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<![CDATA[Pemulihan Layanan Melalui Customer Affection Pada Kepuasan Penanganan Keluhan Mitra Pengemudi Online ]]>
<![CDATA[Isti Riana Dewi]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>;
<![CDATA[Dewi Anggun Puspitarini]]>
<![CDATA[ JURNAL MANEKSI Vol 10, No 1 (2021): Juni 2021 ]]>
Publisher : <![CDATA[Politeknik Negeri Ambon ]]>
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DOI: 10.31959/jm.v10i1.642
<![CDATA[Complaints from online driver-partners against online transportation companies tend to occur frequently about the services provided. Online transportation companies are required to reduce service failures that occur. The complaints from the driver-partners themselves are seen to have fluctuated. However, the complaints that occur do not prevent new enthusiasts from joining as partners. The purpose of this study was to determine the effect of service recovery on complaint handling satisfaction and customer affection as a mediator. The unit of analysis is Grab driver who visited the Banyumas service office during the past year. The number of respondents in this research is 204, the questionnaire as an instrument, and the analysis technique uses Structural Equation Modeling. The results found that there is a positive effect of distributive justice, procedural justice, and interactional justice on the satisfaction of online driver-partners. Then, distributive justice, procedural justice, and interactional justice have a positive effect on online driver-partner satisfaction mediated by customer affection.]]>
<![CDATA[Pengaruh Kompensasi, Kompetensi, Dan Motivasi Pada Produktivitas Kerja Pegawai Pt. Jasa Marga (Persero) Tbk. Cabang Palikanci ]]>
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>;
<![CDATA[Isti Riana Dewi]]>;
<![CDATA[Aan Kanivia]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Jayakarta Vol 3 No 1 (2021): Vol. 03 No. 01 Juli 2021 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Jayakarta ]]>
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DOI: 10.53825/jmbjayakarta.v3i1.79
<![CDATA[There is job dissatisfaction that some employees at PT. Jasa Marga (Persero) Tbk. The Palikanci branch resulted in low work productivity. This study took a sample of 58 employee respondents. The technique of taking using purposive sampling was collected through a questionnaire instrument aimed to determine the effect of compensation, competence, and motivation on work productivity. The analysis technique uses multiple regression analysis. It was found that there was a positive and significant influence between the variables of compensation, competence, motivation on work productivity at PT. Jasa Marga (Persero) Tbk. Palikanci branch either partially or simultaneously. So it is necessary to pay attention to the company so that it can pay more attention to the amount of compensation given and appreciation of employee competence to increase work productivity. Likewise, high motivation must be evaluated to increase work productivity which will help the company achieve its goals.]]>
<![CDATA[Pengaruh Kepuasan Kerja dan Beban Kerja Terhadap Kinerja Karyawan pada BT Batik Trusmi ]]>
<![CDATA[Aan Kanivia]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>;
<![CDATA[Nurmaulana Rifki Abdullah]]>
<![CDATA[ Jurnal EBI Vol 3, No 1 (2021): Jurnal Ekonomi Bisnis dan Industri ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia ]]>
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DOI: 10.52061/ebi.v3i1.33
<![CDATA[This study discusses how job satisfaction and workload affect employee performance at BT Batik Trusmi. The purpose of this study is to identify job satisfaction and workload that can affect employee performance at BT Batik Trusmi. The sampling technique used a questionnaire with a total of 80 respondents who are employees of BT Batik Trusmi. The independent variable in this study (X1) job satisfaction (X2) workload, while the dependent variable in this study is employee performance (Y). The analytical test tool used is SPSS 20 multiple regression analysis method. The results are job satisfaction has a positive effect on employee performance at BT Batik Trusmi, workload has a positive effect on employee performance at BT Batik Trusmi and job satisfaction and workload simultaneously have a positive influence on employee performance at BT Batik Trusmi.]]>
<![CDATA[Pemulihan Layanan Melalui Customer Affection Pada Kepuasan Penanganan Keluhan Mitra Pengemudi Online ]]>
<![CDATA[Isti Riana Dewi]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>;
<![CDATA[Dewi Anggun Puspitarini]]>
<![CDATA[ Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 1 (2021): Juni 2021 ]]>
Publisher : <![CDATA[Politeknik Negeri Ambon ]]>
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DOI: 10.31959/jm.v10i1.642
