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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Administrasi dan Manajemen Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Administrasi Kantor ProBisnis : Jurnal Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Ekonomi Manajemen Akuntansi Jurnal Pelita Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Journal Economic Excellence Ibnu Sina
Dedy Syahyuni
Universitas Bina Sarana Informatika
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The Effect of Job Promotion on Work Motivation: Evidence from PT. Beiersdorf Indonesia Raharja, Irwan; Firdaus, Zahra; Syahyuni, Dedy
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.646

Abstract

Promotional opportunities offered by companies to employees will create a desire for employees to motivate themselves. This study aims to determine the effect of job promotion on employee performance at PT. Beiersdorf Indonesia by using a saturated sample of 50 respondents, where all the population is used as a sample with a significance level of error of 5% and with an r table of 0.284. Data processing is assisted by SPSS version 25 and Microsoft Excel. This study uses quantitative methods where data collection is done by observation, questionnaires, and documentation study methods. The test results showed the correlation coefficient of job promotion to work motivation was 0.699, which means it is strong and in the same direction because it is positive. In addition, the coefficient of determination is 0.488 (48.8%) and the rest (51.2%) is influenced by other factors that are not included in the variables of this study. The regression equation (Y = 7.051 + 0.431X) shows that there is a positive influence between job promotions and employee motivation at PT. Beiersdorf Indonesia.
Peran Kualitas Produk dan Store Atmosphere Dalam Keputusan Pembelian Pada Kopi Kenangan Mekarsari Cimanggis, Depok Noviyanti, Indah; Syahyuni, Dedy
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): March: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the influence of product quality and store atmosphere on consumer purchasing decisions at the Kenangan Coffee outlet in Mekarsari Cimanggis, Depok. The background of this study is the increasing competition in the modern coffee beverage industry, which requires businesses to offer high-quality products and a pleasant shopping experience. Data were collected via a questionnaire distributed to 98 respondents who were customers at the outlet. The results indicate that the variables of product quality and store atmosphere have a positive and significant influence, both partially and simultaneously, on purchasing decisions. Product quality significantly influences consumers’ perceived value and satisfaction, while the store atmosphere affects their comfort and emotional experience while in the store. Simultaneously, these two variables account for 72.9% of the variance in purchase decisions. It is evident that consistent product quality is crucial in the coffee business, and to attract consumers’ attention, a pleasant and comfortable store atmosphere is a key factor in driving consumer purchase decisions.
Co-Authors Aiman Luqmanul Akbar Akbar, Muhammad Hariv Al Akbar Ananda, Rachelita Aurencia Andini, Vina Octafia Anzar Lazuardi Dewi, Effry Yani Dharajaty, Hilmi Eigis Yani Pramularso Emi, Aiman Luqmanul Akbar guntoro guntoro Hafshah, Siti Nur Imelda Sari Irwan Raharja Lady Diana Warpindyastuti Novita Putri Wattimena Noviyanti, Indah Nurhidayati Nurhidayati Rafi Adi Saputra Sugiyah Sugiyah Susan Rachmawati Vikko Trioda Wiwin Wianti, Wiwin Zahra Firdaus Zahrah, Alfiah