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All Journal Raheema Journal of Economic, Bussines and Accounting (COSTING) Khatulistiwa: Journal of Islamic Studies Al-Maslahah JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

Ita Nurcholifah

IAIN Pontianak

Author-ID : 2477735

Religion Economics, Econometrics & Finance Education Social Sciences

Published : 7 Documents Claim Missing Document

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Articles

Peran Perempuan dalam Meningkatkan Ekonomi Keluargamelalui Pemanfaatan Potensi Lokal (Pengelolaan Sagu di Desa Sungai Bemban Kab. Kubu Raya) Ita Nurcholifah
Raheema Vol 3, No 2 (2016)
Publisher : PSGA LP2M IAIN Pontianak

The nation’s prosperity and wealth could be acknowledged from the economy sector. To improve the economy sector of one nation could not be performed half-hearted. It would need the support of all citizen, especially the smallest entity of the society – a family. The married women could also help their husband to enhance the household finance. The effort, in addition, would be effective by processing the local natural resources. Furthermore, through the local resources utilization, the housewives especially could enhance their economy.Besides, the Sago management processed by the farmer of Sago at Sungai Bemban village is stil lack in any aspects. Because they only work on half materials called “Sagu Basah”. Therefore, they need a guidance to create an excellent product of sago that could be a chance of business.

Membangun Karakter Mulia pada Anak Perspektif Kewirausahaan Ita Nurcholifah
Raheema Vol 2, No 2 (2015)
Publisher : PSGA LP2M IAIN Pontianak

The advanced growth especially on economic sector is an important matter in Indonesia nowadays. The effective booster to develop the nation’s economic is to expand the job emplyment that the societies have a powerful purchasing. Furthermore, the potential matter to create more chances for people to work is to duplicate more entrepreneurs in this country. Besides, it should start from an early age by building entrepreneurial character in children. To develop the entrepreneurial character there are several ways could be taken: First, build the self-confidence of children. Second, emphasize the hard-work desire or the willingness to be more active. Third, evolve their self-esteem that they are able to take a control of their own life. Forth, develop the conviction behavior or Istiqomah. Fifth, keep the precision or accuracy. Sixth, build the creative mindset. Seventh, help the children to solve their problems. And the last but not least, acquire the objective attitude of seeing or judging anything. Moreover, building the entrepreneurial character in children by giving them a good education, whether at home or family environment, social environment or community and school, should firstly promote the process of developing the entrepreneurial character itself. Likewise, to develop the entrepreneurial character should be done in precise and accurate ways so that the efforts to build the entrepreneurial character in children are not futile. Meanwhile, an attempt is made by describing it repeatedly and continuously, but it also needs the participation of parents at home, community leaders in the society, and also a teacher at school, in order to position themselves as educators who tend to give guidance and direction positively, rather than coercing the will of the children, especially in entrepreneurial character pinned on them. To conclude, by prioritizing the sincerity and gentleness learning ways, will certainly affect the children strongly.

JUAL BELI ONLINE OLEH MAHASISWA IAIN PONTIANAK Ita Nurcholifah
Khatulistiwa Vol 7, No 2 (2017)
Publisher : The Pontianak State Institute of Islamic Studies

Penelitian ini berjudul “Jual Beli Online Dengan Memanfaatkan Jejaring Sosial (Studi Kasus pada Mahasiswa Jurusan Ekonomi Islam Institut Agama Islam Negeri Pontianak)”. Adapun tujuan dari penelitian ini adalah untuk : (1) mengetahui bentuk-bentuk praktik jual beli online yang dilakukan mahasiswa dalam situs jejaring sosial, (2) mengetahui kendala apa saja dalam melakukan jual beli online yang dilakukan mahasiswa dalam situs jejaring sosial, dan (3) mengetahui upaya apa saja yang dilakukan mahasiswa untuk mengatasi kendala dalam melakukan jaul beli online dalam situs jejaring sosial. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus, sumber data diperoleh dengan melakukan wawancara terstruktur kepada mahasiswa Jurusan Ekonomi Islam yang melakukan praktik jual beli online dan studi dokumentasi berupa foto-foto jual beli online mahasiswa Jurusan Ekonomi Islam. Hasil dari penelitian ini adalah (1) Bentuk-bentuk praktik jual beli online yang dilakukan oleh mahasiswa terdiri dari produk yang dijual dan dibeli, media yang dipilih dalam jual beli online, jenis-jenis jejaring sosial yang dimanfaatkan, modal dalam jual beli online, metode pembayaran, dan sumber informasi yang dimanfaatkan oleh mahasiswa dalan jual beli online. (2) Kendala dalam melakukan jual beli online yang dialami oleh mahasiswa dalam situs jejaring social adalah mulai dari konsumenya, keuntungan yang diperoleh, persaingan antar produk, akses internet yang tidak bagus, salah kirim produk dan sulitnya menghubungi produsen dan adanya unsur penipuan. (3) sedangkan Upaya yang dilakukan mahasiswa untuk mengatasi kendala dalam melakukan jaul beli online dalam situs jejaring sosial adalah dengan mencari penjual atau reseller yang dapat dipercaya / yang kita kenal, Memilih ol-shop yang meyakinkan, mendata pemesanan yang baik dan jujur, menurunkan harga saat ada hambatannya yaitu persaingan, meyakini orang yang membelinya dan harus menjaga kualitas barang/ produknya, meminta kepastian kepada pembeli apakah barang akan sampai atau tidak, bersaing melalui harga, melakukan kerja sama untuk menyalurkan barang yang dijual, mencari orang yang dapat di percaya untuk mengantar barang dagangan setelah ready, Untuk antisipasi penipuan disetiap transaksi membuat bukti seperti screen shot proses transaksi disitus dan bukti transfer disimpan, dan membuat konsumen tidak kecewa dengan cara merespon dan mengirim secara akurat dan tepat waktu.

