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ANALISIS FAKTOR PEMBENTUK P-TRANSQUAL PADA LAYANAN TAKSI ONLINE DI SURABAYA Ika Mutia Lestari; Erna Andajani; Siti Rahayu
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Online taxi are one of the most favorites because online taxi is easily the most convenient way to ride than other transportation and this is extremly important to maintain passangers satisfaction and to improve for a better service quality. Service quality can be calculated using P-Transqual with 4 dimensions: comfort dimension, tangible dimension, personnel dimension, and reliability dimension. This research aims to determine and analyze 4 dimensions as P-TRANSQUAL’s dimension, especially on online taxi services in Surabaya. This research uses quantive approach by using Confirmatory Factor Analysis (CFA) method trough IBM SPSS. The data used in this study is the primary data obtained from distribution of quetionnaires. The samples of this study were selected using non-probability sampling technique, the target population characteristics are those who have been used online taxi at least once around last six month, with minimum of age is 16. The number of samples used were 200 samples. The results of this study indicate that 4 dimension are the dimension of P-TRANSQUAL on the online taxi service in surabaya.
PENGARUH SOCIAL MEDIA INTERACTION TERHADAP EMOTIONAL ATTACHMENT, BRAND RELATIONSHIP QUALITY DAN WORD OF MOUTH PADA DJAKARTA WAREHOUSE PROJECT Wendy Sutanto; Siti Rahayu; Fitri Novika Widjaja
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

The purpose of this research is to describe the effect of interaction between Djakarta Warehouse Music Project music festival with its consumer using social media to emotional attachment of consumer of the music festival, brand relationship quality between consumer and music festival, and word of mouth that willing to share by consumer of Djakarta Warehouse Music Project. Social media used in this research is facebook, youtube, instagram, path and twitter. The target of respondents in this study is the tourists who have attended the Djakarta Warehouse Project festival. The choice of respondents is intended for information or data obtained for research needs in accordance with the reality (objective). The data obtained in this study comes from the primary data is by distributing questionnaires to consumers. The sample specified in this research is 150 respondents. Data processing methods used in this study include using validity test, reliability test, descriptive statistics, research model test, structural model test and hypothesis testing using SPSS 20.0 and Amos v.20.0 This research got result that interaction between Djakarta Warehouse Project and its consumer by using social media can improve emotional attachment and brand relationship quality which finally influence word of mouth from its consumer.
PENGARUH EXPERIENTIAL VALUE DAN SATISFACTION PENGUNJUNG FESTIVAL MAKANAN TERHADAP LOYALTY DI PASAR MALAM TJAP TOENDJOENGAN SURABAYA Amanda Elisia Ardine; Siti Rahayu; Erna Andajani
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

The purpose of this research is to determine and analyze the influence of Experiential ValueandSatisfaction of food festival visitors to Loyalty at Pasar Malam Tjap Toendjoengan Surabaya. The research uses the quantitative approach and the design of this research is causal. Variabel used un this research are Goal-Oriented Attendees, Experientially-Oriented Attendees, Experiential Value, Satisfaction, and Loyalty. Data analysis technique is Structural Equation Modelling(SEM) using SPSS 16.0 for windows and AMOS version 24. This study used a sample of respondents who have visited Pasar Malam Tjap Toendjoengan Surabaya. The number of samples used in this study were 200 respondents. The results of this study indicate the influence of Experiential Value of food festival visitors to Satisfaction and Loyalty at Pasar Malam Tjap Toendjoengan Surabaya.
PENGARUH TRAVEL MOTIVATION,UTILITARIAN VALUE, DAN OVERALL SATISFACTION TERHADAP RE-PATRONAGE INTETION Clara Amelia Kuswandi; Siti Rahayu; Erna Andajani
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This study is aimed to identify and analyze influence travel motivation, utilitarian value, and overall satisfaction toward re-patronage intention on previous research relevant infor-used at this time. Object taken is Mall in Yogyakarta.The data sources used in this study was primarily obtained from respondent using a set of questionnaires. Respondents in this study amounted to 150 people, the respondents who’ve been visited the mall in Yogayakarta in the last 1 year, and have a minimum educations of high school/vocational/equivalent. The sampling technique is a non-probability sampling with the kind of judgment sampling. Level measurement used are interval level. This study used method multiple regression analysis with using SPSS 22 for windows.The results of this study is indicate that travel motivation, utilitarian value, and overall satisfaction has a positive influence towards re-patronage intention.
STUDY DESKRIPTIF IMPLEMENTASI 5S DI RUANGAN ADMINISTRASI DAN PENGADAAN PERPUSTAKAAN UNIVERSITAS Frandy Ferdinata; Siti Rahayu; Stefanus Budy Widjaja S.
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

