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POLA DISTRIBUSI DAN MARGIN PEMASARAN BAWANG MERAH DI KOTA PAREPARE Titus Indrajaya; Ardi Maulana; Sri Yulianti; Sakti Brata Ismaya; Ani Nuraini
JURNAL ECONOMINA Vol. 1 No. 2 (2022): JURNAL ECONOMINA, Oktober 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.173 KB) | DOI: 10.55681/economina.v1i2.74

Abstract

Permintaan dan kebutuhan bawang merah yang tinggi menyebabkan komuditas ini memberikan keuntungan untuk diusahakan. Fluktuasi harga bawang merah cenderung mengikuti jumlah produksi, apabila produksi meningkat harga cenderung turun. Rendahnya produksi bawang merah di Kota Parepare menyebabkan pedagang harus mendatangkan dari luar kota untuk memenuhi kebutuhan konsumen, sehingga dibutuhkan pola distribusi pemasaran yang lebih efisien. Penelitian ini bertujuan untuk mengkaji pola distribusi pemasaran bawang merah di Kota Parepare, menganalisis margin pemasaran pada setiap pola distribusi pemasaran bawang merah di Kota Parepare. Analisis data dilakukan secara deskriptif dan analisis margin pemasaran pada masing-masing saluran distribusi pemasaran.Hasil Penelitian menunjukkan bahwa pola distribusi bawang merah yang berasal dari Kab. Enrekang terdiri atas 3 pola distribusi pemasaran sedangkan bawang merah yang berasal dari Kab. Bantaeng terdiri atas 2 pola distribusi pemasaran. Hasil penelitian menunjukkan bahwa terdapat dua saluran pemasaran bawang merah didesa Banti Kecamatan Baraka Kabupaten Enrekang yaitu: Saluran I : Petani ke Pedagang pengumpul kemudian ke Pedagang pengecer lalu Konsumen akhir Saluran II : Petani ke Pedagang pengecer kemudian ke Konsumen akhir, Marjin pemasaran tiap lembaga pemasaran yaitu saluran I Petani memperoleh keuntungn sebesar Rp 2.997 /Kg, pedagang pengumpul sebesar Rp 1.562 /Kg, pedagang pengecer sebesar Rp 1.572 /Kg dan saluran II Petani memperoleh keuntungan sebesar Rp 2.942 /Kg pedagang pengecer Rp 2000 /Kg. Tingkat efisiensi saluran pemasaran bawang merah desa Banti menunjukkan bahwa saluran II lebih efisiensi debanding saluran I dengan nilai 3,85% dan saluran II 4.59%.
Edukasi Strategi Pemasaran di Era Digital dan Pandemi Melalui Talkshow Kepada Para Pelaku UMKM Maya Sova; Sakti Brata Ismaya; Ani Nuraini; Eros Rosmiati; Rushadiyati Rushadiyati; Meiana Harfika
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 7, No 1 (2023): Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v7i1.2006

Abstract

Pandemi Covid-19 membawa dampak yang besar bagi perkembangan para pelaku Usaha Mikro Kecil Menengah (UMKM). Mereka harus memikirkannstrategi terbaik agar dapat tetap bertahan. Salah satu strategi yang paling relevan di masa pandemi ini ialah strategi digital marketing yang memungkinkan para pelaku usaha memasarkan produknya. Pengabdian kepada Masyarakat ini bertujuan agar masyarakat tetap dapat memasarkan produk yang dihasilkan walaupun  Indonesia masih dalam kondisi Covid 19. Metode yang digunakan dalam pelaksanaan kegiatan pengabdian masyarakat ini yaitu secara online berjudul  “talkshowpreneurs” dengan menggunakan media platform zoom guna memaksimalkan jumlah peserta. Kegiatan ini meliputi beberapa sesi yaitu sesi pembukaan, sesi paparan materi dan sesi pertanyaan / diskusi serta yang terakhir sesi penutupan. Adanya peningkatan pengetahuan dan pemahaman pada pelaku UMKM yang akan memasarkan produk mereka dengan menggunakan teknologi di era digital dan pandemi. Hal tersebut dilihat dari antusias peserta dan beberapa pertanyaan mengenai pemasaran di era digital dan pandemi serta legalitas usaha yang diperlukan bagi para pelaku UMKM.
Financial Literacy and Business Sustainability Among Elderly Entrepreneurs: A Systematic Review Mei Supriyani; Sakti Brata Ismaya; Dinni Agustin; Ignatius Erik Sapta Yanuar
Asian Journal of Social and Humanities Vol. 4 No. 10 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i10.756