<![CDATA[Complaints from online driver-partners against online transportation companies tend to occur frequently about the services provided. Online transportation companies are required to reduce service failures that occur. The complaints from the driver-partners themselves are seen to have fluctuated. However, the complaints that occur do not prevent new enthusiasts from joining as partners. The purpose of this study was to determine the effect of service recovery on complaint handling satisfaction and customer affection as a mediator. The unit of analysis is Grab driver who visited the Banyumas service office during the past year. The number of respondents in this research is 204, the questionnaire as an instrument, and the analysis technique uses Structural Equation Modeling. The results found that there is a positive effect of distributive justice, procedural justice, and interactional justice on the satisfaction of online driver-partners. Then, distributive justice, procedural justice, and interactional justice have a positive effect on online driver-partner satisfaction mediated by customer affection.]]>
<![CDATA[Pengaruh Kepuasan Kerja dan Stres Kerja Terhadap Turnover Intention Karyawan PT Arteria Daya Mulia ]]>
<![CDATA[Allifah Nurbaeti]]>;
<![CDATA[Dewi Laily Purnamasari]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>
<![CDATA[ eCo-Fin Vol. 6 No. 3 (2024): eCo-Fin ]]>
Publisher : <![CDATA[Komunitas Dosen Indonesia ]]>
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DOI: 10.32877/ef.v6i3.1653
<![CDATA[PT Arteria Daya Mulia ialah perusahaan manufaktur yang bergerak di bidang industri jaring ikan terbesar di Indonesia. Tingginya jumlah produksi yang dihasilkan oleh perusahaan menyebabkan semakin padatnya kegiatan operasional perusahaan. Dengan ini, kepuasan kerja karyawan wajib dipertahankan dan stres kerja karyawan harus benar-benar diperhatikan. Maksud penelitian agar melihat pengaruh dari kepuasan kerja serta stres kerja pada turnover intention. Jenis penelitian yang dipakai yaitu memakai metode kuantitatif. Sampel diambil dengan teknik probability sampling. Objek dari penelitian ini yaitu semua karyawan PT Arteria Daya Mulia. Sampel yang dipakai sejumlah 100 responden. Metode yang dipakai yaitu uji instrumen penelitian, asumsi klasik, dan analisis regresi yang diolah memakai aplikasi IBM SPSS 22. Penelitian memperlihatkan variable kepuasan kerja tidak memberikan pengaruh signifikan pada turnover intention karyawan PT Arteria Daya Mulia. Variabel stres kerja memberikan pengaruh signifikan pada turnover intention karyawan PT Arteria Daya Mulia. Variabel stres kerja serta kepuasan kerja memberikan pengaruh secara simultan pada turnover intention karyawan PT Arteria Daya Mulia]]>
<![CDATA[Transformasi Pariwisata Berkelanjutan Pasca Pandemi: Analisis Bibliometrik Tren Global Menggunakan VOSviewer ]]>
<![CDATA[Yuningsih Yuningsih]]>;
<![CDATA[Feri Fauzi]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>
<![CDATA[ eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin ]]>
Publisher : <![CDATA[Komunitas Dosen Indonesia ]]>
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DOI: 10.32877/ef.v7i1.2101
<![CDATA[Penelitian ini menganalisis tren global dalam penelitian pariwisata berkelanjutan pasca pandemi menggunakan pendekatan bibliometrik. Metode yang digunakan meliputi pengumpulan data dari Google Scholar dengan bantuan aplikasi Publish or Perish, penyaringan data menggunakan Mendeley, dan analisis visual menggunakan perangkat lunak VOSviewer. Sebanyak 59 artikel terpilih dari periode 2020-2025 dianalisis untuk mengidentifikasi pola kolaborasi penulis, tema utama penelitian, dan tren publikasi. Hasil menunjukkan bahwa mayoritas peneliti bekerja secara independen dengan tingkat kolaborasi yang rendah. Tema utama yang muncul meliputi pariwisata berkelanjutan, ekonomi biru, green marketing, dan ekowisata. Analisis co-occurrence mengungkapkan bahwa topik seperti bibliometrik, kolaborasi, dan pemasaran ramah lingkungan mulai berkembang pada penelitian terbaru. Penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam pengembangan teori dan praktik pariwisata berkelanjutan dengan menekankan pada pentingnya kolaborasi dan inovasi dalam strategi pemasaran ramah lingkungan. Implikasi praktis dari penelitian ini adalah memberikan wawasan bagi pemangku kepentingan pariwisata untuk mengadopsi strategi yang lebih berkelanjutan serta meningkatkan sinergi antara akademisi dan praktisi dalam menerapkan prinsip-prinsip pariwisata yang bertanggung jawab.]]>
<![CDATA[PENGARUH TEKNOLOGI DIGITAL DAN KOMUNIKASI TERHADAP PROSES SELEKSI PELAMAR KERJA (STUDI PADA GENERASI Z DI KOTA CIREBON) ]]>
<![CDATA[Devi Novitasari]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>;
<![CDATA[Feri Fauzi]]>
<![CDATA[ Jurnal EBI Vol 8, No 1 (2026): Jurnal Ekonomi Bisnis dan Industri ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.52061/ebi.v8i1.475
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh teknologi digital dan komunikasi terhadap proses seleksi pelamar kerja, khususnya di kalangan Generasi Z. Generasi ini merupakan kelompok yang sangat akrab dengan teknologi dan internet, serta menjadi target utama dalam rekrutmen modern. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi dalam penelitian ini adalah Generasi Z di Kota Cirebon, dengan jumlah sampel sebanyak 100 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner, sedangkan analisis data dilakukan dengan bantuan aplikasi SmartPLS 4 yang meliputi uji validitas, reliabilitas, dan model fit. Hasil penelitian menunjukkan bahwa baik teknologi digital maupun komunikasi memiliki pengaruh positif dan signifikan terhadap proses seleksi pelamar kerja. Temuan ini menegaskan bahwa pemanfaatan teknologi yang tepat serta komunikasi yang efektif dapat meningkatkan efisiensi, akurasi, dan transparansi dalam proses rekrutmen. Penelitian ini memberikan kontribusi praktis bagi perusahaan dalam menyusun strategi rekrutmen berbasis digital dan kontribusi teoritis bagi pengembangan studi manajemen sumber daya manusia di era digital.]]>
