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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Proceeding International Seminar of Islamic Studies Jurnal SALMAN : Sosial dan Manajemen
Satria Mirsya Affandy Nasution
Universitas Muhammadiyah Sumatera Utara
Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Lokasi, Promosi, dan Lokasi Terhadap keputusan Pembelian Rumah Kpr Subsidi Muhammad Habib Rizky; Satria Mirsya Affandy Nasution
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Publisher : Fisarrearch

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Abstract

The purpose of this research is to determine and analyze the influence of price on purchasing decisions. To find out and analyze promotions on purchasing decisions. To find out and analyze location on purchasing decisions. To find out and analyze the influence of price, promotion and location on the decision to purchase a subsidized KPR house at PT Indah Cahaya Rizky. In this study using associative approach to determine the relationship of each variable. The data is presented in the form of quantitative data, namely testing and analyzing the data by calculating numbers and then drawing conclusions and testing. In this study, the object studied was the Subsidized KPR House at PT Indah Cahaya Rizky with an unknown population and a sample of 56 people with sampling using theLemeshow formula. The results of this research are that price has a significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. Location has a significant influence on purchasing decisions. Andprice, promotion and location have a significant influence on the decision to purchase a subsidized KPR house at PT Indah Cahaya Rizky.
Keputusan Pengguna Transportasi Online: Persepsi Promosi, Harga, Kualitas Pelayanan, dan Kemudahan Layanan Satria Mirsya Affandy Nasution; Asrizal Efendy Nasution; Muhammad Taufik Lesmana
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 24, No 2 (2023): OKTOBER 2023 - MARET 2024
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v24i2.16640

Abstract

Purpose – To understand more deeply user decisions in the context of online transportation, this research aims to analyze the key factors that influence user decisions, including price, promotions, service quality and convenience.Method –Sampling was carried out using purposive sampling through an accidental technique, where the samples taken were coincidental but met the criteria, namely having a history of using online transportation applications, with a total sample of 200 people in the Medan City area. Data was collected through questionnaires and data analysis techniques using Structural Equation Modeling - Part Least Square (SEM-PLS).Findings – The analysis shows that the price, promotion and service quality variables partially have a positive and significant effect on consumer decisions to use Gojek in Medan. However, the convenience variable only significantly influences consumers' decisions to use the service.Originality (Novelty) –This research focuses on user decisions in the context of online transportation and an in-depth study of critical factors, such as price, promotion, service quality and convenience. Uniqueness is also seen in combining key variables and understanding the influence of convenience in online transportation.Implications – To improve consumer decisions to use online transportation, companies must focus on pricing strategies, promotions, and improving service quality. Even though convenience is insignificant, companies can still consider improving this aspect. These findings provide a basis for companies to design more effective marketing strategies according to consumer preferences.
Co-Authors Asrizal Efendy Nasution Fahrozi Silaban Hafni, Roswita Jufrizen Muhammad Andi Prayogi Muhammad Elfi Azhar Muhammad Habib Rizky Muhammad Irfan Nasution Muhammad Taufik Lesmana Nur Putri Handayani Raihanah Daulay Rezza Asmara Putra Romi Suhendra Salwa Zerina Rangkuti Wiby Ferdi Hendrawan.