University Surabaya is one of the major universities located in Surabaya. In everyday activities, the University always strives t manage and manage the availability of books in the library, both for students and lecturers. In order for library management to run well, Ubaya applies the 5S method (Seiri, Seiton, Seiso, Seiketsu, Shitsuke). So the purpose of this study is to describe the 5S method applied to the 2 units in the Ubaya library that is the administration and procurement department. This research is a pure descriptive type because in this research there is no implementation or design on Ubaya. The variables used in this research are 5S method (Seiri, Seiton, Seiso, Seiketsu, Shitsuke). Source of data used to collect data on this skrispsi through observation and interview to the library. Analysis performed on the administration and procurement based on the application of Seiri, Seiton, Seiso, Seiketsu, Shitsuke. The results of the research show that the administration and procurement of the application of the 5S method has not gone well. Because it is still found in 5S activities that are not as it should be.
PENGENDALIAN KUALITAS DENGAN METODE SEVEN TOOLS DAN FMEA DI CV. BABYPRO JAKARTA Yovita Yovita; Siti Rahayu; Veny Megawati
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This research aims to know how to implement seven tools and FMEA method in CV. Babypro. Conducted observations inform that there are defects situated in the production cycle, that is the amount of defects resulted which are over the limit set by the firm, 3%. The result shows that the production cycle is still out of control and the highest defects generated by machine hemming. The corrective actions suggested to the firm are making the SOP that will discipline the workers, keeping the machine maintenanced periodically, revising the partnership contract with the supplier and the outsourcing firm, and developing clean habit to the workers.
PENGENDALIAN KUALITAS SARANG BURUNG WALET DI CV LVS PROBOLINGGO DENGAN MENGGUNAKAN NEW SEVEN TOOLS Pricilia Himawan; Siti Rahayu; Stefanus Budy Widjaja S.
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Based on the problems that exist in the company, the purpose of this study was to determine how to control the quality of birdnest at CV LVS Probolinggo using the New Seven Tools to minimize defects that occur. New Seven Tools method begins by identifying the root causes of the company and then assign efforts to find a solution that could be done by the company. In this study, the tools used were affinity diagram,relation diagram, tree diagram, matrix diagram, priority matrix, arrow diagram danprocess decision program chart (PDPC).
PENGARUH PERCEIVED RISK, PERCEIVED WAITING TIME, PERCEIVED INCONVENIENCE TRANSACTION TERHADAP ABANDON SHOPPING CART DI TOKOPEDIA Untung Prasetya Purwoko; Siti Rahayu; Veny Megawati
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to determine the effect of Perceived risk, Per Waitning Time, Perceived Inconvenience Transaction to Abandon Shopping Cart. The object used is Tokopedia, as it is the largest original Indonesian online store. The results of this study show that Perceived risk has no positive effect on Abandon shoping cart, Positive Time Waiting Feelings of Abandon shoping cart, Perceived Inconvenience Transaction Positive to Abandon shoping cart.
PENGARUH OVERALL CONVENIENCE ONLINE SHOPPING SHOPEE TERHADAP BEHAVIORAL INTETION DI SURABAYA Shella Dwi Cahyanti; Siti Rahayu; Erna Andajani
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

The purpose of this research is to know the perception and behavior of online Shoppers purchasing after shopping using application at Shopee and to know the overall relationship of Shopee's convenience to behavior intention in Surabaya. The sample used is people who have done online shopping in Shopee. The method used in this research is second order.This research uses the help of SPPS 18 for windows and AMOS 20 program. From the research conducted, it is found that overall convenience affect the behavioral intention on Shopee online website in Surabaya.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI E-WOM DI RESTORAN DOMICILE KITCHEN AND LOUNGE SURABAYA Ida Fitriani; Erna Andajani; Siti Rahayu
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Thepurposeofthis research is tounderstand and analyze the influence the factors that may influence tourist Elrctronic Word Of Mouth about restaurants Domicile Kitchen and Lounge Surabaya implying on the critical role of relationship quality. A structural equation modelling procedure is applied to this research. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 20 for Windows. The sampling techniquethatused is convenience sampling type. 150respondents for restaurant Domicile Kitchen and Lounge. qualify the specifiedcharacteristicsof the population were the total ofsampleused in this research whichdistributed by offline quetionaire. The paper found that food quality, personal interaction quality, physical environment quality and perceived value influence e-WOM behavior of customer in an direct way through relationship quality.