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Faculty Of Economics Sanata Dharma University Yogyakarta
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Journal : Madani: Multidisciplinary Scientific Journal

 1 
Penerimaan Teknologi, Iklan, dan Cashback Pengaruhnya Pada Minat Pembelian Ulang Ferrynela Purbo Laksono; Della Vilia Sari; Rubiyatno R
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 9 (2023): Oktober
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10001536

Abstract

The purpose of the study are: 1) analyzing technology acceptance indicators, perceived advertisement, and perceiving of cashback simultaneously influence to repurchase intention, 2) analyzing technology acceptance indicators influences repurchase intention, 3) analyzing perceived advertisement influences repurchase intention, 4) perceiving cashback influences repurchase intention. The population of this research is users of e-wallets especially all OVO users in Yogyakarta. The research used nonprobability sampling. Data was collected by distributing questionnaires. The process of obtaining data got 100 respondents. The data analysis technique in this research is Multiple Regression Linear Analysis using the SPSS 25 application. The results of the study are: 1) technology acceptance indicators, perceived advertisement, and perceived cashback simultaneously influenced repurchase intention, 2) technology acceptance indicators partially influenced the repurchase intention of OVO user, 3) perceived advertisement partially influenced the repurchase intention of OVO user, 4) cashback partially influenced repurchase intention of OVO user.
Co-Authors A. Joko Siswanto A. Prasetyadi Albertus Yudi Yuniarto Albertus Yudi Yuniarto Anggraini, Reni Retno Aurelia Melinda Nisita Wardhani Christina Heti Tri Rahmawati Christina Heti Tri Rahmawati Della Vilia Sari Devina Meilasari Erico Dwi Setyawan Erintya , Patrick Ovida F A Joko Siswanto F.A. Joko Siswanto Ferrynela Purbo Laksono Florentinus Nugro Hardianto Florentinus Nugro Hardianto Fransisca Desiana Pranatasari Fransiscus Asisi Joko Siswanto Gisilowati Dian Purnamasari Gregorius Dolok Ambarita Gregorius Hendra Poerwanto Hermawan Astyanto, Achilleus Hirmawan Wijanarka Ika Yuli Listyarini Ilsa Haruti Suryandari Ima Kristina Yulita Jennifer Katherine Tanjung Josephine Wuri Klemensia Erna Christina Sinaga Kurniawati, Lucia Lisia Apriani Lucia Kurniawati Maria Angela Diva Maria Angela Diva V.W. Maria Angela Diva Vilaningrum W Maria Angela Diva Vilaningrum Wadyatenti Maria Polina, Agnes Maria Sekar Ayu Maria Theresia Ernawati Maria Theresia Ernawati Ni Putu Ayu Regita Wirantini Nicko Kornelius Putra Novita Dewi Orbi Kriste Patrick Vivid Adinata Patrick Vivid Adinata Rahayu, Anggita Ayu Sita Yekti Silvester Ade Alvino Angelson Pardede Sutadi, Theodorus Theodorus, Sutadi Trisnawati Rahayu Trisnawati Rahayu Venantius Mardi Widyadmono Vincentia Eka Mulatsih, Maria Wulandari, Yulisna Yohanes Dwiatmaka Yusef Widya Karsana