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All Journal Jurnal Akuntansi dan Pajak Al Tijarah Journal on Education Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Manajerial Jurnal Ilmiah Edunomika (JIE) SOLUSI ASSET: Jurnal Manajemen dan Bisnis Al-Buhuts (e-journal) Journal of Artificial Intelligence and Digital Business Jurnal Terapan Ekonomi dan Bisnis (JTEB)
Wijianto Wijianto
Universitas Muhammadiyah Ponorogo
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Social Influence And Product Variations On Purchasing Decisions Ideania Flowery In Ponorogo With Purchase Intention As An Intervening Variable Rita Tsaniatul Munawwaroh; Siti Chamidah; Wijianto Wijianto
Jurnal Manajerial Vol. 12 No. 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.9377

Abstract

Background - The development of the creative economy in Indonesia has shown a significant increase. One sector that is experiencing rapid growth is the florist industry. In an increasingly competitive florist industry, businesses such as Ideania Flowery face challenges to stay ahead in a growing market. Factors such as social influence and product variety are important elements in influencing consumer purchasing decisions. Aim - The purpose of this study is to prove the relationship between social influence variables and product variations on purchasing decisions and how the role of purchase intention as a mediating variable on the influence of social influence and product variations on purchasing decisions, and how the role of purchase intention as a mediating variable on the influence of social influence and product variations on Ideania Flowery consumer purchasing decisions. Design/ Methodology/ Approach - This research is a quantitative research with data collection method using questionnaires distributed through google form to 84 respondents from Ideania Flowery consumers with purposive sampling technique. Data measurement uses a Likert scale of one to five. The data analysis used in this research is SEM (Structural Equation Modelling) through the SMART PLS 4.0 application with a mediation analysis model. Findings - The results showed that social influence has a significant effect on buying interest of Ideania Flowery consumers, product variations have a significant effect on buying interest of Ideania Flowery consumers, social influence has a significant effect on purchasing decisions of Ideania Flowery consumers, product variations have an insignificant effect on purchasing decisions of Ideania Flowery consumers, purchase interest has a significant effect on purchasing decisions of Ideania Flowery consumers and purchase interest acts as a mediator on the effect of social influence on purchasing decisions, and purchase interest acts as a mediator on the effect of product variations on purchasing decisions of Ideania Flowery consumers. Research Implications - This research has a significant impact on consumers and the company Ideania Flowery, and can provide benefits for consumers in providing education to be wiser in making purchasing decisions, by paying attention to needs and not just social influence or the attractiveness of diverse products. Then it will be useful for the company Ideania Flowery, more complete knowledge about the influence of social influence and product variety in influencing purchasing decisions, so that it can help companies to develop more effective marketing strategies. Not only that, the company can also provide added value through products and can strengthen consumer attractiveness and encourage sales. Research Limitations - This study only involved 84 respondents who are consumers of Ideania Flowery in Ponorogo, so the results may not apply to consumers in other areas.
Pemberdayaan Masyarakat Melalui Penguatan Skill Pelestarian Warisan Budaya Dawet Jabung Ponorogo di Era Digital: Community Empowerment Through Strengthening Skills in Preserving Ponorogo's Dawet Jabung Cultural Heritage in the Digital Era Wijianto Wijianto; Fery Setiawan; Niken Hilvanda Putri; Yasmin Shafa Nadiyah; Evaldo Aryastya Faadhilah
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 6 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i6.12275

