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All Journal Kapata Arkeologi Berkala Arkeologi SANGKHAKALA ARTEKS : Jurnal Teknik Arsitektur Jurnal Mantik Meteor STIP Marunda Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Global Forest Journal JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Journal of Innovative and Creativity Journal of Environmental and Development Studies PATRIOTIK: Jurnal Inovasi dan Pemberdayaan Masyarakat Archvisual: Jurnal Arsitektur dan Perencanaan INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Isnen Fitri
Universitas Sumatera Utara, Medan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Transportation Other

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Partisipasi Masyarakat Lokal Medan: Sebuah Tinjauan Atas Kriteria Nasional Pada Proses Penetapan Sebagai Cagar Budaya Isnen Fitri
Berkala Arkeologi Sangkhakala Vol 18 No 2 (2015)
Publisher : Balai Arkeologi Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1144.166 KB) | DOI: 10.24832/sba.v18i2.12

Abstract

Among the important problems encountered in the implementation of cultural heritage preservation in Indonesia nowadays is the establishment of the cultural register in national, province, or regency/city levels. Criteria in article 5 of the Law on Items of Cultural Heritage No.11/2010 are insufficient for the process of assigning historical assets as cultural heritage items. The criteria also seem to merely be a “copy and paste” of the previous law. Meanwhile, at the global level, during the last several decades, many countries have begun to adopt the concept of the important values of heritages, which is depicted in the Burra Charter as a reference to develop criteria in assigning items of cultural heritages. To improve our national criteria in the near future, this study is aimed at evaluating national criteria in article 5 based on opinions of 33 representatives of local communities in Medan, as stakeholders in the preservation of cultural heritages in the city of Medan, by performing interviews and group discussions using Nominal Group Technique or NGT. From the diverse opinions of the 33 participants obtained from the two phases of data collecting process, it is concluded that our national criteria in assigning an item of cultural heritage that were mentioned in article 5 of the Law on Items of Cultural Heritage No.11/2010 are still obscure, difficult to measure, overlapping, and not quite in line with global trend. Most participants disagree that age is used as the main criteria. There are a number of suggestions (inputs) from the participants to improve the sentences in article 5 to form criteria that are easier to measure and independent.
Local Community Participation in Establishing the Criteria for Heritage Significance Assessment of the Cultural Heritage in Medan Isnen Fitri; Yahaya Ahmad; nfn Ratna
Kapata Arkeologi Vol. 15 No. 1 (2019)
Publisher : Balai Arkeologi Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24832/kapata.v15i1.523

Abstract

Nilai penting adalah satu-satunya alasan yang mendasari pelestarian cagar budaya. Terbukti bahwa tidak ada masyarakat yang berupaya melestarikan aset bersejarah yang tidak mengandung nilai. Sejak penerbitan Burra Charter pada tahun 1979, banyak negara mengakui pentingnya mengidentifikasi makna atau nilai penting objek warisan budaya untuk mengembangkan kebijakan dan perencanaan dalam pengelolaannya. Saat ini, asesmen nilai penting objek warisan budaya adalah bagian dari proses penetapan aset sejarah menjadi cagar budaya. Meskipun wacana konservasi cagar budaya di Kota Medan telah berkembang sejak 1980-an, tetapi asesmen nilai penting budaya masih merupakan konsep baru untuk komunitas cagar budaya Indonesia karena tidak terdapat uraian yang jelas dalam Undang-Undang Cagar Budaya No. 11 tahun 2010. Berdasarkan permasalahan tersebut, perlu seperangkat kriteria yang mengandung prinsip, karakteristik, kategori, dan panduan untuk membantu menetapkan apakah aset bersejarah mengandung nilai warisan budaya atau tidak dan untuk menghasilkan penilaian yang lebih akuntabel, transparan, dan konsisten. Menetapkan daftar kriteria selayaknya menjadi wilayah para akademisi dan para ahli yang dikoordinasikan oleh pihak berwenang di daerah setempat. Namun, hasil penelitian ini menunjukkan bahwa penetapan kriteria untuk penilaian signifikansi dapat dilakukan dengan melibatkan 33 orang masyarakat lokal melalui tiga fase pengumpulan data dan analisis antara lain survei lapangan; wawancara mendalam; pertemuan kelompok; dan kuesioner kepada 33 peserta. Akhirnya, penelitian ini menghasilkan enam kriteria untuk penilaian penetapan cagar budaya di Kota Medan yang berasal dari lima nilai: sejarah, desain atau arsitektur fisik, budaya dan spiritual, ilmiah, dan sosial. Value is the sole reason underlying heritage conservation. It is self-evident that no society makes an effort to conserve a historic asset what it does not value. Since the publication of the Burra Charter in 1979, many countries recognized the importance of identifying the cultural heritage significance or values to develop the policy and planning in heritage management. Today, the cultural significance assessment is part of the listing process of a historical asset as heritage. Although the discourse of cultural heritage conservation in Medan had evolved since the 1980s, cultural significance assessment is still a new concept for Indonesia heritage community with the absence of its description within the Indonesian Heritage Act No. 11 of 2010. For that reason, we need a set of criteria which contain principles, characteristics, categories, and guidance to help decide whether a historic asset has heritage value or not and to make the assessment results more accountable, transparent, and consistent as well. Establishing criteria for listing have traditionally been the territory of academics and experts coordinated by the authorities of the region. However, this study has shown that establishing criteria for significance assessment could be done by involving 33 local people through three phases of data collections and analyses such as field survey; in-depth interview; group meeting; and questionnaire to the 33 participants. Finally, the research revealed six criteria for the significance assessment of cultural heritage in Medan derived from five values: history, physical design or architecture, cultural and spiritual, scientific, and social.
Challenges in building a brand image for entrepreneurial-based vocational institutions : a case study of Wilmar Business Indonesia Polytechnic Jessica, Jessica; Tryana, Meilita; Fitri, Isnen
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6783

