Article Per Year (5 Year)
p-Index From 2020 - 2025
0.888
P-Index
This Author published in this journals
All Journal KELOLA Jurnal Ekonomi dan Bisnis Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Abdimas Perbanas
Ch. Endah Winarti
Dosen Perbanas Institute
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH MOTIVASI KONSUMEN, PERSEPSI KUALITAS, SIKAP KONSUMEN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL NISSAN GRAND LIVINA DI DEALER PUSAT PT NISSAN MOTOR INDONESIA JL. MT HARYONO KAV. 10 JAKARTA TIMUR Ch. Endah Winarti
KELOLA Vol 2, No 3 (2015): September
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this reserach was to analyze Influence Consumer Motivation, Quality Perception, Consumer Attitudes and Purchase Price Decision about Purchasing Decision Nissan Grand Livina Cars at The Dealer Center of Nissan Motor Indonesia Corporation in M.T. Haryono Kav.10, East Jakarta . The method used in this research is Surveying Method using a Questionnaires. The analysis tool used is multiple linear regression. The results from this research showed that the Purchasing Decision Nissan Grand Livina Cars at The Dealer Center of Nissan Motor Indonesia Corporation in M.T. Haryono Kav.10, East Jakarta influenced by the Consumer Motivation, Perceived Quality, Consumer Attitudes, and Price. The biggest factor affecting the purchase decision is price. Keywords: Consumer Motivation, Perceived Quality, Consumer Attitudes, Price, Purchase Decision
Branding Upaya UMKM Di Tengah Pandemi Covid 19 Andyni Yulfanis; Rizki Yuniarti; Endah Winarti
Jurnal Abdimas Perbanas Vol. 2 No. 2 (2021): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2218.077 KB) | DOI: 10.56174/jap.v2i2.431

Abstract

Virus Covid-19  merupakan pandemi yang dihadapi oleh seluruh dunia tak terkecuali Indonesia. Dampak pandemi Covid 19 tak hanya dirasakan pada sektor kesehatan saja, sektor ekonomi dan juga sektor keuangan turut merasakan dampak dan memberikan tekanan yang sangat nyata terhadap perekonomian di Indonesia. Pertumbuhan ekonomi yang melambat dengan turunnya akitivitas ekonomi dan konsumsi, sebagai akibat dari adanya pandemi covid 19. Sektor UMKM merupakan salah sektor yang sangat terdampak selama masa pandemi covid 19, sehingga sektor UMKM perlu beradaptasi terhadap berbagai perubahan kondisi saat ini. Selain itu, sektor UMKM juga diharuskan untuk mampu beradaptasi dengan pemanfaatan teknologi. Kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilaksanakan kepada Para Pelaku UMKM di bawah binaan suku dinas PPUKM Jakarta Utara dan Kepulauan Seribu bertujuan untuk memberikan pemahaman dan meningkatkan pengetahuan mengenai branding yang menarik kepada UMKM dengan pemanfataan teknologi. Dengan demikian, Pelaku UMKM dapat menciptakan citra yang baik terhadap produk yang dijual.
SMEs Performance: Market Orientation, Entrepreneurship, and Dynamic Capabilities in Indonesia Prasetyo, Johan Hendri; Winarti, Ch. Endah; Erasashanti, Annathasia Puji; Karunia, R. Luki; Rachman, Hikmah Abdul
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.28179

Abstract

This research seeks to explore the influence of market orientation and entrepreneurship on the dynamic capabilities and performance of small and medium-sized enterprises (SMEs) in Indonesia. The focus of the study is specifically on culinary SMEs situated in the Jabodetabek Region, utilizing a quantitative-causal research methodology. The sample consists of 220 culinary SMEs with a business history exceeding 5 years, and data analysis was carried out using the PLS-SEM approach. The findings from the analysis of these 220 culinary SMEs reveal the potential of market orientation and entrepreneurship to enhance dynamic capabilities and SME performance. Moreover, the study highlights the positive impact of dynamic capabilities on SME performance and identifies an indirect pathway through which market orientation and entrepreneurship can amplify SME performance by utilizing the mediating role of dynamic capabilities.
The effectiveness of job satisfaction in mediating work motivation and work discipline towards employee performance Riwayati, Hedwigis Esti; Winarti, Ch. Endah; Cahaya, Yohanes Ferry; Khairunnisa, Khairunnisa
Jurnal Ekonomi dan Bisnis Vol. 28 No. 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i1.8346

Abstract

The research to explore whether work motivation and work discipline through mediation by work satisfaction towards the performance of employee at the Directorate of Operations in PT Bussan Auto Finance's Head Office. Quantitative descriptive has been chosen as the study design. The population and sample of this research were all permanent employees at Directorate of Operations of PT Bussan Auto Finance’s Head Office with total of 77 people who were determined by non-probability sampling technique, type of saturated sampling or census. Then these data brought to analyzed through the use of PLS-SEM method in order to measures the structural models. The research results shows that both of motivation and discipline did not affect the performance of employee. Work satisfaction significantly effects the performance. But work motivation and discipline would have significant positive effect if it was mediated by job satisfaction. This research will bring new impact in which it stated that work motivation and discipline have no influence towards the employee performance, so this novelty would need further research in similar industries.
Improving the Loyalty of Customer through the Effectiveness of Customer Satisfaction, Service Quality, and Food Quality Cahaya, Yohanes Ferry; Winarti, Ch. Endah; Erasashanti, Annathasia Puji
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1886

Abstract

The food industry is one of the business sectors that is future-oriented, as evidenced by food being one of the basic needs of the community. Therefore, it is necessary to examine customer loyalty in the food industry through the role of customer satisfaction, service quality and food quality, as in this study. In developing this research, quantitative descriptive methods were used by involving a sample of 100 respondents to obtain analysis data, which was then processed and analyzed using SEM-PLS. The research reveals that there is a significant positive correlation occurred of service quality along to food quality which affecting customer satisfaction. And this customer satisfaction also affects in increasing customer loyalty to Subway Indonesia. These results indicates that Subway Indonesia needs to maintain their improvement on service quality and food quality which served based on consumers expectations, so as to increase customer satisfaction and loyalty.
Co-Authors Andyni Yulfanis Annathasia Puji Erasashanti Hedwigis Esti Riwayati Khairunnisa Khairunnisa Prasetyo, Johan Hendri R Luki Karunia Rachman, Hikmah Abdul Rizki Yuniarti Yohanes Ferry Cahaya