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All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Pengabdian Dharma Laksana JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Penentuan harga obligasi dan teori tingkat bunga JURNAL PEMASARAN KOMPETITIF Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Abdi Masyarakat Humanis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Nardi Sunardi
Universitas Pamulang
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Journal : JURNAL PEMASARAN KOMPETITIF

 1 
Analisis PEKA Dalam Meningkatkan Kepuasan Mahasiswa di FEB Universitas Pamulang Rosa Lesmana; Nardi Sunardi
Jurnal Pemasaran Kompetitif Vol 5, No 2 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v5i2.18776

Abstract

Kepuasan konsumen sangat penting untuk diperhatikan karena rasa puas tersebut akan meniciptakan loyalitas dan loyalitas sudah pasti akan memberikan keuntungan bagi perusahaan. Penelitian ini berfokus pada bagaimana strategi yang tepat dalam meningkatkan kepuasan mahasiswa, di Universitas Pamulang. Penelitian ini menggunakan pendekatan kualitatif dan data dikumpulkan melalui observasi, wawancara dan studi pustaka. Dengan menggunakan PEKA análisis guna mmenjelaskan teori – teori yang berhubungan dengan faktor – faktor yang menentukan kepuasan mahasiswa dalam menempuh pendidikan di Universitas Pamulang. Populasi adalah mahasiswa Univeristas Pamulang dari fakultas ekonomi dan bisnis. Dari hasil análisis diketahui beberapa strategi yang dapat dijalankan guna meningkatkan kepuasan mahasiswa melalui análisis PEKA yaitu pelaksanaan pelatihan, pemberian motivasi secara berkala kepada setiap unsur yang terlibat pada proses perkuliahan di fakultas ekonomi dan bisnis Universitas Pamulang.
Perceived Quality Membentuk Customer Loyalty via Brand Equity pada Pengguna Smartphone Merek Xiaomi di Tangerang Selatan Rosa Lesmana; Nardi Sunardi; Hastono Hastono; Arif Siaha Widodo
Jurnal Pemasaran Kompetitif Vol 4, No 2 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i2.9422

Abstract

Penelitian ini mencari tahu apakah Perceived Quality berpengaruh terhadap Customer Loyalty melalui Brand Equity pada pengguna smartphone merek Xiaomi di wilayah Tangerang Selatan. Dengan menggunakan pendekatan penelitian kuantitatif dan metode analisis faktor SEM serta alat uji  SPSS Amos 23. Objek analisis adalah konsumen “pengguna smartphone merek Xiaomi” di daerah Tangerang Selatan. Desain penelitian yang digunakan adalah single cross sectional, dengan jumlah sampel sebanyak 150 responden.Hasil menunjukkan bahwa perceived quality berpengaruh signifikan terhadap brand equity pada smartphone merek Xiaomi di wilayah Tangerang Selatan dengan koefisien regresi sebesar 0.882 dan nilai critical ratio 6.891. Brand equity berpengaruh signifikan terhadap customer loyaty pada smartphone merek Xiaomi di wilayah Tangerang Selatan dengan koefisien regresi sebesar 0.612 dan nilai critical ratio sebesar 5.696. Perceived quality secara langsung tidak berpengaruh signifikan terhadap customer loyalty pada smartphone merek Xiaomi di wilayah Tangerang Selatan dengan koefisien regresi sebesar 0.043 dan nilai critical ratio sebesar 0.385. Pengaruh tidak langsung perceived quality terhadap customer loyalty > pengaruh secara langsung perceived quality terhadap customer loyalty sebesar 0.482 > 0.043, diartikan bahwa brand equity memediasi antara perceived quality dengan customer loyalty pada smartphone merek Xiaomi di wilayah Tangerang Selatan
The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang Rosa Lesmana; Arif Siaha Widodo; Nardi Sunardi
Jurnal Pemasaran Kompetitif Vol 4, No 1 (2020): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i1.7211