MEMBANGUN MUSLIM ENTREPRENEURSHIP: DARI PENDEKATAN KONVENSIONAL KE PENDEKATAN SYARIAH Ita Nurcholifah
Al-Maslahah : Jurnal Ilmu Syariah Vol 11, No 2 (2015)
Publisher : Fakultas Syariah (Syari'ah Faculty )

Currently there are so many problems that this nation faces. Muslims as a part of thenation must take part in recovering economic condition.Therefore,Muslims especially those youngstersshould be galvanized to become great entrepreneur.The spirit of Muslimsentrepreneurship can be established through education at home, surroundings, and school. There are several strategies to internalize entrepreneurship spirit for Muslims: first, their confidence should be boosted.Second, their motivation to work hard must be enhanced. Third, they should be taught to become open-minded persons so that they are able control themselves. Fourth, they should be trained to be dependable or istiqāmah. Fifth, they should be trained to be accurate and precise. Sixth, their creative thinking should be improved. Seventh, they should be trained to solve complicated and various problems. Eighth, they should be trained to be objective in judging something.

Analisis Peran Persepsi Harga Dan Brand Image Terhadap Purchase Decision Produk Sepatu Dengan Merek Vans Irma Maria Dulame; I Wayan Gede Antok Setiawan Jodi; Ita Nurcholifah; Sarwo Eddy Wibowo; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5279

The purpose of this study is to determine the effect of brand image and price perception partially or simultaneously on purchasing decisions. The type of research used is quantitative associative research. The subjects of this study were consumers of Vans shoes with a sample of 115 respondents. The data collection method uses a questionnaire. Analysis of the data used is descriptive analysis, the classic assumption test and multiple linear regression analysis. Hypothesis testing using the T test, F test, and R2Test. In this study it can be seen that partially, the brand image variable (X1) and price perception (X2) each have a significant effect on purchasing decisions (Y). Simultaneously, brand image (X1) and price perception (X2) significantly influence purchasing decisions (Y). The coefficient value of R2 by looking at the value of R Square 0.731 or 73.1%. Keywords: Brand Image, Price Perception, Purchase Decision

Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers Syailendra Reza Irwansyah Rezeki; Fani Sartika; Tengku Kespandiar; Ita Nurcholifah; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1538

The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.

Analysis Of The Influence Of Customer Satisfaction, Customer Value And Service Quality On Customer Loyalty Of State-Owned Bank In Indonesia Zunan Setiawan; Donny Dharmawan; Loso Judijanto; Ita Nurcholifah; Suryani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1683

This study set out to examine how customer value and service quality affect customer satisfaction and how that affects customer loyalty. Purposive sampling is used in this study to choose 100 respondents who are bank clients who establish accounts in the regional offices in some big cities in Indoensia with a minimum account opening age of one year. The path analysis approach and the Sobel test are used in this study to assess the impact of intervening factors. The results of this study show that while customer value influences both customer happiness and loyalty, service quality only has an impact on customer satisfaction and does not affect customer loyalty. The results indicate that, in terms of indirect impacts, customer value has no influence on customer loyalty through customer satisfaction, and service quality has no effect on customer loyalty through customer satisfaction

Co-Authors Abdurohim Abdurohim Donny Dharmawan Fani Sartika Irma Maria Dulame Kespandiar, Tengku Loso Judijanto Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK Suryani Syailendra Reza Irwansyah Rezeki Wenny Desty Febrian Febrian Zunan Setiawan

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