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All Journal COMPETITIVENESS JOURNAL Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) INOVASI: Jurnal Hasil Pengabdian Masyarakat Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Jurnal Bisnis dan Kewirausahaan
Guntur Suryo Putro
Ilmu Manajemen, STIM Lasharan Jaya Makassar
Humanities Economics, Econometrics & Finance Environmental Science Mathematics Public Health Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN MEREK SEDAAP Guntur Suryo Putro
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 3 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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This study aims to analyze the factors that influence consumers in making purchasing decision of instant noodle brand product, to know the influence of independent variable to dependent variable used multiple linier regression analysis formula. The results of this study indicate that the variables of cultural, social, personal and psychological factors simultaneously have significant (significant) influence on the decision of Sedaap brand instant noodle product purchase. Psychological variables have a dominant influence on the purchase decision of instant noodle product of Sedaap brand.
GAYA KEPEMIMPINAN DIREKTUR TERHADAP FUNGSI KEPEMIMPINAN DIREKTUR DALAM MELAKSANAKAN MANAJEMEN DI RUMAH SAKIT PELAMONIA MAKASSAR Guntur Suryo Putro
Jurnal Bisnis dan Kewirausahaan Vol. 5 No. 1 (2016): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The purpose of this study was to determine the effect of Leadership Style Director Of Function Leadership Director of Undertaking Management In Hospital Pelamonia Makassar, the results of research that has been done, it is obtained that There is a significant relationship between leadership style and flexibility of leadership style to function leadership but there is no significant correlation between the effectiveness of leadership style with leadership functions. The individual characteristics by long working director to director assessed and the type of training that followed had a significant relationship to the function of leadership, while gender and type of education directors did not have a significant relationship to the function of leadership. Results OR of long work became director assessed the function of leadership to come by 0.144 means that directors who have long work became director who rated less than 1 year likely to be assessed as having a leadership function "good" by 0.144 times greater than the director with a long working directors rated greater than or equal to 1 year. It is possible in the director with a long work became director who rated less than 1 year have managerial experience hospital longer than the director who has long work became director who rated more than 1 year and length of employment effect on the onset of saturation resulting in dilution of innovation especially development the new program also from the staff has been more deeply familiar with the director connected the downside.
PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN GENTENG PADA PT. CAHAYA BANGUN JAYA PERKASA MAKASSAR Guntur Suryo Putro
Jurnal Bisnis dan Kewirausahaan Vol. 7 No. 1 (2018): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The purpose of this study is to determine the effect of promotion costs on the sales volume of tiles at PT. Cahaya Bangun Jaya Perkasa Makassar. The research method used is correlation analysis and determination analysis. The results of this study indicate that the promotional costs that have been issued by PT. Cahaya Bangun Jaya Perkasa Makassar. Every year Promotional Cost increases, The volume of tile sales has increased in each year. The effect of promotional costs on tile sales volume, calculated by statistical analysis. From result of calculation hence relation between variable X (Cost of Promotion) and Y (sales volume) equal to r = 0,782 result show higher value X (Promotion Cost), it will be bigger also Y (sales volume), then counted how big influence Promotion cost to sales volume by using Coefficient of Determination is KD = (0,782) 2 x 100% = 0.6121 means that the average value of sales volume of 61.21% is determined by promotional costs that have been issued company. And from the regression equation obtained results Y = 46.761 + 0.921 (x)
Co-Authors Agus Syam Ahmad Ridha Arfiany Arfiany Arfiyani Arfiyani hikmah hikmah Kurniawan Kurniawan Maulana Maulana Mirnawati Mirnawati Muharram Muharram Mukhtar Galib Sitti Fadjriyah Sudarmi Sudarmi Yohanis Yohanis Yohanis yohanis