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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer Creative Information Technology Journal Jurnal Eksplora Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Ekonomi dan Teknik Informatika Unisia Journal of Management and Innovation Entrepreneurship (JMIE) Neraca Manajemen, Akuntansi, dan Ekonomi
M. Suyanto
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

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ANALISIS SWOT DALAM STRATEGI PENGEMBANGAN BISNIS USAHA MINYAK GORENG CURAH PADA CV PROSPECT MANDIRI SEJAHTERA LAMONGAN Zuleo Erico; M. Suyanto; Yulyar Kartika Wijayanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i9.4634

Abstract

Developing a bulk cooking oil business strategy at CV Prospect Mandiri Sejahtera Lamongan using SWOT and BMC analysis as a reference to determine strengths, weaknesses, opportunities and threats. As well as knowing in detail about strategic management tools to define and communicate business ideas or concepts quickly and easily. The aim of this final assignment is to find out the factors that influence the competitiveness of CV Prospect Mandiri Sejahtera and to find out business development strategies that can be implemented by CV Prospect Mandiri Sejahtera in expanding the market share and competitiveness of bulk cooking oil in Lamongan. Based on the analysis of the table of internal factors and external factors, it shows that the strength factor (S) has a score of 2.33 and weakness (W) with a score of 0.97. Meanwhile, the opportunity factor (O) has a score of 2.25 and the threat factor (T) has a score of 1.13. So you can get an IFAS score of 3.30 and an EFAS score of 3.39. The total score of internal strategic factor analysis (IFAS) obtained a score of 3.30, this shows that CV Prospect Mandiri Sejahtera has great strength to face opportunities and threats that occur. The total score of external strategic factor analysis (EFAS) which has been weighted and rated is 3.39 shows that CV Prospect Mandiri Sejahtera is quite responsive to the opportunities and threats that occur.
Co-Authors Amir Fatah Sofyan Andi Sunyoto Dessy Riana Sari Ema Utami Kartika Wijayanti, Yulyar Kurniawan, Mei KUSRINI Lahmudin, Moh Rifaizal Nekky Rahmiyati Noordin Asnawi Ratna Sri Hayati Sidhiq Andriyanto Soeheri Soeheri Sudarmawan Sudarmawan Sukoco Sukoco Yulyar Kartika Wijayanti Yusup Darmanto Zuleo Erico