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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) MABIS: Manajemen dan Bisnis Jurnal Manajerial IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Entrepreneurship & Business Jurnal Manajemen dan Bisnis Madani
Siti Rahayu
Universitas Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH KEYAKINAN DAN KEPERCAYAAN TEKNOLOGI TERHADAP MINAT PENGGUNAAN INTERNET BANKING DI SURABAYA Jocelyn Gunawaty; Siti Rahayu; Veny Megawati
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study was conducted to analyze the influence between self efficacy and trust in technology on the intention to use internet banking. The result of this study accepted all hypothesis and consistent with Mardiyanti (2014) research and another researchs that analyzed the same thing. This proves that there is influence between trust and efficacy on technology and the intention on using internet banking. This research also can be use for banking as considerations to choose the SST alternative that will be provided for customer and drive customer to use SST especially for internet banking based on the result of this study.
MEDIA SOSIAL INSTAGRAM UNTUK PEMILIHAN TUJUAN WISATA: SIKAP DAN NIAT BERPERILAKU Gracia Narwastu; Siti Rahayu; Fitri Novika Widjaja
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to determine and analyze the influence of social media Instagram on the attitude and behavioural intention of Indonesian tourists in choosing a tourist destination. The results of this study indicate the influence of social media Instagram on the attitude and behavioural intention of Indonesian tourists in choosing a tourist destination. There are 4 of 9 unsupported hypotheses. The supported hypotheses state that the model is clearly theoretically influential. For the unsupported hypotheses show that social media for the choice of tourist destinations does not only use Instagram but can be through other social media such as Facebook, Youtube, Google, and Tripadvisor.
PENGARUH CORPORATE REPUTATIONTERHADAP RECOMMENDATIONMELALUI MEDIASI PERCEIVED VALUE, MODERASI TOUR LEADER PERFORMANCE DANFLOW EXPERIENCE PADA PT AL-MADINAH CITRA INTERNASIONAL DI SURABAYA Maharani Nur Kartikasari; Indarini Indarini; Siti Rahayu
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to examine the effect of Corporate Reputation on Recommendation, the influence of Functional Value on Recommendation, the influence of mediation from functional and emotional value variables that can mediate the relationship between corporate reputation and recommendation. And the influence of tour leader performance moderation on the relationship between corporate reputation, perceived value, and recommendation at PT Al-Madinah Citra InternasionalinSurabaya. This study used a sample of 160 respondents. This research uses quantitative approach through statistical test. The test is done by using SEM (Structural Equation Modeling) through AMOS software version 22.0 (Analysis of Moment Structures) to test the measurement and structural model. The results of this study indicate that Corporate Reputation proved to have a positive effect on the Recommendation at PT Al-Madinah Citra International in Surabaya. Functional Value proved to have a positive effect on Emotional Value at PT Al-Madinah Citra Internasional in Surabaya. Functional Value is not proven to mediate the relationship between Corporate Reputation and Recommendation at PT Al-Madinah Citra Internasional in Surabaya. Emotional Value proved to mediate the relationship between Corporate Reputation and Recommendation at PT Al-Madinah Citra International in Surabaya. And Tour Leader Performance is not proven to moderate the relationship between Corporate Reputation, Perceived Value, and Recommendation at PT Al-Madinah Citra Internasional in Surabaya.
PENGARUH PERCEIVED WAITING TIME DAN SATISFACTION WITH WAITING ENVIRONMENT TERHADAP SERVICE SATISFACTION DI RESTORAN XSURABAYA Bian Pagudisaputra; Siti Rahayu; Fitri Novika Widjaja
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This research was conducted to determine the effect of perceived waiting time andsatisfaction with waiting environment on waiting time satisfaction and service satisfaction in X restaurant Surabaya. Descriptive analysis along with Partial Least Square is used in this research. The result shows there is a positive significant effect between perceived waiting time and waiting time satisfaction also from waiting time satisfaction and service satisfaction, and also a positive but not significant effect from satisfaction with waiting environment and waiting time satisfaction also from satisfaction with waiting environment and service satisfaction. It also found a negative but not significant effect from perceived waiting time and service satisfaction.