Abstract

The purpose of this research was to determine the effect of Brand Awareness and Perceived Quality on Brand Equity, the effect of Brand Equity on Customer Loyalty, and to find out whether Brand Equity mediates between Brand Awareness and Perceived Quality on Customer Loyalty of the Xiaomi smartphone user in South Tangerang area. The type of the research is quantitative using the factor analysis method, and SEM and the tools used SPSS Amos 23. The unit of analysis in this study is the consumer who uses the Xiaomi smartphone in South Tangerang area. The research design is single cross sectional, a sample size of 150 respondents. The results show that brand awareness does not have a significant effect on brand equity on Xiaomi smartphones in South Tangerang area with a regression coefficient value of -.730 and critical ratio value -1.183. Perceived quality has a significant effect on brand equity on Xiaomi smartphone in the South Tangerang area with a regression coefficient of 0.964 and a critical ratio value of 4,450. Brand equity has a significant effect on customer loyalty of the Xiaomi smartphone in the South Tangerang area with a regression coefficient of 0.590 and a critical ratio value of 5,373. Brand awareness has no significant effect on customer loyalty on the Xiaomi smartphones in the South Tangerang area with a regression coefficient of 0.608 and a critical ratio value of 1.343. Perceived quality has no significant effect on customer loyalty of the Xiaomi smartphones in South Tangerang area with a regression coefficient of -0.164 and a critical ratio value of -0.880. Brand awareness indirectly has no significant effect on customer loyalty through brand equity on the Xiaomi smartphones in South Tangerang area with a regression coefficient of -0.181 and the Sobel test result of -3,000. Perceived quality indirectly has a significant effect on customer loyalty through brand equity on the Xiaomi smartphones in South Tangerang area with a regression coefficient of 0.663 and the results of the Sobel test of 20,165
Co-Authors A Kadim A Kadim A. Kadim Abdul Kadim Abdul Kadim Ade Kharisma Maharanie Aden Prawiro Sudarso Andri Susanto Anisa Sari Sasmita Anri Situmeang Arif Siaha Widodo Arta Rama Priyanto Asep Muhammad Lutfy Asep Sutarman Asep Sutarman Boedi Hasmanto Bunga Jessamine Chindera Setia Dewi Insani Deni Hendarsah Dessy Elvina Devi Aprilianty Dewi Anggeraeni Dewi Sugita Dwianto Surya Putra E Nurzaman AM E, Nurzaman Edi Junaedi Eis Suprihatin Eris Martini Evi Yanti Evin Davinci Sagala Farah Arifin Firman Tatariyanto Fitria Febrianti Furyanah, Anah Ganggas Himawan Hamsinah Hamsinah Hastono Hastono Holiawati Indrawan Indrawan Iqbal Wahyudin Jefri Yanto Cahya Putra Jeni Andriani Kartono Kartono Kartono Kartono Khayatun Nufus Lesmana, Rosa Lina Indra Rismala Lukmanul Hakim Lutfi, Asep Muhammad Maman Surahman Masno Marjohan Mia Kusmiati Muhamad Fahrul Fahroji Muhammad Muto’i Muhammad Rheza Mubarok Munawaroh Munawaroh Nabila Cahya Ramadhani Nufzatut saniah Olivia Handayani Ovan Heru Abiatmoko Pepiyanti Pepiyanti Permana, R Dewangga Indra Pniel Adil Azza Gulo R. Dewangga Indra Permana Raden Yeti Sumiaty Randi Irawan Rini Yuliasari Rosa Lesmana Rosa Lesmana Rosa Lesmana Rudy Rudy Rusilowati, Umi Sarwani Sarwani Shella Virgia Sindi Sindi Siti Alfiah Sitti Rafinah Sunhaji Sunhaji Sunia Berlianti Susanto Susanto Tasya Triposa Titik Nurmawati Wiwik Hasbiayah Wiwik Hasbiyah Wiwik Susilowati Wiwin Adhi Tama Yayan Sudaryana