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Satria Mirsya Affandy Nasution
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Pengaruh Lokasi, Promosi, dan Lokasi Terhadap keputusan Pembelian Rumah Kpr Subsidi Muhammad Habib Rizky; Satria Mirsya Affandy Nasution
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Publisher : Fisarrearch

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Abstract

The purpose of this research is to determine and analyze the influence of price on purchasing decisions. To find out and analyze promotions on purchasing decisions. To find out and analyze location on purchasing decisions. To find out and analyze the influence of price, promotion and location on the decision to purchase a subsidized KPR house at PT Indah Cahaya Rizky. In this study using associative approach to determine the relationship of each variable. The data is presented in the form of quantitative data, namely testing and analyzing the data by calculating numbers and then drawing conclusions and testing. In this study, the object studied was the Subsidized KPR House at PT Indah Cahaya Rizky with an unknown population and a sample of 56 people with sampling using theLemeshow formula. The results of this research are that price has a significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. Location has a significant influence on purchasing decisions. Andprice, promotion and location have a significant influence on the decision to purchase a subsidized KPR house at PT Indah Cahaya Rizky.
Keputusan Pengguna Transportasi Online: Persepsi Promosi, Harga, Kualitas Pelayanan, dan Kemudahan Layanan Satria Mirsya Affandy Nasution; Asrizal Efendy Nasution; Muhammad Taufik Lesmana
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 24, No 2 (2023): OKTOBER 2023 - MARET 2024
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v24i2.16640

Abstract

Purpose – To understand more deeply user decisions in the context of online transportation, this research aims to analyze the key factors that influence user decisions, including price, promotions, service quality and convenience.Method –Sampling was carried out using purposive sampling through an accidental technique, where the samples taken were coincidental but met the criteria, namely having a history of using online transportation applications, with a total sample of 200 people in the Medan City area. Data was collected through questionnaires and data analysis techniques using Structural Equation Modeling - Part Least Square (SEM-PLS).Findings – The analysis shows that the price, promotion and service quality variables partially have a positive and significant effect on consumer decisions to use Gojek in Medan. However, the convenience variable only significantly influences consumers' decisions to use the service.Originality (Novelty) –This research focuses on user decisions in the context of online transportation and an in-depth study of critical factors, such as price, promotion, service quality and convenience. Uniqueness is also seen in combining key variables and understanding the influence of convenience in online transportation.Implications – To improve consumer decisions to use online transportation, companies must focus on pricing strategies, promotions, and improving service quality. Even though convenience is insignificant, companies can still consider improving this aspect. These findings provide a basis for companies to design more effective marketing strategies according to consumer preferences.
Determination of Online Customer Reviews and Celebrity Endorsers on Buying Decisions Through Customer Satisfaction Fadli Adnin Nasution; Aswin Pratama Harahap; Satria Mirsya Affandy Nasution
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

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This study aims to analyze the influence of online customer reviews and celebrity endorsers on purchasing decisions for Skintific skincare with customer satisfaction as an intervening variable in Medan City. This type of research is associative with a sample of 96 respondents in Medan City who use Skintific skincare. The data collection technique uses a questionnaire and the data analysis technique uses Partial Least Square (SmartPLS). The results of the study show that there is a positive and significant influence of online customer reviews on buying decisions, there is no influence of celebrity endorsers on purchasing decisions, there is a positive and significant influence of customer satisfaction on buying decisions, there is a positive and significant influence of online customer reviews on customer satisfaction, there is a positive and significant influence of celebrity endorsers on customer satisfaction, there is a positive and significant influence of online customer reviews indirectly on buying decisions through customer satisfaction, and there is a positive and significant influence of celebrity endorsers indirectly on buying decisions through customer satisfaction of Skintific skincare products
PENGARUH HARGA, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN (PADA TOKO BAJU YONGKI) Fauziah A. Zuhra; Satria Mirsya Affandy Nasution
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 7 No. 2 (2026): April
Publisher : CERED Indonesia Institute

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The purpose of this study is to know and analyze the influence of price, service quality on purchase decisions through Purchase Decisions at (Yongki Clothing Store). The method used in this study is using the associative approach method. The population in this study is Yongki store customers, the number of samples used in this study is 100 respondents. The data collection technique used in this study is using questionnaires. The data analysis technique in this study uses descriptive statistical analysis and data analysis with partial least square (PLS). The data processing in this study uses the Smart PLS software program. Based on the results of the study, it shows that Price has a positive effect on Customer Satisfaction, Service Quality has a positive effect on Customer Satisfaction, Purchase Decision has a positive effect on Customer Satisfaction, Price does not have a positive effect on Purchase Decision, Purchase Decision mediates the relationship between price does not have a positive effect on Customer Satisfaction, Purchase Decision mediates the relationship between Service Quality has a positive effect on Customer Satisfaction. Customer Satisfaction
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Minat Beli Pada Pelanggan Mitsubishi Xpander Di PT Dipo Amplas Satria Mirsya Affandy Nasution; Rifqi Ahmad Naufal
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 7 No. 1 (2026): januari
Publisher : CERED Indonesia Institute

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Abstract

both directly and indirectly through job satisfaction as an intervening variable. This study is an associative study with a quantitative method approach. The study population was employees of PT Kereta Api Indonesia Persero Division I North Sumatra Region with a total of 94 respondents. Data were collected through questionnaires and processed using SEM-PLS (Structural Equation Modeling - Partial Least Square). The results of the study indicate that work discipline has a positive and significant effect on employee performance while supervision does not have a significant effect on employee performance. Work discipline does not have a significant effect on job satisfaction, while supervision has a positive and significant effect on job satisfaction. Job satisfaction does not have a significant effect on employee performance. In addition, work discipline on employee performance through job satisfaction does not have a significant effect, and supervision on employee performance through job satisfaction also does not have a significant effect. The results of this study indicate that work discipline has a direct role in improving employee performance, while supervision has a greater effect on job satisfaction. However, job satisfaction does not function as a mediating variable in the influence of work discipline and supervision on employee performance.
Co-Authors Asrizal Efendy Nasution Aswin Pratama Harahap Fadli Adnin Nasution Fahrozi Silaban Fauziah A. Zuhra Hafni, Roswita Jufrizen Muhammad Andi Prayogi Muhammad Elfi Azhar Muhammad Habib Rizky Muhammad Irfan Nasution Muhammad Taufik Lesmana Nur Putri Handayani Raihanah Daulay Rezza Asmara Putra Rifqi Ahmad Naufal Romi Suhendra Salwa Zerina Rangkuti Wiby Ferdi Hendrawan.