PENGARUH e-WOM TERHADAP VISIT INTENTION OBJEK WISATA DI YOGYAKARTA Sahara Muzdalifah; Siti Rahayu; Erna Andajani
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak – Penelitian ini bertujuan menguji pengaruh e-WOM terhadap Visit Intention untuk mengunjungi tempat wisata. Objek yang digunakan dalam penelitian ini adalah Yogyakarta. Penelitian ini menggunakan sampel sebanyak 150 responden. Penelitian ini menggunakan pendekatan kuantitatif melalui pengujian secara statistik. Pengujian dilakukan dengan menggunakan SEM (Structural Equation Modeling) melalui software AMOS versi 21.0 untuk menguji model pengukuran dan struktural. Hasil penelitian ini menunjukkan bahwa eWOM (Instagram) berpengaruh positif terhadap Attitude Toward City, City Image dan Intention to Visit Yogyakarta. Lalu Attitude Toward City juga terbukti berpengaruh positif terhadap City Image dan Intention to Visit Yogyakarta. Dan City Image terbukti berpengaruh positif terhadap Intention to Visit ke Yogyakarta. Kata kunci: e-WOM, Attitude Toward City, City Image, Intention to Visit Abstract – This study aimed to examine the effect of e-WOM on Visit Intention to tourist attractions. The object is taken from Yogyakarta. This study used sample of 150 respondents. This research uses quantitative approach through statistical test. The test is done by using SEM (Structural Equation Modeling) through AMOS software version 21.0 to test the measurement and structural model. The results of this study indicate that e-WOM (Instagram) proved to have a positif effect on Attitude Toward City, City Image and Intention to Visit Yogyakarta. Then Attitude Toward City also is proved to hevae a psoitif effect on City Image and Intention to Visit Yogyakarta. Also City Image is proved to have a positif effect on Intention to Visit Yogyakarta. Key words: e-WOM, Attitude Toward City, City Image, Intention to Visit
PENGARUH DESTINATION IMAGE DAN SATISFACTION TERHADAP TOURIST LOYALTY PADA LOKASI SYUTING FILM ADA APA DENGAN CINTA 2 DI DAERAH ISTIMEWA YOGYAKARTA Ardian Pratiwi; siti Rahayu; Veny Megawati
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak- Penelitian ini bertujuan untuk mengetahui dan menganalisispengaruh Destination Image dan Satisfaction terhadap Tourist Loyalty pada Lokasi Syuting Film Ada Apa Dengan Cinta 2 (AADC 2) di Daerah Istimewa Yogyakarta. Dengan menambahkan variabel Perceived Value yang bertujuan untuk mengetahui pengaruh Perceived Value terhadap Satisfaction. Pengolahan data dilakukan dengan menggunakan pendekatan kuantitatifdan jenis penelitian ini adalah penelitian kausal. Variabel yang digunakandalam penelitian ini yaitu citra kognitif, citra afektif, kepuasan, loyalitas wisatawan dan nilai yang dirasakan. Teknisanalisis data yang digunakan adalah Structural Equation Modelling (SEM)dengan menggunakan program SPSS 16.0 for windows dan AMOS versi 24. Penelitian ini menggunakan sampel berupa responden yang pernah menonton film Ada Apa Dengan Cinta 2 (AADC 2) dan yang pernah berkunjung untuk berwisata ke lokasi syuting film AADC 2 di Daerah Istimewa Yogyakarta. Jumlah sampelyang digunakan dalam penelitian ini sebanyak 150 responden. Hasilpenelitian ini menunjukkan adanya pengaruh Destination Image (Cognitif Image dan Affective Image) dan Satisfaction terhadap Tourist Loyalty dan adanya pengaruh Perceived Value terhadap Satisfaction. Kata kunci: Destination Image, Satisfaction, Tourist Loyalty, Perceived Value Abstract- The purpose of this research is to analyze and ascertain the impact of Destination Image and Satisfaction to Tourist Loyalty of Ada Apa Dengan Cinta 2 (AADC 2) movie’s location in Yogyakarta by adding Perceived Value variable to find out the impact of Perceived Value to Satisfaction. This research uses quantitative approach to process the data and the type of this research is causal survey. The variable of this research are Cognitif Image, Affective Image, Satisfaction, Tourist Loyalty and Perceived Value. Data analysis technique of this research is Structural Equation Modelling (SEM) with SPSS 16.0 program windows and AMOS 24. The samples of this research are people who either have watched Ada Apa Dengan Cinta 2 (AADC 2) movie and have been visiting the location of Ada Apa Dengan Cinta 2 movie in Yogyakarta. This research uses 150 respondents as its samples. The result of this research show that Destination Image (Cognitif Image and Affective Image) and Satisfaction have impact to Tourist Loyalty and also Perceived Value has impact to Satisfaction. Keyword: Destination Image, Satisfaction, Tourist Loyalty, Perceived Value
Pengaruh Decision-Making Terhadap Behavioral Intention to Use Pada Pengguna YouTube Clarissa Euvenia; Siti Rahayu; Fitri Novika Widjaja
