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Journal : JURNAL WIDYA GANESWARA

PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER SATISFACTION PADA PRODUK TEH PT PERKEBUNAN TAMBI WONOSOBO ABDULLAH ZAILANI
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The objectives of this research was: (1) To determine the influence of Understanding Customer Expectations, Building Service Partnership, Empowering Employees, for the partial Customer Satisfaction at PT Plantation Tambi tea products in Wonosobo (2) To determine the influence of variables Understanding Customer expectation, Building Service Partnership, Total Quality Management, and Empowering Employees simultaneously to Customer Satisfaction in PT Plantation Tambi tea products in Wonosobo. (3) To determine the independent variables Understanding Customer Expectations, Building Service Partnership, Total Quality Management, and Empowering Employees are the most dominant of the Customer Satisfaction At PT Plantation Tambi tea products in Wonosobo. This research was conducted at the user / consumer of Black Tea Plantation Tambi PT Territory Wonosobo. Total sample of 100 respondents. The analysis tool used is multiple linear regression. The results showed that partially known that variable Understanding Customer Expectations and Building Service Partnership no significant effect on Customer Satisfaction at PT Plantation Tambi tea products. While Empowering Employees significant effect on Customer Satisfaction at PT Plantation Tambi tea products. From the test results simultaneously known that variables Relationship Marketing consisting of Understanding Customer Expectations, Building Service Partnership, Total Quality Management, and Empowering Employees jointly affect the Customer Satisfaction at PT Plantation Tambi tea products in Wonosobo. Of the partial test results show that the variable Total Quality Management proven effect partially dominant than the variable Understanding Customer Expectations, Building Services Partnership, and Empowering Employees.
PASAR TRADISIONAL DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DI DESA KAYUAPAK KECAMATAN POLOKARTO KABUPATEN SUKOHARJO Abdullah Zailani
JURNAL WIDYA GANECWARA Vol. 26 No. 1 (2016): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The aim of this study as follows (1) to determine the response of society based on the characteristics to the existence of traditional market Kayuapak Polokarto. (2) To determine the most dominant factor relation between the characteristics of the community and surrounding Polokarto on the existence of traditional market Kayuapak Polokarto. This research was conducted in Traditional Markets Kayuapak Polokarto. Population in this research is the entire community of users Kayuapak Polokarto Market. The samples were taken as many as 100 people using Cooper method. Problems statement in this study as follows: (1) How is the public response to the existence of traditional market Kayuapak Polokarto? (2) What factors most strongly linked between community characteristics and surrounding Polokarto on the existence of traditional market Kayuapak Polokarto? The Results of the study found that the presence of the market well received by the public Polokarto. There is a relationship between the role of the market with the characteristics of the user community. The most powerful relationship is the relationship between work and the role of traditional market Kayuapak Polokarto who helped create jobs for the community and surrounding Polokarto. The second sequence is the relationship between the income with the market's role in helping to improve the income regions, especially sub-district Polokarto, and the third is the relationship between education with the market's role as the community needs Polokarto.     Keywords: traditional market, the characteristics of the community.