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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) MABIS: Manajemen dan Bisnis Jurnal Manajerial IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Entrepreneurship & Business Jurnal Manajemen dan Bisnis Madani

Siti Rahayu

Universitas Surabaya

Author-ID : 2476509

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 37 Documents Claim Missing Document

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PERAN KOMUNIKASI E-WORD OF MOUTH TERHADAP VISIT INTENTION OBJEK WISATA Mokhamad Favian Rizki Pratama; Erna Andajani; Siti Rahayu
Imanensi: Jurnal Ekonomi, Manajemen, dan Akuntansi Islam Vol 6 No 2 (2021): IMANENSI: Jurnal Ekonomi, Manajemen, dan Akuntansi Islam
Publisher : Forum Dosen Ekonomi dan Bisnis Islam (FORDEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34202/imanensi.6.2.2021.117-124

Penelitian ini bertujuan mengetahui peran e-WOM (Instagram) terhadap Visit Intention obyek wisata di Surabaya yang dipengaruhi oleh attitude toward behavior dan destionation image. Metode penelitian menggunakan SEM (Structural Equation Modeling) dengan jumlah sampel sebanyak 150 responden yang aktif menggunakan Instagram. Penelitian ini menunjukkan e-WOM melalui Instagram berperan penting terhadap visit intention objek wisata karena menimbulkan persepsi yang sangat baik bagi wisatawan lainnya dan membentuk image Surabaya adalah destinasi wisata yang menyenangkan. Kondisi ini menimbulkan persepsi positif bagi wisatawan lainnya mengenai Surabaya. Abstract This study aims to determine the role of e-WOM (Instagram) on the visit intention of tourism objects in Surabaya which is influenced by attitude toward behavior & destination image. The research method uses SEM (Structural Equation Modeling) with a sample of 150 respondents who actively use Instagram. This study shows that e-WOM through Instagram plays an important role in the visit intention of tourist objects because it creates a very good perception for other tourists and forms the image of Surabaya as a pleasant tourist destination. This condition creates a positive perception for other tourists about Surabaya.

The Effect of Perceived Service Quality, Perceived Value, Destination Image, Attitude to Visiting Behavior, Tourist Satisfaction on Tourist Loyalty Muhammad Reza Islamy; Juliani D. Trisnawati; Siti Rahayu
Journal of Entrepreneurship and Business Vol. 3 No. 1 (2022): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

This study aims to determine the effect of perceived service quality, perceived value, destination image, attitude to visiting behavior, tourist satisfaction on tourist loyalty of Teluk Hijau beach in Banyuwangi, East Java tourists. Teluk Hijau beach is one of the tourist attractions in Banyuwangi, which is known as a hidden paradise. It has a green bay with a unique form of white sand that can spoil the tourists’ eyes and has more tourists than other beaches in Banyuwangi. This research is based on causal research, which was tested empirically using questionnaire data from 150 respondents. The research analysis used Structural Equation Modeling (SEM) with SPSS 18 and AMOS 22 software. The results show that perceived service quality and perceived value have a significant effect on destination image, and destination image, attitude to visiting behavior, and tourist satisfaction have a significant effect on tourist loyalty.

RERANGKAINTEGRASI NILAIPELANGGAN DAN KINERJA MANAJEMEN HUBUNGAN PELANGGAN BERDASARKAN PERSEPSI PELANGGAN KORPORAT Ellen Dwi Cahya; Siti Rahayu; Ema Andajani
Journal of Management and Business Vol 9, No 1 (2010): MARCH 2010
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

This research focuses on the influence of the dimensions of customer value to the customer satisfaction, brand loyalty, and customer behavior-based Customer Relationship Management performance; the influence of customer satisfaction on brand loyalty and customer behavior-based Customer Relationship Management performance; the influence of brand loyalty to customer behavior-based Customer Relationship Management performance. Based on samples taken the corporate customer Hotel Roditha Banjarmasin, then this research shows that customers value that includes emotional value, functional value has a significant impact on customer satisfaction, brand loyalty, and customer behavior-based Customer Relationship Management performance, while the other dimensions of customer value customer perceived sacrifices have no significant impact on customer satisfaction, brand loyalty, but the impact on customer behavior-based Customer Relationship Management performance and social values have a significant impact on customer satisfaction and brand loyalty; customer satisfaction has a significant impact on brand loyalty and customer behavior-based Customer Relationship Management performance ; and brand loyalty has a significant impact on customer behavior-based Customer Relationship Management performance

PENGARUH EXPERIENCE ECONOMY TERHADAP VIVID MEMORY DAN LOYALTY FESTIVAL PARADE BUDAYA DAN PAWAI BUNGA DI SURABAYA Erna Andajani; Lindya Aqmarina Ghaisani; Siti Rahayu
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 1 (2019): JMM Maret 2019
Publisher : Master of Management, Mataram University

This study aimed to examine the effect of Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) on Vivid Memory and Loyalty Festival. This study used sample of 200 respondents. This research used quantitative approach through statistical test. Data analysis Method that used in this research was SEM (Structural Equation Modeling). The results of this study indicated that Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, and Esthetics Experience) proved to have a positif significant effect on Vivid Memory visitors of the Parade Budaya dan Pawai Bunga Surabaya. However loyalty was affected only by the Entertainment Experience and Esthetics Experience. Penelitian ini bertujuan menguji pengaruh Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) terhadap Vivid Memory dan Loyalty Festival. Objek yang digunakan dalam penelitian ini adalah Parade Budaya dan Pawai Bunga Surabaya. Penelitian ini menggunakan sampel sebanyak 200 responden. Penelitian ini menggunakan pendekatan kuantitatif melalui pengujian secara statistik. Metode analisis data yang digunakan dalam penelitian ini adalah SEM (Structural Equation Modeling).vHasil penelitian ini menunjukkan bahwa Experience Economy(Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) secara signifikan berpengaruh positif terhadap Vivid Memory pengunjungParade Budaya dan Pawai Bunga Surabaya, Namun Loyalty hanya dipengaruhi oleh Entertainment Experience dan Estethics Experience.Keywords : Experience Economy, Vivid Memory, Loyalty

