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All Journal Journal of Economics, Business, & Accountancy Ventura Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ekonomi Islam JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Al Azhar Indonesia Seri Ilmu Sosial JUDICIOUS: Journal of Management Media Abdimas
Hanny Nurlatifah
Universitas Al Azhar Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pandangan Muslim Terhadap Sektor Fitness and Mind Body: Literature Study Approach Model Sunarmo Sunarmo; Hanny Nurlatifah; Bambang Eko Samiono; Ani Asriyah; Sabda Ilahi Rizki; Nadiyah Afifah
Jurnal Ilmiah Ekonomi Islam Vol 7, No 1 (2021): JIEI : Vol. 7, No. 1, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.09 KB) | DOI: 10.29040/jiei.v7i1.2200

Abstract

Healthy lifestyle is an inseparable thing for Indonesian people today, including generation X (baby boomers), Y (millennial) and Z. Concern for health indirectly affects the growth of the health sector, especially the fitness and mind sub sector. The dominance of Muslims around 87% in Indonesia is an interesting study for research because there are still not many studies on it. Literature research methods by collecting data and retrieving data from libraries, reading, taking notes, and processing research materials. The results of the research on the preferences of the Muslim community in Indonesia in choosing halal wellness, especially the fitness & mind body sub-sector according to the provisions of the DSN-MUI Number 108 of 2016 concerning Guidelines for Implementation of Tourism based on Sharia Principles such as room facilities, availability of places for equality, gender separation, dress code availability of halal food and drinks, etc. Keywords: Halal, Muslim consumers, literature study approach., fitness & mind body subsectors.
Systematic Literature Review of Competitive Advantage and Marketing Capability of Small Medium Enterprises (SMEs) Hanny Nurlatifah; Asep Saefuddin; Marimin Marimin; Heny Suwarsinah
Journal of Economics, Business, & Accountancy Ventura Vol 24, No 2 (2021): August - November 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i2.2797

Abstract

The discussion about the formation of competitive advantage in work organizations such as SMEs is still not widely discussed. The current literature still discusses marketing activities in general, not specifically for SMEs. This article aims to find out the factors that influence SMEs' competitive advantage and marketing capabilities. The literature review method systematically uses three stages. First planning for selecting source articles, second implementing and reporting stage. The PRISMA Literature Review Model selects articles and data visualization using VOS Viewer software. The findings of this article are the related potential relationships between marketing capabilities as forming competitive advantages for small and medium enterprises. Eleven topics are frequently discussed in a collection of journals, and the dominant words are sustainable marketing orientation, marketing, and Company Performance. The three groups can be grouped into personality development, business management, and abilities. Differences in the types of business groups and business sizes as differentiators of business performance results are not widely seen in article searches. These findings suggest further research to examine business groups' role and size in determining SMEs' competitive advantage and marketing capabilities.
Halal Awareness on Indonesia Consumer Hanny Nurlatifah; Shohibul Imam
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3009

Abstract

This paper aims to determine the role of halal awareness as a mediating variable of relationship between consumer behavior, religious orientation, and consumer motives towards the purchase intention of halal-labeled food products. This research uses a survey method by conducting structured interviews including questionnaires to 524 respondents who are consumers of halal-labeled food products. The data are analyzed using SMART – Partial Least Square (SMART-PLS– PLS. Based on the result, it is found that halal awareness provides a positive contribution in connecting consumer behavior, religious orientation, and consumer motives towards the purchase intention. The information of the role of halal awareness can be used by the halal product company to formulate marketing strategy   for halal products by considering the level of consumer awareness. This research is only limited to the consumers of halal products who are Muslims, and only done in urban areas. So, it can be assumed that the respondents are consumers who have good access to information. Several researches have conducted a study of halal awareness, but this study examines the role of halal awareness variables by involving internal consumer factors such as religiosity and consumer motives in Indonesia in which it is known as a Muslim-majority country. The author agrees with the condition that Muslim communities have a high level of care for searching halal product but for countries with Muslim population domination to have different behaviors and halal awareness can be determining factor in consumer’s decision making.
Pengaruh Antara Electronic Word of Mouth, Citra Objek Wisata, dan Wisata Halal terhadap Travel Intention melalui Attitude toward Destination (Studi Kasus pada Pengambil Keputusan untuk Wisata Jadetabek) Fadlan Fadlullah; Hanny Nurlatifah
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 1, No 1 (2020)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v1i1.455

Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh antara Electronic Word of Mouth, Destination Image, dan Halal Islamic Tourism terhadap Travel Intention melalui Attitude Toward Destination. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (Path Analysis). Populasi dalam penelitian ini adalah pengambil keputusan memilih paket wisata destinasi halal. Sampel dari penelitian ini adalah  pengambil keputusan yang berniat melakukan perjalanan dalam kurun waktu 1 tahun terakhir untuk wilayah Jadetabek, sebanyak 103 responden dengan menggunakan metode purposive sampling. Hubungan antara variabel Electronic Word of Mouth, Destination Image, dan Halal Islamic Tourism pada Halal Destination yang memiliki hubungan nyata terhadap variabel Attitude Toward Destination adalah variabel Destination Image.  Hubungan antara variabel Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, dan Attitude Toward Destination terhadap variabel Travel Intention pada Halal Destination yang memiliki hubungan nyata terhadap variabel Travel Intentio adalah variabel Destination Image.Kata Kunci : Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, Attitude Toward Destination, Travel IntentionAbstract: The purpose of this study was to determine the effect of Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism on Travel Intention through the Attitude Toward Destination. Data analysis methods used are descriptive analysis and path analysis. The population in this study is the decision maker to choose halal destination tourism packages. The sample of this research is the decision makers who intend to travel within the past 1 year for the Jadetabek region, as many as 103 respondents using purposive sampling method. The relationship between Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism variables in Halal Destination that have a real relationship with the Attitude Toward Destination variable is the Destination Image variable. The relationship between Electronic Word of Mouth variables, Destination Image, Halal Islamic Tourism, and Attitude Toward Destination to the Travel Intention variable at Halal Destination that has a real relationship to the Travel Intentio variable is the Destination Image variable.Keywords: Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, Attitude Toward Destination, Travel Intention
Analisis Prioritas Pemilihan Produk-produk Halal pada Masyarakat Muslim Kelas Menengah Hanny Nurlatifah; Bambang Eko Samiono; Shohibul Imam
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 2, No 2 (2021): Agustus 2021
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v2i2.625

Abstract

Tujuan penulisan artikel ini adalah melakukan pemetaan prioritas pemilihan produk pada masyarakat muslim di kelas menengah sebagai objek penelitian. Metode yang digunakan adalah Diskusi kelompok yang melibatkan masyarakat umum, dan mahasiswa. Alat analisis yang digunakan adalah Permodelan menggunakan Interpretative Structural Modelling. Hasil yang didapatkan terdapat perbedaaan pola pengambilan keputusan berdasarkan jenis kelamin dan usia konsumen. Makanan dan minuman tetapi menjadi prioritas utama bagi seluruh konsumen di seluruh kategori. Perjalanan wisata telah mendapat perhatian lebih dari konsumen. Perjalanan wisata yang ramah untuk muslim dapat menjadi tren selanjutnya Kata kunci: Konsumen muslim; Produk halal; Perilaku konsumen
Pengaruh Pengetahuan, Religiusitas, dan Halal Terhadap Keputusan Memilih Melalui Attitude dan Brand Trust Pada Bakeri Modern (Studi Kasus 3 Bakeri Top Brand Ardani Sahputra; Hanny Nurlatifah
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 1, No 1 (2020)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v1i1.456