Abstract

Global demographic shifts toward an aging population have resulted in an increasing number of older adults remaining economically active, including through entrepreneurial activities. Financial literacy has emerged as a crucial determinant of entrepreneurial resilience, business sustainability, and economic independence among elderly entrepreneurs. This research aims to identify entrepreneurship interventions implemented for elderly populations, assess the impacts of these interventions on quality of life, social well-being, and active aging, and evaluate the role of financial literacy and digital financial literacy in supporting entrepreneurial activities and sustainable entrepreneurship among older adults. The review followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guidelines. Searches were conducted in Scopus, PubMed, Web of Science, Dimensions, and Google Scholar for studies published between 2015 and 2026. Methodological quality was assessed using the Joanna Briggs Institute (JBI) critical appraisal framework and risk-of-bias assessment. This research demonstrates that financial literacy is a critical enabler of successful elderly entrepreneurship. Older adults with adequate financial knowledge are better equipped to manage entrepreneurial risks, savings, and investment decisions. Financial literacy was consistently associated with improved business continuity, entrepreneurial resilience, savings behavior, investment decision-making, digital adaptation, and financial independence. Digital financial literacy also enhanced market adaptation and access to financial technologies. Entrepreneurship interventions positively influenced financial independence, social participation, active aging, and psychological well-being among older adults. Financial literacy represents a strategic capability that supports sustainable entrepreneurship among older adults. Nevertheless, stronger longitudinal and experimental studies are needed to establish causal relationships between financial literacy and long-term business sustainability outcomes.
The Influence of Digital Marketing and Consumer Behavior on Consumer Product Purchases Among Older Consumers: A Systematic Review and Meta Analytic Evidence Synthesis Sri Yulianti; Ignatius Erik Sapta Yanuar; Sakti Brata Ismaya
Asian Journal of Social and Humanities Vol. 4 No. 10 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i10.757

Abstract

Digital marketing has transformed consumer purchasing behavior, including among older consumers who increasingly engage with e-commerce, social media platforms, and personalized advertising. However, evidence regarding its influence on older consumers’ purchase decisions remains fragmented. This systematic review and meta-analytic evidence synthesis evaluated the association between digital marketing exposure, consumer behavior mechanisms, and purchase decisions among consumers aged 50 years and older. Following the PRISMA 2020 guidelines and PICOS framework, Scopus, EBSCOhost, Google Scholar, and Taylor & Francis Online were searched for studies published between 2010 and 2025 that examined older consumers, digital marketing variables, and purchase outcomes. Methodological quality was appraised using the Mixed Methods Appraisal Tool (MMAT) and adapted risk-of-bias domains. Due to inconsistently reported effect sizes, the findings were synthesized narratively as a meta-analysis-ready evidence synthesis. The evidence consistently indicated positive associations between digital marketing, consumer trust, perceived usefulness, digital literacy, online engagement, and older consumers’ purchase decisions. Social media advertising, personalized advertising, e-commerce convenience, online trust, and perceived ease of use emerged as the most frequently reported mechanisms influencing purchase behavior. The certainty of evidence was moderate for trust and perceived usefulness, low-to-moderate for digital literacy and personalization, and low for channel-specific comparative effectiveness. Digital marketing positively influenced older consumers’ purchase decisions when strategies were trustworthy, accessible, personalized, and aligned with older adults’ digital capabilities. Future research should report extractable effect sizes, employ longitudinal designs, and examine age cohort, digital literacy, product category, platform type, and cultural context as potential moderators.
THE EFFECT OF QUALITY OF SERVICE AND PRICE ON CUSTOMER SATISFACTION ON GRILLED CHICKEN RESTAURANTS OF PAK ATOK BAKOM CIAWI BOGOR Tanti Setiowati; Sakti Brata Ismaya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1384.382 KB) | DOI: 10.55047/marginal.v1i2.135