Abstract

In the era of growing competition among higher education institutions, vocational colleges must build a distinctive brand image that highlights entrepreneurship. Wilmar Business Indonesia Polytechnic (WBI) in Medan represents a case of how vocational institutions develop an entrepreneurial-based brand identity. Although every institution has its own uniqueness, challenges often arise in communicating it effectively to the public. This study aims to analyze the challenges faced by WBI in shaping an entrepreneurial brand image as a vocational institution. Building such an image requires consistent communication strategies, adequate resources, and public understanding of vocational education. Using a qualitative descriptive method, data were obtained through interviews, observations, and documentation involving management, lecturers, and students. The results show that key challenges include limited marketing communication resources, weak integration of entrepreneurial values into promotional messages, and low public awareness of vocational education advantages. External challenges also stem from public perceptions that favor academic universities over polytechnics. Theoretically, this research contributes to higher education branding literature by applying the DRIP Model (Differentiate, Reinforce, Inform, Persuade) to vocational entrepreneurship education. Practically, it offers strategic insights for vocational institutions to design consistent, value-based communication strategies that strengthen competitiveness and stakeholder engagement.
The Influence of Cultural, Religious, and Health Factors on Recreational Facility Design Preferences in Lau Debuk-debuk, Karo Regency Stefany Yulianda Colia; Isnen Fitri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4007

Abstract

Lau Debuk-debuk is one of the tourist destinations for hot springs recreation located in Karo Regency, North Sumatra. Despite being popular among both local and international tourists, the existing hot spring facilities in the region still fall short of accommodating the cultural norms and religious practices of their diverse visitors, especially with regard to gender separation in bathing areas. This situation underscores the need for a deeper understanding of how cultural expectations and religious obligations affect spatial preferences. To address this issue, this study aims to investigate the influence of cultural and religious values on visitor preferences in designing gender-segregated hot spring facilities in Lau Debuk-Debuk, using a quantitative approach. It was employed by distributing structured questionnaires to 114 individuals who had previously visited the Lau Debuk-Debuk hot spring area. Given the increasing diversity of visitors to Lau Debuk-Debuk, understanding the link between cultural and religious values and facility design has become essential for creating inclusive tourism spaces. The responses were analyzed using descriptive and inferential statistical methods, including the Spearman correlation test, to explore the strength of relationships between cultural, religious, and health factors in facility design preferences. The results indicate that both cultural values and religious beliefs significantly affect visitor expectations, particularly regarding the need for gender-segregated spaces. The majority of respondents—both local and international—expressed a strong preference for facilities that uphold privacy, modesty, and respect for religious or traditional customs. These results emphasize the significance of incorporating culturally sensitive and Sharia-compliant design approaches in developing hot spring resorts. Taking these aspects into account not only improves visitor comfort and satisfaction but also contributes to creating inclusive and respectful tourism infrastructure that reflects the values of its intended users.
THE EFFECT OF REGULATION, TRANSPARENCY, ACCOUNTABILITY, AND MONITORING EVALUATION ON THE OPTIMIZATION OF LOCAL GOVERNMENT ASSETS OF THE MEUSERAYA CENTER OF ACEH PROVINCE Syauki Ramadhan, M; Fitri, Isnen; Talarosha, Basaria
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4497

