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The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction Safitri, Rini; Riyanto, Feri Dwi; Yuliana, Indah
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses.  Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote  employer branding includes brand identity, brand leadership, and brand communication for future business strategies.
Optimum Currency Area in Asean 5 Countries: Is it Appropriate to Use American Dollar As the Standar Currency? Feri Dwi Riyanto; Bunga Bunga Hidayati; Aji Purba Trapsila
Jurnal Ekonomi dan Studi Pembangunan Vol 13, No 1 (2021)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um002v13i22021p087

Abstract

Many times ASEAN countries experienced economic crisis in 1997/1998 and financial crisis in 2008. The similar patterns of cisis among those countries make some researchers conduct research of single currency unification. This research has a purpose to analyze the impact of ASEAN 5’s currencies (Rupiah, Ringgit, Singapore Dollar, Baht, and Peso) to a currency shock in the other ASEAN countries. The concept of this study uses the exchange rate approach pegged of ASEAN countries with American Dollars and Singapore Dollars. Furthermore, this research analyzes a symmetrical currency response to the currency shock in the other countries. The method of the study comes closer short-term and long-term models of Vector Auto regression (VAR) by using monthly data in real exchange rate variables from 1990 to 2019. The result of impulse response function (IRF) shows that responses to ASEAN currency pegged the currency to Singapore Dollars rather than US Dollars
THE INFLUENCE OF CREATIVE ECONOMY, BANK CREDIT, AND COMMUNITY SAVINGS ON ECONOMIC GROWTH, POVERTY, AND UNEMPLOYMENT: EVIDENCE FROM INDONESIAN PROVINCES (2015-2024) Khoiriyah, Ikhda Rofiqotul; Riyanto, Feri Dwi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26589

Abstract

This study aims to analyze the influence of the creative economy, bank credit, and community savings on economic growth, poverty, and unemployment in Indonesia during the period 2015–2024. The research adopts a quantitative approach using panel data from 34 provinces, sourced from Badan Pusat Statistik and Bank Indonesia. The analytical method employed is panel data regression, with the Fixed Effect Model selected as the best-fitting model based on the Chow Test and Hausman Test results. The findings indicate that the creative economy does not have a significant effect on economic growth and poverty; however, it has a positive and significant effect on unemployment. Bank credit demonstrates a positive and significant influence on economic growth, while exerting a negative and significant effect on poverty and unemployment, suggesting its important role in promoting inclusive development. Meanwhile, community savings positively affect economic growth but are also associated with increases in poverty and unemployment, indicating that savings accumulation alone does not automatically translate into productive economic expansion.Simultaneously, the three independent variables significantly influence economic growth, poverty, and unemployment. These results highlight the critical importance of optimizing financial intermediation, strengthening the productive allocation of savings, and enhancing inclusive economic development policies to achieve balanced and sustainable economic outcomes across provinces in Indonesia. Keywords: Creative Economy; Bank Credit; Community Savings ; Economic Growth