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction on grilled chicken restaurants of Pak Atok Bakom, Ciawi Bogor. This study is a quantitative approach. The population in this study are consumers who visit the Grilled Chicken Restaurants of Pak Atok Bakom, Ciawi Bogor. Meanwhile, the sample used was based on the Accidental method, which is a technique for determining the sample based on needs only, members who were met by researchers and were willing to become respondents. The type of data used in this study is quantitative data which obtained through an online questionnaire, namely the Google Form. Questionnaires are used to obtain respondent data regarding service quality, price and customer satisfaction with data sources obtained directly from consumers or customers who have been or are now customers of Pak Atok Bakom's Grilled Chicken Restaurant in Ciawi Bogor. Moreover, the data analysis carried out by several test, namely Validity test, Reliability test, and Hypothesis test. The finding reveals that service quality has a significant effect on customer satisfaction and the price has a significant influence on customer satisfaction. Likewise, service quality and price has a significant effect on customer satisfaction, it is proven by path coefficient value of service quality and price on customer satisfaction which are 0,000 and the t-statistic is 5,381, hence the t-statistic is significant because > 1,96 with p value < 0,00.
PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KEBUDAYAAN PROVINSI DKI JAKARTA Noviyanti*; Sakti Brata Ismaya
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 1 (2022): January 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i1.109

Abstract

Penelitian ini dilaksanakan dengan tujuan untuk mengetahui pengaruh kompetensi dan disiplin kerja terhadap kinerja pegawai pada Dinas Kebudayaan Provinsi DKI Jakarta. Pendekatan yang digunakan yaitu analisis deskriptif kuantitatif, dengan jumlah sampel 74 orang pegawai yang dihitung berdasarkan rumus slovin. Pengolahan data hasil analisis dibantu dengan software SPSS versi 22. Dalam penelitian ini terdiri dari uji instumen yang didalamnya terdapat uji validitas dan uji reliabilitas. Uji instrumen digunakan untuk mengetahui kualitas data yang akan digunakan dalam penelitian. Metode analisis menggunakan uji asumsi klasik terdiri dari uji normalitas, multikolinieritas dan heteroskedastisitas. Analisis ini harus memenuhi persyaratan bahwa data berdistribusi normal, tidak terjadi multikolinieritas dan heteroskedastisitas. Berdasarkan hasil penelitian menunjukkan bahwa kompetensi secara parsial tidak berpengaruh signifikan terhadap kinerja pegawai Dinas Kebudayaan Provinsi DKI Jakarta dengan nilai signfikan (0,191) lebih besar dari 0,05 dan thitung (1,319) lebih kecil dibandingkan ttabel (1,993), namun hasil pengujian menunjukkan disiplin kerja secara parsial berpengaruh signifikan terhadap kinerja pegawai Dinas Kebudayaan Provinsi DKI Jakarta dengan nilai signifikan (0,000) lebih kecil dari 0,05 dan thitung (5,714) lebih besar dibandingkan ttabel (1,993) dan kompetensi dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja pegawai Dinas Kebudayaan Provinsi DKI Jakarta dengan nilai Fhitung = 32,792 lebih besar dari Ftabel 3,12 (dilihat dari Ftabel) dengan nilai probabilitas yakni sig 0,000< 0,05.
THE INFLUENCE OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY ON THE PROFITABILITY OF MANUFACTURING COMPANIES ON THE INDONESIA STOCK EXCHANGE 2016-2020: ASPECTS OF ECONOMIC AND ENVIRONMENTAL INDICATORS Ar Rayyan Bahar; Sakti Brata Ismaya
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.806 KB) | DOI: 10.55047/cashflow.v2i1.128

Abstract

This study aims to examine the influence of Corporate Social Responsibility on Profitability. The population in this study used a sample of 40 manufacturing companies on the Indonesia Stock Exchange (IDX) from 2016-2020. The method used in this research is purposive sampling which is taken with certain criteria. Profitability is measured by the Return on Asset (ROA) formula. The data analysis method used is Descriptive Statistics, Multiple Regression Analysis, and Classical Assumption Test, while the Hypothesis Test used is Partial Test, Simultaneous Test, as well as Test of Determination. The results of this study indicate that Corporate Social Responsibility Economic Indicators have a positive influence on Profitability as evidenced by a significant value of 0,013, while Corporate Social Responsibility Environmental Indicators do not have a positive effect on Profitability as evidenced by a significant value of 0,949. Meanwhile, Corporate Social Responsibility economic and environmental indicators simultaneously has a positive influence on profitability as proven by a significant value of 0.036, and R square (R^2) which obtained 11% Profitability which can be influenced by Economic and Environmental Corporate Social Responsibility and 89% is influenced by other factors outside the study.
THE EFFECT OF LIQUIDITY RATIO ON FINANCIAL PERFORMANCE VIEWED FROM RETURN ON ASSETS (ROA) IN SUB COMPANIES OF CONSTRUCTION AND BUILDING SECTOR LISTED ON THE INDONESIAN STOCK EXCHANGE OF 2016-2020 Sakti Brata Ismaya; Tia Risnawati; Nurminingsih
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.759

