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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan JURNAL WIDYA GANESWARA Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat SURAKARTA ABDIMAS JOURNAL
Abdullah Zailani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Mata Kuliah Kewirausahaan dan Media Sosial terhadap Minat Berwirausaha di Kalangan Mahasiswa Adi Masliardi; Mardiyanto, Doni; Mochamad Sarif Hasyim; Cut Nuraini; July Yuliawati; Abdullah Zailani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19250

Abstract

AbstractThis study aims to examine the influence of entrepreneurship courses and the use of social media on students' entrepreneurial interest in Karawang Regency. Using quantitative methods with multiple regression analysis, this study involved 150 students from Singaperbangsa University, Karawang, and Buana Perjuangan University, Karawang. The results showed that (1) entrepreneurship courses had a positive and significant effect on entrepreneurial interest (t = 2.737, p = 0.008); (2) the use of social media also had a positive and significant effect on entrepreneurial interest (t = 5.512, p = 0.000); and (3) together, these two factors contributed 55.5% to students' entrepreneurial interest (F = 36.162, p = 0.000). These findings indicate the importance of universities optimizing their entrepreneurship curriculum and utilizing social media in the learning process to increase students' entrepreneurial interest. Keywords: entrepreneurship, social media, entrepreneurial interest, students, higher education  
Co-Authors Adi Masliardi Alfalva Shelma Firoos Savero Alvian Nur Romadhoni Aurora Luna Marsela Basuki Sri Rahayu BUDIYONO Cut Nuraini Darmanto David Ryan Wijaya Diana Sukorina Hendri Noviyanto July Yuliawati Layyi NatulMaisaroo Mardiyanto, Doni Mochamad Sarif Hasyim Nunuk Herawati Nur Ani Haryani Setyo Purwanto Suprihati