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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Perilaku dan Strategi Bisnis juremi: jurnal riset ekonomi Jurnal Dinamika Manajemen
Santi Budiman
STIE-IEU Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Intention of Adopting Information Technology for SMES in Special Region of Yogyakarta Wijaya, Tony; Budiman, Santi
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.19347

Abstract

This study aims to examine the intention of adopting information technology for SMEs in DIY through the expansion of the technology acceptance model. This research continues the previous research related to aspects of obstacles experienced in the development of SME businesses. The research conducted a survey using a sample of SMEs entrepreneurs in DIY. The data analysis technique in this study uses structural equation models that are assisted by the AMOS program. Overall, the expansion model of the technology acceptance model in predicting the intention of adopting SME’s information technology in this study fulfils the model fit rules, which means that the model developed in this study is by existing empirical conditions. In particular, the results of the study prove the influence of business competition pressure on the usefulness of SME owners. It also found that ease of use and perceived usefulness have an effect on the attitudes towards SMEs information technology adoption of SMEs owners, and the attitudes on the adoption of SMEs information technology affect the intention of adopting SME’s information technology.
Emotional Value Meets Digital Influence: Unveiling Factors Driving Slow Fashion Purchases in Indonesia Hariningsih, Endang; Munarsih, Eni; Budiman, Santi
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.9300

Abstract

This study explores the relationship between digital influences and consumer perceived emotional value in driving slow fashion purchases in Indonesia, an underexplored context in existing research. By examining the effects of online promotions, personalized recommendations, content marketing, social reviews, and perceived price-quality on consumer behavior, this research provides novel insights into effective marketing strategies for sustainable products. Empirical analysis validates the significant role of emotional value in shaping purchase intentions, with personalized recommendations and content marketing emerging as critical drivers. However, online promotions, social reviews, and perceived price-quality were found to have insignificant impacts on emotional value. These findings suggest that while online promotions and perceived price-quality are important, their impact on emotional value may be limited without integration with other strategies. This research uniquely contributes by highlighting specific digital and emotional factors that influence consumer behavior towards slow fashion products, supporting the development of more effective and targeted sustainable marketing strategies. This article could potentially be used for a broader exploration of the long-term impacts of these influences and provide a comprehensive understanding of consumer behavior in different contexts.
PERAN INFLUENCER MARKETING DALAM MENSTIMULI PERILAKU KONSUMEN: PENDEKATAN STUDI SLR Ekasasi, Sri Rejeki; Supardin, Lalu; Budiman, Santi; Kuncorowati, Heru
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menyajikan tinjauan literatur sistematis (SLR) mengenai perkembangan riset influencer marketing dalam rentang waktu 2020 hingga 2025 dengan menggunakan database Scopus. Kata kunci yang dipakai dalam pencarian adalah “Influencer Marketing” dan “Social Media Influencer”. Metodologi penelitian dilakukan dengan menyeleksi artikel-artikel yang relevan berdasarkan judul, abstrak, dan isi, kemudian disintesiskan untuk menemukan arah penelitian terkini, faktor-faktor yang memengaruhi efektivitas influencer marketing, serta peran media sosial dalam keberhasilan kampanye. Hasil SLR menunjukkan bahwa tren penelitian berkembang ke arah isu kredibilitas, regulasi, etika pengungkapan sponsor, serta munculnya fenomena virtual influencer berbasis kecerdasan buatan. Faktor-faktor utama yang memengaruhi efektivitas influencer marketing terhadap niat beli dan loyalitas konsumen meliputi kredibilitas influencer, kesesuaian antara brand dengan persona influencer, kualitas konten, serta keterlibatan emosional audiens melalui parasocial interaction. Media sosial memainkan peran krusial sebagai kanal interaktif yang memungkinkan hubungan yang lebih dekat antara influencer dengan audiens, terutama melalui platform seperti Instagram, TikTok, dan YouTube yang menyediakan fitur interaktif dan transparansi sponsor. Penelitian ini menegaskan bahwa influencer marketing menjadi strategi penting dalam lanskap pemasaran digital, sekaligus membuka peluang penelitian lanjutan mengenai regulasi global, etika, serta pemanfaatan teknologi virtual influencer.
Pengaruh Penelusuran Hedonis dan Penelusuran Utilitarian pada Dorongan Pembelian Impulsif Konsumen Papan Pasar Daring Budiman, Santi; Sulistyowati, Eny
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 2 (2024): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i2.4833

Abstract

The purpose of this study was to determine the situational factors that make consumers who use the market board application dare to have the urge to make impulsive purchases. This was done because impulsive buying is the most common behavior in purchasing. The research model consists of interpersonal influences, visual appeal, portability, hedonic search, and utilitarian search. Furthermore, hedonic search and utilitarian search on impulse buying drives. Sampling in this study used non-probability with a purposive sampling technique. The sample size was 203 respondents. The data collection technique in this study used a questionnaire distributed online according to predetermined criteria, namely mobile device users in accessing the online market board application, and having made at least one purchase in the last six months. The data analysis method used is Structural Equation Modeling (SEM). The findings of this study indicate that interpersonal influences affect both hedonic and utilitarian search activities, visual appeal does not affect hedonic search but does affect utilitarian search, portability does not affect hedonic search, but does affect utilitarian search. Utilitarian search has no effect on impulse buying drive, and hedonic search has an effect on impulse buying drive.
PERAN PERSEPSI OTENTISITAS, PERSEPSI NILAI, PERSEPSI RISIKO DAN KEPUASAN KONSUMEN TERHADAP NIAT PEMBELIAN KEMBALI PADA AIRBNB DAN HOTEL DI BALI Ermawati; Budiman, Santi; Widodo, Arif Siaha; Damiasih, Damiasih
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4850

Abstract

Airbnb has become a serious competitor to conventional hotels in the sharing economy. This study aims to compare the factors influencing customer satisfaction and repurchase intentions among Airbnb and hotel users in Bali. Using a survey method with 230 respondents, the factors examined included perceived authenticity, perceived value, and perceived risk. The results showed that perceived authenticity and perceived risk had a positive and significant influence on customer satisfaction. Meanwhile, perceived risk did not have a significant negative influence. Other findings indicate that customer satisfaction positively and significantly influenced repurchase intentions. While there was a significant difference in satisfaction levels between Airbnb and hotel users, there was no significant difference in repurchase intentions between the two groups.
Co-Authors Damiasih Endang Hariningsih, Endang Eni Munarsih ENY SULISTYOWATI Ermawati Kuncorowati, Heru Rajindra Sri Rejeki Ekasasi, Sri Rejeki Supardin, Lalu Tony Wijaya Widodo, Arif Siaha