CALYPTRA Vol. 8 No. 2 (2020): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract — This scientific work discusses the influence of social media, especially YouTube on potential traveler in preparing travel pl ans. Perceived usefulness and perceived ease of use when using social media in making vacation decisions are the main factors that are considered to have an influence on the attitudes and intentions of using social media by potential travelers. In addition there are other t hings that affect the attitudes and intentions of using YouTube by potential travelers, namely the perception of perceived enjoyment and perceived trustworthiness. This research is a quantitative research. There are 13 hypotheses, 7 of them are not supported and 6 others are supported. 7 unsupported hypotheses show that YouTube is not the only social media that is used to find information about travel, Instagram, Google, and other social media that can be used to find information that can help travel planning.Keywords: Attitude, Intention to Use, Perceived Ease of Use, Perceived Enjoyment, Perceived Trustworthiness, Perceived Usefulness Abstrak— Karya Ilmiah ini membahas tentang pengaruh media sosial terutama YouTube terhadap para calon wisatawan dalam menyusun perencanaan perjalanan. Persepsi kegunaan dan persepsi kemudahaan penggunaan yang dirasakan saat menggunakan media sosial dalam membuat perencanaan perjalanan menjadi faktor-faktor utama yang dianggap memiliki pengaruh terhadap sikap dan niat penggunaan media sosial oleh calon wisatawan. Di samping itu ada hal lain yang mempengaruhi sikap dan niat penggunaan YouTube oleh calon wisatawan, yakni persepsi kenikmatan dan persepsi kepercayaan. Penelitian ini adalah penelitian kuantitatif. Terdapat 13 hipotesis, 7 diantaranya tidak terdukung dan 6 lainnya terdukung. 7 hipotesis tidak terdukung menunjukkan bahwa YouTube bukan merupakan satu-satunya media sosial yang digunakan untuk mencari informasi seputar wisata, adanya Instagram, Google, dan media sosial yang lain yang dapat digunakan untuk mencari informasi yang dapat membantu perencanaan perjalanan.Kata kunci: Niat Penggunaan, Persepsi Kegunaan, Persepsi Kemudahan Penggunaan, Persepsi Kenikmatan, Persepsi Kepercayaan, Sikap
PENGARUH SATISFACTION IMAGE, DAN BEHAVIORAL INTENTION TERHADAP WORD OF MOUTH PADA FOLK MUSIC FESTIVAL Shanti Krisawati Nadhilah; Siti Rahayu; Erna Andajani
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak-Tujuan dari penelitian ini adalah untuk menentukan pengaruh Satisfaction, Image, dan Behavioral Intention, terhadap Word of Mouth pada Folk Music Festival. Variabel yang digunakan dalam penelitian ini yaitu motivations, quality of service, satisfaction, image, behavior intention, dan word of mouth. Jenis penelitian yang di gunakan adalah penelitian kausal dengan pendekatan kuantitatif. Teknis analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan menggunakan SPSS 24 for windows dan AMOS versi 22. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Penelitian menyimpulkan bahwa adanya pengaruh Image, Behavioral Intention, dan Word of Mouth terhadap Satisfaction pada Folk Music Festival. Kata kunci: Satisfaction, Image, Behavior Intention, Word of Mouth Abstract‐ The objective of this study is to determine the influence of Satisfaction, Image, and Behavioral Intention, to Word of Mouth at Folk Music Festival. Variable used in this research are motivations, quality of service, level of satisfaction, image, behavior intention, and word of mouth. This type of research is causal research with quantitative approach. Data analysis technique Structural Equation Modelling (SEM) using SPSS 24 for windows and AMOS version 22. The number of samples used in this study were 150 respondents. The result of this study indicate the influence of Image, Behavioral Intention, and Word of Mouth to Satisfaction at Folk Music Festival. Keyword: Satisfaction, Image, Behavior Intention, Word of Mouth
PENGARUH GUAN XI TERHADAP OPERATIONAL PERFORMANCE YANG DIMEDIASI OLEH SUPPLY CHAIN INTEGRATION PADA PERUSAHAAN MANUFAKTUR DI JAWA TIMUR Anthony Putera; Siti Rahayu; Adi Prasetyo Tedjakusuma
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract ‐ To retain stakeholders in the company that needed the relationship (guan xi) needed to create loyalty with each other, Alon (2003) also agreed on this, so guan xi played an important role in obtaining business profits. To increase business profits by making production with high costs so as to increase costs that make the price of products competitive, rapid distribution, and quality products that can improve the company. Variable dependency, guan xi, supply chain integration and operational performance by adding the mediating role of supply chain integration. This research is a quantitative study with a type of causal research using structural equation modeling methods. The results of this study indicate all supported hypotheses, where supply chain integration mediates fully between Guan Xi and operational performance. Key word: Guan xi, Depedency, Supply Chain Integration, Operational Performance. Abstrak ‐ Untuk mempertahankan stakeholder pada perusahaan dibutuhkan hubungan yang baik (guan xi) supaya dapat menciptakan loyalitas satu sama lain, Alon (2003) juga mengakui ini, bahwa guan xi berperan penting peran dalam memperoleh peluang bisnis. Untuk meningkatkan keuntungan bisnis dengan cara membuat produksi dengan kapasitas besar sehingga dapat menurunkan biaya yang membuat harga produk menjadi kompetitif, pendistribusian yang cepat, dan produk yang berkualitas yang dapat meningkatkan efektivitas perusahaan. Penelitian ini bertujuan untuk menguji kembali variabel dependency, guan xi, supply chain integration dan operational performance dengan menambahkan peran mediasi supply chain integration. Penelitian ini adalah penelitian kuantitatif dengan jenis penelitian kausal yang menggunakan structural equation modeling method. Hasil penelitian ini menunjukan seluruh hipotesis terdukung, dimana supply chain integration memediasi secara penuh antara guan xi dengan operational performance. Kata Kunci: Guan xi, Depedency, Supply Chain Integration, Operational Performance.
