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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

Strategi Digital Leadership untuk Mendorong Innovation Work Behaviour di Lembaga Keuangan Koperasi Simpan Pinjam Reni, Reni; Renaldi; Amri; Akhmad Dahlan; Ahmad Muktamar
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1386

Abstract

This study aims to identify digital leadership strategies that are effective in improving employees' work innovation behavior at Sinar Murni Banten Savings and Loan Cooperative. Using a quantitative approach with survey techniques, data was collected from 100 cooperative employees who have at least one year of work experience and are involved in the use of digital technology in their daily work. The results showed that digital leadership has a significant influence on employees' creativity, proactivity, and ability to implement new ideas. Regression analysis revealed that digital leadership strategies contributed 37% to the variability of employees' innovative work behavior. Leaders who integrate digital technology in their managerial strategies can encourage employees to be more creative and proactive in completing their tasks. In conclusion, an effective digital leadership strategy can improve operational efficiency and create added value for cooperatives through the development of employee work innovation behavior. This research suggests that cooperatives should continue to develop technological infrastructure, initiatives to face challenges and capitalize on opportunities in the digital era
Analisis Penggunaan AI dalam Keberhasilan Customer Experience Pengguna Aplikasi E-Commerce Shopee Zikry, Arief; Muhammad Bitrayoga; Siska Yulia Defitri; Akhmad Dahlan; Nina Dwi Putriani
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1387

Abstract

E-commerce has experienced rapid growth with the adoption of digital technology particularly in Southeast Asia. AI enables Shopee to provide personalized product recommendations, responsive customer service, and secure shopping experiences. This study analyzes the use of Artificial Intelligence (AI) technology in enhancing user experience on the Shopee e-commerce platform. The research employs a mixed-method approach involving 400 Shopee users in Indonesia. Product recommendation and user experience personalization both significantly increase user satisfaction. User experience personalization has a greater influence than product recommendations in increasing user satisfaction. The implications of this study suggest that AI not only enhances Shopee's operational efficiency but also strengthens customer satisfaction and loyalty, making it a key element in maintaining competitiveness in today's competitive e-commerce industry
Strategi Digital Leadership untuk Mendorong Innovation Work Behaviour di Lembaga Keuangan Koperasi Simpan Pinjam Reni Reni; Renaldi; Amri; Akhmad Dahlan; Ahmad Muktamar
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1386

Abstract

This study aims to identify digital leadership strategies that are effective in improving employees' work innovation behavior at Sinar Murni Banten Savings and Loan Cooperative. Using a quantitative approach with survey techniques, data was collected from 100 cooperative employees who have at least one year of work experience and are involved in the use of digital technology in their daily work. The results showed that digital leadership has a significant influence on employees' creativity, proactivity, and ability to implement new ideas. Regression analysis revealed that digital leadership strategies contributed 37% to the variability of employees' innovative work behavior. Leaders who integrate digital technology in their managerial strategies can encourage employees to be more creative and proactive in completing their tasks. In conclusion, an effective digital leadership strategy can improve operational efficiency and create added value for cooperatives through the development of employee work innovation behavior. This research suggests that cooperatives should continue to develop technological infrastructure, initiatives to face challenges and capitalize on opportunities in the digital era
Analisis Penggunaan AI dalam Keberhasilan Customer Experience Pengguna Aplikasi E-Commerce Shopee Arief Zikry; Muhammad Bitrayoga; Siska Yulia Defitri; Akhmad Dahlan; Nina Dwi Putriani
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1387

Abstract

E-commerce has experienced rapid growth with the adoption of digital technology particularly in Southeast Asia. AI enables Shopee to provide personalized product recommendations, responsive customer service, and secure shopping experiences. This study analyzes the use of Artificial Intelligence (AI) technology in enhancing user experience on the Shopee e-commerce platform. The research employs a mixed-method approach involving 400 Shopee users in Indonesia. Product recommendation and user experience personalization both significantly increase user satisfaction. User experience personalization has a greater influence than product recommendations in increasing user satisfaction. The implications of this study suggest that AI not only enhances Shopee's operational efficiency but also strengthens customer satisfaction and loyalty, making it a key element in maintaining competitiveness in today's competitive e-commerce industry