Abstract

This study aims to analyze the effect of regulation, transparency and accountability, as well as evaluation and monitoring on the optimization of regional government assets, with a case study of the Balai Meuseraya building in Aceh Province. The research is motivated by the low utilization of regional assets, which has resulted in idle assets that do not contribute optimally to Local Own-Source Revenue (PAD). A quantitative approach was employed using a survey method involving 97 civil servants of the Aceh Provincial Government engaged in asset management. The data were analyzed using multiple linear regression. The results indicate that regulation has a significant effect on asset optimization, transparency and accountability also shows a significant influence, while evaluation and monitoring have the strongest effect. Simultaneous testing confirms that all three variables jointly have a significant impact on the optimization of the Balai Meuseraya asset. These findings highlight that effective asset optimization depends on consistent regulatory implementation, transparent accountability systems, and continuous evaluation and monitoring mechanisms. This study recommends strengthening technical regulations, implementing digital asset management systems, and enhancing public participation in oversight to ensure strategic and sustainable utilization of regional government assets.
Perancangan Konsep Taman Rekreasi Terpadu dan Pusat Penelitian Mangrove di Desa Pasar Rawa Langkat Menuju Ekosistem Mangrove Berkelanjutan Erni Banjarnahor; Isnen Fitri
Archvisual: Jurnal Arsitektur dan Perencanaan Vol. 5 No. 1 (2025): Archvisual JAP, Agustus 2025
Publisher : Program Studi Arsitektur Fakultas Teknik Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55300/sd2zs460

Abstract

Mangrove forests are essential for environmental protection, biodiversity conservation, and climate regulation. However, integrated mangrove ecotourism with research centres has not yet been moulded in Indonesia. Therefore, this study aims to propose a conceptual design for an Integrated Mangrove Recreation Park and Research Centre in Pasar Rawa Village, Langkat Regency, using a sustainable architectural and landscape approach. A mixed-method was applied through structured observations, in-depth interviews with tourism officials, tourism managers, and local communities, as well as SWOT analysis using EFAS and IFAS. Literature reviews and comparative studies preceded the research to determine design preferences. The design concept emphasises the integration of sustainability principles, including resource conservation, the utilisation of local materials, renewable energy sources, waste reduction, community empowerment, and multi-stakeholder collaboration. The findings indicate that facilities integrating mangrove conservation, environmental education, and sustainable recreation are highly needed. The design emphasises ecological harmony, community and stakeholder engagement, educational impact, and sustainable accessibility and operations to support mangrove ecosystems while ensuring the long-term success of tourism. This recreation park is expected not only to become a new tourist destination but also to serve as a model of integrated, inclusive, and sustainable edutourism and ecotourism with positive ecological, social, and economic impacts.
Reimagining the Langkat Museum: Developing a Hybrid Museum and Cultural Heritage Center in Tanjung Pura, Langkat Isnen Fitri; Sri Hartini; Asrilia Syahfira Lubis
Journal of Environmental and Development Studies Vol. 6 No. 01 (2025): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v6i01.20479