Abstract

Culinary cultural heritage is an important part of local identity that needs to be sustainably preserved amid the dynamics of modernization. Dawet Jabung, a culinary specialty of Jabung Village, Ponorogo Regency, faces challenges in the form of shifting preferences of the younger generation and low collective awareness in cultural preservation efforts. This community service activity aims to increase community understanding, awareness, and participation in preserving Dawet Jabung as a local culinary cultural heritage. The service program is implemented through an educational approach grounded in cultural knowledge and experience, manifested in cultural preservation seminars, digital media utilization training, social media optimization workshops, and creative activities that engage various community elements, including PKK mothers and early childhood. The implementation method is carried out in stages: preparation, implementation, and evaluation, with active involvement of partners in each activity. The results of the activity show an increase in community awareness and involvement in Dawet Jabung preservation efforts, characterized by active partner participation, the emergence of cross-village collaboration, and a growing sense of ownership of local culinary culture. This activity also demonstrates that an educational and participatory approach can be an effective initial strategy in maintaining the sustainability of culinary cultural heritage at the village level. Overall, this community service program makes a positive contribution in encouraging the preservation of local culinary culture by strengthening the role of the community and community collaboration.
Pengaruh Live Streaming, Video Content, dan Online Customer Review terhadap Customer Purchase Intention Sultan Godong Ponorogo Risma Wahyu Adelia; Siti Chamidah; Wijianto Wijianto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11871

Abstract

Perkembangan social commerce mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengoptimalkan strategi pemasaran digital dalam meningkatkan minat beli konsumen. Sultan Godong sebagai UMKM tanaman hias di Kabupaten Ponorogo telah memanfaatkan fitur Live Streaming, Video Content, dan Online Customer Review pada platform TikTok, namun masih mengalami penurunan volume penjualan. Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming, Video Content, dan Online Customer Review terhadap Purchase Intention konsumen Sultan Godong, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Teknik pengambilan sampel menggunakan purposive sampling terhadap 120 responden yang pernah membeli produk Sultan Godong, menyaksikan live streaming atau video content, serta membaca online customer review. Data primer dikumpulkan melalui penyebaran kuesioner menggunakan skala Likert empat poin dan dianalisis menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa Live Streaming, Video Content, dan Online Customer Review berpengaruh positif dan signifikan terhadap Purchase Intention secara parsial. Secara simultan, ketiga variabel tersebut juga memberikan pengaruh yang signifikan terhadap Purchase Intention. Temuan ini menunjukkan bahwa integrasi ketiga strategi pemasaran digital mampu meningkatkan kepercayaan, mengurangi persepsi risiko pembelian produk tanaman hias secara daring, serta memperkuat niat beli konsumen. Penelitian ini diharapkan menjadi referensi bagi UMKM, khususnya sektor agribisnis, dalam mengoptimalkan strategi pemasaran digital berbasis social commerce guna meningkatkan daya saing dan penjualan
Maslahah Business Agility: Driving Competitive Advantage for Sustainable Tourism Destinations Wijianto Wijianto; Riawan; Sri Hartono
Solusi Vol. 24 No. 3 (2026): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v24i3.15317

Abstract

Penelitian ini bertujuan menganalisis pengaruh Innovativeness, Proactiveness, dan Risk Taking terhadap Maslahah Business Agility serta implikasinya terhadap Competitive Advantage Tourism Destination. Penelitian ini dilatarbelakangi oleh meningkatnya dinamika industri pariwisata yang menuntut destinasi wisata memiliki kemampuan adaptasi yang cepat, fleksibel, dan berkelanjutan. Di sisi lain, kajian yang mengintegrasikan konsep business agility dengan nilai-nilai maslahah dalam pengembangan keunggulan bersaing destinasi wisata masih terbatas. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Data diperoleh melalui survei terhadap 307 pengelola dan pelaku usaha destinasi wisata yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis IBM SPSS AMOS untuk menguji hubungan kausal antarvariabel. Hasil penelitian menunjukkan bahwa Innovativeness, Proactiveness, dan Risk Taking berpengaruh positif dan signifikan terhadap Maslahah Business Agility, dengan Risk Taking menjadi variabel yang memberikan pengaruh paling dominan. Selain itu, Maslahah Business Agility terbukti berpengaruh positif dan signifikan terhadap Competitive Advantage Tourism Destination. Temuan ini mengindikasikan bahwa kemampuan destinasi wisata untuk beradaptasi secara cepat dan fleksibel dengan tetap berorientasi pada kebermanfaatan sosial, keberlanjutan lingkungan, dan kesejahteraan masyarakat mampu meningkatkan keunggulan bersaing secara berkelanjutan. Kebaruan penelitian ini terletak pada pengembangan konsep Maslahah Business Agility sebagai konstruk baru dalam manajemen strategi yang mengintegrasikan Business Agility, Dynamic Capability Theory, Entrepreneurial Orientation Theory, dan perspektif Maslahah dalam ekonomi Islam. Penelitian ini juga memperkenalkan Maslahah Business Agility sebagai variabel mediasi antara Entrepreneurial Orientation dan Competitive Advantage Tourism Destination, sehingga memberikan kontribusi teoritis bagi pengembangan manajemen strategi berbasis nilai Islam pada sektor pariwisata.
Unsystematic Risk Management based on Financial Literacy as a Supporting Factor in Investment Decisions Riawan Riawan; Wahna Widhianingrum; Wijianto Wijianto
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 19 No 1 (2024): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v19i1.2024.pp136-148