Faktor-Faktor Yang Mempengaruhi Perilaku Word Of Mouth Intention Pelanggan PadaTempat Makan Masakan Khas Jawa Di Surabaya Nurfathan Hasbiy Purwanto; Siti Rahayu; Erna Andajani
Jurnal Manajerial Vol 8 No 01 (2021): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v8i01.1858

Abstract

Background – The restaurant industry is a very competitive industry to attract and retain consumers. Restaurant owners need to understand how consumers want, need and perceptions. Word of mouth (WOM) has an important role in any effective marketing strategy for the restaurant industry. Purpose – This study aims to determine the influence of food quality, the quality of personal interaction, the quality of the physical environment, the perceived value, and the quality of the relationship (satisfaction, trust, and commitment) on the behavior of mouth-to-mouth intention of customers where to eat Javanese specialties in Surabaya. Design / Methodology / Approach – This study uses a sample of 200 respondents. The data processing method used in this research is Structural Equation Modeling (SEM) with LISREL 8.8 for Window software. The target population in this study is all people who have eaten and drank in one of the 10 places to eat Javanese specialties in Surabaya. The type of sampling in this study is accidental sampling or convenience sampling. Result and Discussion – Food quality, physical environment, personal interactional quality, perceived value have a significant positive effect on satisfaction. Satisfaction has a significant positive effect on Word of Mouth and trust. Satisfaction does not have an impact on the customer commitment to eating Javanese specialties in Surabaya. Trust has a significant positive effect on the customers' commitment to eating Javanese specialties in Surabaya. Trust and commitment have no influence on the word of mouth intention of customers to eat Javanese specialties in Surabaya. Conclusion – The results of the study found that customers of Javanese cuisine in Surabaya rated satisfaction as not the main assessment in forming a commitment to return to enjoy the food served. Business actors need to find and develop new things from other aspects such as beautifying interior and exterior buildings or increasing the variety of food and improving services and small things such as cleanliness. In the restaurant business, it is necessary to develop more value which is not owned by competitors. This makes it difficult for customers to find other alternatives. Researh Limitations – In this study, it was found that the Commitment variable alone was not sufficient in measuring the relationship between commitment and word of mouth intention, researchers needed to measure the commitment variable into three parts, namely affective commitment, calculative commitment and normative commitment. By measuring the commitment dimension, further research is expected to see how the results of the impact of the commitment dimension on word of mouth intention in the service industry.
Co-Authors . Indarini A. Budhiman Setyawan Adi Prasetyo Tedjakusuma Amanda Elisia Ardine Andajani, Erna Anthony Putera Antonius Budhiman Setyawan Ardian Pratiwi Ardiansyahmiraja, Bobby Ardiyanto Ardiyanto Arif Tanuwijoyo Bian Pagudisaputra Bonifasius Angkawijaya Brian Marcellino Ezar Clara Amelia Kuswandi Clarissa Euvenia Deysi Rosindah Tjakra Ellen Dwi Cahya Ema Andajani Fitri Novika Widjaja Frandy Ferdinata Gracia Narwastu Ida Fitriani Ika Mutia Lestari Istiana Raswini Jocelyn Gunawaty Juliani D. Trisnawati Lindya Aqmarina Ghaisani Livia Chessa Maharani Nur Kartikasari Meirilyn Natasya Mokhamad Favian Rizki Pratama Muhammad Reza Islamy Natasha Naftali Nita Lintang Sekarrini Nurfathan Hasbiy Purwanto Pricilia Himawan Prita Ayu Kusumawardhany Sahara Muzdalifah Shanti Krisawati Nadhilah Shella Dwi Cahyanti Stefanus Budy Widjaja Untung Prasetya Purwoko Veny Megawati Veny Megawati Wendy Sutanto Yohan Chowindra Yovita Yovita Yuriko Winarto