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All Journal JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Majalah Ilmiah Bijak jurnal ilmiah hospitality Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat NERACA : JURNAL AKUNTANSI TERAPAN EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Ade Suryana
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Marketing Strategy Analysis of The Mangrove Forest- Nature Tourism Park, Pantai Indah Kapuk, North Jakarta Sri Indrayanti; Jana Sandra; Ade Suryana; Sekar Widyastuti Pratiwi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/x1mq3y43

Abstract

The Mangrove Forest Tourism Park is one of the conservation forests that can be developed into a Nature Tourism Park. Currently, development has been carried out towards tourism by building facilities for visitors such as mangrove tours, camping areas, interesting photo spots, paddle boats, cafés, and more. This is a qualitative study with a case study approach. Data collection was conducted using semi-structured interview techniques with visitors of the Mangrove Forest Tourism Park PIK and park managers. The researcher also conducted participant observation. To maintain data validity in this study, the researcher used source triangulation. The results of this study show that the marketing mix carried out by the Mangrove Forest Nature Tourism Park, Pantai Indah Kapuk, has not been optimal and requires improvements in terms of product quality, price, and promotional strategy.
Co-Authors Andayani, Endro Ardi Tri Pangestu Ayu Dila Anggraeny Ayyu Dila Anggraeny Chintya Dameria Sihombing Fantini, Endah Jana Sandra Jana Sandra Maharani Maharani MOHAMMAD SOFYAN Muhammad Iqbal Firdaus Sekar Widyastuti Pratiwi Sri Indrayanti