Tourist loyalty dalam wisata kreatif agrowisata di kota Batu Siti Rahayu; Brian Marcellino Ezar; Fitri Novika Widjaja
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 4 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Penelitian ini membahas pengaruh experience quality, perceived value, tourist satisfaction terhadap tourist loyalty agrowisata di kota Batu. Penelitian dengan metode kuantitatif ini menggunakan 5 variabel yaitu experience quality, perceived value, tourist satisfaction, tourist motivation, dan tourist loyalty. Data primer penelitian diperoleh dari partisipasi 175 responden. Pengolahan data menggunakan SPSS 24 dan AMOS 22. Hasil penelitian menunjukan bahwa terdapat 4 hipotesis yang berpengaruh positif signifikan yaitu: experience quality berpengaruh terhadap tourist loyalty, tourist satisfaction berpengaruh terhadap tourist loyalty, experience quality berpengaruh terhadap perceived value, perceived value berpengaruh terhadap tourist satisfaction. Ada 2 hipotesis yang tidak signifikan yaitu pengaruh experience quality terhadap tourist satisfaction dan pengaruh perceived value terhadap tourist loyalty. Tourist motivation tidak memediasi experience quality terhadap tourist loyalty. Tourist motivation memediasi sempurna perceived value terhadap tourist loyalty. Tourist motivation memediasi sebagian tourist satisfaction terhadap tourist loyalty.

Elemen-elemen Supply Chain Management Terhadap Kinerja Industri Kecil Menengah Pengolahan Kopi Di Jawa Timur Livia Chessa; Erna Andajani; Siti Rahayu
Jurnal Manajemen dan Bisnis Madani Vol. 5 No. 1 (2023): Februari 2023
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v5i1.696

Penelitian ini bertujuan untuk menguji pengaruh Long Term Relationship, Information Sharing, Cooperation, Integration process, Trust pada kinerja perusahaan pada usaha yang bergerak dibidang industri olahan kopi di Jawa Timur. Populasi dalam penelitian ini adalah usaha yang bergerak di bidang industri kecil menengah olahan kopi di Jawa Timur yang jumlahnya lebih dari 94 IKM,Sampel menggunakan 83 IKM sebagai responden dari populasi, dengan melakukan pengumpulan data melalui sistem kuesioner, www.googledocs.com. Pengumpulan data harus memenuhi dua syarat yaitu uji validitas dan uji reliabilitas. Metode analisis data dilakukan dengan menggunakan Regresi Linear Berganda dengan software SPSS 24.0. Hasil penelitian ini menunjukan bahwa Long Term Relationship mempunyai pengaruh positif dan signifikan terhadap kinerja perusahaan, kemudian Information Sharing mempunyai pengaruh positif dan tidak signifikan terhadap kinerja perusahaan, serta Cooperation mempunyai pengaruh positif dan tidak signifikan terhadap kinerja perusahaan, kemudian Integration process mempunyai hasil positif dan signifikan terhadap kinerja perusahaan, dan Trust mempunyai hasil positif dan signifikan terhadap kinerja perusahaan.

The coffee charm: understanding the relationship between product design dimensions and Willingness to buy from Starbucks Bobby Ardiansyahmiraja; Siti Rahayu
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.686

The growth of the hospitality industry calls for further understanding. The coffee shop sector is a large part of the hospitality industry in Indonesia, considering coffee consumption, exports, and interest. This study uses PLS-SEM to assess the relationship between product design dimensions in coffee shops and the Willingness to buy using Starbucks as a case. A purposive sampling method was utilized to gather respondents that is a customers of Starbucks, and 119 respondents’ data was used to test the hypotheses in this study. This study found that symbolic design significantly affects WOM (β=0.210, p=0.030) and Willingness to buy (β=0.359, p

Co-Authors . Indarini A. Budhiman Setyawan Adi Prasetyo Tedjakusuma Amanda Elisia Ardine Andajani, Erna Anthony Putera Antonius Budhiman Setyawan Ardian Pratiwi Ardiansyahmiraja, Bobby Ardiyanto Ardiyanto Arif Tanuwijoyo Bian Pagudisaputra Bonifasius Angkawijaya Brian Marcellino Ezar Clara Amelia Kuswandi Clarissa Euvenia Deysi Rosindah Tjakra Ellen Dwi Cahya Ema Andajani Fitri Novika Widjaja Frandy Ferdinata Gracia Narwastu Ida Fitriani Ika Mutia Lestari Istiana Raswini Jocelyn Gunawaty Juliani D. Trisnawati Lindya Aqmarina Ghaisani Livia Chessa Maharani Nur Kartikasari Meirilyn Natasya Mokhamad Favian Rizki Pratama Muhammad Reza Islamy Natasha Naftali Nita Lintang Sekarrini Nurfathan Hasbiy Purwanto Pricilia Himawan Prita Ayu Kusumawardhany Sahara Muzdalifah Shanti Krisawati Nadhilah Shella Dwi Cahyanti Stefanus Budy Widjaja Untung Prasetya Purwoko Veny Megawati Veny Megawati Wendy Sutanto Yohan Chowindra Yovita Yovita Yuriko Winarto

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