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Journal : Jurnal Manajerial

Orientasi Pembelajaran Dan Perilaku Kerja Inovatif (Peran Efikasi Diri Kreatif Pada UKM) Noerchoidah - Noerchoidah; Nurdina Nurdina; Tri Ariprabowo
Jurnal Manajerial Vol 9 No 01 (2022): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v9i01.3105

Abstract

Background – In the dynamic era of the business world, achieving business growth and sustainability requires human resources who have innovative skills. SMEs play an important role in the economic growth of a country. However, the added value provided is still not significant because the human resources owned by SMEs are still relatively low in innovative abilities. The solution is to conduct learning orientation and innovative behavior with the mediating role of creative self-efficacy. Objectives - To provide new insights about the innovative behavior of SMEs, the extent to which learning orientation for innovative activities and creative self-efficacy influence the innovative behavior of SMEs. Design/method/approach – This study uses quantitative methods. Respondent data was collected using a questionnaire. The sample used was 105 SMEs in Surabaya using the purposive sampling technique. Hypothesis testing using Partial Least Square (PLS). Findings - The results of this study that learning orientation has a significant effect on creative self-efficacy and innovative work behavior, creative self-efficacy has a significant effect on innovative work behavior. Furthermore, creative self-efficacy plays a role in mediating learning orientation and innovative work behavior. Research Implications - For business continuity to be maintained, SMEs must produce products that are different from competitors. SMEs must increase learning opportunities to produce highly innovative work behavior. Research Limitations - This study only involved SMEs in Surabaya so that future researchers should conduct similar research in a wider area for more comprehensive results.
Pengaruh Store Atmosphere, Harga Produk Terhadap Kepuasan Pelanggan Di Minimarket Alfamidi Taman Pondok Jati Sidoarjo Siti Samsiyah; Tri Ariprabowo
Jurnal Manajerial Vol 8 No 03 (2021): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v8i03.2434

Abstract

Background - Retail development in the digital era occurs in business competitors, namely minimarkets and department stores. Before the existence of minimarkets, people were more interested in shopping at traditional markets, but now there is technological development, so many people or consumers move to modern markets. Purpose - This study discusses the Store Atmosphere, product prices on customer satisfaction Alfamidi Minimarket Taman Pondok Jati Taman Sidoarjo. Design / Methodology / Approach - The research sample is 84 respondents, where the respondents here are visitors who do shopping at the Alfamidi Taman Pondok Jati minimarket, Sidoarjo. The research analysis uses the Multiple Linear Regression approach. The reliability and validity test of the questionnaire was carried out to enforce the accuracy of the questionnaire given to the respondents. Results and Discussion - The results of this study for partial hypothesis testing of store atmosphere variables, product prices affect customer satisfaction. A comfortable, safe atmosphere, affordable prices, and satisfying service will influence customers to return to the Minimarket. Conclusion - Product diversity is the completeness of the goods sold and the availability of the goods. So the Alfamidi Taman Pondok Jati Taman Sidoarjo Minimarket, the more diverse its products are complete and the satisfying service, the more sales will increase. Research Implications - Research can be used as a reference for franchise companies in enforcing problems in the retail sector, namely evaluation materials for (a) Companies that establish franchises (b) Alfamidi Minimarket Services as a retail sales place to meet community needs (c) Determine service strategies, product prices and marketing for the company.