Abstract

Abstract : The purpose of this study was to determine the influence of knowledge, religiosity, and halal against the decision of choosing through attitude and brand trust on the 3 top brand modern bakeries. The sample used was the one who bought the product at one of the three bakeries in the last two months of 100 respondents using purposive sampling method. Data analysis method used is descriptive analysis, correspondence analysis, and path analysis. The results found that (1) knowledge, religiosity, and halal are not significantly influence the attitude of the modern bakery. (2) in the modern bakery Bakeri 1, knowledge significantly influence brand trust, while religiosity and halal are not significantly influence brand trust. In modern bakery Bakeri 2, knowledge and religiosity does not significantly affect brand trust, while halal significantly influence brand trust. In modern bakery Bakeri 3, knowledge and religiusias significantly influence brand trust, while halal not significantly influence brand trust. (3) In the modern bakery Bakeri 1, halal significantly influence the decision to choose, whereas knowledge, religiosity, attitude, and brand trust did not significantly influence the decision to choose. In modern bakery Bakeri 2, attitude, and brand trust significantly influence the decision to choose, whereas knowledge, religiosity, and halal are not significantly influence the decision to choose. In modern bakery Bakeri 3, knowledge significantly influence the decision to choose, while religiosity, halal, attitude, and brand trust did not significantly influence the decision to choose.Keywords: Knowledge, religiosity, Halal, Attitude, Brand Trust, Decision of Choosing, Brand Positioning
Analisis Pengaruh Brand Trust, Product Factor, dan Sales Promotion Terhadap Customer Loyalty Melalui Purchase Decision di Matahari Departement Store Harfian Irwinsyah; Hanny Nurlatifah
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 1, No 1 (2020)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v1i1.457

Abstract

Abstrak - Tujuan dari penelitian ini merupakan untuk mengetahui pengaruh kepercayaan merk, faktor produk, dan promosi penjualan terhadap loyalitas konsumen melalui keputusan pembelian studi kasus Matahari Departement Store. Metode analisis yang data yang digunakan adalah analisis deskriptif dan analisis jalur. Sampel pada penelitian ini merupakan orang yang pernah melakukan pembelian produk secara offline di Matahari Departement Store dalam kurun waktu 3 bulan terakhir di wilayah JABODETABEK. Dari hasil penelitian menggunakan analisis jalur pada variabel – variabel tersebut. Kepercayaan merk memiliki hubungan signifikan terhadap keputusan pembelian, faktor produk memiliki hubungan signifikan terhadap keputusan pembelian, promosi penjualan memiliki hubungan signifikan terhadap  keputusan pembelian, kepercayaan merek memiliki hubungan signifikan terhadap loyalitas konsumen, faktor produk memiliki hubungan signifikan terhadap loyalitas konsumen, promosi penjualan memiliki hubungan signifikan terhadap loyalitas konsumen, keputusan penjualan memiliki hubungan signifikan terhadap loyalitas konsumen.Kata Kunci - Kepercayaan Merk, Faktor Produk, Promosi Penjualan, Keputusan Pembelian, dan Loyalitas Konsumen.Abstract - The purpose of this study is to determine the effect of brand trust, product factors, and sales promotions on customer loyalty through the purchasing decision of the Matahari Department Store Store case study. The data analysis method used is descriptive analysis and path analysis. The sample in this study were people who had purchased products offline at the Matahari Department Store in the past 3 months in the Greater Jakarta area. From the results of the study using path analysis on these variables. Brand trust has a significant relationship to purchasing decisions, product factors have a significant relationship to purchasing decisions, sales promotion has a significant relationship to purchasing decisions, brand trust has a significant relationship to customer loyalty, product factors have a significant relationship to customer loyalty, sales promotion has a significant relationship on customer loyalty, sales decisions have a significant relationship to customer loyalty.Keywords - Brand Trust, Product Factor, Sales Promotion, Purchase Decision, and Customer Loyalty
Analisis Pengaruh Perceived Ease of Use, Trust, Online Convenience terhadap Purchase Intention melalui Online Shopping Habits (Studi Kasus Pembelian Tiket Bioskop pada Aplikasi Gotix) Hifdzur Rahman; Hanny Nurlatifah
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 1, No 1 (2020)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v1i1.458