<![CDATA[Pengaruh Brand Awareness, Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Air Minum dalam Kemasan Merek Aquviva di Wilayah Cirebon ]]>
<![CDATA[Riska Dwi Cahyani]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>;
<![CDATA[Feri Fauzi]]>
<![CDATA[ Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/ekonomis.v10i2.2975
<![CDATA[This study aims to analyze the influence of brand awareness, brand image, and product quality on consumer purchase decisions for Aquviva bottled drinking water in the Cirebon area. A quantitative approach with descriptive and verificative design was employed. The sample consisted of 100 respondents selected through purposive sampling, with the criterion of having purchased or consumed Aquviva in Cirebon. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that brand awareness and product quality have a positive and significant effect on purchase decisions, while brand image has no significant effect. Simultaneously, the three variables significantly influence purchase decisions, with an Adjusted R Square value of 0.825. These findings indicate that for a new brand, brand awareness and product quality play a more dominant role than brand image. The results are expected to serve as a reference for management in formulating more effective marketing strategies.]]>
<![CDATA[Pengaruh Diskon dan Gratis Ongkir terhadap Keputusan Pembelian di Platform E-Commerce: Studi Kasus Mahasiswa Kota Cirebon ]]>
<![CDATA[Raynathan Rafael Mansur]]>;
<![CDATA[Feri Fauzi]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>;
<![CDATA[Mualif Ismail]]>
<![CDATA[ Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027 ]]>
Publisher : <![CDATA[CV Warnak Johanna Nusantara ]]>
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DOI: 10.63921/jmaeka.v3i1.610
<![CDATA[The rapid growth of e-commerce in Indonesia has transformed public consumption patterns, particularly among young adults such as university students. As digital natives operating on limited routine budgets, university students in Cirebon represent a consumer segment that is highly sensitive to pricing strategies. Amid intensifying competition among e-commerce platforms, discounts and free shipping are two of the most frequently employed sales promotion strategies to attract buyers. This study aims to determine the effect of discounts and free shipping on purchasing decisions on e-commerce platforms among university students in Cirebon City, both partially and simultaneously. This research used a quantitative method with a sample of 100 respondents selected using a purposive sampling technique from a total of 24,851 active students in Cirebon City. Data were collected through online and offline questionnaires. The data were analyzed using IBM SPSS Statistics 25. Based on the partial test (t-test) results, the Discount variable has a calculated t-value (tcount) of 2.678 > 1.984 (ttable) with a significance level (Sig.) of 0.009 < 0.05. The results indicate that discount has a partially positive and significant effect on purchasing decisions. Based on the partial test (t-test) results, the Free Shipping variable has a calculated t-value (tcount) of 5.270 > 1.984 (ttable) with a significance level (Sig.) of 0.000 < 0.05, indicating that free shipping has a partially positive and significant effect on purchasing decisions. Based on the simultaneous test (F-test) results, the calculated F-value (Fcount) is 39.151 > 3.09 (Ftable) with a significance level (Sig.) of 0.000 < 0.05. Thus, it can be concluded that Discount and Free Shipping simultaneously have a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Literasi Keuangan dan Self-Control terhadap Perilaku Konsumtif Mahasiswa di Universitas Catur Insan Cendekia ]]>
<![CDATA[Difa Anjas Dharmawan]]>;
<![CDATA[Feri Fauzi]]>;
<![CDATA[Ni Wayan Fitriana Ayu Lestari]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Indonesia Vol. 1 No. 4 (2026): Edisi: Juli-September ]]>
Publisher : <![CDATA[Pustaka Bangsa Indonesia ]]>
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<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan self-control terhadap perilaku konsumtif mahasiswa di Universitas Catur Insan Cendekia (UCIC). Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah 905 mahasiswa aktif UCIC, dengan jumlah sampel sebanyak 100 responden yang ditentukan menggunakan rumus Slovin. Data dikumpulkan melalui penyebaran kuesioner berskala Likert lima poin dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif, sedangkan self-control tidak berpengaruh signifikan. Secara simultan, literasi keuangan dan self-control berpengaruh signifikan terhadap perilaku konsumtif mahasiswa, dengan nilai koefisien determinasi (R²) sebesar 0,102.]]>
