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All Journal Jurnal Bisnis dan Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Binus Business Review Jurnal Terapan Manajemen dan Bisnis Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Query : Jurnal Sistem Informasi JOURNAL OF APPLIED BUSINESS ADMINISTRATION JMD: Jurnal Riset Manajemen & Bisnis Dewantara Procuratio : Jurnal Ilmiah Manajemen Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Manajemen Sains dan Organisasi (JMSO) AICS Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis BISMA (Bisnis dan Manajemen) Fortunate Business Review
Ibnu Harris
Universitas Universal
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Binus Business Review

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The Technology Acceptance Model of Mobile Payment Usage on Generation Z Nerry Kristina; Ibnu Harris
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6394

Abstract

The research aimed to support Technology Acceptance Model (TAM) theories such as Perceived Ease ofUse (PEOU), Security (SECU), Brand Loyalty (BL), Behavioural Intention (BI), and the marketing models,Electronic Word of Mouth (EWOM), on the use of mobile payments of the Generation Z. The researchers usedthe quantitative method. Using a non-probability sampling method with a convenience sampling technique, therewere 100 respondents of Generation Z. The data were then analyzed using Structural Equation Modeling (SEM)with Partial Least Square (PLS). The results show that PEOU has no significant effect on BI. SECU and BL affectBI significantly. Then, BI has a significant impact on EWOM. It means that PEOU is not an important factor forGeneration Z to use mobile payment. SECU and BL make the Generation Z continue to use mobile paymentwithout worrying about data privacy issues because BL is embedded in their mind. As a result of BI, GenerationZ will do marketing in the form of EWOM to their closest friends or relatives via social media.
Co-Authors Afriyani Afriyani Agung Joni Saputra Agustiyarni Agustiyarni Ahmad Fitriansyah Auroka, Enjelica Dewi Kumalasari Dewi Kumalasari Didi Sundiman Donna Mellina Lim Ellen Ellen Ellysabeth Emi Lestari Fitriansyah, Ahmad Lau, Edwin Melisa Handayani Michael Michael Michelle, Michelle MN Reza Pradana Mohamad Trio Febriyantoro Muhammad Adli Fata Natalia, Lidya Nerry Kristina Phan, Xena Thalia Andrie selly Selly Sherlyna, Sherlyna Vanomy, Afrianti Elsye Vivi Wen WILDA, WILDA Yesyca, Yesyca