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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Administrasi dan Manajemen Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Administrasi Kantor ProBisnis : Jurnal Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Ekonomi Manajemen Akuntansi Jurnal Pelita Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Journal Economic Excellence Ibnu Sina Ekopedia: Jurnal Ilmiah Ekonomi
Dedy Syahyuni
Universitas Bina Sarana Informatika
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The Effect of Job Promotion on Work Motivation: Evidence from PT. Beiersdorf Indonesia Raharja, Irwan; Firdaus, Zahra; Syahyuni, Dedy
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.646

Abstract

Promotional opportunities offered by companies to employees will create a desire for employees to motivate themselves. This study aims to determine the effect of job promotion on employee performance at PT. Beiersdorf Indonesia by using a saturated sample of 50 respondents, where all the population is used as a sample with a significance level of error of 5% and with an r table of 0.284. Data processing is assisted by SPSS version 25 and Microsoft Excel. This study uses quantitative methods where data collection is done by observation, questionnaires, and documentation study methods. The test results showed the correlation coefficient of job promotion to work motivation was 0.699, which means it is strong and in the same direction because it is positive. In addition, the coefficient of determination is 0.488 (48.8%) and the rest (51.2%) is influenced by other factors that are not included in the variables of this study. The regression equation (Y = 7.051 + 0.431X) shows that there is a positive influence between job promotions and employee motivation at PT. Beiersdorf Indonesia.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian di Blok F Pasar Tanah Abang, Jakarta Khairunnisa Khairunnisa; Dedy Syahyuni; Khotimah Herliana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/syw5wa20

Abstract

Competition between traders offering similar products with varying prices and quality, thus influencing consumer considerations in making purchases. In addition, most buyers are traders who are looking for products with affordable prices but still have the appropriate quality for resale. The purpose of this study is to determine how much influence price and product quality, both partially and simultaneously, have on purchasing decisions in Block F Tanah Abang Market, Jakarta. The research method used is a quantitative method based on statistical data with survey techniques through distributing questionnaires using Google Forms and data processed using SPSS version 26 with a sample of 96 respondents. The results of the study indicate that partially price influences purchasing decisions, while product quality does not influence purchasing decisions. However, simultaneously price and product quality have a significant effect on purchasing decisions in Block F Tanah Abang Market, Jakarta, this is evidenced by the calculated F value of 4.438 and a significance value of 0.001. The coefficient of determination (R2) value of 0.087 shows that 8.7% of purchasing decisions can be explained by the variables of price and product quality, while the remaining 91.3% is influenced by other factors not included in this study.  
Pengaruh Fear of Missing Out (FOMO) dan Shopping Enjoyment Terhadap Impulse Buying Pada Pengguna E-Commerce Shopee Di Kota Depok Sefira Permata Sari; Dedy Syahyuni; Khotimah Herliana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r0xb9423

Abstract

Perkembangan e-commerce mendorong perubahan perilaku konsumen, salah satunya ditandai dengan meningkatnya perilaku impulse buying. Berbagai strategi pemasaran yang diterapkan Shopee, seperti flash sale, promo terbatas, dapat memunculkan Fear of Missing Out (FOMO) serta meningkatkan shopping enjoyment, sehingga mendorong konsumen melakukan pembelian secara spontan. Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FOMO) dan Shopping Enjoyment terhadap Impulse Buying pada pengguna e-commerce Shopee di Kota Depok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode dengan jumlah sampel sebanyak 96 responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan IBM SPSS versi 26 melalui uji kualitas data, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, serta uji koefisien determinasi. Hasil penelitian menunjukkan bahwa variabel Fear of Missing Out (FOMO) berpengaruh positif dan signifikan terhadap Impulse Buying dengan nilai t hitung sebesar 7,634, sedangkan variabel Shopping Enjoyment juga berpengaruh positif dan signifikan dengan nilai t hitung sebesar 4,463. Secara simultan, kedua variabel berpengaruh signifikan terhadap Impulse Buying dengan nilai F hitung sebesar 85,419 dan signifikansi 0,000. Nilai koefisien determinasi (R Square) sebesar 0,648 menunjukkan bahwa 64,8% variasi Impulse Buying dapat dijelaskan oleh kedua variabel tersebut, sedangkan 35,2% sisanya dipengaruhi oleh faktor lain di luar penelitian.
Pengaruh Live Streaming Marketing dan Online Customer Review Terhadap Keputusan Pembelian Produk Fashion Umkm pada Platform Tiktok Shop di Kalangan Generasi Z di Kota Depok dan Jakarta Efendi Saputra; Dedy Syahyuni; Khotimah Herliana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ssad7e40

Abstract

Perkembangan social commerce melalui TikTok Shop mendorong perubahan perilaku konsumen, khususnya Generasi Z, dalam mengambil keputusan pembelian produk fashion UMKM. Penelitian ini bertujuan menganalisis pengaruh Live Streaming Marketing dan Online Customer Review terhadap keputusan pembelian produk fashion UMKM pada platform TikTok Shop di kalangan Generasi Z di Kota Depok dan Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 96 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa Live Streaming Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 4,123; sig. 0,000). Online Customer Review juga berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 4,783; sig. 0,000). Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian (F = 91,617; sig. 0,000). Temuan ini menunjukkan bahwa interaksi melalui siaran langsung serta ulasan pelanggan yang kredibel berperan penting dalam meningkatkan kepercayaan dan mendorong keputusan pembelian konsumen pada produk fashion UMKM di TikTok Shop.
Co-Authors Aiman Luqmanul Akbar Akbar, Muhammad Hariv Al Akbar Ananda, Rachelita Aurencia Andini, Vina Octafia Anzar Lazuardi Dewi, Effry Yani Dharajaty, Hilmi Efendi Saputra Eigis Yani Pramularso Emi, Aiman Luqmanul Akbar guntoro guntoro Hafshah, Siti Nur Imelda Sari Irwan Raharja Khairunnisa Khairunnisa Khotimah Herliana Lady Diana Warpindyastuti Novita Putri Wattimena Nurhidayati Nurhidayati Rafi Adi Saputra Sefira Permata Sari Sugiyah Sugiyah Susan Rachmawati Vikko Trioda Wiwin Wianti, Wiwin Zahra Firdaus Zahrah, Alfiah