Abstract

Museum Langkat is located in North Sumatra Province and serves as a cultural heritage site in Tanjung Pura, Langkat Regency. This museum building possesses significant architectural and historical value, with considerable potential as a cultural center due to its strategic location near other cultural heritage sites, including the Azizi mosque and the former site of the second Palace of the Sultan of Langkat. This article examines the evolution of the Langkat Museum in Tanjung Pura, North Sumatra, into a hybrid museum and cultural heritage center. The structure, formerly the administrative office of the Langkat Sultanate, currently exhibits physical decay and restricted utility. This research presents a hybrid model that combines physical restoration, digital accessibility, and community-oriented programming. The paper advocates for a sustainable and inclusive strategy to rejuvenate regional museums in Indonesia, utilizing global and regional precedents. It delineates critical research deficiencies concerning hybrid museums, community involvement, and the amalgamation of disparate cultural resources. The proposed paradigm designates the museum as a catalyst for cultural continuity, education, and regional development.
THE APPLICATION OF USES & ACTIVITIES AND ACCESS & LINKAGES IN PLACEMAKING THEORY AND THE IMPLEMENTATION OF THE HIGHEST AND BEST USE METHOD FOR DETERMINING THE OPTIMAL NEW FUNCTION OF THE EX-BORSUMIJ SITE, JALAN HINDU, MEDAN Muhammad Randi Ashifa; Isnen Fitri; Basaria Talarosha
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 9 (2025): JULY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The ex-Borsumij site located on Jalan Hindu, Medan is part of the historic Kesawan area and has significant cultural and economic value. However, the site remains abandoned and underutilized. This study aims to determine the best adaptive reuse strategy for this heritage asset through a placemaking approach, focusing on Uses & Activities and Access & Linkages, and evaluating alternatives using the Highest and Best Use (HBU) method. The research applies a quantitative approach using surveys and feasibility analysis, including NPV, IRR, PI, and Payback Period. Data were obtained from 125 respondents comprising local residents, visitors, government stakeholders, and potential investors. Results show that the restaurant and café function yields the highest financial feasibility (NPV: Rp 4.43 billion; IRR: 13.89%; PI: 1.22; Payback: 5 years 5 months). The study concludes that adaptive reuse as a food and beverage space is the most optimal function, balancing economic return and cultural preservation.
PENGARUH KEBIJAKAN PEMERINTAH, KUALITAS PERUMAHAN, LOKASI, PROMOSI DAN KEMUDAHAAN PEMBIAYAAN TERHADAP KINERJA PEMASARAN  RUMAH SUBSIDI DI DESA NAMO BINTANG KEC. PANCUR BATU Josi Renaldy Ginting; Isnen Fitri; Yeni Absah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 6 (2025): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of government policy, housing quality, location, promotion, and financing ease on the marketing performance of subsidized housing in Namo Bintang Village, Pancur Batu District. The method used is an associative method with a quantitative approach, aiming to examine the relationship between variables in a study population of 300 respondents, using a sample of 171 respondents. Data analysis techniques used were multiple linear regression analysis, coefficient of determination tests, F tests, and t tests. The results of the study indicate that government policy, housing quality, location, promotion, and ease of financing simultaneously have a positive and significant effect on marketing performance, with a p-value of 0.000 < 0.05. The determination test revealed that government policy, housing quality, location, promotion, and ease of financing influenced marketing performance by 27.7%, with the remaining 72.3% being explained by other variables not specifically examined in this study, such as price and advertising.
IMPLEMENTATION OF THE INTERNAL CONTROL SYSTEM ON THE EFFECTIVENESS OF ASSET MANAGEMENT AT THE UNIVERSITY OF NORTH SUMATRA WITH LEADERSHIP COMMITMENT AS A MODERATING VARIABLE Syafina Fathlia Yasmin; Elisabet Siahaan; Isnen Fitri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2025): JULY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Asset management aims to ensure that assets are used optimally according to organisational needs, in order to increase efficiency and productivity. To ensure that assets are used optimally, it is necessary to implement an organisation's internal control system. This study aims to analyse the effect of the internal control system consisting of the control environment, risk assessment, control activities, information and communication, and monitoring on the effectiveness of asset management at the University of North Sumatra, with leadership commitment as a moderating variable. This research is motivated by the importance of asset management at Legal Entity State Universities (PTN-BH) such as USU which has autonomy in managing its assets, as well as findings of weaknesses in recording and competence of human resources managing assets. This research uses a quantitative approach with a survey method through distributing questionnaires to academic units and administrative units within USU. The results showed that all elements of the internal control system had a positive and significant effect on asset management. However, leadership commitment only plays a significant moderating role in the relationship between monitoring and asset management, while in other variable relationships it is not significant. 
Co-Authors Akbar Rahman Anugrah Sabdono Sudarsono Asniawaty Kusno Asrilia Syahfira Lubis Badaruddin Badaruddin Basaria Talarosha Basaria Talarosha Darnianti Darnianti Delvian Eling Tuhono Elisabet Siahaan Erni Banjarnahor Fadli Febri Yoanita Harahap Ihdina Qisthi Batu Bara Irwanda Rifai Nasution Ismayadi Ismayadi Jessica Jessica Josi Renaldy Ginting Lanny Kamila Iswiditya Luthfi Hakim Maria Immaculata Ririk Winandari Mberu, Yuliana Bhara Mediastika, Christina Eviutami Muhammad Randi Ashifa nfn Ratna Ni Wayan Meidayanti Mustika Norhazlan Haron Rahmawaty, Rahmawaty Ressy Jaya Yanti Rizka Drastiani Rudy Susanto Rudy Susanto Salmina Wati Ginting Satia Negara Lubis Satia Negara Lubis Seng Boon Lim Sri Hartini Stefany Yulianda Colia Suarno Suarno Suranto Suranto Syafina Fathlia Yasmin Syauki Ramadhan, M Taharuddin Taharuddin Tasdik Tona Tasdik Tona Tryana, Meilita Tua M. Lbn. Toruan Tua M. Lbn. Toruan Utami, Sentagi Sesotya Yahaya Ahmad Yeni Absah Yeni Absah Yeni Absah Zulfi Aulia Rachman