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All Journal MABIS: Manajemen dan Bisnis Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Islamic and Law Studies (JILS)
Syailendra Reza Irwansyah Rezeki
Politeknik Pariwisata Batam
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALYZING THE DEVELOPMENT OF TOURISM INDUSTRY IN SEVERAL CULTURAL EVENTS AT BATAM REGENCY, RIAU ISLAND PROVINCE Siska Amelia Maldin; Syailendra Reza Irwansyah Rezeki
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.786 KB) | DOI: 10.24123/jmb.v15i2.256

Abstract

This study aimed to discover the development of tourism industry in several cultural events at Batam Regency, Riau Island Province. This is seen crucial as it deals with how the cultural event in tourism industry may affect the intensity of tourists’ revisit and tourism development. The data were obtained from interview and library research about the number of tourists’ visits on the cultural events and the increased number of the local revenue. The data were analyzed through qualitative data analysis. The results from the study showed how effective the cultural events to attract tourists’ revisit, develop the tourism industry, and local revenues. These are seen from the aspects like quality of accessibility, marketing, accommodation and venueKeywords: development, tourism industry, cultural event, tourists’ revisit, effectiveness
The Role of Film as an Alternative Media in the Learning Process Zulfiah Larisu; Syailendra Reza Irwansyah Rezeki; Lidia Djuhardi
ijd-demos Volume 4 Issue 1 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i1.216

Abstract

AbstractThe research intended to see a film become an alternative media in the learning process. Film that are commonly considered as entertainment media, turns out it has the potential to be a source of learning because there are some messages or values that are useful in the development of human coginitive. Research data obtained from documents like thesis as primary data. Data analysis uses discourse analysis method to find out the influence of film as an alternative media in the learning process. The ideas in this article are described descriptively, based on the studies that have been done, seeing the relationship between the film and the learning process.Keywords: Film, Education, Sociology of Education AbstrakPenelitian ini bertujuan untuk melihat film menjadi media alternatif dalam proses pembelajaran. Film yang biasa dianggap sebagai media hiburan, ternyata berpotensi menjadi sumber belajar karena terdapat beberapa pesan atau nilai yang bermanfaat dalam perkembangan kognitif manusia. Data penelitian diperoleh dari dokumen-dokumen seperti skripsi sebagai data primer. Analisis data menggunakan metode analisis wacana untuk mengetahui pengaruh film sebagai media alternatif dalam proses pembelajaran. Ide-ide dalam artikel ini dijelaskan secara deskriptif, berdasarkan studi yang telah dilakukan, melihat hubungan antara film dan proses pembelajaran.Kata kunci: Film, Pendidikan, Sosiologi Pendidikan
Penggunaan Sosial Media Twitter dalam Komunikasi Organisasi (Studi Kasus Pemerintah Provinsi Dki Jakarta Dalam Penanganan Covid-19) Syailendra Reza Irwansyah Rezeki
JOURNAL OF ISLAMIC AND LAW STUDIES Vol 4, No 2 (2020)
Publisher : Fakultas Syariah UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1826.415 KB) | DOI: 10.18592/jils.v4i2.3804

Abstract

ABSTRAKTulisan ini mengulas mengenaipenggunaansosial media khususnya twitter dalam konteks komunikasi organisasi Pemerintah Provinsi DKI Jakarta dalam hal ini Gubernur Anies Bawes dan dalam penangan Covid-19. Metode Penelitian dalam penelitian ini menggunakan pendekatan kualitatif dreskriftif, dengan menggunakan desain penelitian yang spesifik pada studi kasus. Penggunaan media sosial twitter untuk menginformasikan kegiatan dan hal – hal yang berkaitan dengan penanganan Covid-19 dan kinerja Pemerintah Provinsi DKI Jakarta. Hal ini bertujua nmendapatkan respon yang cepa tdari para warga Jakarta yang menggunakan platform media sosial.  Pendekatan kualitatif digunakan karena pada dasarnya tweetan yang ada di media sosial twitter merupakan salah satu bentuk dari dokumen yang dapat dianalisa dengan analisis tekstual. Pemanfaatan twitter yang dilakukan oleh Pemerintah Provinsi DKI Jakarta dalam hal ini Gubernur yang dibantu jajarannya dalam mencegah dan menangani Covid-19 sudah dilakukan dengan baik, dengan tidak mengabaikan manfaat dari media sosial bagi organisasi besar pemerintahan dan fungsi dari esensi komunikasi. Keberhasilan yang dilakukan oleh Gubernur DKI Jakarta melalui akun twitter @DKIJakarta dapat dilihat melalui umpan balik (feedback) yang diberikan masyarakatnya melalui kritik, saran dan informasi pengaduan dari masyarakat.Kata kunci: Sosial Media, Twitter, KomunikasiOrganisasi,Penanganan Covid-19  ABSTRACTThis paper explores the use of social media, especially Twitter in the context of the communication of the DKI Jakarta Provincial Government in this case Governor Anies Bawesdan in the handling of Covid-19. The research method in this research uses a descriptive qualitative approach, using a specific research design on a case study.The use of social media twitter to inform activities and matters relating to the handling of Covid-19 and the performance of the Provincial Government of DKI Jakarta. it aims to get a quick response from Jakarta residents who use social media platforms. The qualitative approach is used because basically tweetan on Twitter social media is a form of document that can be analyzed by textual analysis. The use of Twitter by the Provincial Government of DKI Jakarta in this case the Governor who assisted his staff in preventing and handling Covid-19 has been done well, by not ignoring the benefits of social media for large government organizations and functions of the essence of communication. The success made by the Governor DKI of Jakarta through the Twitter account @DKI Jakarta can be seen through the feedback provided by the community through criticism, suggestions and information complaints from the public.Keywords: Social Media, Twitter, Organizational Communication, Covid-19 Handling
Analisis Kualitas Produk, Harga Dan Brand Awareness Terhadap Keputusan Pembelian Produk Kopi Di Restoran Cepat Saji Mccafe Sutrisno Sutrisno; Syailendra Reza Irwansyah; Alfi Rochmi; Teguh Setiawan Wibowo; Herni Utami Rahmawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1302