Abstract

Abstrak -  Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Perceived Ease of Use, Trust, Online Convenience melalui Online Shopping Habits terhadap Purchase Intention tiket bioskop menggunakan Gotix. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan Crosstab, dan analisis jalur. Populasi dalam penelitian ini adalah orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop. Sampel dari penelitian ini adalah  orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop yang berdomisili di Jakarta, sebanyak 100 responden dengan menggunakan metode purposive sampling. Hubungan antara variabel Perceived Ease of Use, Trust, dan Online Convenience yang memiliki hubungan nyata terhadap variabel Online Shopping Habits adalah variabel Online Convenience.  Hubungan antara variabel Perceived Ease of Use, Trust, Online Convenience melalui Online Shopping Habits yang memiliki hubungan nyata terhadap variabel Purchase Intention  adalah variabel Online Convenience, dan Online Shopping Habits.Kata Kunci: Perceived Ease of Use, Trust, Online Convenience, Online Shopping Habits, Purchase Intention Abstract - The purpose of this study was to study the Effect of Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits on Intentions Purchasing cinema tickets using Gotix. Data analysis method used is descriptive analysis using Crosstab, and path analysis. The population in this study are people who have a motorcycle taxi application and know the uses of Gotix as a cinema ticket sales application. The sample of this study is people who have a motorcycle taxi application and know the use of Gotix as a theater ticket sales application in the Jakarta area, as many as 100 respondents using purposive sampling method. The relationship between Perception of Ease of Use, Trust, and Online Convenience variables that have a real relationship to the Online Shopping Habits variable is the Online Convenience variable. The relationship between variables Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits that have a real relationship to the variable, Purchase Intentions are Online Convenience variables, and Online Shopping Habits.Keywords: Perceived Ease of Use, Trust, Online Convenience, Online Shopping Habits, Purchase Intention
Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Perceived Risk terhadap Keinginan Membeli Kembali melalui e-Trust dan s-Satisfaction (Studi Kasus Pengguna Gopay pada Transaksi UMKM) Sayyid Ali Ashghar; Hanny Nurlatifah
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 1, No 1 (2020)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v1i1.459

Abstract

Abstrak - Tujuan penelitian ini adalah untuk mengetahui pengaruh Perceived Ease of Use, Perceived Usefulness, Perceived Risk melalui E Trust, E Saticfaction,terhadap Online Repurchase Intention pada pengguna Gopay yang bertransaksi di UMKM. Metode analisis data yang digunakan adalah analisis deskriptif, dan analisis jalur. Sampel dari penelitian ini adalah pengguna aplikasi Gojek pada layanan Gopay yang telah menggunakan untuk bertransaksi UMKM pada wilayah sekitar Universitas Al Azhar Indonesia dalam kurun waktu 1 bulan. Penelitian dilakukan dengan sekitar 150 Responden. Pengambilan sampel dalam penelitian ini adalah menggunakan teknik Non Probability Sampling dengan cara Purposive Sampling. Dari hasil penelitian menggunakan analisis jalur pada variabel-variabel tersebut. Hasil Sub struktur I adalah Perceived Ease of Use, Perceived Usefulness, dan Perceived Risk memiliki hubungan signifikan terhadap E Trust. Sub struktur II menunjukkan Perceived Ease of Use dan Perceived Usefulness memiliki hubungan signifikan terhadap E Satisfaction, Perceived Risk memiliki hubungan signifikan terhadap E Satisfaction. Sub Struktur III menunjukkan Perceived Ease of Use dan Perceived Usefulness memiliki hubungan signifikan pada Online Repurchase Intention, sementara Perceived Risk, e-Trust, dan e-satisfaction tidak memiliki hubungan signifikan pada Online Repurchase Intention.Abstract - The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Risk through E Trust, E Saticfaction, on Online Repurchase Intention on Gopay users who transact at UMKM.. Data analysis methods used are descriptive analysis, and path analysis. The sample of this research is Go-Jek application users on Go-Pay services who have used MSME transactions in the area around Al Azhar University in Indonesia within 1 month. For this reason, this research requires around 150 Respondents. Sampling in this study is to use the Non Probability Sampling technique by Purposive Sampling. From the results of the study using path analysis on these variables. Sub-structure I shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Trust. Sub-structure II shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Satisfaction. Sub Structure III shown that Perceived Ease of Use and Perceived Usefulness has significant relationship to Online Repurchase Intention, while Perceived Risk, e-Trust, and e-Satisfaction has no significant relationship to Online Repurchase Intention.Keywords - Perceived Ease of Use, Perceived Usefulness, Perceived Risk, E Trust, E Saticfaction, Online Repurchase Intention
Pemberdayaan Masyarakat dalam Penanganan Pandemic Covid-19 Melalui Penerapan Alat Respira PAPR Andi Muh Asrul Irawan; A Mukramin Yusuf; Sarah Giovani; Hidayat Yorianta Sasaerila; Ahmad Juang Pratama; Budi Aribowo; Hanny Nurlatifa
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 4, No 1 (2021)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v4i1.1003

