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All Journal AdBispreneur Journal of Secretary and Business Administration The International Journal of Business Review (The Jobs Review) Jurnal Sekretaris & Administrasi Bisnis
Chandra Hendriyani
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analisis Program Kemitraan dalam Meningkatkan Reseller Engagement Evermos Nazhara Putri Yasyfa; Chandra Hendriyani; Fenny Damayanti
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.316

Abstract

The partnership program is one of the company's strategic efforts to increase revenue in order to achieve a sustainable company. Evermos as one of the social commerce that implements a partnership program to increase reseller engagement. The purpose of this study is to analyze the partnership program in increasing reseller engagement at Evermos. This research method is a descriptive qualitative method using interviews, observations, and secondary data. The results show that the partnership program can increase reseller engagement on Evermos. The growth of resellers from year to year can show that the partnership program can increase company profits and a good corporate image. Evermos carries out coaching and training purposes to improve quality, quantity, and open new business opportunities for resellers to sell various kinds of Muslim products in Indonesia without capital. The author provides suggestions to improve quality in providing partnership programs for partners who will work together in order to increase profits and a good image for the company.
ANALISIS KONTEN MEDIA INSTAGRAM SPEELGOED TOYS TERHADAP CUSTOMER ENGAGEMENT Irma Sentana; Chandra Hendriyani; Tengku Sitti Rochmah
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i2.541

Abstract

This study aims to analyze the effect of Instagram social media content on customer engagement at Speelgoed Toys, a collectible toy company. Based on the analysis of various types of marketing content, previous social interactions on social media proved to be the main factor that increased customer engagement. The uniqueness of this research lies in the contextual and applicative approach that not only discusses customer engagement theory, but also relates it directly to the social media strategy implemented by local companies. This research uses a descriptive qualitative approach of case study method with a focus on an in-depth understanding of the phenomenon of customer engagement in Speelgoed Toys' Instagram content. This research analyzes how Speelgoed Toys' social media content on customer engagement with the aim of gaining a holistic understanding of audience behavior, perceptions, and motivations. Primary data was obtained through in-depth interviews with business owners, while secondary data was obtained from various sources such as Instagram content documentation and previous marketing reports. The results show that Speelgoed Toys' Instagram content has successfully created a strong customer engagement relationship between the brand and the audience, especially adult collectors who are the main target market. However, even though customer engagement is already quite good, there is still potential for further development by developing the brand's Instagram content.
Analisis Penggunaan Aplikasi SIPAT Dalam Administrasi Penagihan Proyek Di PT PLN Persero UP 3 Bandung Kania Ayunda Putri; Mokhamad Mokhamad; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.215

Abstract

PT PLN merupakan salah satu perusahaan penting bagi negara untuk kebutuhan kelistrikan masyarakat dan satu-satunya perusahaan listrik di Indonesia. PT PLN juga bekerja sama dengan beberapa vendor di daerah Bandung, Ujung Berung, dan Kopo. Untuk mempermudah proses administrasi kelistrikan, PT PLN mengeluarkan suatu aplikasi bernama SIPAT. Metodologi penelitian yang digunakan adalah metode kuantitatif dan kualitatif dengan pendekatan secara deskriptif. Dalam pengumpulan data-data yang diperoleh bersifat angka-angka dan data-data tersebut diperoleh dari penelitian yang dilakukan langsung dilapangan. Sedangkan metode kualitatif dilakukan dengan cara observasi wawancara dan studi literatur dari jurnal. Dengan penggunaan aplikasi SIPAT proses administrasi dalam menghasilkan jumlah anggaran hingga pembayaran menjadi lebih efektif.
Implementasi Strategi Pemasaran Untuk Meningkatkan Penjualan di Galeri Ciumbuleuit Hotel Lilis Putri Anggraeni; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.208

Abstract

The growing of the tourism sector in various parts of the world makes a big competition occur by promoting the superiority of each country that is not owned by other countries. In this issue there will definitely be ups and downs or increases and decreases that have link with the tourism sector. To stay ahead in the fierce market competition, a good and correct marketing strategies is needed for to not lose the competition and still exist in the tourism. This supports the writing of a practical work report entitled "Implementation of Marketing Strategies to Increase Sales at the Galeri Ciumbuleuit Hotel ", with a tourism background that run hotel and hospitality industry that strongly supports the development of the tourism sector in Indonesia. This research focuses on how to sell the products owned by the Galeri Ciumbuleuit Hotel. The purpose of this study was to determine the process of receiving requests of Galeri Ciumbuleuit Hotel’s products. In addition, to find out the relevant theories are implemented in the sales process carried out by the Galeri Ciumbuleuit Hotel. This field research was carried out in more or less than 3 months. The primary data were obtained from direct observations inside and outside the Galeri Ciumbuleuit Hotel, while the secondary data were obtained from books, documents, and articles relating to the research work report. The results of this study indicate that there is a match between theory and practice in increasing sales at Galeri Ciumbuleuit Hotel. The activities carried out to increase sales have paid attention to marketing strategies in accordance with marketing mix theory. This is done to make it easier to recognize and reach the market so that it can attract a lot of markets as possible. Also to avoid losing competition with competitors.
Penggunaan Aplikasi ACMT dan AP2T Dalam Proses Pembuatan Rekening Pelanggan di PT. PLN (Persero) UP3 Bandung Arzumira Tsara Salsabilla; Mokhamad Hendayun; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.207

Abstract

Some sectors of the country industry including PT PLN (Persero) are one of the state's revenue support in the field of electricity. In this era of digitization PT PLN (Persero) has implemented electronic Data processing system (PDE) including in the use of centralized record Meter application (ACMT) and centralized customer service Application (AP2T) for the creation of customer accounts to be more accurate and timely. The research methodology used is qualitative with a descriptive approach. The data collection techniques undertaken are observations, interviews and literature from the journal. The results showed that the use of electronic data processing system in PT PLN (Persero) is able to make process of customer account creation become more effective and efficient so that customer's account can be sent to PT PLN partner with Payment Point Online Bank (PPOB) in a timely manner.
Co-Authors Afniar Amelia Sinurat Agus Garnida Aqmalina Putri Aninditha Arzumira Tsara Salsabilla Cantika Raka Permata Putri Citra Ayu Agustin Felicia Della Raharja Fenny Damayanti Irma Sentana Kania Ayunda Putri Lilis Putri Anggraeni Mokhamad Hendayun Mokhamad Mokhamad Nazhara Putri Yasyfa Neneng Susi Riswanti Pratiwie Nirmala Dewi Sandra Virky Ramadhani Shafira Ramadhanty Tengku s Rochmah Tengku Sitti Rochmah Widia Nurdianti