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All Journal Jurnal Akuntansi Indonesia Excellent Among Makarti Jurnal Akuntansi dan Pajak Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Budi Riyanti
STIE AMA Salatiga
Religion Automotive Engineering Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Peranan Gaya Hidup, Citra Merk dan Kualitas Produk dalam Keputusan Pembelian Smartphone Samsung di Kota Salatiga Andri Setyawan; Mada Adi Wibowo; Budi Riyanti
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2228

Abstract

This study examines the influence of lifestyle, brand image, and product quality on purchasing decisions for Samsung smartphones in Salatiga City. Based on a sample of 100 respondents and using multiple linear regression analysis, the t-test (partial) results indicate that lifestyle and product quality have a significant influence on purchasing decisions, whereas brand image does not have a significant effect on Samsung smartphone purchasing decisions in Salatiga City. A strong brand like Samsung does not necessarily drive consumer purchases if it is not accompanied by other factors deemed more important by consumers—such as the product's alignment with their lifestyle, usage needs, and the quality of the product offered.
Peran Literasi Keuangan dalam Memoderasi Hubungan Antara Modal Usaha dan Digital Marketing Terhadap Kinerja UMKM Budi Riyanti; Hardi Utomo; Rindu Ajeng Wiganingtyas
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8821

Abstract

The Indonesian government has supported MSMEs through initiatives such as business loans, training, and digitalization programs to enhance competitiveness. However, many MSMEs still struggle to manage capital effectively and to utilize digital marketing technology due to low financial literacy and limited digital skills. This study aims to analyze the impact of venture capital and digital marketing on MSME performance and to examine the role of financial literacy in moderating the relationship between venture capital and digital marketing. The research population consisted of 26.601 MSMEs in Salatiga, and the sample size was determined using the slovin formula, resulting in 100 respondents. The analytical tool used was Moderating Structural Equation Modeling (PLS) with a moderation model. Research variables were operationalized using 17 indicators. The results indicate that venture capital positively affects MSME performance, while digital marketing has no significant effect. Financial literacy morerates the relationship between venture capital and MSME performance, but  does not moderate the relationship between digital marketing and MSME performance. Practically, the findings provide regulatory implications: 1) the government should collaborate with banking institutions to create regulations that facilitate easier access to capital for MSMEs, and 2) the government should expand digital marketing training and, if necessary, offer mentoring to ensure MSMEs can optimally implement digital marketing, thereby supporting the goal of “Digital Indonesia 2025”
Co-Authors Aisyah Nurul Sakinah Andri Setyawan Anita Riana Aprilia Krismonika Erna Sudarmawanti Fa’iza Annisa Salsabila Hardi Utomo Hardi Utomo Kesia Veronika Tololiu Mada Adi Wibowo Mar'ati, Fudji Sri Mokhammad Khukaim Barkhowa Novita Ati Nur Aini Rindu Ajeng Wiganingtyas Tri Septiana