Abstract

The success of a company hinges on the collective performance of its employees. Thus, it becomes imperative for companies to enhance the quality of their workforce's performance. Numerous factors exert influence over employee performance, among them are teamwork, work motivation, and job satisfaction. These factors collectively kindle individuals' commitment towards accomplishing tasks to their fullest potential within the company. This study is conducted to reveal the impact of teamwork, work motivation, and job satisfaction on employee performance, specifically examining the case of the J&T Sibuhuan-Sosa office. Employing an associative research approach with a quantitative methodology, this study encompasses the entire employee population of the Sibuhuan-Sosa J&T office, totaling 30 participants. The analysis employs multiple linear regression via SPSS 22. The findings of the partial analysis reveal that both teamwork and work motivation yield a positive and noteworthy influence on the performance of J&T Sibuhuan-Sosa employees. Conversely, job satisfaction appears to lack significant impact on these employees. Notably, when taken together, teamwork, work motivation, and job satisfaction demonstrate a significant effect on the employees of J&T Sibuhuan-Sosa.
Pengaruh Earning Per Share (Eps), Debt To Equity Ratio (Der) Terhadap Harga Saham Dengan Ukuran Perusahaan Sebagai Variabel Kontrol Pada Perusahaan Sektor Transportasi Dan Logistik Yang Terdaftar Di BEI Periode 2020-2024 Griselda Aprilia Cahyarani; Maya Sova; Sakti Brata Ismaya
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.7539

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh EPS, DER Terhadap Harga Saham dengan Ukuran Perusahaan Sebagai Variabel Kontrol pada Perusahaan Sektor Transportasi dan Logistik yang Terdaftar di BEI Periode 2020-2024. Populasi penelitian berjumlah 37 perusahaan dengan menggunakan purposive sampling sehingga didapatkan 10 sampel. Metode analisis yang digunakan antara lain Uji Regresi Data Panel, Uji Hipotesis, Uji Koefisen Determinasi, Uji T dan Uji F. Data diolah menggunakan eviews 12. Hasil dari penelitian ini adalah Earning per Share berpengaruh positif dan signifikan terhadap harga saham, Debt to Equity Ratio tidak berpengaruh signifikan terhadap harga saham, Ukuran Perusahaan sebagai variabel kontrol tidak berpengaruh signifikan terhadap harga saham. Secara simultan Earning per Share, Debt to Equity Ratio dan Ukuran Perusahaan sebagai variabel kontrol berpengaruh terhadap harga saham.
Pengaruh Beban Kerja, Teknologi Informasi, Kualitas Layanan Terhadap Optimalisasi SDM dan Dampaknya Terhadap Pendapatan (Studi Pada Unit Farmasi RS Pelamonia) Iwan Mustofa Lufie; Dicky Yulius Pangkey; Sakti Brata Ismaya
Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Vol 10, No 2 (2026): Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI)
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/marsi.v10i2.8379

Abstract

Dalam pelayanan farmasi, kualitas layanan tercermin dari kecepatan pelayanan, ketepatan obat, serta sikap dan responsivitas petugas. Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja, teknologi informasi, dan kualitas layanan terhadap optimalisasi sumber daya manusia serta dampaknya terhadap pendapatan di Rumah Sakit Tk.II Pelamonia Makassar. Penelitian ini merupakan penelitian kuantitatif, yang bertujuan untuk menjelaskan hubungan sebab–akibat antara variabel beban kerja, teknologi informasi, dan kualitas layanan terhadap optimalisasi sumber daya manusia farmasi serta dampaknya terhadap pendapatan rumah sakit. Hasil penelitian berdasarkan tujuan penelitian dan analisis Partial Least Squares (PLS) menunjukkan bahwa teknologi informasi berpengaruh signifikan terhadap optimalisasi sumber daya manusia (SDM), dengan nilai t-statistic sebesar 4,885 (>1,96) dan p-value sebesar 0,000 (