Abstract

Masker yang tersedia dan digunakan oleh tenaga kesehatan saat ini harus dipakai berlapis- lapis dan membuat tidak nyaman bila dipakai dalam waktu yang lama, dengan permasalahan tersebut maka diperlukan alat perlindungan diri (APD) yang aman sekaligus nyaman digunakan. Berdasarkan hasil diskusi diketahui permasalahan mitra adalah kurangnya APD khusus bagi dokter dan tenaga kesehatan lainnya yang secara langsung menangani pasien Covid 19 dan sebagian besar menggunakan masker sekali pakai, serta kurangnya APD yang memadai dan nyaman bagi dokter atau perawat yang berusia lanjut, yang terpaksa berhenti melakukan layanan karena kurangnya peralatan pelindung diri. Solusi yang diberikan Universitas Al Azhar Indonesia adalah membuat dan mendistribusikan alat APD yang dapat mengurangi penggunaan masker sekali pakai, dan alat yang dibuat dan didistribusikan harus memiliki kenyamanan dan keamanan yang baik terutama pada tenaga kesehatan yang berusia lanjut. Program ini meliputi persiapan alat, pendistribusian dan evaluasi. Hasil dari solusi yang di berikan adalah Universitas Al Azhar telah mengembangkan produk dari hasil penelitian yaitu “Respira PAPR V.1” untuk mengurangi penggunaan masker sekali pakai pada tenaga kesehatan di rumah sakit dan instansi Mitra. Berdasarkan hasil evaluasi, produk ini memberikan rasa aman dan nyaman pada penggunanya terutama pada tenaga kesehatan yang berusia lanjut hal ini. Jumlah Produk PAPR yang didistribusikan sebanyak 30 unit di enam rumah sakit dan instansi kesehatan. Secara umum produk “Respira PAPR V.1” dapat diterima oleh mitra dan dapat dimanfaatkan mitra dalam pelayanan kesehatan. Saran untuk program selanjutnya adalah produk “Respira PAPR V.1” ini dapat dikembangkan untuk meningkatkan kenyamanan penggunaan terutama pada desain dan fitur-fitur.Kata kunci: APD, PAPR, Produk, Rumah sakit, Masker
Co-Authors Ahmad Juang Pratama Amalina Ratih Puspa Ani Asriyah Ardani Sahputra ASEP SAEFUDDIN Budi Aribowo Dody Haryadi Fadlan Fadlullah Harfian Irwinsyah Heny Suwarsinah Hidayat Yorianta Sasaerila Hifdzur Rahman Irman Nasrudin Marimin , Muh Asrul Irawan, Andi Nadiyah Afifah Sabda Ilahi Rizki Samiono, Bambang Eko Sarah Giovani Sayyid Ali Ashghar Shohibul Imam Sunarmo Yusuf, Andi Mukramin Zakia Umami