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All Journal Bumi Lestari Jurnal Kajian Bali Berkala Arkeologi SANGKHAKALA Forum Arkeologi Berkala Arkeologi Jurnal Penelitian Arkeologi Papua dan Papua Barat Siddhayatra: Jurnal Arkeologi Sangia : Jurnal Penelitian Arkeologi (Journal of Archaeology Research) Pustaka : Jurnal Ilmu-Ilmu Budaya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Amerta Ulil Albab
I Wayan Srijaya
Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategy For Management of the Soenda Ketjil Museum As A Tourism Attraction in Singaraja City, Bali Frika Yanuar Ramadhani; I Wayan Srijaya; Coleta Palupi Titasari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5040

Abstract

The Soenda Ketjil Museum is one of the museums that is used as a tourist attraction in Singaraja City, Buleleng Regency, Bali. By seeing the importance of the role of museums in this era, the authors are interested in discussing management strategies and the potential of the Soenda Ketjil museum as a tourist attraction in the city of Singaraja, Bali. This study aims to maximize the potential and management of the Soenda Ketjil Museum, so that it can make the Soenda Ketjil Museum an attractive place for the public to visit. This research uses structural functional theory and management theory. The data collection method used is the method of observation, literature study, and interviews. The data analysis technique used is qualitative analysis and SWOT analysis. Soenda Ketjil Museum has internal potential and external potential. The internal potential of the Soenda Ketjil Museum consists of the collection and storyline it owns, the museum building, and the audiovisual room of the Soenda Ketjil Museum. Its external potential is the strategic location of the Soenda Ketjil Museum, and the existence of other supporting tours that can support the existence of the Soenda Ketjil Museum. To achieve the goals of the Soenda Ketjil Museum as a tourist attraction, it is formulated as follows: revamping the organizational structure of the museum, increasing human resources, improving the museum's security system, improving the management of museum collections, restoring the function of the audiovisual room, and revamping the facilities in the museum.
Co-Authors A. A. Gde Bagus Adzmi Akbar Maulana Anak Agung Gede Raka Dewantara Bella Kristina Bezaleel Yuhen Punto Adi Esthiyanto Coleta Palupi Titasari Ega Putri Febriani Eldi Khairul Akbar Eldi Khairul Akbar Frika Yanuar Ramadhani I Gede Arya Suartawan I Nyoman Rema I Nyoman Wardi I Nyoman Widya Paramadhyaksa I Wayan Ardika Ida Bagus Sapta Jaya Ida Bagus Sapta Jaya IGN Tara Wiguna Kadek Dedy Prawirajaya R Kadek Dedy Prawirajaya R. Kristiawan . Lila Jamilah M Satok Yusuf Mochamad Irfan Ni Ketut Miasih Ni Ketut Puji Astiti Laksmi Ni Luh Putu Meriandani Ni Putu Ari Trisna Amelia Nur Trias Anditasari Pandhu Nagara Prijatna Rochtri Agung Bawono Susi Melisa Anggraeni TATI NURHAYATI Thomas Nehemia Augie Geofernando Tiga, Hagim Ginting Zuraidah Zuraidah