Abstract

This research examines financial literacy's influence on investment decisions through unsystematic risk management. The data source used in this research is primary data obtained through a questionnaire. The sampling technique used was purposive sampling, using sample criteria to enter as a research sample. This research involved 88 respondents as research samples. The analytical tool used to carry out statistical tests is SmartPLS. This study found that financial literacy and unsystematic risk management simultaneously had a significant positive effect on investment decisions. Unsystematic risk management has a significant positive effect on investment decisions. Furthermore, unsystematic risk management can mediate the relationship between financial literacy and investment decisions. This study highlights investor behavior in making investment decisions using the theory of planned behavior approach.
Pelatihan Manajemen Keuangan dan Ketrampilan Wirausaha Pemuda Muhammadiyah Ponorogo Sebagai Upaya Memperkuat Kemandirian EkonomiI Alip Sugianto; Wijianto wijianto; Erni Prasetyaningsih
Jurnal Terapan Ekonomi dan Bisnis Vol 1 No 1 (2021): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v1i1.4117

Abstract

Pemuda Muhammadiyah adalah salah satu organisasi otonom Muhammadiyah yang bergerak di bidang Kepemudaaan. Pemuda Muhammadiyah yang notabene meneruskan Khittah Muhammadiyah sebagai pelangsung, pelopor dan penyempurna Amal Usaha Muhammadiyah perlu adanya pemahaman tentang manajemen keuangan dan ketrampilan wirausaha. Selain itu kemandirian ekonomi kader sangat perlu ditingkatkan karena salah satu Kepribadian Pemuda Muhammadiyah adalah Qodirun ‘alal Kasbi yang artinya memiliki kemampuan usaha sendiri dari segi ekonomi. Karena itu Pemuda Muhammadiyah tidaklah mesti miskin, seorang kader Pemuda Muhammadiyah harus  kaya raya agar bisa menunaikan ibadah Haji, Umroh, Zakat, Shadaqoh guna mempersiapkan masa depan yang baik. Oleh karena itu, perlu adanya pelatihan manajemen keuangan dan kewirausahaan bagi Pemuda Muhammadiyah Ponorogo dengan diadakan Pelatihan Manajemen Keuangan dan Ketrampilan Wirausaha yang diharapkan mampu memberikan bekal pengetahuan yang memadai untuk diaplikasikan dalam usaha sehingga memberi dampak yang positif untuk kemandirian ekonomi Pemuda Muhammadiyah Ponorogo.Kata Kunci : Manajemen Keuangan, Pemuda Muhammadiyah 
Co-Authors Alip Sugianto Aneke Ayu Putri Ningtyas Ardyan Firdausi Mustoffa Bintang Vian Tri prasetya Chamidah, Siti Erni Prasetyaningsih Evaldo Aryastya Faadhilah Fery Setiawan Ika Farida Ulfa Ika Farida Ulfah Niken Hilvanda Putri Riawan Riawan Riawan Risma Wahyu Adelia Rita Tsaniatul Munawwaroh Setyo Adjie Sri Hartono Sri Hartono Umi Farida Wahna Widhianingrum Yasmin Shafa Nadiyah