nely Sahida Nur Nadiya, Aeni Rezky Saputra Sami, Muhammad Yusuf Amiruddin Shaumi Ramadhani Sri Wahyuni, Sandiani Zahro Nur Latifah