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness, kualitas produk dan harga terhadap keputusan pembelian kopi McCafe. Jenispenelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakanmetode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 160 respondendengan kriteria mengetahui serta mengkonsumsi McCafe dan berusia paling sedikit 17 tahun. Hasil dari uji hipotesis menunjukan bahwa variabelbrand awareness berpengaruh terhadap keputusan pembelian dengan nilai signifikan 0,011 < 0,05, variabel kualitas produk berpengaruh terhadapkeputusan pembelian dengan nilai signifikan 0,001 < 0,05, variabel harga berpengaruh terhadap keputusan pembelian dengan nilai signifikan 0,001< 0,05 serta variabel brand credibility dan brand attitude secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau63.509 >2,66. Kata kunci: brand awareness, kualitas produk, harga, keputusan pembelian
Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers Syailendra Reza Irwansyah Rezeki; Fani Sartika; Tengku Kespandiar; Ita Nurcholifah; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1538

Abstract

The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.
Communication Management in Local Government: Crisis Communication Strategies and Public Relations Syailendra Reza Irwansyah Rezeki; Julia Magdalena Wuysang; Muhamad Hidayat; E. Rizky Wulandari; Muhamad Teguh Setiadi
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 3 (2023): Birokrasi dan Pemerintahah di Daerah 12
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i3.30635

Abstract

This article discusses the vital role of communications management in the local government context, focusing on crisis communications strategies and community relations. This research aims to evaluate the effectiveness of local government communication practices in dealing with crises and in establishing good relationships with local communities. Research methods involve interviews with public relations practitioners and stakeholders and online surveys to gather community views. The research results show that local governments have positively tried to convey information, respond quickly, and listen to citizens' views during crises. However, there is still room for improvement, especially in technology such as virtual meetings and text messaging. These findings provide valuable insights into communication management practices in local government and their implications for building transparent and responsive government.
Pengaruh Wom, Beauty Vloger, Celebrity Endorser Terhadap Keputusan Pembelian Silvia Ekasari; Anizir Anizir; Syailendra Reza Irwansyah Rezeki; Ramadhani Hamzah; Aat Ruchiat Nugraha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.7042

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian produk VIVA. Sampel diambil dengan teknik purposive sampling. Alat analisis dengan regresi linier berganda, uji hipotesis (t, F dan koefisien determinasi) dan uji ketepatan model. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan baik secara parsial maupun secara simultan antara e-WOM, Beauty Vloger, Celebrity Endorser Terhadap Keputusan Pembelian Produk VIVA. Nilai koefisien determinasi sebesar 0,716 artinya e-WOM, Beauty Vloger, Celebrity Endorser dapat mempengaruhi keputusan pembelian produk VIVA sebesar 71,6% dan sisanya sebesar 28,4% dipengaruhi oleh variabel lain.
Strategi Komunikasi Public Relations KSBI Jagakarsa (Komunitas Sukses Berjamaah Indonesia) dalam Menyikapi Program Makan Gratis Pemerintahan Prabowo Syailendra Reza Irwansyah Rezeki
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4036

Abstract

This article aims to analyze the public relations (PR) communication strategy of Komunitas Sukses Berjamaah Indonesia (KSBI), a community-based Micro, Small and Medium Enterprises (MSMEs) organization in Jagakarsa, in responding to the free meal program initiated by the Prabowo administration. Descriptive qualitative research with a situational analysis approach and literature study explores how KSBI can utilize the PR function to respond to economic participation opportunities and build a positive image amidst the implementation of the national-scale program. The results of the study indicate that the PR strategy implemented by KSBI is centered on five main elements: (1) message management that emphasizes the potential contribution of local MSMEs in providing quality and sustainable products for the program and its impact on community economic empowerment; (2) prioritizing direct dialogue with local governments and related agencies, active participation in MSME forums and utilizing local and social media to reach stakeholders; (3) proactive communication strategy through partnership offers, demonstrations of members' production capacity and internal education regarding participation opportunities; (4) reactive and responsive communication strategy to information on procurement opportunities and potential obstacles to MSME participation; and (5) Building a local economic empowerment narrative that consistently highlights the benefits of MSME involvement in programs for the community in Jagakarsa. Conclusion, that KSBI faces the urgency to adopt an adaptive and collaborative PR strategy, which not only focuses on promoting member potential but also building strong good relationships with the government and other stakeholders. By communicating the unique value of local MSMEs and the potential synergy with the free meal program, KSBI can maximize economic participation opportunities, increase community visibility and contribute significantly to the success of the program while empowering members.
Co-Authors Aat Ruchiat Nugraha Alfi Rochmi Anizir Anizir E. Rizky Wulandari Fani Sartika Herni Utami Rahmawati I Ketut Suada Ita Nurcholifah Julia Magdalena Wuysang Kespandiar, Tengku Lidia Djuhardi Maldin, Siska Amelia Muhamad Hidayat Muhamad Teguh Setiadi Ramadhani Hamzah Silvia Ekasari Teguh Setiawan Wibowo Wenny Desty Febrian Febrian Zulfiah Larisu